Entertainment For Lively Minds
why are Word ripping off their most loyal customers
Posted by kgb on 6 October 2008 - 11:22pm.
received a subscription renewal form through the post today. The request for the next 12 months is £42. Astonished to see that the subscription rate for new subscribers in the magazine is £36.
Cant help feeling this is a rip off. I've been a subscriber for 3 years.
- More from kgb.
- Login or register to post comments







I think its gone up
The new subscriber price is £42 as well.
Come On!
I don't think Word's trying to rip anyone off! For heavens sake it's only the price of a couple of pints of ale! If you live down South re ale prices that is.
Subscription
Been putting off getting a subscription because the cost of postage down here to Oz is more than the cost of the magazine. However, our monthly Bible seems to have disappeared off the news stands down here, the last one I bought was the George Harrison issue.
Has 'The Man' scuppered Australia?? Guess I'll subscribe with what is probably my last 80 quid!!
Still a bargain though
malcolm.
Ideas wanted - here they are
Whenever I am in the USA (or some UK Borders outlets) I always look for a magazine called 'Paste'. It's pretty good for a US produced rag and comes with a good CD each month.
Now you can also be a VIP subscriber and you get the following incentives:
12x free albums a year (MP3's DRM free)
4x DVD Samplers (music videos, short films etc)
11x Digital editions of the mag
11x digital samplers (cover mounts in download form)
Early access before publication date
Access to all back issues (even before your sub start date!)
52x exclusive MP3's
A free T-Shirt (sadly not in my size)
$10 discounts for friends.
All this for $4 (if in USA) or $6 International.
That is a real incentive to sign up. At $72 per year that was great value until about a week ago. Now it is just good value.
Well recommended.
They're asking me for £38.
Looks like the Suits and the Groovers at Word Inc drink in different pubs. Cards are being marked and I'm happy to wait for the dust to settle.
I blame
The Man.
Reminds me
of those building society ads. Special offers for first time buyers only! Maybe the extra cash goes on a "bit of bubbly for the shareholders nmeeting"!
Just renewed over the phone...
..and it was £38 by direct debit.
Subscribers
I don't have any issue with the subscribers' price. I have taken advantage of offers for advance payment and there's great savings to be made that way.
What I don't understand though is the need to produce the Special Edition cover. It looks great and all, but it must have additional cost and frankly it would make zero difference to my decision to subscribe or not. Is it really worth doing it?
It costs next to nothing
and a lot of subscribers really like it. In fact a certain major competitor with Quite deep pockets has started doing it too.
I think the special edition looks great...
the less text on a cover the better, as far as I'm concerned.
I agree
I get a better view of the beard that way.
and can we have our subscriber issues
sent to us in plain, brown paper packaging please? It'd add a frisson of mystery to each month's delivery. Tongues might even wag.
Quite so
And what a quivering, queer mess they've made of their recent redesign. Throw those readability rules out of the window! What's wrong with a 30-word-wide column measure?
Oops, wrong forum.
While we're having a moan
Why do Development Hell insist on a mobile phone number? And by insist I mean that it's a mandatory field on the webform with a mask to ensure a valid entry. The only way I could get round it was to start 07 .... then keep filling in '7's until I had the required number of digits.
I don't have a mobile, I don't want a mobile and I actively dislike mobiles, but even if I did have one why would I want to supply the number in order to subscribe to a magazine? What business is it of Development Hell's what my number is, and how dare they be so insistent that it is supplied?
The dark art of subscription marketing
We're able to offer a years subscription for £36 because we are not offering a gift this month. We wanted to see if a better price offer was more attractive than a gift CD.
As retailers are demanding more and more cash from us just to be on the newsstand, subscriptions are becomming our most important way of distributing the magazine.
Each month we try lots of diffent offers to entice people to subscribe for the first time. We hope that, once subscribed, it is recognised that £42 for 12 issues, 12 CD's, a web site, weekly newsletter and weekly podcast is good value. (it saves you 25% on the cover price and we have to at least try and make a buck!)
Subscribers are the most important part of our business and we really REALLY value the support. We constantly need new recruits to protect us from the supermarkets.
Any ideas welcome?
I will hold up a big sign in Piccadilly Circus if it helps.
I have no income and so can't be doing with Direct Debits. My preferred method of payment would be a manilla envelope stuffed with used ten pound notes. Or possibly some form of barter system in which I agreed to mow Mark Ellen's lawn.
For the record, if I were to subscribe, I would prefer the cheaper rate over the free CD.
WORD seems to be more widely available than it has been in the past. I can buy it in my local branch of Sainsbury's.
Why I haven't subscribed (yet)
I think about subscribing every month, and look at the subscription offer. What has stopped me so far has been the choice of CDs - not that I don't like them, exactly the opposite in most cases, which is to say, I've already got them. If I haven't, then it's usually because I'm not interested and therefore the offer isn't that enticing.
A thought: would it be possible to offer a range of "gifts"? Maybe we could choose one of five CDs, or a book?
For those who find £42 or £38 too expensive, you might like to know that you can use Tesco clubcard points to buy a subscription online at their website. Points used online are worth four times as much as when redeemed in store, so 25 points become worth 100 points - this can bring down the cost of a subscription by quite an amount, or even make it free.
Website extras
I was under the impression that once a subscription was taken out there was a subscriber's area here that would give access to an on-line back issue archive. I'm not sure where that idea came from. Maybe it's because New Scientist does it. But it would be a nice bonus.
A fair solution?
Here's an idea Jerry.
