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Would you support your local recording artist?

David Hepworth's picture

Jill2.jpgJill Sobule is a classic case of the "challenges" facing musicians today. She's made six albums in seventeen years, flirted with controversy with one of her tunes, had a track on a famous soundtrack but has never what you'd call "broken through". So now she can't find a record company to sign her she's asking her fans to pay the $75,000 needed to finance her new album. She's not exactly selling shares because she doesn't promise that if it becomes a smash hit you'll get rich but she's soliciting donations ranging from Polished Rock to Weapons Grade Plutonium levels.

This raises all kinds of questions. Let's start with the brutal one. Does anybody need another Jill Sobule album apart from Jill Sobule? Why does everybody have to make an album as opposed to just recording a song or two? Can't you make an album on your computer nowadays? Does it really cost that much? Is it right to ask the public to pay? Would you put your hand in your pocket to maintain the recording career of your personal favourite or would you say, thanks, but I've got all the (insert name here) albums I want? What do you think?

0

It makes sense

to me, but not necessarily the way she is doing it. As production costs are so low these days, a more logical way of raising the $75K would be to get your fans to pay the $10 they would normally pay for the CD in advance. Then, say it is $3 to produce and send each CD you need roughly 11,000 fans to buy in advance and then you can give them say 10% of any profit thereafter. Everybody wins then, and if your fans have a cut of the profits they might help promote your record to friends, etc. Problem is, I doubt someboy like Jill Soluble has 11,000 fans though.

On the recording on a laptop, David Byrne said this and then backtracked and had to admit it is pretty hard to make a record for nothing. Not only do you have to be a musician, you need to be skilled at engineering and mixing too. By his estimation, $75,000 doesn't sound too extreme. Link is here: http://journal.davidbyrne.com/

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Simon Ford | 28 January 2008 - 10:55am

I already gave.

I do wonder were the money will go? Do musicians want such a direct link with their pay masters ie us the public, if I'm paying for studio time they better get there on time, sober, shaved and ready to work. Also in terms of bands I like I already invested in them, what did they do with cash for the lps and concerts I already gave them? Is she not even giving you a free copy of the lp for your cash?

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Chris G | 28 January 2008 - 10:59am

The future?

Is this not indicative of the way ahead, as record companies gradually go under, artists become their own cottage industry and produce small amounts, self promote and sell at gigs etc. Bit like the current folk club set up? The Marillion solution, which seems to have saved them from returning to the day job, Radiohead choose your own price and web only releases and Mick Hucknalls re-doing his back catalogue to self promote and survive are all other examples. Just desserts or sour grapes??

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Retropath2 | 28 January 2008 - 11:32am

Just because you have a computer,

a couple of mics and software that would put Abbey Rd of 30 years ago to shame, all for less than £2000, doesn't mean you're in any postion to produce something of any technical or artistic worth. Sure, equipment costs may have come down massively but talent costs as much as it ever did. If you have to hire an engineer to make it sound good, an arranger to make it listenable, or a piano, or room with a piano, or a decent guitarist or drummer, plus space to put drummer and mics to record them with, the costs soon mount up.

"Why does everybody have to make an album as opposed to just recording a song or two?"

Some of us like hearing what an artist is capable of over a period of more than 3 mins. Does Word review tracks, EPs, or albums on its back pages?

Z

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The Zilster | 28 January 2008 - 11:46am

Cottage industry?

I suppose the difference is that not many cottage industries ask you for the money up front so that they can build the shed in which they're going to make the product.

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David Hepworth | 28 January 2008 - 11:47am

I like this

The clever bit is that she's not simply asking for money - but that every contributor gets something in return. I'm sure there are plenty of Jill Sobule fans who'd pay $50 to see their name on the album sleeve.

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Fraser Lewry | 28 January 2008 - 11:54am

politeness costs nothing

I know what you mean but shouldn't bands thank their fans as matter of course on their Lps (for free)?
Also can't she get a bank loan? Or try the Dragons Den!

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Chris G | 28 January 2008 - 12:40pm

As

Marillion have done twice (at least, to my knowledge). They have also said that if a fan fronts the money, they get a nice, special limited edition cover, or extra CD, or extended insert. They then make a bog-standard album available for those who don't want the special, but may have caught on thanks to the hype. Last time out they sold approx. 100k albums and, if I remember correctly, even inked a distribution deal with their alma mater, EMI, as a result.

I myself have helped them fund the last two or three albums and their marketing; they've been very honest and upfront on their website about where the money goes, and, to date, they've not disappointed with the music, though I appreciate I'm biased.

However, I think I'm with David on this one (I know, I know!); there is a limit to how many people can do this before the theory breaks down.

If a major artist does it, don't we have to ask whether they could front the money themselves - where's all the money they got from touring gone etc?

As for the minnows, it's an elegant solution, but the democratisation of music means we will be overrun with Jill's and Kate's and Marillion's; the novelty will wear off, we might be disappointed with the product and pretty soon the artists will have cut off their supply line - the listeners.

Of course, supply and demand may just do the job anyway, but how about starting slowly with one or two songs - why not put an initial run of the single online; if it all sells out, increase the availability, review the numbers and next time, make it an EP. And so on...? Also, as someone on another thread stated, if it gets the smaller bands and artists to gig more, we'll get a healthier live scene and word of mouth has worked wonders before.

