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Was there really a time when bands were given "time to grow"?
One of the great received wisdoms, which is repeated so many times that it goes without challenge, has surfaced again on this site in the course of discussing the Brits. It goes like this:
Bands are no longer given the time to develop that they once had.
In this instance it's applied to Kasabian but it could be anyone. It seems to imply that there was once a time when record companies used to give bands loads of money and then leave it to them when they delivered their records. That way they were allowed to mature like fine wine.
I don't remember this Eden and historical research doesn't support it either. Let's take, as an example, two bands from Leicester.
Kasabian put out their first album in 2004, their second in 2006 and their third, three years later in 2009.
It wasn't much different in the 90s. Cornershop, also from Leicester, put out their first album in 1994, their second in 1995 and then continued at two-yearly intervals until this century when there was a seven year gap between "Handcream For A Generation" and "Judy Sucks A Lemon For Breakfast".
Family, who came from the same place, over thirty years earlier, put out their first album in 1968, their second the year after, then put out two albums in 1970, another in 1971, another in 1972 and their last in 1973.
It's also a myth that in the old days you would be kept on the label even if you didn't sell any records. A look at the late 60s/70s career of Soft Machine disproves this. They made ten albums between 1968 and 1978 but they were divided between three different labels. Contrast that with Supergrass who had their hits fifteen years ago but are still making records for the same label, EMI.
So if anything there is *less* pressure to produce on bands now than there was then.
- More from David Hepworth.
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There is a case for saying that...
the less time a band has on its hands, the more quickly it will 'grow'. Reading the schedules of The Beatles and The Rolling Stones from the early to mid-1960s makes me wince. They played so many shows and made so many records in such a short space of time that they could only improve as writers and musicians. Nowadays bands' schedules are also hectic, but are taken up more with the kind of mind-numbing PR duties that are perhaps a hinderance to creative growth.
Is it not fair to say that
Is it not fair to say that if your debut album is unsuccesful you're more likely to be dropped now than you would've been a few decades ago?
I think that's what people are normally referring to when they talk of bands not being given time to develop.
You may have a point.
But your 'Historical Research' is hardly exhaustive, now is it? It is a received wisdom, but it's going to need more than that to disprove it. If I were to cite, oh lets say Elbow as an example of an act who were dropped more than once before 'making it' as proof that the 'received wisdom' is correct, would that be enough? Or would you want a bit more evidence?
It's obviously not exhaustive....
...but I think it contradicts the theory that bands are out of the door nowadays if they don't sell whereas in the dim and distant they weren't. Far as I can see Elbow made three unsuccessful albums for V2 between 2001 and 2005 and then went to Polydor. That must mean that Elbow had a three album deal with an option to renew, an option that wasn't taken up. Between 1971 and 1975, on the other hand, Elton John released seven albums of original material.
How does one example contradict a theory?
Also if I may expand on the Elbow example. By 1997, they had changed their name a third time to Elbow, signed a deal with Island Records, and recorded their début album with producer Steve Osborne. However, when Island was bought out by major label Universal, the band was dropped in a mass cull and the album never released. They continued to record on the iconic independent label Ugly Man, and released The Newborn EP, and The Any Day Now EP.
Their debut album, Asleep in the Back, was released on V2 in 2001. [V2 is a subsidiary of Universal records.] They were dropped after their third album sold poorly.
They then signed to Fiction [A subsidiary of - Universal Records [no, really]] and released 'The Seldom Seen Kid'
The point I was attempting to make with Elbow was that it's not enough to simply pick out an artist at random and claim that that proves your point. The fact remains that they were dropped more than once and have since gone on to great things, both artistically and commercially.
Guy Garvey explains some of it at the start of this clip.
As for Elton John, one assumes that his albums sold well enough for his services to be retained by the label.
Tell you what.
