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Word magazine to become a foodstuff to get round Tesco's new trading terms

David Hepworth's picture

ImageYou may have read that Tesco intend to change their trading terms with smaller, non-food suppliers so that they'll pay their bills in 60 days rather than the usual thirty. This enables them to improve their cash flow over the Christmas period. At the expense of us and lots of other small companies.

Obviously, this wouldn't bother us at all if we weren't a smaller, non-food supplier. As a valued patron of this magazine this should bother you as well.

The only way we can get round this is by including some food with our magazine in the future. Therefore, beginning with the next issue we shall be slipping one slice of wholemeal bread in each copy that goes to Tesco. This should generally be found near a section break, probably around page 32.

If you would prefer not to have bread with your copy, then the best thing to do is subscribe.

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Christmas Raffle Prize!

The artwork for the Beardy Issue! Want it! Want it!

By the way, is toast an option if I renew my subs?

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Vulpes Vulpes | 31 October 2008 - 4:34pm

What a con

I subscribe and then find out that it's other people that are getting free bread.

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Lucas Hare | 31 October 2008 - 4:37pm

As long as the bread doesn't have

that terrible sticky stuff on the back that rips off half the cover star's beard then I'm happy with that!

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Retro Man | 31 October 2008 - 4:39pm

We're sticking it on with Marmite.

Or Nutella, but that's a special order.

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Andrew Harrison | 31 October 2008 - 4:40pm

P.S.

Am I the only one who finds these mock covers better than the real thing recently...?!

I might also be the only person looking forward to the US Election night in the hope that Sarah Palin gets on stage wearing a Stars & Stripes bikini and machine guns down the crowd!

I need a lie down...

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Retro Man | 31 October 2008 - 4:44pm

Is grace under pressure

because he's on his difficult second century, all the fans prefer the runs he scored in his early years.
His last album ashes to ashes didn't set the wicket alight....
can subscribers get low gi sunflower seed spelt bread or maybe a bath oliver....

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Chris G | 31 October 2008 - 4:49pm

Free lolly!

Don't the Beano often put a free Drumstick lolly or mini bag of sweets on the front? Or at least, they did in my day. That should solve your problem.

Or you could make the CD cases out of rice paper? Just a thought

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Joe R | 31 October 2008 - 4:57pm

Or

you could use the Best Of Bread as a covermount cd.

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Crowdedmouse | 31 October 2008 - 5:00pm

Use your loaf, folks. Go subscribe.

I'll get my coat...

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Reno Dakota | 31 October 2008 - 5:00pm

Bread/beard

I can quite see how such a hard-pressed organisation as Tesco needs to do this http://www.guardian.co.uk/business/2008/apr/15/tesco.retail

Anyway, don't all Word readers shop at Waitrose?

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Thomas the Rhymer | 31 October 2008 - 5:02pm

They didn't get where they are today...

... by being kind to small business.

C.J. would be so proud...

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Reno Dakota | 31 October 2008 - 5:23pm

Well, yes, but

....Waitrose don't stock the Word.
Gap in the market place, Jerry?

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Retropath2 | 5 November 2008 - 11:28am

We're having the same problems over here

We're going to produce our magazines on rice paper.

They've really got us over a barrel, as if they didn't before.

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Five-Centres | 31 October 2008 - 5:25pm

Bread ... not too fussed

but I would probably renew my subscription with the promise of the occasional tea bag or chocolate hob-nob (dark) as an enticement.

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Phil Pirrip | 31 October 2008 - 5:54pm

A packet of Vesta meal...

...would look good stuck on the front. A ready-meal of "curry" or "risotto" delights, lasting many months.

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kb | 31 October 2008 - 6:10pm

You should try the same thing

at the checkout: "Oh, you want me to pay now? I was thinking of dropping a cheque in around the end of December."

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Archie Valparaiso | 31 October 2008 - 6:10pm

Before I read this thread...

...I genuinely thought that was Seasick Steve on the cover...

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Paolo Meccano | 31 October 2008 - 6:27pm

Shoudn't that be...

... a free beard with every copy?

Oh sorry. I see what you've done there now. V clever!

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Red Umpire | 31 October 2008 - 6:37pm

Disgrace

They're not having any of my money if I can help it. Are they not profitable enough?

Already a subscriber but even more reason to do it now.

ps - I thought the "Seasick Steve" cover was you lot out bearding everything before.

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Leedsboy | 31 October 2008 - 7:22pm

i subscribe and

therefore wont have to go to any shop, thank god.

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vgom | 31 October 2008 - 9:29pm

Are you classed as a kettle?

"Tesco said last night it had asked only 300 of its suppliers for 60-day payment terms on goods such as televisions, books, kettles and clothing."

Remind the bully boys about what happened to Brand and Ross.

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Beany | 31 October 2008 - 10:36pm

Does the bread offer apply

to issues shipped overseas? I can see quarantine having a few issues, and while I appreciate the gesture, I'm not sure that my bread will be good for anything other than propping up the short leg of the coffee table.