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Oeufman | 28 January 2008 - 2:08pm

Name on the album trick!

As in the Dave Pegg boxset.
Clearly works, as there is nothing like a bit of ego boosting, altho' I can't see that many friends and relatives impressed by either a Dave Pegg or Jill Sobule name check.
No offence, Peggy, but however (mighty) fine your bassmanship is, your singing makes miners look anxiously at their canaries.

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Retropath2 | 28 January 2008 - 12:19pm

I have never heard of Jill Sobule...

... but I would happily pay up front for any of my fave artists to record an album and then send it to me. The obvious problem is that how will anyone new break through, other than word of mouth? And what CDs will you guys review?

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kb | 28 January 2008 - 12:26pm

Er, isn't that what banks are for?

You have a business project -- in this case an album -- and need money to get it off the ground. Based on your track record and the current state of the sector, you show the bank your projection of your income and on that basis they front you a percentage of that income. Or not.

Oh, hang on. I seem to remember that sector-specific credit agencies like that used to exist. Weren't they called "record companies"?

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Archie Valparaiso | 28 January 2008 - 1:11pm

I'm with Chris G here

Where's it all gone? If she (and I haven't even begun to hear of her before)has soldg enough in the past to justify a $75,000 recording, surely she could fund it herself. On the other hand, I just went to her website and she's up to $32,000 already, with 2 donations of $5,000 dollers each.

So on that basis, I've decided to record an album. Any donations, etc, etc...

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matthew | 28 January 2008 - 1:26pm

If Jill Sobule

made 6 albums in the last 17 years they obviously didnt shift many units otherwise she wouldnt be coming round with the begging bowl now. The industry as we know it is in the death throes but it is still possible for artists to get their product to the people without a major label deal witness Martin Stephenson and Ian McNabb. In reality the smaller labels are probably the better option of getting stuff out into the public domain - as I see it a smaller label can be your own label if no-one else wants to invest in you. Giving credit to Jill Sobule though - she obviously believes in her product enough to want to get it out there. Contrast that with my fave Mr Elvis Costello who has said he may never record another album - obviously making much more from his Lexus adverts - maybe his new hit will be drove my Lexus to Texas!!

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Steve Turner | 28 January 2008 - 1:30pm

I'd happily stump up some dosh

for an artist I liked who was just starting out. Someone I'd heard at a small gig who blew me away would get my support.

It's a shame that, after so many releases and such critical success, Jill Sobule hasn't demonstrated to Satan's minions (that's accountants) that further investment would be a good thing, but one suspects they know how many copies the last 6 albums sold...

It's not as if selling low numbers means she's no good; my record collection is littered with good or better albums which were only ever bought by me, band members and their extended families.

Maybe after 6 albums, plus all the other stuff, working with high-cred musicians and so on, she ought to conclude that the conventional "single - album - tour - single - album - tour" musician's business model isn't really the best for her.

And that quote! $75,000? Do me a favour.

Ever heard of "The Texas Campfire Tapes"?

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Vulpes Vulpes | 28 January 2008 - 3:01pm

This is nothing new...

...as has been said, Marillion started this off way back around 2000 or so after the fans had funded a US tour without prompting from the band (indeed, AFAIK, the band were not even aware of that US tour fund at first). They did it again in 2004 and have done it this year.

I haven't forked out for that subscription thing but I will buy the album that emerges this year. It worked for Marillion- indeed, 100,000 sales per album (I've seen that figure quoted a few times...) is superb for a band that fashion/image-conscious UK music magazines will not touch. It is in many ways a good thing because they can make whatever the hell music they want, only having to answer to their fans without playing the industry game.

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JJ (not verified) | 28 January 2008 - 3:23pm

AFAIK

nice, that's a new word-combo for me...

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Paul Chandler | 28 January 2008 - 10:29pm

guilty as charged, your honour

well as someone who is as dedicated/sad (delete as required) a fan of Marillion to do this I have no problem with this at all. Whilst Im with Hepworth on most of this, I do have a problem with the "does the world need...." argument. If she needs cash to record and a fan base who want to help her im not sure what the problem is exactly.....

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MatDavies | 28 January 2008 - 11:05pm

Knowing nothing about Jill i had a look on her website...

what she's offering for each 'price' seems perfectly ok to me. Good luck to her!

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grac | 28 January 2008 - 4:16pm

Really?

I detect an inflated sense of her own worth. Without hearing a note.

If she wants people to pay, up front, for an album she's yet to record you don't ask for $25 - you ask for the going rate which would be at most half that.

A mention on the cd insert and a t-shirt? $100? Ooh yes please.

Free admission to shows? Not that useful to 99% of the population I suspect. Bit like those 'free holidays' advertised by dodgy timeshare companies which exclude the cost of the flight/transfer etc.

Secret password to a website for some demos? Free of charge from most up and coming bands and singer/songwriters - Google Alun Parry and Rebbeca for the very same. Not $250.

Apparently 'it gets good' at $500 when you get your own name mentioned on a 'fun instrumental track' at the end of the cd. Might be nice for the contributer, but you can leave it off my $25 CD thanks.

At $5,000 you get your own personal show in your living room. Hmmm.....I wonder what her usual take-home is from a club date? I'd check with her agent first.