I obviously can't convince you that bands nowadays generally speaking have more time than they used to. Can you give me an example of how in the old days record companies used to allow up and coming bands to spend more time on their material than they do nowadays?
Received wisdom
another journalistic cliche well on it's way to the landfill!
I think it's quite good
Does anybody know an equally concise, elegant alternative to "received wisdom"? It must indicate an idea passed down and accepted without being seriously challenged.
Not an alternative
But "common sense", like "received wisdom", is only half accurate.
O/T Received Wisdom is No Cliche
I think it is important to keep this phrase in use. Many of us work in industries where dissent/cognitive dissonance or call-it-what-you-will is not only frowned upon, it is actively discouraged. We are all expected to be 'on message' and toe the company line.
I also use the phrase to denote when I am using someone else's ideas, rather than passing them off as my own. Maybe I'm old-fashioned or naive in this (latter) respect.
Miffed dolphins?
Are there not two different arguments going on here?
David Hepworth is arguing that bands get more time to spend making records than they used to. This is undoubtedly the case, with the modern band often taking 2-3 years between albums.
Others are arguing that bands are given less time to grow by record companies than they used to. ie - If you don't have a hit early on, you get dropped. I'd say this was also the case.
I remember reading an interview with John Martyn's first label boss. He said he didn't really care how much the first album sold, because he was looking to the long-term.
For the avoidance of doubt
* Bands used to produce records more frequently than they do now.
* I don't believe record companies are any more or less patient than they used to be.
* There were certain "favoured nation" signings, such as Island, which, at the time of John Martyn began, was owned by Chris Blackwell who could do what he wanted. And a solo folkie act would have had a minus quantity of promotional spend behind him. He did the same a few years later for Jess Roden and Jim Capaldi, neither of whom justified his faith.
and in Jess Roden's case,
it proved that Chris Blackwell had better ears than most of the muppets he sold records to.
Indeed
A very fine voice that never got the public recognition he deserved.
I never claimed that things weren't different
in the good old days. You did. It's not me that needs to give examples. I'm merely questioning your shoddy argument.
If however, it is true that artists have more time nowadays, could there be good reasons for that? Aren't we told that records don't make money any more? Isn't touring where the real bucks are to be made? Would it not therefore be good business sense to 'allow' your hot new thing to spend 12 months or more on the road in-between albums? Could that be a reason why they are taking longer [assuming they are] between albums?
Don't blindly trust Wikipedia, CandM
Fiction has never been a subsidiary of Island. It was previously a subsidiary of - and now wholly owned by - Polydor (which is, of course, nowadays owned by Universal).
Edit: Nice edit, there!
?
C&M's post wasn't edited, as far as I can tell - is it possible you mis-read something? Wikipedia doesn't claim Fiction to have been a subsidiary of Island either, at least on the Fiction page.
I never said Fiction is/was a subsidiary of Island.
I said, "They then signed to Fiction [A subsidiary of - Universal Records [no, really]] and released 'The Seldom Seen Kid'"
My eyes...
...must have been playing up. Apologies.
V2 wasn't a subsidiary of Universal Music
until October 2007, ie after Elbow were dropped.
Elbow weren't dropped after their third album though,
they dropped their record company.
Effectively the band went on strike, after what they saw as a poor effort from V2 in the promotion of Leaders Of The Free World
Practice
I think it's down to the perception that while acts like the Beatles got in thousands of hours of live performance before getting a sniff of a recording contract, it's not unreasonable in 2010 for a band with the right contacts to play their first gig in front of six journalists and a hoard of A&R men on a Tuesday night in Camden.
true...
...but would they be good enough to get signed without a great deal of rehearsal?
then be produced to death
because they can't hack it in the studio when the red light goes on.
Eddie Kramer made a good point in this month's Word - to effectively record live in the studio "you first need to be a very, very, very good player."
Supergrass
were dropped by EMI two years ago..........
