Entertainment For Lively Minds
Why do Glossy Magazines about books not exist?
Just have a query here that I am sure the Massive's Brain Trust will solve in a few posts.
Whenever a book thread appears here a large number of people usually enthusiastically pile in. And never mind the high-street bookshops, in my local supermarket the stretch of book-shelves is at least as large as the section for games or music. Yet, apart from inky publications like the London Review of Books, regular book-based magazines don't exist. Why is that? When I look at all the music mags that my newsagent stocks, I would have thought just ONE monthly on books could survive. I am sure there must be a reason I am missing for its absence. I mean authors are Stars nowadays and quite a few are glamorous even. I am Sure DH, and the Gang of Word as well as the other journalists who post here must have some expert opinion or experience on this.
Have they been tried and failed? If so, why is the Great British reading public so uninterested?
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hasn't this traditionally been covered
by the broadsheets? For years books were the only area of the arts apart from the stage to be expansively covered by the National press. Even today the "review/culture" sections of papers are mainly filled with book reviews and author interviews. I doubt there's much room for a monthly Book magazine the LRB/Granta onyl survive because they are highly subsidised I believe.
But the same pages
Have loads of film (cinema and DVD) and music (Releases and Gigs) reviews. And yet, music and film glossies still appear to thrive.
that's a relativley recent thing
though last 20 years when culture coverage went post-modern and people started writing about Baywatch and Kylie up till then popular culture was poorly covered in broadsheets so there was space and need for specialist magazines.One of the reasons I stopped getting NME was the guardian etc started publishing weekly lp reviews often by the writers I liked from the inkies.
Also book trade doesn't have massive adverstising budgets (or that's at least what they tell most authors!) so a glossy book magazine would possibly have little ad review from it's main subject area.
I think that...
it's a great shame there isn't one, because broadsheet book coverage is terrible and notable mainly for reviewing the books that people don't actually read. If I was to hazard a guess at *why* there isn't one it would be because the experience of reading a book is so different to that of music: it's solitary, you generally read books once and they take a lot longer to consume; plus you don't have the personalities around like you do with music. That said there could be a Waitrose Food Illustrated equivalent for books I would have thought. And now I've written that I'm thinking, Actually, don't Waterstones do something?
I apologise if I've wasted your time with this poorly conceived post.
Yep - there is the
Yep - there is the Waterstones Books Quarterly which the company I work for publish. It is a really good read - although I do agree that a monthly one would make more sense.
With ebooks being big sellers you would think that the time would be ripe for a monthly book magazine
Thats a very good question. Especially as I reckon most Word
subscribers/readers are also enthusiastic print users. Actually buggered if I can think of a valid reason why.
On s related topic: has anyone ever wondered why there isn't a similar equivelant to Word/Q/Uncut etc for television? Lets face it - far more of us watch TV than listen to music or read books.
erm didn't someone
can't think who try to set up a magazine exactly like that called hot! humid! heat! that's it some chap from Dewsbury named after a sculptor David Moore's the chap I think and it got relaunched after a few months to cover the important issues of soap stars under arm hair and Kerry Katona's "Demon"s.
Good call about lack of TV magazines
The average UK person goes to the cinema less than 3 times a year, but there are loads of film magazines. Yet everyone(-ish) watches TV for X hours a day, and there are only listings magazines available. I'd have thought there must be some mileage in highlighting the best of what's being broadcast and what's on DVD, but clearly not...
TV Mags
Simply because people do not and will not take TV seriously in this country and don't want to read about it outside of a TV listings magazine, which, let's face it, they buy for the TV listings.
Heat tried the Entertainmnet Weekly approach when it first started and it bombed. The Box also give it a good stab but it too folded after a few issues, same goes for Cult TV.
Radio Times is the acceptable face of TV magazines in a world where to admit you watch TV is considered shameful, with people telling you you should be doing something more productive with your time, and how they NEVER watch TV, even though everyone watches TV, talks about TV, etc.
There's nothing I'd love more than to see (and work on) a serious magazine devoted to TV but chances are it ain't gonna happen.
I think there is a quite a lot of discussion in print of TV
but it tends to be found in papers and magazines which focus around the content, not the fact that it was on TV. For example, if you watch a football match on TV, you can read opinions about it in the sports pages of the papers. There are magazines devoted to soap operas and their stars. Music programmes are discussed in The Word, and on this website. Arts sections in the broadsheets will talk about new dramas.
Perhaps there are just aren't enough people with a broad range of interest in TV and how it works, to support a magazine devoted to the medium. I'll admit I watch TV, but I have no great interest in reading general analysis of it - a listing magazine meets my requirements.
That's a very interesting point
I guess people see it as a passive medium and it's no longer treated as a luxury. We don't call radios derogatory terms like "idiot lantern" or "gogglebox," do we?
I wonder if it's a generational thing. More and more people's experience of TV is that they started off with their parents telling them to watch less of it. Then, people who do watch lots of TV are stereotyped as watching stuff perceived as low culture rubbish (soaps, reality shows) rather than worth high culture output (dramas, documentaries).