Don't get me wrong, in principle I think self-marketing and promotion, digital distribution avoiding the majors will be the way forward, but her approach to that model is just wrong on every level.

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Paul Waring | 28 January 2008 - 9:46pm

I think the next logical step

is customers paying artists not to record any more albums. Insert Mancunian band beginning with O of your choice.

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Lucas Hare | 28 January 2008 - 4:59pm

Where

can I sign up?

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Oeufman | 28 January 2008 - 5:22pm

Well I must say..

That's a bit hard on Oceansize isn't it? Not like there hurting anyone?

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Paul Chandler | 28 January 2008 - 10:33pm

I will gladly jump

on that Bandwagon too.

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Steve Turner | 28 January 2008 - 6:38pm

Actresses with insufficent

Actresses with insufficent demands for their skills get jobs as waitresses don't they?
I'm sorry, but if your music isn't commercially viable it's a hobby, not a divine calling. "Get" "like" "real". (And a Mac, Pro Tools or whatever it's called and a My Space account if you think anyone's interested. If it‘s good enough for Roddie Frame, sweetchops . . .)

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Richard Lowe | 28 January 2008 - 7:09pm

I agree

There's nothing to stop people continuing to make music. The people who are so keen on albums are the performers. That's the great irony of the current crisis. The people who are most attached to the old way of doing things are the acts.

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David Hepworth | 28 January 2008 - 7:37pm

Is this really true ?

When did a performer last put out an album and leave it at that? Surely the performers are the people putting individual tracks up on their Myspace site or selling product through itunes where the consumer can cherry pick a couple of tracks based on a handy bar-chart showing everyone else's very most favourite purchases. No thought or effort is required, and someone else to blame if you ultimately turn out to have wasted your 79p. CD's encouraged everyone to make 80 minute albums packed with B-sides and filler (Sting where is thy death etc.); the digital revolution has resulted in those same B-sides and filler being marketed as 'exclusive' downloads and internet content. "Same old thing in brand new drag" as someone more qualified than me once said. Buy a CD these days and chances are it comes with interactive software that allows you to access all manner of one-off dreck - specially recorded acoustic re-workings, ironic cover versions and thrilling tour diary insights.

I haven't noticed Word reviewing individual tracks or opting to distill CD's down to one or two recommended downloads, in an attempt to persuade the performers to mend their album-hugging ways. And long may it continue. I think we're back - as always - to a generational thing. I want at least 40 minutes (and preferably no more than 60 minutes) from an artist. Or one great stand alone single and a B-Side that's worth metaphorically flipping over for- but when was the last time you encountered one of those?

Sorry, I'm going for a lie down now ...

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Steven C | 28 January 2008 - 9:58pm

Performers and Record Companies

are trying very hard to perpetuate the myth that the album is the unit of product because to accept the reality that consumers don't want albums is commercial suicide. The item that we listen to is 'the three minute song on the radio', or on the iPod, or on the MySpace page, or on the video clip. Except for a tiny purple patch of drug-addled history, that has always been the case. Albums started as packaging for a number of 'three minute songs on the radio' and once the profits started rolling in, artists, managers, technologists, music magazines (yes, the Word still needs the album even if David knows it's dead, finished, an anachronism) and everybody else climbed aboard to bilk us of our hard-earned for way more than we wanted or could enjoy at a sitting. But the interweb has blown up the myth of the album and music is fun again because it's about songs. Jill Sobule has a handful of good songs from those albums she put out, including the funny and wonderful I Kissed a Girl, but I don't think we should encourage her to make more albums. Let's hear the songs as they come.

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Bo Doogley | 29 January 2008 - 2:29am

It's an age thing ...

In the age of the download does any band under 30 still expect to sell an album as such? Does anyone under 30 still shop for albums?

I still think it's a generational thing. A friend's 16 year old son was raving recently about the Red Hot Chilli Peppers - the last album was best thing he'd ever heard etc. (well we were all young once). It turns out of course that he had downloaded the 3 or 4 tracks that had been recommended in Q and hadn't heard the rest.

Now do RHCP and other bands know their market and cater to this by producing 4 excellent tracks plus some filler and something by the drummer; or do they put the effort into producing 16 great tracks to make up a coherent album? I suspect they opt for the former approach, and in this sense I don't know that performers are still wedded to the album either as an artistic statement or as a commercial vehicle.

I would be interested to know what percentage of a given band's profits comes from individual tracks being downloaded from i-tunes or some similar provider. I know that this will depend on the band, the label, the genre etc. but generally how important a source of revenue are these one-off downloads set against either CD sales or downloads of complete albums?

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Steven C | 29 January 2008 - 4:00pm

Perish the thought

But the acts may now have the excuse they've been waiting decades for to return to the dreaded concept album and the rock opera, so that we'll feel duty bound to buy (or download with ads or finance in advance or whatever they come up with next week) the whole kerboodle rather than just the good bits.

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Archie Valparaiso | 28 January 2008 - 7:43pm

Hand In Pocket

I did do this for a struggling singer/songwriter. Basically I was asked to pre-pay for the record some six months in advance. Well I've done worse than that with gig tickets. For twenty of my hard earned earth pounds I got a personally signed CD & poster, my name of the sleeve notes [of smug value only to myself] Oh and 12 rather lovely tunes. Granted it's not something I'm prepared to make a habit of.