Blur and Radiohead were allowed to make two shit albums before going on to greatness, mind
Radiohead
two shit albums and then greatness? Hail To The Thief was never greatness.
And
Whilst there may certainly be a case for "Pablo Honey" and "Leisure" being below par, I doubt you'd find many takers (apart from entrenched Radiohead/Blur non-converts) for the suggestion that "The Bends" and "Modern Life is Rubbish" - their respective second albums were anything approaching "shit".
Pablo Honey
Is great. Not quite The Bends, but it is great.
Were The Jam signed today...
...and delivered In The City and (in particular) This Is The Modern World, I'm not sure they'd have been given the opportunity to make All Mod Cons.
Point of order on Elbow: they were signed to Island in 1997 and dropped before they delivered a note, in wake of the Universal takeover of PolyGram.
The Jam....
...had had four Top 40 singles by the time they'd recorded their third album. And this was in the days when records sold in many thousands. They'd been on the cover of NME and Smash Hits among many others. I don't think dropping them was a particular consideration.
Sophomore Jam Outing "Not Heap Of Horseshit" Bombshell
The received wisdom is that the first Jam album is a half-decent 'promising young band banging out the live set' debut and that the third one, All Mod Cons, is a masterpiece. The one in between? A dog's dinner. The runt of the litter.
Well, not so fast. Admittedly it needs a bit of reconfiguring. You wave a relieved bye-bye to the Bruce Foxton songs and usher in a couple of contemporary tracks from singles, All Around The World and Aunties & Uncles. You are then left with Essence-Of-Paul-Weller, i.e. the stuff people like about Paul Weller brewed up over a bunsen burner and reduced to its purest residue. Mouthy malcontent. Soppy sausage. Pop tunes.
I count six potential hit singles on this album - "the kids" weren't all that fussy in 1977.
Best played loud.
All together now - "La la la la .... London Girl"
http://open.spotify.com/user/rdjl/playlist/0W9FZxQxz0JPA8r6o0FXvJ
Time to grow
I don't think it was the case that record companies gave the bands time after they'd got their signature, but that bands played together and remained unsigned for a longer time than appears to happen today.
I can recall from time to time the music press in the 70's and 80's touting the names of and running feartures on hot new bands and the subsequent courting of them by various labels.
Roxy Music, Dr Feelgood and Siouxsie & the Banshees are three that spring to mind. There are probably many more.
I'm not quite old enough to have firsthand knowledge of the rise of Free, but they were a prime case of a band building a following on the live circuit, honing their act and having a decent amount of material before going into the studio.
I'm not sure
Roxy Music were at the centre of a bidding war set up by their management before they'd ever toured. They used to put on showcases for record companies and they turned up. Siouxsie and the Banshees were late being signed compared to the other punk groups who were snapped up with great "got to get us one of those" haste. Wasn't there a graffiti campaign saying "Sign The Banshees"?
Not quite right as regards Free...
...being as how Andy Fraser was 16 when they recorded their first album. If they'd been going for ages beforehand, he'd have been a right nipper!
Edit: Just checked Wikipedia - first gig April 1968 (when Fraser was 15). First album recorded November 1968.
Springsteen...
In today's market, would Bruce have got away with selling 35,000 (or whatever it was) of Greetings From Asbury Park NJ, on a major?
Not impossible
If he had a champion in the record company, as Springsteen did at the time, and he was young and had a rabid live following. It's not that long since Richard Thompson made a load of albums for EMI, largely because he had fans in the company.
There is one artist who WAS "given time to grow"
Kate Bush. Her case was highly unusual, and the kid-glove treatment afforded to her was in large part due to the exceptional combination of her youth and her talent. Who's to say that if another once-in-a-generation precocious genius came along, s/he wouldn't also be given this fabled time to grow? Doesn't mean it was ever the norm.
If they turned up with the patronage of the label's biggest act
And were too young to launch as a grown-up act (once a child star, always a child star), I think they might. And Kate Bush's first record was an intergalactic number one so there wasn't much fingernail chewing involved.