I know The Word isn't just a music magazine, but I would've thought there was room in the market for Word-like mags dedicated to TV and books. Maybe this is where the iPad could come in, because I don't think anyone's going to be launching a big, new physical magazine any time in the near future.
people have been putting tv down from it's
earliest days. In the 50's people said much the same thing as they do to day about the ills of TV.
Quite right, too, in my onion.
With the odd notable exception, TV as a dramatic medium is shite.
That's a bit sweeping
I'd be interested to know how you can write TV off like that.
Troll
Have a look
at The Guardian's Top 50 Television dramas. It's pretty thin gruel after about 40, and even if you accept that Eastenders is the last word in superb drama, it's not a great strike rate for a medium that's been around since the 1920s.
I can't help but feel offended that you've called me a troll, by the way. Why does saying something you disagree with make me a troll?
Not necessarily what you say
just the way you say it.
...and that's what gets results.
Ah, me... *chortles to self* Don't worry, quiet morning at the office. As you were.
You mean the antagonistic
manner in which I qualified it as my opinion and acknowledged that there are exceptions? That's trolling, is it? And the next time I see you do something similar I'm allowed to shriek troll at you, presumably?
that list doesn't include
one off plays/films and tv didn't really get into it's stride with drama until the late 50's (I agree a flickering picture of a clown's head dummy that made up the first broadcast lacked sustained drama). But you clearly will disagree come what may.
Well not necessarily...
(and why you think I'd disagree reflexively, I'm not sure) and there are plenty of shows I like that aren't on the list. Deadwood being one. GBH was another. I just think that TV has too many impediments to create the environment drama needs to breathe. The good stuff now seems to be consumed on DVD.
Unless I'm missing the point spectacularly
The "good stuff" that needs to be consumed on DVD was originally on television... and you watch it on a television.
Well that's partly my point.
it's on TV but people prefer to watch it on DVD. That's because TV's not a great dramatic medium. It's great for sitcoms; it's excellent for news and sports and documentaries. But movies and drama, no. I suspect the popularity of the DVD box set has a lot to do with why we are seeing more good drama made for TV -- because really it's being made for DVD.
good question
I guess that books are not seen as so homogeneous a market for one publication to cover all the bases, the way that a publication can cover rock/metal/ opera or all that month's cinema releases. When book groups took off, especially on the TV, I wondered if some monthly looking at popular fiction might have emerged, but it didn't happen. Plus the selective markets that do exist for existing book magazines are pretty robust; LRB and TLS do very well out of loyal readers and institutional subscriptions, and wouldn't need to change.
I asked the exact same question here about six months ago
Someone replied that book sales are actually far lower than you'd imagine, even for the supposedly big names like Peter James.
But, yes, I'd definitely buy something that wasn't as cliquey as TLROB or the broadsheet supplements which could combine coverage of Ian McEwan and Harlan Coben happily.
Have you seen
data for music sales? I'd venture a guess, that - apart from a phenomenon like Adele - most sales are in low to middle thousands.
most authors
are even lower though even quite widely discussed books often very low sales compared to best sellers.
Very good point and
something I have often thought of, think there have been a few glossy style mags but they have been largely tied into a particular promotional campaigns. Much as I dislike what Waterstones has become, their mag is pretty reasonable if a little too light. They have some good reviewers and the main articles are ok. It would be a challenge, but it would be good to have a mag that combined the different tones of the Literary Review, Waterstones mag and the caustic and very funny reviews in Private Eye. Agree that the broadsheet coverage, especially the Sundays has become increasingly poor though there are some good writers, Robert McCrum and Rachel Cooke especially. Often wonder what the editors are thinking of when they plan their coverage, they don't seem to cater for the literate middle ground.
The big titles....
....have traditionally been subsidised, in the LRB's case by the Arts Council and in the TLS's case by News International.
Book publishers tend to invest all their marketing money in:
a) paying very famous people to write books
b) discounting books in the shops.
As a rule they rarely advertise in print.
So the lack of advertizing revenue
means a book magazine wouldn't cover its cost?
In my judgement...
....never in a million years.
Particularly since nowadays it would also be competing for attention with a staggering number of blogs and websites started up by enthusiasts, many of which are very good.
I think it has been tried
I seem to remember buying the first issue of a magazine round about the time The Word was launched.I can't remember thie title of it.I think it only lasted a couple of issues. While it was a reasonable enough effort I wasn't enthused enough to buy a further issue
The Word itself
I'm sure early editions of The Word had coverage not only of music and film, but TV and books/authors to a much higher level than now. I agree that there is a gap in the market here, but I have to say that pictures of authors tend to put me of as they are invariably older, younger, fatter, slimmer or in some cases the opposite sex than I imagined.....
The amount about books...
....has not decreased at all, as you can see in this issue, but inevitably people think it has.
To paraphrase Frank Zappa...
... isn't reading about reading rather like dancing about dancing?
i.e. if you've only a limited amount of time available for book reading, would you really want to set aside a portion of that time for reading about books, as opposed to actually reading books?