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Riccardo Gargiulo | 28 January 2008 - 10:27pm

Same here...

...paid up front for albums by a couple of independent artists who are also friends and whose albums I would have paid for anyway. Did it partly to get the goods and partly to help out some artists I like and who (being honest, if only in terms of the law of averages) may never be picked up by a major/larger indie label and have their recordings paid for - so that they can produce something rather a cut above what can be produced even on a digital home recording setup without experienced producer input.

I'm surprised at the level of invective which has been directed towards the Sobule plan. She's be no means alone in this sort of fan sponsorship idea. Marillion have been mentioned but many others seem to be attempting this route. Others are going the "Slicethepie" venture capital route. Others are dribbling tracks out a bit at a time.

DH has commented in a number of fora that the paradigm is broken adh we don't yet know what the new paradigm will be. Well, certainly the quicker and dirtier EP based model may be one that goes forward. However, maybe the fan-funded recording might also be a model that grows.

After all, noone is forcing anyone to fund any particular artist's next album and if a number of fans want to "invest" in their future record collection why should we ridicule them or the artist? Even this idea of pay more get more seems fine to me. If you want to pay $15 up front and get in due course get a CD, fine. If you find $50 dollars of value in paying $50 dollars and getting a CD plus a mention in the CD booklet then fine - look at the Lord of the Rings DVD special editions where the fanclub raised money in return for your name to scroll up the screen at the end of the credits. Not my bag, but then again, I don't find value in that sort of thing so I wouldn't have paid the extra (full disclosure - with one of my friends I did give a bigger amount and will feature in the CD booklet but that wasn't to get in the booklet - that was a gesture of support for a friend!). And before anyone says, how stupid to derive pleasure/value/validation from that sort of spurious contact/connection with the artist they should ask themselves whether they've ever waited at a stage door to get a CD or poster signed... surely yet more value ascribed to a relatively meaningless/intangible thing.

Locally a new arts center/gallery and a mini-Eden Project style tropical glass house did a similar subscription approach where donors above a certain level got their names inscribed on displays at the finished buildings - is that so dissimilar?

We're all agreed that the industry is looking for new paradims, maybe this will be one that goes forward, maybe it won't. After al, history is written by the winners. There's still room for different approaches. Personally I stil like the idea of a well crafted 45 minute album by an artist I love. On the other hand that won't stop me taking advantage of the technology and downloading the singles from a Kaiser Chiefs or whoever album.

PS Only heard the one Jill Sobule track that I can recall (certainly only own one) - a rather good track on the soundtrack album for "The Truth about Cats and Dogs" called "Where do I begin". In fact that's a rather good soundtrack album all round with a great track listing and a cracking cover of Stevie Wonder's "For Once in my Life" by someone called Dionne Farris - who she?

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Trevor_Raggatt | 29 January 2008 - 11:01pm

Isn't this the way it used to be?

Painters have worked under the patronage of wealthy individuals for centuries. This is merely using the Web & VISA to extend that model to every would-be patron. $75000 does seem a bit steep though. How much of that is for 'fruit & flowers'.

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Graham Johns | 29 January 2008 - 2:00am

I'm

with you there Johnsey, this is a return to patronage. And as we, the customers, are the ultimate arbiters of taste and decision-making in this process, we can choose, or not as the case may be, to purchase in advance. This is a great thread, and I agree with some that this is generational; I'm an album-boy, I put one on and listen all the way through, but as stated elsewhere I'd like to see newer artists try the drip-feed approach. Treat 'em mean, etc.

Lastly, we should all remember that in relative terms, $75k at present exchange rates is actually £37.7k. to make an album. And support it with marketing, promo, etc. and allow the girl enough to get by on by adding to the tips from doting caffeine-freaks at her local Pret. I'm not convinved about purchasing her album, but let's not be too hard on her when sh++e like Oasis are spending millions on 60 minutes of dross every two years and having their marketing paid for them.

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Oeufman | 29 January 2008 - 10:10am

Ta Ouef, ...

....and when you put it like that, $75K at that pesky exchange rate doesn't leave a lot for exotic fags does it? Good luck to her. And to BoTo, her web guy (below) who seems like a decent chap.

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Graham Johns | 29 January 2008 - 4:17pm

Some responses from the Jill Sobule "camp"

Hi folks,

I'm a friend of Jill Sobule, her webmaster, and the guy who developed the website in question, and I thought I'd respond to a couple of points, perhaps to present an alternative view, perhaps to explain a few things that may not be apparent to everyone here.

First of all, I would like to point out that, while many of you may not know her, that doesn't mean Jill is nobody, or not important, or, for that matter, not beloved by thousands of adoring fans. In fact, she has a large, devoted, and decidedly international fan base, and has produced seven albums over her 18 year career, each to almost universal critical acclaim. She's had two hit singles here in the US (and elsewhere as well, but I don't have the details, so I won't pretend I do), has contributed songs to a number of movie soundtracks, composed original music for a television show for three years, and... well, plenty of other things. She is well known and respected among her peers, some of whom are more famous, some of whom are less. For you folks in the U.K., I can tell you she's worked (and toured) with a diverse group of artists including Billy Bragg, Paul Weller, Lloyd Cole, and Glenn Tilbrook, to name a few. She's toured multiple times with better-known US-based artists like Don Henley, Cyndi Lauper, and the late, great Warren Zevon. And that's just a few. I may be biased, but you can ask any of these artists, and they will tell you, Jill Sobule is the real deal.