Genesis
sold hardly any copies of Trespass, about 3 more of Nursery Cryme and as late as the end of 1972 were still playing colleges, small town Town halls and the like, three years after signing for Charisma. It was their following in Blgium & Italy that kep the band going at that point.
Foxtrot sold marginally better, but not much, but possibly this says more for Tony Stratton-Smith and Charisma than industry norms.
I've read a number of interviews with Chris Squire & Jon Anderson that said that had their 3rd album flopped as the first two had, goodnight Vienna. It turned out to be The Yes Album, big success, away they went.
I have no idea what I'm trying to prove, but there you are.
That's standard
They would have had a three-album deal which only succeeded with their third album. If the third one flies you get resigned. If it doesn't your option is not picked up. Nobody's future is ever guaranteed but both these groups had traction early on, as well as friends in the media. Labels tend to drop people when they feel that their appeal is waning rather than growing or when they're old enough and famous enough to demand terms that the company can't justify.
If we are talking patience
then EMI waited a long time, after the initial success, for Pink Floyd to get their act together. By their own admission, the albums after 'Piper' and before 'Dark Side' were largely made up of long meandering instrumentals, largely because no one would take the initiative. Then Roger gradually took control and the rest is history.
EMI wanted
James and the Cold Gun to be the first single, but La Bush insisted it was Wuthering Heights, so there was probably a little trepidation.
You have to wonder at the idea of some ingénue dictating the release schedule to one of the world's largest record companies!
Gavin Friday...
Got to make records pretty-much because he was Bono's mate. Island Records' marketing department were under orders directly 'from Chris' to throw everything they had at Each Man Kills The Thing He Loves and Shag Tobacco despite both being turds of some steam and hiss.
I don't know how true this would be today
But I'm sure I've read when Jeff Buckley was signed (to Columbia?) it was as a "heritage artist", i.e. one the label believed would have a long career and although would never sell by the bucketload would always have a core of fans a la Dylan.
Tragic circumstances obviously stopped that ever coming to fruition, but I don't know if labels these days would be willing to take such a long-term bet on a relative unknown.
Reading the above posts it
Reading the above posts it strikes me that it's not so much the labels not giving bands 'time to grow' anymore, so much as the labels in question not lasting more than a year or two before merging/collapsing. And (I'm blindly guessing here) maybe people stayed in their jobs (at the labels) longer.
So a Springsteen equivalent nowadays could see his 'John Hammond' disappear for a new job in sales, his 'CBS' get bought by 'Greggs the Bakers' and himself quietly dropped in a re-shuffle.
We live in a throw-away and
consumer-oriented culture these days which has allowed greater dominance of aggressive capitalist policies over collective/collaborative business cultures. Businesses are run by bean-counters who are there to maximise shareholder dividends and not to develop businesses "organically" whereas in the past there would be more people at the higher echelons who were there for the product not the profit margin.
The music industry is no different in this respect. It feels these days as if acts are signed to reach a pre-determined consumer with a recognised pre-disposition and disposable income level to buy product from that type of act whereas in the past acts were signed because someone at the label said they sounded good.
Once at the label the whys and wherefores of an act's contractual fortunes are probably as random now as they were then, it's just that we're more attuned to and savvy of the capitalist machine than we were back in the day.
Oh I dunno
I think you're giving the music business too much credit for being scientific in its approach. It's not. Companies sign acts on the following criteria:
* They've got a few good songs
* They've got a following of some kind
* They think they can get on with them
* They look right
* A few important people at the record company like them
* They've got management they think they can work with
In that sense, twas ever thus. For every John Martyn who was signed up by Chris Blackwell because he liked them (and Blackwell has always been brilliant at giving the impression that he was really behind whoever was hip at the time) there were ten executives signing bands they believed in every bit as much who didn't happen to be very good.