When someone subscribes, that becomes their base subscription price. Each year it increases by whatever % rate of inflation you're applying to your costs for that year's magazine budget. They are exempt from paying the 'new subscriber price', whatever it may be, and their loyalty is rewarded.
The only time that their subs price will increase beyond inflation is if you significantly improve the quality of the magazine, either through increased pagination, or through improving the quality of your contribs. Even then the increase will be no more than the incremental increase to your costs. That way, the longer that someone subscribes, the greater the discount that they receive against the published price. You'll be rewarding rather than punishing loyalty.
Any shortfalls that you might have on your subs yield should be compensated for by subs volume and an improved ad sales story.
Subs prices: the inside story
Believe me, we're not trying to rip anyone off. The standard subs price is £42 (see p.62 of issue 68, the Lennon issue) but recruiting new subscribers is a constant struggle for all magazines and we've always made special offers to get new people to sign up.
In past issues this has meant a free album, to new subscribers only. This month we are trying a cut-price offer to see if that works. £36 isn't the standard price: it's a cut price and it costs us money. As you know we are a small publishing company in a sea of well-funded competitors, so we don't have a lot of room to manoeuvre, but we try to make our subs rates as good value as we possibly can.
Regarding the £38 direct debit option which Stan and Ferris mentioned, I have to confess ignorance (I'm one of the "creatives") but if KGB rings our subs dept on 01795 592 853 they will be able to explain.
I hope this helps, and believe me, if you could see the state of this office you'd know we're not exactly spending the proceeds of subs on pet peacocks and expensive Scandinavian furniture.
It's been said before...
But wouldn't it save a fairly large amount of money if you got rid of the covermount CD and instead allowed people to download all the tracks on it for free off your website. You could have a code in each magazine that can only be used once to stop all and sundry from downloading it.
Or do people need something shiny in their hands to make them buy a mag off the shelf?
Lots of reasons
* You probably wouldn't be able to clear the tracks. The record companies want their material showcased here because it's in an attractive package where they're programmed alongside other interesting stuff. If it was no longer on a CD they wouldn't like it.
* Many of your readers wouldn't bother. Many people just put it in the car, play it a couple of times and then lose it.
* Many of your readers would hate it. Some of them keep all of them in pristine condition and would be *furious* if there was no longer a physical product.
* Any code system would be cracked in seconds.
* On the shelf it helps.
* I see The Times is running an offer at the moment to get free CDs. However you have to send away for them. I bet only a tiny fraction of the readers do.
Postal redemption offers for CDs
Industry standard is 5% (of the circulation) absolute maximum for a postal redemption offer, going up to about 12% (maximum) for those exchange-a-voucher-at-WH-Smith-style pick-ups. Nothing comes remotely close to the tipped-on physical product to generate uplift in sales (which is the point, after all...)
Psst
Wanna job?
Dunno
What are the hours?
I can confiirm the 12% figure for high street voucher jobbies.
My current client is the systems department of the retailer in question, and I've seen the mountainous piles of unclaimed DVDs of second rate Michael Caine movies, 1950s British War Movies, passed-their-sell-by-date Attenborough documentaries and so on that accumulate here in darkened corridors seldom bothered by passing staff.
Hate to say it...
...but I bin the CD without listening to it, each and every month. I used to listen to them as soon as I got the magazine when they were an occasional thing as it was a bit of a novelty, but now they are every month I look at the track listing and it is so rare that I see anything I want to listen to.
I appreciate that some people love the CD and may well stop buying the magazine if it wasn't there. Personally I love the magazine but hate the CD, and I resent paying a premium for it (I'm sure that if the CD wasn't there the mag would cost a lot less) plus the landfill caused by throwing it away.
May I suggest, Mr Hepworth, that you have a poll on the website? Something along the lines of "What do you think of the CD? A) I love it and would stop buying the magazine if it wasn't there. B) I like it but if the magazine would be cheaper if it wasn't there I'd be happy. C) I don't have any real opinion on it. D) I don't like it but the cost doesn't bother me. E) I wish you'd stop!" maybe?
Enough already of this free CD thingy
I can't bring myself to listen to the free CD any more. I think that it may be because: -
a) The selections are not necessarily the stand-out tracks from the respective albums
b) The musical genres that end up on the CD are often too disparate
c) Recent songs by long-time favourite artists of mine (Jackson Browne, Randy Newman, Tony Christie) have been rather disappointing to say the least and only go to reinforce my view that such artists are unlikely to make any more great records
d) Oh, all right. I listened to this month's edition to check out the Tony Christie track. Which stank.
e) These observations are not directed solely at The Word. Very few cover mount CDs are worth keeping imho.
I can't remember the last time that I bought an album as a result of listening to the cover CD. Meanwhile, www.pandora.com renders my bank balance in a constant state of overdraft. Sadly, you need to jump through a few IT hoops to listen in the UK... http://www.wordmagazine.co.uk/content/five-music-websites-will-change-yo...
I got
the 'renew your sub for 36 quid' letter, but does that apply to me, what with being an overseas subscriber? I doubt it, but if it does I'll take two and cut down on the Scandinavian furniture myself.
Bravo, Andrew! This reminds me of a documentary I saw...
... in which Joe Strummer was literally knocking on radio station doors and handing out flyers on the street for that night's show – the talent and the promoter . Clearly you've nothing as lah-de-dah as a circulation manager at Word Towers and you have every right to be proud of your work. I feel cheap for haggling and will get on the blower soon as.
Subscriber's perks
Okay we have a much needed saving on the cover price. Special edition thanks - but do I need to see more of Guy Garvey's gurning fizzog?