So why haven't you heard of her? Because the music industry works that way, I guess. How many great musicians can you name that ought to be more famous, but for some reason aren't? Everybody's got two or three artists or bands they can name in this category, I'd venture, and if I could figure out why some great musicians hit it big while others labor forever in obscurity, I'd be a rich man. Jill Sobule, for her part, has not labored in obscurity, exactly, but neither is she an international superstar. She has a following, modest in size, but highly devoted in spirit. Maybe some day it will be bigger. Maybe it won't.

My point is, when you consider the idea that she's asking her fans to finance her next album to the tune of $75,000, before you declare the idea arrogant or audacious or doom-ridden, try mentally substituting some artist that you do know and are passionate about. Because the way you feel about that artist, there are many, many people in the world who feel that way about Jill.

A few other things... I'll try to be brief...

If Jill wants to raise money for an album, which is basically a business venture, why doesn't she go to a bank?

Because banks don't lend money for these sorts of ventures. They never have, because the investment is too speculative, and bankers, not being experts in popular music, have no way of predicting whether a given album will be a financial success or not. So they stay out of it. This is, in part, why record labels were invented.

But if Jill can't find a record label willing to put up the money for this album, why should she expect ordinary people to do it instead?

Who said she couldn't find a record label willing to put up the money? The decision to try this did not come about because no label was interested -- in fact, no label was asked. The decision came about because the traditional way has, for the most part, resulted in disappointment for everyone concerned in the past, so the idea was to try something different.

Why doesn't Jill just put up the money herself?

If you ask this question, you clearly have little understanding of the reality of being a working, non-superstar musician. It is, let's just say, not a job people do for the money.

$75,000 is way too much money. [Insert great artist here] recorded his/her/their last album for $89, and it sounds great!

Sure. Point taken. But keep in mind, the money we're trying to raise here is not just to pay for studio time and a few lunches. This budget is designed to pay all the expenses that would normally be fronted by a label -- this includes recording, yes, but it also includes (sometimes directly, sometimes indirectly) things like: manufacturing, distribution, promotion, marketing, touring... and more. And, by the way, while you certainly can make an album on your laptop for short money, that's not what we want to do. We're not trying to make a cheap record. We're trying to make a world-class record, with a big name producer and top notch musicians. And this costs money -- way more than you think.

Isn't the "album" paradigm dead? Don't people mostly buy single tracks now, and download them digitally?

The concept of the record album was not invented because of some need to produce music in bulk to make economic sense. Indeed, singles have always been available -- as 45s, as cassettes, as CDs. Yet artists have still generally produced albums, and people have generally bought their music that way. I don't think the advent of digital distribution has changed the viability of the record album, and the artistic reasons for producing an album have not changed either. I am not a recording artist, so I will not presume to speak to the exact artistic reasons why it might be preferable to create an album of songs rather than release individual ones willy-nilly. But anyone who has bought a record album knows the advantages (and, yes, disadvantages) of the album format. And I would go so far as to suggest that the idea of the album is still the preferred way for artists to package their work, and for devotees of those artists to purchase it.

So that's basically it. Oh, one more thing -- I know some of you think the "prizes" offered at the various contribution levels are "overpriced," but keep in mind, you probably feel that way because you are not a fan. But what if you were? Like I said up front, if you have difficulty buying this premise, try thinking that it's not Jill Sobule who's doing this, but rather some artist or band that you're personally crazy about. Does that change the calculus of this for you any? I'd bet it does.

And, finally, I'd like to invite you to come on over to the website and read more about Jill Sobule and her music. Listen to some of it. Read some of the comments from the fans who have donated to this effort, sometimes astounding amounts of money. Some links for you:
http://www.jillsnextrecord.com/aboutjill.asp (bio, critical reviews)
http://www.jillsnextrecord.com/music.asp (a variety of music over the years)
http://www.jillsnextrecord.com/guestbook.asp (comments from people who have given money)
http://www.jillsobule.com/LiveAtJoesPub.asp (download a full-length double-album live show for FREE)

Some of you may read and/or listen to this stuff and fall in love. Some of you will shrug. And some of you will probably hate it. That's OK. I'd love it if you became a huge Jill Sobule fan and even sent in money. But I'll settle for just the acknowledgment that, whether she's your cup of tea or not, Jill is a real artist, with many fans, and that she is entitled to conduct this noble experiment in alternative financing of her next release.

Thanks for reading. And your further comments are, of course, welcome.

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BoTo | 29 January 2008 - 8:24am

Thank you

All credit to you for putting up such a well-reasoned and passionate argument. I hadn't realised that Jill was as successful as you have described, and this creates a problem for me in understanding why she can't plan an alternative route to market that sits outside the record company format and the model she is now proposing which effectively is asking for the cash a record company would advance her.

