Entertainment For Lively Minds
What about a Record Label instead?
Inspired by Grant's recent thread on opening a record shop,It got me to thinking about one of my own unfilled fantasies, to start a record label.
I think I would start small, limited edition runs of 7" singles, cdrs and cassettes (yes they are back, and quite popular in some circles). Would have to specialize in a certain genre I think, obviously what I like, some doom, dark ambient,electronica maybe a bit neo folk and black metal. Hell I even have a name 'Winter Storm'.
Anyone, had any experience of such a venture? Thinking about it, it wouldn't even have to be too expensive to start up....would it? Wonder what the pitfalls of such a idea would be? It would have to be a labour of love as I couldn't imagine making any money from it.
Got to be a better bet than opening a record shop, surely??
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Good luck
But 7"singles? C'mon! How niche is your market going to be? Pressing costs would hurt a lot man.....
2012 WINTERSTORM'S ASSAULT ON THE CHARTS SHOWS NO SIGN OF ABATING..
*VORGON SCUTTLES AWAY AND SKULKS....
If you to Rough Trade
Piccadiilly or wherever, there are plenty of new 7" releases every week. They still sell, especially for the type of music the OP talks about. I don't think he's making a bid for chart success!
Huge difference
One major disadvantage to owning a shop is that people expect it to be open so you either have to miss out on holidays etc or get enough trusted staff (who usually require payment, however little your business is making). Just about any other business (as long as you plan properly) can avoid this problem. I'd go for the record label every time.
hmmm
so are you planning on paying advances to these artists that you "sign up"
Or are you going to say, i will cover all recording, mastering, pressing, distribution, marketing and we will do a 50/50 split on any money made
Or maybe you will get some bands that arent bothered and will just love the chance to have something released, you pay for the pressing, and put it in local shops and split any money 50/50?
I suppose if you have loads of contacts in maybe tv and radio and can get some airplay then it could work out
But if its just a hobby, then it could turn out very expensive
Thats not to say it couldnt be fun!
A gap in the market.....
.....exists for an oldies record label like the Old Gold label of thirty or so years ago but, crucially, the price has to be competitive for such product (£2-£2.50) and not Premiership inspired ridiculousness (£9.99).
A label putting out original 45 edits of 60s material (3 or 4 a month, advertising in the Record Collector etc.) could really thrive, especially if obscurer/hipper groups were accessed (e.g. The Doors, The Velvet Underground, Nick Drake, The Creation, Tyrannosaurus Rex, Syd-era Floyd etc. etc.) rather than Gerry & The Pacemakers.
It sounds fanciful and unlikely but I'm sure that Old Gold was essentially an little label from Ilford that ended up with pretty much everyone on the catalogue other than Elvis, The Stones and The Beatles.
I love Love, for example, but I've never even seen a copy of any of their 60s UK singles.....but I'd buy a re-issue for £2.50 of 'You Mind And We Belong Together'/'Laughing Stock'.
I know a few people who've done this
and a couple even occasionally get close to breaking even (Odd Box, Thee Sheffield Phonographic Corporation). On some releases at least. I'll see if they'll pop over.
Best go in with the expectation of it being a bit of an expensive hobby both in terms of time and money.
Oh and have plenty of storage space for unsold stock...
Let me know where to send you a demo tape
:)
Come Across Loads Of New Labels Emerging..
..but then look and they're all digital - so hardly any money involved.
What gap there is though is helping bands to release decent product. Time after time I go to a launch night in Liverpool and the bands have invested a "lot" of money in a release. They hire the best studio they can, pay out for the best venue they can afford then with what's left they pay for some cheap looking CD's in a slip case or a jewel case that's so cheap it breaks as soon as you get it home. They then forget to put barcodes on which means shops won't stock it cas they can't add it to the system witha bit of effort.
If you can breach that quality gap by establishing some contacts then you could build up a little profit share enterprise.
If on top of that you could work out a reasonable website to house an online shop on their behalf and also a good relationship with local area shops which you are able to keep stocked on a sale or return business then you could start building it up. Then at some future date you could then have enough to actually help with recording costs in the first place.
Record club?
What about doing it as a record 'club', similar to the Rough Trade singles club idea,....subscription based and people investing in the idea of new discoveries/recommendations?
thanks for the comments
I have no contacts or real knowledge of what is the done thing. I know it would be more of an expensive hobby than anything else. I would say Sheffield phonographic corp, is the ideal example of where I would like to go, another example and a label I greatly admire is cold spring. I'm not sure about dealing with the artist would imagine the 50/50 type deal would be ideal, to be fair have not ever gone into any depth about starting a label, and just put it out to see if anyone had ever hadany experience of such a thing , thanks again
I understand Trev from Oddbox
Is waiting on Fraser to let him into the blog to share some thoughts. He's released al of the above...
Doesn't need to wait on Fraser
anyone can create an account on here can't they?
He says he's waiting
To be approved. Looks like there's a plush rope across the entrance these days to keep the riff-raff out.
Or in.
His registration was confirmed
about eight hours ago.
Sorry, wasn't meant to be a complaint!
More a watch this space.
Though I did wonder whether he might need to spend a few weeks growing a beard before qualifying to post...
Lots of advantages to the record label...
... as opposed to the record shop. You can do it from home, and your "exposure" is pretty limited from release to release, so you can space out your expenditure according to your cashflow (unless it's your only form of income, of course.) It's also scalable, so if you luck into a "flyer", you can just make more of it and take advantage.
The trouble is, this also applies to the artists themselves, so you need to bring something else (knowledge, expertise, contacts, sales force etc.) to the party to make it worthwhile for them to sign up to you and give you half (or whatever) of their income.
I'd suggest deciding how much you want to invest over what timescale (say £5,000 in year 1), assuming you'll be happy to lose it all if the worst happens. Then just do it, and see how things go - maybe you'll double your money and expand, break even but stress yourself out, or lose the money but have a ball in the process. Either way, you'll know what you're letting yourself in for without putting everything on the line...
I Got Looked At Funny About This the other day...
..when I told someone I sold my LP collection to fund the publishing of a book. At the time it was a good idea as the LP's weren't being played and it was "dead" money - so when it didn't sell I wasn't actually out of pocket and I've covered the original costs of printing since. Still got a lot of stock though..
I used to work with someone who ran a small label
and had a stall at the major folk festivals. They would take your money and post you the CD. No money tied up in stock as everything was made to order. These were proper copies, not burnt on a home laptop. I think they had a deal with a pressing plant.