Follow the lead set by airlines or credit card companies. Access to The Word lounge at assorted airports, free use of The Word Club whenever we are down in London and The Word limousine to ferry us between record stores. If we happen to pop into The Word Towers, free lunch and use of The Word masseuse.
Just don't offer us a free Word T-Shirt, I don't suit them. Would I be right in thinking the next issue will be the Christmas issue? Hint hint...
Postal rates
Why is it an extra £26 for a subscription to me here in France yet £30 extra to USA and Canada. Has nobody from Word Towers ever popped down to the Post Office? Do they just make up these figures on the back of a fag packet? They don't make any sense.
Now where's my fags
International mailing rates are directly related to the charges we get from our mailing house. Currently it costs us £1.98 to send an issue to France as opposed to £2.04 to the US. This combined with the cost of sending out renewal letters etc means that we make a little less money on an overseas sub than we do on a sub in the UK.
It wasn't long ago when I actually did take all the magazines to the post office myself. It was a lot of hassle and a lot more expensive that our current suppliers. (should have seen the faces of the good people of Islington in the queue behind me)
As a result of this post I will review our mailing companies prices. If we get a better deal we will pass it on straight away.
jerry, as a longtime whinger
about the cost of international subs prices, and somebody who's mailed you once or twice about that very topic, can I just say that I genuinely appreciate your occasional forays onto the forum to give us a 'lowdown' like this.
It's *precisely* this kind of interaction from yourself, DH et al that makes me think that the sub, expensive though it might be to overseas subscribers, is worth every cent.
If this was a bigger publishing house, i'm sure all this would be falling on deaf ears with a 'like it or lump it' attitude. In a sense, you're saying this too (admittedly in a 'there's no cheaper way, mate) but the personal touch is nice!
Thanks Jerry
for the reply. I'm sure you're right, even though I don't really understand the maths. As the extra cost for an overseas subscription is £2.66 per issue and it costs £1.98 to send the issue, even assuming the cost of postage to UK subscribers is £0, it still doesn't make much sense. If the cost of renewal letters is so huge, could you not offer a cheaper option for overseas subscribers who subscribe dd?
Also, is it possible to offer a printed paper rate rather than air mail? Personally, I don't really care whether the issue takes one day to arrive or one week. In comparison, the cost of a New Yorker subscription to here is approximately £15 cheaper than Word and that is sent US to France and you get 47 issues as opposed to 12.
Nowt to do with the quality of the last few editions then?
Getting quicker and quicker to read, methinks. If time is money, thanks for saving me money. Beginning to weigh up the worth of saving even more time, guys.
And don't get at me, many have been dropping that hint or 3 over the summer......
I thought this month was right up to scratch
Elbow worthy of a main interview and a very good interview as well. David Sedaris interview - nice one. John Peel writings great and reminded me of why we miss him. Oasis review was excellent as well. A few artists I haven't heard anything by so will have a dabble. Liked the David Lee Roth imposter feature and a decent list of crime thrillers to have a look at (had only read 3 of those authors).
Rip Off
I called the subscription hot line (0844 one). They didnt know about this offer and wouldnt give it to me. Seems that its only for new subscribers who have a different number to call. The sub hot line does not have the latest version of the Magazine so couldnt confirm the price.
Reminscent of those Nationwide adverts.
As someone said it gives you pause for thought as the quality has been going down over the summer, particularly the CD reviews which are now not much of a guide to buying. Does the average Word reader prioritise reviews of Keane and Kaiser Chiefs (or the mystifying hip hop reviews of Kano (mcuh better when he was with Arsenal)over Bob Dylan. Are we trying to be down with the kids?
KGB
Rip Off?
If you call the subs hotline 01795 592 853 and quote the code NOV08 you can indeed get a sub for £36. This is open to new and existing subscribers. If you are a current subscriber, you can take up the offer and get it to start when the current sub runs out. Hurry, I may take the offer down soon as I don't want to be seen to be ripping off our readers?
Bloody bargain
Do you get a choice of gifts with that?
Dave? Mark? Andrew? No, I'll take the signed photo of that nice young Fraser...
Will they tell me when my subs run out?
Really pushing it now
Is there a 3 year rate with that, Jerry? Last time I got 3 years for £96.39; whilst I still have 5 issues left, I'd happily commit again if the 'price is right'.
I blame t'internet
It is so much easier to get the news and wotnot online. While I might not want to read the review of the Kaiser's new CD, in the past such a review would have pointed out there was a new CD imminent. Nowadays I get a newsletter from The Chiefs with competitions, advanced ticket booking, song previews and special releases.
Interesting feature in T'Word about Rob Gretton's notebooks but not exclusive as I was sent a pre-release email from the publishers.
The Word should do what The Word does best; incisive journalism with a great big dollop of banter and good humour. Encore!
Subscription
Didn't know it was so important until Jerry made it clear earlier. I'll sign up straight away - £40 odd a month for the mag, website, pod, etc. is very good value I believe.
I suspect you'll find
that £40 a month is slightly over the market average...
Market Average
Not sure what the market average would be. Of the competitors, how many offer a podcast for instance?
I don't think Word is an "average" publication, therefore I'd be happy to pay more than its competitors may charge. I'd only stop buying it if its quality started to suffer, and at the moment (bar the Lennon love-in issue), this isn't happening. As long as it concentrates on the best writers and the most interesting subjects, then I'll buy it.
Now That's What I Call A Customer!
Willing to pay £40 a month subscription.....