As her webmaster I am sure you have a database of fans who would certainly buy her album, without any need for large scale promotion. Could you not sell the album in advance (& delivered on completion) for 5 USD rather than 10 USD post-release? 75000 USD divided by 5 = ... how many fans has she got? Having a captive market subscribing like that is the stuff of business dreams (yes, Word publishers?). From there on, word of mouth must surely be her best marketing tool, and it looks like she has enough 'history' to get press and radio. Everything sold through your website, plus CDBaby and the like. Distribution could be v cheap if she has willing fans to do the packing!

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kb | 29 January 2008 - 1:44pm

Didn't Cliff do something similar recently?

I think the CD cost was progressively reduced as more people said they would pay for it up front, and they all ended up paying £3.99 or something similar.

(No smart-arse remarks about the monetary value of a Cliff album, please folks).

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Vulpes Vulpes | 29 January 2008 - 2:16pm

Doing the math

Thanks for the suggestions, kb. Unfortunately, the numbers don't work out quite as well as we'd like. Jill has a lot of fans around the world, but we're only in contact with a small percentage of them, because... well, again, because that's just the way the world works. People move, they change e-mail addresses and don't tell us, they have overzealous spam blockers on their e-mail systems that block our messages along with the ones about viagra, etc.

Our e-mail list has, currently, about 3500 active subscribers (we have almost as many "dead" addresses, by the way -- addresses of people who once subscribed but whose e-mail addresses no longer work, or in some cases, people who signed up for the mailing list at a live show but scrawled their e-mail address illegibly enough that we weren't able to get it into the system properly). Jill also has about 5700 MySpace friends. There's probably some overlap between the two lists, but how many names overlap is anybody's guess, because MySpace won't give us a list of friend e-mail addresses.

Anyway, no matter how you slice it, even if you add those two figures together and assume NO overlap, you end up with about 9,000 names, which isn't enough to make your pre-purchase plan work. Does she have 15,000 fans that would pre-purchase her next CD? Sure. Do we have all their names? Sadly, no.

Also, your figures assume that if we sell a CD for $5, we realize $5 in profit, and of course, this is not true. It costs a few bucks just to manufacture and package a professional quality CD (including jewel case, insert, etc.) And it costs about two to three dollars to mail one, and I'm talking just about shipping supplies and postage -- that's assuming you can get the labo(u)r for free. And if the purchaser is overseas, that adds another couple of bucks.

The typical selling price for one of Jill's CDs is usually about $15. Could we presell them for $10? Yes, but we'd probably make no more than about $4 or $5 on each one.

So, when we looked at the number of people to whom we could actually directly market these, and the cost of each CD, and accounted for typical response rates on direct marketing campaigns, we concluded that presales enough wouldn't do it.

And, in fact, they haven't. Here's another curious figure: We sent out a direct e-mail to each of the 3,500 people on the mailing list announcing the website, and we posted blog entries and bulletins on the MySpace page. Let's be ridiculously pessimistic and say there's 100% overlap between the MySpace and regular mailing lists, so the total number of people we're reaching is 5700. If just half of those people bought in at the $25 level (which gets them a free advance copy of the CD, something they would all presumably be willing to pay $25 for, since that's about what one costs once you add shipping an such), we would raise over $71K of our $75K with just that. It's a no-brainer, wouldn't you say?

But that's not at all what happened. We're about ten days into this campaign now, and we've raised almost $33K. But do you know how many people have put money into this? Not 5700, not 2850, not 1000. Not even 200! As of this writing, exactly 194 people have contributed. Yet, we've raised nearly half of our goal amount in ten days. Rather than achieving our goal through volume, it seems like we're going to achieve it through individual zeal, because those 194 people have contributed, by my calculation, an average of close to $170 each.

So what does this mean? It would be tempting to look at the numbers and conclude that Jill doesn't really have as many fans as we think, or that her fans are just not all that interested in buying stuff. But we know that's not true. We know because there are at least a half a dozen cities in this country right now where Jill can easily sell out a live show in a 200 seat venue, something she does with regularity. And those people will not only come to the show, they will buy stuff afterward, despite the fact that Jill hasn't released new recorded material in 4 years. And I know this because I'm usually the guy there selling it.

So there's some other force at work here. Is it that people think $25 is too much for a CD? I suppose that's possible. But my gut tells me no, because I talk to these fans every day, and I know how dedicated they are.

So... what? Maybe they don't have the money. Maybe they don't trust on-line payments. Maybe they want to give $100 instead of $25 and are saving a few bucks from every paycheck (at least three people have e-mailed me saying they were doing exactly that). Maybe they read the thing, said "wow, good idea!" and then their kids started scrreaming in the other room. Who knows?

At the rate we're going, I'm pretty convinced we're going to make our goal. It may take us a month or so, and we've got to keep promoting this, getting press where we can and so on. But I'm reasonably sure we'll make it. And the final numbers will be very telling. Will we continue to see a small number of large donations, or will things slowly morph into the large number of small donations model we frankly were expecting?

Time will tell, I guess.

Thanks, everyone, for the discussion. I know some of you are still skeptical, but as the saying goes, no publicity is bad publicity, and it's great to see people taking interest!

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BoTo | 29 January 2008 - 6:37pm

I hear what you are saying BoTo...

...and I thank you for your measured and lucid responses to the posts made.