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Sam Fiddian | 31 October 2008 - 10:38pm

But shouldn't subscribers get...

...an exclusive edition granary slice rather than the ordinary white slice on all the shop bought editions?

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Trevor_Raggatt | 1 November 2008 - 10:16am

Collect the whole loaf!

Each slice of bread has been lovingly hand-purchased from the 24 hour garage, just down the road from the WORD offices. It has been stamped with an authentic serial number and comes with a photocopy of a terse letter that we received from the Nottingham Guild of Master Bakers, confirming that it is authentic bread that you could actually eat if you weren’t planning to sell it on Ebay.

The accompanying magazine offers detailed background information on your slice of bread and includes exclusive images and interviews with bakers.

Don’t miss your free Quantum of Solace breadbin in the next issue. PLUS! Find out why James Bond is afraid of bread!

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backwards7 | 1 November 2008 - 10:34am

Big crisps

Alternatively, you could burn the Now Hear This! CD directly onto spicy poppadoms (we have the technology, I'm sure), thereby assuring strategic in-store positioning in the more upmarket foodie section.

However, some rebranding might be necessary, consolidating consumer awareness by fusing together the twin concepts of intelligent pop music and post-colonial cuisine. Recent focus-group research among male ABC1s aged 30-55 has reported strong positive reactions to the name "Massive Patak's".

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Archie Valparaiso | 1 November 2008 - 11:13am

Stop trying to curry favour, Archie.

(I'll get me coat)

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stimpy | 1 November 2008 - 11:23am

Tracks to include

Girlfriend in a Korma
Popadom Preach
Paperback Riata
Dhansak Queen
You Can't Curry Love

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Leedsboy | 1 November 2008 - 12:01pm

Artists to include

Long John Balti
The New York Daals
Girls Aloo
Siouxsie and the Bhajees

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Archie Valparaiso | 1 November 2008 - 12:30pm

Uncooked presumably?

But whilst you might get the poppadum into your CD player, it might not come out if the laser cooks the damned thing!

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Mr Sparks | 1 November 2008 - 6:45pm

Pitta

A pitta bread would be less crumbly and could double up as a handy pouch for the cover CD.

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Carl Parker | 1 November 2008 - 1:13pm

Kraftpiecewerk?

surely next months it's a kraft cheese single followed by a slice of ham with another. ready for a new year toastie

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Chris G | 1 November 2008 - 1:59pm

Own brand foodproduct?

You need to get one back on the big corporates. I've seen many a small company taken down by large corporate customers, who abuse their position by unilaterally altering their payment terms.

But what response can be made? Could Word readers threaten a boycott? Would Tesco care? No!

So my suggestion is a lollipop called "Suck on this, Tesco"

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Mr Sparks | 1 November 2008 - 6:51pm
Crowdedmouse | 1 November 2008 - 7:26pm

Tesco are being generous

In other industries the Holy Grail of the purchase ledger department is 90 days, with payment 60 days from the end of the month of invoice the norm. Any customer which normally paid my firm's bills in 30 days could practically name its price. None do.

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Graham Johns | 1 November 2008 - 9:01pm

Richard Wright

from his hirsute of face days, case rests.

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James Blast | 2 November 2008 - 4:01am

Is it much of an issue ...

...as our Tesco hasn't had Word in for months (they have Mojo/Uncut/Q)- get mine from the independent CD shop.

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Tony Donaghey | 2 November 2008 - 3:46pm

Tesco

A company like this has more than 2,000 stores. An independent publisher (unlike the others you mentioned, one not owned by an American or German corporate) simply cannot afford to put its publications in every one of those outlets. If you buy the magazine regularly it really does make sense for you, us and our little bit of the planet to subscribe.

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David Hepworth | 2 November 2008 - 7:01pm

Mystery shopper

My local Co-op did not stock The Word...although I never went to check the bread counter.

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Beany | 2 November 2008 - 3:59pm

The bakery counter

I hope you will take the trouble to supply different types of bread over the months - ciabatta, rye, nan - not just manky old wholemeal.

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Rotherhithe Hack | 5 November 2008 - 11:16pm

Mag as foodstuff

Easy, print the mag on rice paper. Therefore no extra cost of packaging and less mouldy.

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Genevieve | 6 November 2008 - 8:23pm

Word with foodstuff ...

A slice of bread around P32 ... yummy, yummy ... though I would prefer a slice of medium Cheddar instead. But, then, we can't have everything ... a great magazine, good columnists, occasional Bob Dylan articles and I'm still waiting for you to do something good on John Hiatt, John Prine and tell me what's happening with Marshall Crenshaw ... I shall keep watching and waiting. Cheers!

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Canute | 7 November 2008 - 10:42am

Stop this "Free CD" stuff

Stop this "Free CD" stuff now. I have a small mountain of "free" CDs that I have not listened to, and I will not listen to. My life is too short. (Do you want my "free" CDs? Come on over and bring a big box.)

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gupi | 26 November 2010 - 8:14pm
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