Doh
And again...doh
The letter to subscribers
from David Hepworth was good with the latest issue, I have not actually moaned about cover stars and beards since.
Er...that was sent to everyone and not just me wasn't it..!?
I thought I
was his only friend.
Interesting...
What was the gist of said letter?
try subscribing
and you'll find out....
11.5p a day.....
....for the company of you lot on the interweb - and a chance to exchange frivolities and serious thoughts with the great and good of The Word. How many other websites let you chat with the editor etc regularly? My musical horizons were pretty broad BW (before Word)but you lot (including Word staff) have suggested stuff that has taken it way further and much pleasure has been had as a result.
.....for my weekly decompression podcast. I always listen on a Friday evening on my way home. Always at least "smile out loud" moment during it (and a laugh is guaranteed if Messrs Ellen & Hepworth are in tandem)and when I leave work its the end of the working week but by the time I'm through the podcast and home it definitely feels like the start of the weekend.
.....for the weekly "something for the weekend" newsletter. There's always something on it I've missed. And it amuses me that it arrives on the Thursday & I like to imagine the Word staff heading for their country estates as its pinged off, broken shotguns across their arms.
.....for a magazine that 1) has a cover letter that I look forward to almost as much as the magazine itself (excellent this month, David), and, which 2) consistently delivers new twists and turns, is well written and is produced with a great sense of interest and fun and 3) lasts me just over a month - the arrival of the new edition always forces me to finish the magazine (I have it next to the loo, which is possibly too much detail but explains my reading patterns. I also tend to read it the most having stumbled in from the pub so most articles have to be re-read in the month!)
...& all for 11.5p a day (11.47p in a leap year).
Come on boys, and occassional girl, you will lose that much down the back of the sofa each day.
Lets get this into perspective - Word is indeed a fantastic magazine, podcast and way of life. Its a snip at those prices. And lawd how we'd miss it if it went the way of those "Found in the attic" titles featured this month.
PS I am not related to anyone at the Word.
Ummmm....
Sorry to be a spoilsport, but isn't this site free: I was blogging long before I succumbed to Shelby does Dusty.Including the podcast.
It is still a good magazine, but it has been, at times, a great magazine.
But
you could argue that in a way by paying for magazine you are helping to maintain website and podcast - presumably without magazine making money the 'free' stuff would go.
No such thing as a free lunch
Yep - its "free" like the podcasts, but if not enough of us buy the magazine its toes will turn up & so will the podcasts. So you cant look at them in isolation.
11.5p a for a mag that lasts me a month of dipping in and out is good value in itself - all the other "free" but dependent stuff make it cheaper than Tesco's.
Couldn't agree more.
And I've been buying music mags since I used to collect the middle page posters in Disc and read The Lone Groover each week in the enemy.
Unless the western banking system collapses, I'll happily stump 40 quid or thereabouts each year.
Oh. She it.
Do you have a barter system organised yet Jerry?
Don't worry.
If it comes to it, we'll come round to your houses and READ the stuff to you (in exchange for a bowl of soup and a bed for the night).
Bed
Since Matt Hall's moving just south of me, near Grantham, would he still require a bed for the night?
You can probably put him up in the shed.
He's hardy like that.
I hope
he's not moving to Bourn, that's a very dull town. Not as bad as Deeping St James or Spalding however. Stamford is lovely though, they filmed Pride and Prejudice there I think. It has the oldest newspaper in the world and my mum was born in a cottage nearby.
Th'Groover
Oi Word blokes... How about sourcing the rights to re-run Th' Lone Groover? One strip every month would keep a lot of old men happy.
I moved house a year or so back, and discovered my old old copy of Th' Lone Groovers Little Red Book - quality content
Stimpy,
since I'm always up for a spot of nostalgia (though it isn't what it was) you've made my day. I had a Lone Groover t-shirt back in the 70s. Wonder what happened to it...
Well said!
I'm a very happy customer too, although the Keane, Kaiser Chiefs bits were a bit worrying - I hope it's not a tatse of things to come! And, as I mentioned above, I'm refusing to complain about Elbow being on the cover...however, I thought the latest issue was excellent.
Dumb question time ...
If I subscribe a couple of days before the new edition hits the shops what's the first issue I get?
It's
The following one. I believe if you order in the two weeks proceeding an issue being sent out, your sub will start with the one that follows.
Cheers
Cheers ... it's a good deal. I think it's time to sign up - having bought the Elbow one today
I've thought more about this thread
and it irks me that people assume that its a rip off. Not just that, but the publisher and writers actually take the time to explain. What happened to manners? Just ask a polite question and then form an opinion based upon the answers.
Unlike the Word team, I bet the BBC don't respond to my question re. George Lamb anywhere near as openly and they're a bloody public service.
I feel better now.
This is a great point.
Some of the comments about "rip off" are a little rude.
I cant believe how helpful and communicative the Word guys are.
In fact I may take out a second subscription as a point of priciple.
It can go in the downstairs loo.
Flash
But true.
Hey! Just noticed the flashing green sign up top "Beat The Credit Crunch" for £36. Hang on in there chaps - the Chancellor is putting together a financial rescue package as we speak, er, blog. The Word Christmas party for loyal subscribers and bloggers can still go ahead as planned.
Phew! That was close...
Don't put it in the loo, Dolly.
It will block the S-bend.
Put it on your coffee table as God intended.
I believe the downstairs loo
is more correctly referred to as the cloakroom for some reason.
Leeds really has got posh
Probably since you got that selfridges.
And even
Harvey Nicks
I live down south
that would explain it.