But I still think you have the economic model wrong. Maybe the error is focusing wholly on the 'established' fan base that may pay what I think is a premium price for what you are offering, whilst ignoring the 'floating' music lover whose interest you might have piqued.

Speaking for myself, I'm always keen to investigate new and interesting stuff if pointed in the right direction. And went to the website with that in mind. If there'd been an option to get a digital download of the new album for, say, a $10 contribution, I'd have signed up without a second thought, without listening to a note. For $25 you've got no chance, favourable exchange rate or not.

And I would hazard a guess that many people on this website would have done much the same.

I think the pattern of the contributions tells you as much and, even if she gets the money she's after, it's a very short term fix as all you're doing is preaching (and selling) to the converted.

Would you not be better spreading the word through websites such as this in the UK and the US and encouraging more 'impulse' participation in the project, thus widening her fanbase as well?

Just a thought like.

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Paul Waring | 29 January 2008 - 8:20pm

Perhaps

It's a good thought, Paul, and I thank you for it.

And you're absolutely right: We envisioned this as a "fan financed" CD. Fan financed, not Random-Music-Lover-Who-Might-Take-A-Shot-If-It's-Cheap-Enough financed. I think that's a demographic that we didn't really consider, and honestly, I have some doubt as to how big a market that really is. But then again, what would it cost us to find out?

Hmm. I'll talk to the boss. :)

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BoTo | 29 January 2008 - 10:04pm

A follow-up...

Jill and I chatted just now, and we're going to add the $10 "Unpolished Rock (with Potential) level," which will entitle you to download a copy of the album for free when it's released.

Be careful what you wish for!

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BoTo | 30 January 2008 - 3:43am

Interactive A&R

While we're at it, can we design the cover too, BoTo? We proved to be rather good at that recently.

Good luck with the venture, anyway. I hope it works out fine for all concerned: i.e. the album gets made and not just the diehard fans get to hear it.

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Archie Valparaiso | 30 January 2008 - 9:15am

Not at all....

...I think you've very little to lose and potentially an awful lot to gain.

And as I suggested above, you'll at least have my $10 worth!

Thanks for listening - I think we're all with you on this one, it's just how best to make what is a very new model succeed!

by the way, I mentioned an English singer-songwriter called Alun Parry in an earlier post - you might want to check out his 'buskernomics' model for sales of his material. And check out 'Because You're Beautiful' while you're there...

www.parrysongs.co.uk

Take care and good luck

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Paul Waring | 30 January 2008 - 9:54am

A

suggestion for future gigs, based upon your summary of how many are purchasing. Assuming that where Jill can sell out a 200-seat venue the attendees are all 'fans', and let's assume that, as you say, they like to buy 'stuff' after the gig; can you reduce the amount of merchandise available (presumably saving Jill money) and tout the new album advance purchase instead?

'Glad you loved the gig. If you're interested in Jill's music, forget the $15 dollar t-shirt, put $15 in this box, write your name and e-mail address on this list and we'll send you the album when it's finished.'

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Oeufman | 30 January 2008 - 10:04am

Fascinating stuff...

... thanks for your detailed response. Good luck with your venture; will follow with interest.

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kb | 30 January 2008 - 11:08am

Well put BoTo ...

sometimes the posts on this site are a wee bit TOO cynical!

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grac | 29 January 2008 - 3:07pm

Well Said

And thanks for the passion. I don't know anything about Jill but I'm curious now.

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Springer Bell | 29 January 2008 - 6:44pm

Thanks BoTo

I think your response is fair enough. Whilst there are those in this thread who are for a sterner approach, "talent will out" etc, the "rules" are and have irredeemably changed since, probably, Ms Sobule started out. And sites like this are populated by enthusiasts, often, of less than populist and, sometimes, less than popular, musics, even possibly sometimes deliberately, and the artists feted by "us" are maybe often as impecunious as you describe.Or more so. And, sadly, patronage by us old farts doesn't necessarily put bread on the table. (Glad to se how many have sponsored the production of output in ways other than purchasing the fully formed product, tho', Guys)

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Retropath2 | 29 January 2008 - 10:19am

Faint praise....

Just listened to a couple of tracks, "Supermodel", from the "Clueless" soundtrack so perhaps her best known/most widely heard. Probably very unrepresentative compared to the rest of her stuff, and broadly standard soundtrack dross. Listened also to "Kissed a girl", "Lucy at the gym" and "Now that I don't have you", and all are pleasant soft female indie, should there be such a genre. Pleasant enough. Could it be, and the titles are perhaps a clue,that Ms Sobule is nailing her flag to a certain market? Now it bothers me not a jot, as I couldn't care less as to the sexuality of the artists I like, but let's just say I would be a wee bit wary of the Indigo girls live, however much I enjoy their records.
Forgive me if this is out of order or possibly barking up the wrong tree entirely but the audiences of any niche genre can be daunting to those not aware. I remember going to see the Levellers for the first time, straight from work, in "Man at C&A" garb. Sore thumb? I should coco.....

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Retropath2 | 29 January 2008 - 5:04pm

Wary of the Indigo Girls

No need to be wary of the Indigo girls live, my brother recently saw them in Glasgow, large lesbian following but very, very friendly.

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Steve Hill | 29 January 2008 - 5:53pm

Yes, one of the best natured crowds I've seen...