TV one
The TV one was called something like The Box ? It was Ok but didnt last .
Agreed the quality / choice of broadsheet book reviewing is odd .
In the Saturday Guardian Steve Poole s non fiction choice seems to exist of books that may well have been made up - I can`t imagine more than about 3 people being interested in some of them .
eg: "The Freudian Robot" which "links the birth of information theory and cybernetics with literary modernism and psychoanalysis"
or 42 by Peter Gill " a rather admirably pointless compendium of instances of the number 42" .All yours for £9
Literary Review
I subscribed to the Literary Review for years, as it was the nearest thing to a general interest magazine about books that I could find. Under the idiosyncratic editorship of Auberon Waugh, it did at least have a personality, which is important in a magazine, and it managed to retain this after his death.
On the other hand, it was relentlessly upper-middle-class in its interests; you’d find lengthy reviews of the memoirs of dowager duchesses and guides to country houses, but books on popular culture rarely got a look-in. That got wearing over time, as did the fact that (like the broadsheets) they devoted most of their space to non-fiction, which I’m not that interested in. So I unsubscribed a few years ago and haven’t missed it since.
Visualise
Pop music is a visual medium - so (obviously) are films, and so are fashion, cars, celebs, carp, model railways, quilting and all those other fine magazine titles.
Whereas books - longform text - simply don't provide good pictures. Authors look tweedy or mad, but they don't strike Strat poses or fall out of nightclubs, and they're mostly (whisper it) middle aged or worse.
Magazines are a great visual medium, but books lend themselves better to newspapers and the like (eg London Review of Books, Spectator). There's plenty of blogging on the subject, of course.
Can't help you on TV mags, though. I guess TV just infiltrates everything, as the omnipresent and omnivorous medium.
Poor broadsheet book coverage (several complaints above)
Couple of reasons for this I think. One, the book world and consequently these pages are massively cliquey so there's endless back-scratching that goes on. Secondly the impression I get is that most books are chosen because the review makes a good, easy article in itself. This weekend read the non-fiction book reviews (no doubt the majority) in the supplement of your choice. Chances are 9 times out of 10 they won't review the book at all, it'll just be a precis of its content (particularly true of biogs.) Job done, space filled, easy peasy. Also, not expressing an opinion has the advantage of not offending an influential author/agent/publisher/journalist who might be able to get your/your wife's/daughter's etc. novel/article published in the future.
Waterstone's Mag - how independent is it? Haven't seen it for years but find it hard to believe that there's anything there that hasn't been paid for or not tied in to an in-store promotion of some kind...
There was a books magazine called Ink...
...if I remember correctly, and it was exactly what literary Word readers would have wanted: a glossy, Word-style monthly with articles about authors, upcoming books, etc. It knocked the Waterstones quarterly into a cocked hat.
It only ran for a few issues (bimonthly, I think), and I can't find anything about it on the net, so I may well have been its only reader and clearly its publisher was too embarrassed to leave any trace of it on its website.
I knew its number was up when a search of WHSmith failed to uncover it and when I asked a member of staff she led me straight to the section of tattoo magazines. "Ink? Isn't that for tattoo artists?" "No, it's about books, it hasn't been going long." "Oh, erm..."
I thought it was terrific, and I mourn its passing deeply, especially given the complete absence of a replacement.
That's the one
I was trying to remember in my earlier post. Thanks for that
Something like 80%
of all magazines are bought by casual buyers looking for something to read on the train, etc. They don't necessarily have a massive interest. That's why there's loads of film mags, even though most people don't go to the cinema, and why all the music monthlies have to circulate the same half-a-dozen universally known artist on their covers. And why there are about 3 magazines dedicated to customising volkswagen beetles, even though nobody actually does that in real life. Whreas if you read, you read. You don't read about reading.
Thoughts from someone who tried it
David Pringle, the man behind the late lamented, by me at least, Million magazine:
"David Pringle's major venture into the world of commercial fiction appreciation (as opposed to fiction itself) was the now-defunct magazine, Million, which unfortunately folded after fourteen issues. With the benefit of hindsight, why might that have been?
"Million was my other pet hobby. I made mistakes; I was feeling a bit cocky. Interzone had been successful, and with Million I invested too much money too quickly. I shouldn't have started with a bi-monthly; I should have started with a quarterly. And the colour covers: I really should have started it as a fanzine. But the main reason it didn't succeed is we're talking about a very different kettle of fish. Interzone is primarily a fiction magazine, and Million was a magazine that commented on popular culture, popular fiction. And I suppose I discovered that the world didn't need such a magazine...
"Funnily enough, someone else started a magazine up during the period when Million was going - with a big glossy splash, lots of publicity. Bestseller: I don't know if anyone remembers that. Produced about three issues.
"Now they must have spent tens of thousands of pounds - and they failed, even with all that promotion behind them. And they were doing essentially the same thing. Personally, I think Million did it better! At least we achieved fourteen issues."