Besides
If I don't have a subscription what threat can I dangle in front of them.
"If you don't give a favourable review to the long-awaited CD to be released by Dave Stewart & Barbara Gaskin in March 2009 I will cancel my subscription forthwith..."
Harrumph.
You're all lucky..
To subscribe here in Oz, I'd have to flog a couple of guitars and my first born.
but you have got
lovely weather
Agree with Shane..
Its the same here in Singapore. I've dabbled with subscriptions to Q, Mojo and Empire in the past when I first moved out here but in the end it simply wasn't worth it. I found that not only did it take ages to get here, issues went missing in the post, it was could actually work out cheaper to buy in our local HMV !
I would love to subscribe but at £80 for worldwide that works out at $206 in Singapore. I can pick up at HMV for $17.95 an issue - total $215 for 12 issues. I can usually find in HMV within 2 weeks of the publishing date in the UK and so for a saving of $9 (£3.50) a year, its just not worth it to fret about when it will turn up, whether this months will be missing etc etc.
Now if you ever do a PDF downloadable version, then sign me up.....
Overseas ??
My Overseas is just to Dublin.
I did have a subscription which was taken out for 2 reasons.
1. To support the magazine when it was getting off the ground because everyone is aware that generating income asap is rather important for a new publication. Now the magazine is fairly well established and that particular reason doesn't really apply any more.
2. For convenience in getting my issues. Unfortunately my local shop had the magazine in stock almost 10 days before mine arrived in the post. I didn't mind that it was going to be later than the UK subscribers but not later that my local shop. Perhaps it was something to do with the issues coming from Switzerland (I think it was.) So when the renewal option came up I passed.
If you are saying that this is no longer an issue then I will happily subscribe again.
I have no problem with issues getting lost in the post as such but a few did go astray during my year and the office were happy to send a replacement.
Pesky Post Office still treats Dublin like Madrid or Paris, tho'
European post rates are flat so sending stuff to Ireland does seem very expensive, but there is little we can do. As for speed of delivery, subs issues go out 5-7 days before copies go to the shops so I'm at a loss to see why it arrives with you ten days after it's in the shops in Ireland. Maybe Jerry can enlighten us?
Ever thought
of employing the services of a courier to transport these subscriber copies to far-flung destinations? I'm free. I mean I'm available. I mean...I'm inexpensive.
What's the most exotic location you post out to? Other than Dublin, of course.
Beany I'm looking out my office window
And I assure you Dublin is very exotic looking today. I mean if you don't mind the chill in the air. But I know you British Boys are hardy young things.
In fairness Andrew
this was a couple of years ago and maybe things have sorted themselves out by now. Maybe Jerry or some Irish Subs guys might know.
It was just a bit of a pain looking at the current issue in the local shop and mine still in the post somewhere in Europe.
naw...
still slow as Christmas; at least YOUR local shop stocks a copy of The Word.
I went into my local newsagents which is rather, um, genteel and they hadn't a notion what I was on about.
"It's a music magazine", I said with a copy of, I think, the Paul McCartney (circa Let it Be) cover "and it's a monthly".
They thought I meant this one...
http://www.theword.ie/
(time to drop that definite article lads...)
Foreign 'Words'
There's a few of them. There's certainly one in Belgium, but the one below is my favourite.
That explains the beardy bloke look
You are trying to nick their readers.
Salman Rushdie's new
disguise is good - blown by being on the cover of a mag though.
YES YES YES
but do they put stars at the end of their reviews, do they!
They use
crosses
I didn't know John Peel...
had got with God...
Which Olympics?
I don't remember him winning those medals ...
Overseas subs
I am an overseas subscriber (Tokyo) and used to have lots of problems with issues not arriving or, more commonly, taking weeks to arrive. Jerry was very helpful (and probably fed up of my emails) but things have greatly improved. I think a different company is now used, at least for Japan. Although a subscription all the way to Japan is expensive, but I think it is worth it, especially since it is very hit and miss seeing a copy in Tower or HMV here. Q/Mojo/Uncut are fairly easy to find, but not Word.
We have changed
our overseas carriers twice in the past two years to improve the service. We now pay for a 'priority service' via airmail with DHL Global, which means that they guarantee delivery to Europe within 3-5 days, and the rest of the world within 7-10 days. The subs issues are mailed as soon as it comes off the press, 4 working days before it goes on-sale in the UK.
The wonderful Word clan is indeed global. We have members in over 45 countries, including China, South Korea, Taiwan, Thailand, Brazil, Columbia, Mustique, Sri Lanka, Mexico, and Dublin.
..and I would like to shake the hand of every one of them.
3-5 days to Europe?
What date were this month's subs issues mailed? I'd like to time it because mine always takes a couple of weeks.
Slow delivery is the only thing I'm not happy about the sub which is worth every penny as far as I'm concerned.
The November issue was mailed
on Monday 6th October. If you live in Europe and it doesn't arrive before next Tuesday 14th October, and antwhere else before 20th October, can you email me? I will take it up with DHL.
Ah - I think I see the problem:
your DHL is David Hepworth's Legs, not the well-known courier company.
Mine popped on the doormat
in Belfast on 4th October, which is pretty quick (if not a touch spooky) by anyone's standards.
Salty
What is spooky is that although I live 100 odd miles from you that it might take 2 more weeks to get here.
you should cancel your sub
I'll get a 2nd and post it on. Reckon that should get it to you quicker. Mind you I'm not sure they can always get my copy to me 2 days before its posted.
Update for Springer & Jerry...