...when I went to an Indigo Girls gig last year. Sure, they have a certain key demographic but there was no hint of a "What are you doing here, you're not 'one of us'." vibe (and what an odd assumption that there might be for a mainstream rock/pop gig at a mainstream venue...)

BTW Killer act live too - just the two of them plus an accordion player/backing vocalist but they filled the room and held the crowd brilliantly.

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Trevor_Raggatt | 29 January 2008 - 9:19pm

Wrong tree?

First of all, I'll echo the remark that Indigo Girls put on a damned good live show, and certainly a hetero-friendly one :). My skepticism actually ran the other way -- I was not particularly fond of their recorded music, and approached their live show (they were on the bill at a festival I attended, primarily to see other acts) with a lackluster attitude, to say the least. Then I saw their live show, which blew me away. So... go figure.

Anyway: I think you may have listened to a selection of songs that was not all that representative, Retropath2. While Jill does have a substantial lesbian following (her big hit song, after all, became an anthem in that community), her audience -- and her songs -- are way more varied than what your current impression is telling you. Her music is not gay music, nor is it even women's music. She does often write about women and she certainly writes from the perspective of a woman because -- duh -- she is a woman. But her songs are not exclusively about women's issues.

Not that you should make it your life's mission to find out more about Jill's stuff, but if you get a chance, do a little more digging. I think you'll find much more variety than you think. I was going to post some links and suggest some faves, but I think that might be a bit self-serving on my part, so I'll just suggest you look around some more when you have the opportunity. Or listen to that live show (link posted in my original post). I think you'll be surprised. Maybe even pleasantly!

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BoTo | 29 January 2008 - 6:54pm

A Jill Sobule fan writes

I've been an admirer of Jill's ever since her first album came out, and I think they've got better and better. Her most recent, Underdog Victorious, is one of my favourite albums (and yes, I do still think in terms of collections of songs) of the last decade. She has a beautiful, sweet-and-strong voice with perfect intonation; and she's a songwriter of very high calibre. Her songs are full of wry humour, genuine poignancy, acute observation and - sometimes - biting wit.

If any of you subscribe to Emusic, have a listen to Underdog Victorious and at least download the first song, Freshman, which outlines the travails of a dedicated but not commercially successful musician. As she sings, "I bet you didn't know/I don't get much for this show."

I'll be making a donation.

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Theo Zoffrok | 29 January 2008 - 5:18pm

Thanks, Azeem...

for at last adding a balanced fan's view of this tale of skewed perpectives, largely written by folk seemingly unfamiliar with Ms Sobule. I will put my e music to good use, in 18 days time and go for the full LP, her last (no prophesy intended) one, as you recommend. This will be fairer than my rushed earwigging, which I felt necessary at that stage in proceedings.
I will to try to go and see the Indigos, should they grace UK, as Mrs Path likes them too. I just remember feeling self consciously, um, male, when at "A Womans Heart", some years ago, which I thought would be less weighted towards a sapphic audience. Still enjoyed it, Sharron shannon and Mary Coughlan, anyway. Mary White a tad twee, as was her sister.

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Retropath2 | 29 January 2008 - 6:18pm

From Jill...

So the artist herself has read the site here, and had a comment or two of her own. She asked me to post this for her, as she is running late to a gig and didn't have time to register for the site, etc.:

Boy, you are a snarky bunch. Again, the $75,000 (if I get it-I am half way there) is not just for recording but for promotion, marketing, publicity, touring (that costs a ton if I bring a band), etc. Maybe you're right, it is a bit much... but why not? Plus, what about my gambling debt?

By the way, $5,000 is a going rate here for a house concert. And... remember how shitty the dollar is.

love, jill

Oh, I have good inside information on the horse in the 3rd.

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BoTo | 30 January 2008 - 3:40am

I downloaded the live show

and wav'd it for burning. It's really good, and it's going in my car so I can hear it from end to end.

I must say that "Nothing To Prove" is a hoot, and says what it says rather well; maybe the morphine experiment should be repeated!

Best of luck raising the dough.

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Vulpes Vulpes | 31 January 2008 - 12:05pm

Shoe's on the other foot

*Now* they complain of the exchange rate. Wasn't like that when they were buying London Bridge...

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David Hepworth | 30 January 2008 - 8:34am

And why not?

This isn't the first time a cult artist has attempted something similar.
Jane Siberry gives away downloads of her back catalogue and seats at gigs (she did pay-what-you-like long before the 'Head) and has a patron donation system which pays for studio time.
Martyn Joseph used the cash from being dropped from Sony to buy a home studio and sold the resulting album, Full Colour Balck & White, at gigs. It was later picked up by the Grapevine label for distribution.
Ex-Fat Lady Sings frontman Nick Kelly has put out two solo CDs, both times members of his mailing list paid for their CD in advance which covered the mastering & pressing costs.
I could go on.
I saw Jill supporting William Bragg a few years back and bought a CD at the 'merch' stall. I've since gone on to buy her back catalogue which reveals that she's getting better with age, so I've paid for my CD upfront.
I doubt The Man at GobalMediaConglomerate Inc. would be interested in Jill, so good luck to her.
Steve

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fentonsteve | 1 February 2008 - 9:35am
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