As a subscriber in "far-flung" Ireland, here is the situation every month:
The WORD arrives in my local newsagent on the 2nd Thursday of the Month.
The WORD arrives on my doormat 5-7 days *later*. [My copy appears to be posted from Germany(!)]
Btw, I also subscribe to a (even smaller) magazine from the U.K. It always arrives quickly from the U.K. (usually within 2-3days)
Something is definitely amiss.
One last point, it only works out marginally cheaper subscribing rather than buying from the high-street.
Still subscribe though...
Cheers Nicodemus
Well at least it down to 1 week or so now. I used to buy mine in Reads of Nassau Street who used to offer a 10% discount on all magazines and this actually made it cheaper than the subscription price.
Funnily the price is not important from my point of view (well within reason anyway) it was just the delay.
why should I subscribe ?
It's cheaper for me (in New York) to pick it up at my local Barnes and Noble bookstore than pay 72 pounds for it to arrive possibly a few days earlier.
I have gone and done it
Reading this thread, and seeing the responses of the management to it, has made me take the plunge and, as I have previously intended to do, take out a sub.
Long may the Word survive - and long may the blog be home to curmudgeons.
Our job is done!
MEMO TO JERRY: NEW SUBSCRIBER RECRUITMENT TACTIC
Engage likely prospects in lengthy dialogue until they give in. Hey, it works for the Hare Krishnas.
(welcome aboard, nc4586)
....
My renewal letter said subscribe for £40 by direct debit.
I called the subs line and they said it was £38. I didn't complain.
I've been a subscriber since about 2002 but I've never done a direct debit before, not sure why.
Curmudgeons......
Hear hear, ya bloody arselicker
Proud subscriber stands up!
I have been a Word subscriber from pretty much day one, even though I work for the magazine and could, presumably, expect a free copy, especially when I have written nearly all of a particular issue. I joined up because it is a noble cause worth supporting in an age of increasing assumed illiteracy, big-pictures-and-no-words and focus-grouped blandness.
Development Hell, for all your occasional whinges, is a small, young, independent magazine publisher run by people who used to work for the "majors", and really deserves your loyalty - the most loyal act being a subscription. (I can say this, as I am a freelance operative, and do not work for the company directly.) I still subscribe to Mojo and Q, for old times' sake, and although their arrival means "Great! More potential words to read in the house!" there is no frisson any more. (I finally gave up the NME three weeks ago and life seems to have continued much as before.)
What you get with Word - and I speak as a reader - is something that's unlike other magazines. And that's worth paying for. You might not like every cover story or every track on every CD, but you'd fucking miss it if it was gone.
And we'd also miss...
the podcast and this site which would no doubt also disappear.
Hang on - didnt we do a "stand up for andrew collins" thread
some weeks past when somebody was not quite 100% supportive of one of his articles?
& now we've got the aforementioned AC standing up for the magazine.
Its all very postmodern isnt it.
PS Agree with every word. In the words of Elton John, "I'm still standing"
PPS The Company may be "young" but I'm not aure all of the company can claim that adjective, except at heart.
Abso-fucking-lutely
Wise-up ye ingrates!
Has the global downtorun really got SO bad that you must bitch and moan and whine like little girls over a couple of quid? It's a magazine that does exactly what it says on the tin and does it well. If you don't like it, don't buy it, although I'm sure they wouldn't agree with that statment.
The personal input of the high heid-yins to this debate is marvelous and a sign of the true personality of this magazine.
Stop moaning.
Word Aid
I'm sure The Word is feeling the pinch along with the rest of us. Printing costs up, advertising falling, newsagents cutting back. Hold firm chaps; we can see this through and make it to the other side. Looking at the clutter in your office photos you are in serious need of a car boot sale or, better still, an Ebay clearout.
You do realise it's all your own fault. You will become Music Magazine Of The Year. Now all the competition will be trying to beat you by whatever means possible. I'm sure, as we speak, they have a crack team of operatives rifling through your bins for the latest scoops and diverting the overseas subscriber issues to the nearest skip.
So with all the talent at your disposal in Word Towers I'm confident we loyal readers will be handed the equivalent of the Bush $70bn bailout plan to come to the aid of the good ship Word. Failing that, a celebrity-packed shindig for all your chums to put the smile back on the faces of your overwrought bankers.
Another subscriber who "got it" recently, beware gushing praise
I subscribed when Fleet Foxes was the gift CD. I would have subscribed if it had been cheaper or indeed any other CD because I came to a number of realisations.
I too was bored of indie landfill (the Fratelli's did it for me)I found myself buying more and more records from artists on now hear this and picking up records from the distant past based on the magazines articles and reviews. Word has undoubtedly broadened my cultural horizons and well, just opened my ruddy ears
I was on the website just about every day and listening to all the podcasts, The Word is indeed more than a magazine and since I've subscribed, dare I say it, I feel like part of the gang. I too love the fact that DH takes the trouble to write to us and the welcome message from Mark.
As Andrew said, I felt the Word deserved my support. I am a European subscriber and I would have paid more. I want the Word to have my upfront moolah to keep up the good work.
Having said that if it doesnt get to Antwerp by the 14th I will happily join the curmudgeons
As good as it gets
I work in t'industry, and yer subs offer is about as good as it gets.
The customer service - namely coming on here and explaining their reasoning - is far, far above it.
Enjoy, or don't, but don't turn into flaming-pitchforked keyboard warriors over it...
"flaming-pitchforked keyboard warriors"...
love it.
I wish to complain...
As a longtime subscriber I have yet to receive my exclusive Andrew Harrison 2008 mousemat and drinks coaster set.
I am currently drinking tea out of last year's David Hepworth mug and wearing my Mark Ellen slippers from the 2006 special offer. If it was not for the promise of next year's special subscribers weekend in Brighton with Kate Mossman I would cancel my direct debit forthwith.
Keep up the good work. It could be worse. You could have gone to Iceland...
Poor Kerry Kaytona
How is she going to cope?
Bugger loyalty then
Love the mag, but finding out that new subs got a hefty discount to us renewers pisses me off. Never wanted the subscriber CD (usually already got), just a better deal - especially as I buy two subscriptions. I wanted to add a third for a mate, but was told I'd have to pony up the full whack - bollocks to that - haven't you guys heard of the cost of new customer acquisition? Here am I throwing money and loyalty at you. Oh well. Spleen vented...
How about a Kevin Coyne feature btw? I loved finding out the back story behind the Nick Drakes, Roy Harpers and John Martyns of this world back when as a new fan, facts were pretty scarce and one had to tread carefully round the back catalogues, but it's all a bit familiar territory now, what? KC still v unchartered territory. Got a feeling he wouldn't want the free CDs either...
Two observations
1. We're only talking a few pounds either way here - but which ever way you look at it the whole package is very good value, and I'm not talking about comparison with other organs. 40 GBP is remarkable value when you think about it for 12 CDs, umpteen pages of features and reviews, 30+ hours of podcast etc etc.
2. Few magazines can boast a demographic that so enjoys debating postal contracts and supply-chain management.
Postal supply chains....
...the new Richard Thompson?
Abso-fucking-lutely Wise-up
Abso-fucking-lutely
Wise-up ye ingrates!
Has the global downtorun really got SO bad that you must bitch and moan and whine like little girls over a couple of quid? It's a magazine that does exactly what it says on the tin and does it well. If you don't like it, don't buy it, although I'm sure they wouldn't agree with that statment.
The personal input of the high heid-yins to this debate is marvelous and a sign of the true personality of this magazine.
Stop moaning.
sexist, ageist and sizeist
good going, popdoc
We like moaning
See - the Dumb entertainment thread for eveidence.
£20
Incredibly, this is what my girlfriend tells me she paid to renew my subscription as a birthday present. She secured this absurdly low price through a staff discount scheme offered by her employer.
I therefore hope that by sending The Word to me every month at £1.66 a copy you will not be losing any money. I'm thinking New Order and the 12" single of Blue Monday here..
However, I fully expect this to have been some kind of clerical error, and that she has indavertantly signed me up to puzzlers' bible and renal ward favourite Word Search.
Aren't we lucky
to live in a world where all there is to worry about is whether we can take the CD or leave the CD for the sake of 6 quid. Thats 50p an issue or 1.65 pence a day.
Well worth it
I live in Australia and I am a very satisfied subscriber. My copy arrives about a week after it hits the news-stands in the UK and about 2 months before the local news agents have them.
I wish more of the overseas subs cost went to the very deserving team who put such a great mag, podcast and website together.
Recently I was on a train in Sydney and I spotted a guy in front of me reading a copy of The Word. I was grabbed with a strong urge to tap him on the shoulder and show him my copy to demonstrate some kindred bond (I didn't - just in case he did not feel the same).
I hope that The Word survives and prospers - Thanks.
roger
Thank you
The latest Word CD
I usually get to listen to the CDs in the car, in between radio shows. Some cracking tracks as always but I am particularly pleased to hear Henry Priestman's ditty "Don't You Love Me No More?" It will get a great deal of wellie over the coming weeks after yesterday's welcome and timely downsizing announcement where I occasionally work.
Thank you also CD compiler person.
Supporting Word?
There is a bit of a sugestion here that you need to be a subscriber to support Word. I don't have a subscription, usually buying it in either my local independant Newsagent or in Sainsbury's. I haven't missed an issue for about 2 years. I'd think this supporting the magazine.
I am wondering though, which generates more income for the magazine: Paying less per issue via direct subscription, or paying slightly more via secondary retailers?
Subscription means improved cash flow.
And cash flow is crucial so I suppose it does make it a little easier.
Whether you buy WORD in a shop or subscribe,
it all counts as support in the Great Crusade and we thoroughly appreciate it. However, in financial terms subs (even discounted ones) are becoming a bigger priority because we retain slightly more money, it helps the cash flow as mentioned above, and most importantly we don't have to fight for racking space in supermarkets and newsagents.
It's been really heartening to see so many posts from people who've subscribed because of this thread. Never mind the LIBOR and the market for credit default swaps, this is how we'll beat the Credit Crunch.
Maybe I've not thought it through before...
...but that explanation suddenly made things clear to me. Chalk up another new subscriber.
Does this mean I get my name in the "Welcome to this months new subscribers" column in the magazine? :-)
I've Come Back To This?
First time back on this site for a very long time although I have continued my subscription, read the magazine, listened to the CDs and downloaded the groovy covers for the iPod. I'm really glad I went to the trouble of reactivating my login to be able to comment on this thread full of whining, moaning gits. And my message is: FFS GET A LIFE - EITHER BUY THE MAGAZINE OR DON'T!
October's cover CD was a belter, by the way.....
subs
i agree with previous comments about the cd .I never listen to it and the offer of a free cd of someone i haven,t the time to listen to puts me off subscribing. I buy most months but Eric Crapton or Shit Floyd covers usually put me off and i then look at Uncut or Mojo.[feel old writing that!] What about a free whoopee cushion or a ring that squirts water as a free gift then
All you need is Word
I sub to the magazine (it's usually read and tatty by the bog by the time it hits the newsagents), I listen to both podcasts, and I buy music I discover via the cd.
I pay by direct debit, and I dont give a shite how much it is, because it is an integral part of the better side of my life.
Keep up the good work you bunch of cynical, miserable, curmudgenly buggers.
I would willingly pay more
I love this magazine, and there's tracks on the cd that show up in my "most played" playlist on iTunes. It's a bleedin' bargain, so moaning (or using the term "rip-off") seems a tad churlish, to be frank.
Other magazines are available (for the hard-of-thinking)...
CDs Overseas?
Does an overseas subscription still come with the cover CDs? I may shortly need a NZ subscription, but if there's no free music it might be better to keep my UK one going and have someone send them on to me.
CD Overseas
Yes, an overseas subscription comes with the CDs (unless there is some special reason why NZ does not get them, which I doubt).
CD Overseas
I can confirm that all subs copies come with the CD each month.
I'm
not on the pay roll or owt, but I fail to see how Word can be tracued as some kind of rip-off.Gratis(ish) CD, an accompanying webcast and, evidently not leastly, a rather fine magazine.
ps Can I have a mention on the podcast now? Ort is merely limited to people who type something interesting here? Grrrr, what a fraud, etc etc
It goes without saying that people are entitled to their opinion
But I have to confess that my gorge rises when I read the expression "rip-off". This is more appropriately used when somebody has forced you to pay for something over which you have no choice and then given unsatisfactory service in return. The car park at Wembley Stadium would be a good example. I don't think this magazine would be.
I think you can rest easy
knowing that your customers don't think anything of the sort. Like I've said before, I do love what you've created here with your friends and backroom and I hope it continues to do well especially when you see your competitors out there copying almost everything you do. The difference IMHO is yours is rather special. I'd be proud of that anyway.
Now any chance of a discount ?......exit stage left.
Your not the first on this thread
to make that comment.
Not a rip-off
I would agree that the price is not a rip-off but it would be good if this month's issue had arrived by now. Jerry mentioned DHL guarantee 7-10 days delivery for non-Europe subscribers. You might want to have a word with them about their "guarantee". I am in Japan so I know it takes some time to get here but it is late this month (and I just saw copies in Tower which makes it more annoying). If you can find a post office (getting harder I hear in the UK), regular airmail would be quicker with, I suspect, not much difference in price. Anyway, having had a quick look at it in the shop, I look forward to it arriving.
I think the issue with DHL
is that they are owned by Deutsch Post so will hub everything out of Germany. Not sure but it would explain the Ireland issue (scuse pun)
I have taken the plunge this month
Firstly, this thread demonstrates what is special about Word - where else do customers and proprietors engage in a proper dialogue about the "product". Somehow , out of a magazine you have created a community.
I can accept the discounting for new customers approach for things like insurance where customers are pretty mobile between products. However £42 is a fair wedge for anyone in these difficult times and perhaps a loyalty bonus may be more appropriate.
I have happily renewed my sub this month - in return I would like to see is a little more risk taking in the content and less playing safe with mainstream cover artists.
Looking forward to another year with Word
Substitutions
I for one think Capello's choice of team and substitutions has been spot on so far. keeping Beckham as an older statesman that can come on late is a gre...what? It's a music magazine?
Ah.
Hooray for Kerry Dixon! More post-punk.
Pat Nevin
I thought Pat was the music man in that Chelsea team.
I'm still..
waiting for my copy to arrive in Ireland! That Q magazine in the shop is even starting to look like a good read!!
Late Copy
Sorry about this, humphreym - I've let Jerry know.
I let Jerry know...
...too.
Think this is the latest arrival yet.
Especially annoying as its been sitting on the shelf of my local newsagent since thursday, 09OCT08.
Which amazingly
is the day it hits the shops in the UK. Something just ain't right with that. I have bought every copy of The Word, with one year of that being subscription and this is the only reason I haven't continued with the sub. If if ours came the same week as the shop I personally could live with that and I'd sign up again.
What's the problem?
I've already got my copy of next's month Christmas special Word.
I can say now that Madonna looks particularly saucy on the cover, sitting on Santa's lap and supping a pint of Timothy Taylor's Best.
Hi...
Fraser, Jerry already got in contact with me, was just on the site and decided to post cos I don't want to work even though I have tons to do!!!
My copy that I bought in Reads of Nassau Street
Is well worn down by now. How are you resisting looking at the magazine in the shop? You must have gone through Uncut, Mojo and Q by now.
Yes, I bought...
... Uncut to pass away the waiting time, oh, and because Dylan was on the cover.
It's taken..
all my willpower not to look at it in the shop! I buy Mojo, and that's read. I bought Uncut just to satisfy the craving, but it didn't work!
Sainsbury's sales
Well if the sales of T'Word are low in my local Sainsburys you can put it down to positioning. I had to almost call for a ladder to reach it from the top of the magazine racks.
Why did I want a copy? Well to cover up the new issue of Classic Rock that was lower down and in a prominent position. Tempted by their 10th anniversary issue with 4 (that's 4) free gifts, but what would I do with 5 plectrums, a book, a metal badge and a CD of songs influenced by AC/DC. Now come to think about it...
Wembley Parking
Sorry I'm late and well off topic, but since when has anyone been FORCED to use the Wembley Stadium car park? I've been about 5 times and always used public transport. Okay it takes a age to get from your seat to a train after a match but isn't passing that time in a relaxed state of mind what the Word podcast is for?