Resulting, of course, in the old chestnut of
a promising band being ditched when their A&R 'sponsor' within the record company leaves.
New A&R broom wants to clear out anything associated with his predecessor.
(Me, bitter? Noooooo...)
My point
with Kasabian was despite the pressure for success NOW they have produced 3 very different albums and winning a Brit last night this far into their career is relevant. I have a hopeless memory but The Darkness 1 album Brit, 2nd Album flop, no 3rd album is an example of what I was trying to say. The Jam 1 album success, 2nd album very dodgy, 3rd Album great and the rest is history. So while Weller would undoubtedly had solo success eventually Justin Hawkins disappears into obscurity, thank the lord, bad example but I'm not starting this again.
Perecption? Probably with no real evidence to back it up BUT Kasabian to me are following a more traditional route to success which should guarantee them longevity over The Kooks, Kate Nash, Pigeon Detectives, and others of that ilk that WERE overhyped 1 album wonders (there's a thread for someone). What DO people want from a noughties rock band? (there's another thread)
Perhaps you're right
seems there's more hype from day one nowadays, that's the perception I have too.
The ones who go under the radar and start quietly appear to have longer careers, the likes of Elbow, Goldfrapp, Doves. Maybe even they start off a bit dodgily. Probably that's always been the case.
But the big hype does often seem to be a bit of a poisoned chalice. The spotlight seems a lot brighter than it used to be - the whole media attention, the future tips for the top before they've even got a record out. Wham bang thankyou mam - we're tired of you now. They get overplayed. In the past there was a lot less fuss about rock, it was just the weekly music press and those aged between 16 and 30 or so. The broadsheets weren't much interested, hard to see on TV. That's why they had more time to develop. Less exposure early on, a certain mystique. Not so much due to record company policy perhaps.
I think you've hit the nail on the head
Bands get used up more quickly nowadays. You can't blame that on record companies but you could blame it on over-exposure. Elton John could put out two albums in a year during the 70s and still retain some mystique. Everybody in today's media is so keen to leap on whatever is the hot new thing that it very quickly becomes dulled by familiarity.
Could it be that the 3 album checkpoint
is doing it's job, and if an artist can't put together a killer 3rd album (irrespective of the quality of nos 1 and 2) their chances of longevity are probably very slight anyway. The bands/artists with legs can keep producing material that people want to hear/buy.
I think the theory is:
1st album: The material was written and honed over a lifetime
2nd album: The material for this was bashed out on the road whilst touring the first album - allowances are made for this. It's going to be rushed and contain too many songs about hotels.
3rd album: This is now the time when the artists have established themselves as writers who can bang out an albums worth of good material when required. Album no 3 is the start of the long haul as professional 'album makers'. If this one doesn't work, the band just can't hack it in the world of 'an album a year'. If they can't deliver album 3 on time and within budget then they won't be able to deliver album 4, 5, 6 etc
We could call that
the Athlete theory.
Simon Cowell Is Ahead Of The Game On This One....
...again not scientifically proven but after the initial cash in single for Christmas his winners don't seem to produce an album for a year - admittedly in time for the next season TV show.
We're comparing apples with oranges
because back in the 1960 / 70's the business model was, "Records make lots of money for artists and labels but tours lose money; however, you have to tour to get your name out there and encourage the punters to buy the record so go out on tour, lose money or maybe break even on the gigs but make it on the consequent record sales."
Today, of course, record sales make 2 tenths of nothing for all but the mega-sellers while touring and merchandise rakes in the money. So in a way it's a reversal of the old model: why bust a gut making records when the money is earned in the concert hall? (Especially when punter reaction tends to be, "Play some old!")
Elton John made umpteen records in the '70s because he was on an exceptional creative streak and they're still purchased today. Caravan might have been on a creative streak but their sales suggest it's not one the public particularly liked and it perhaps indicates that the only way they could keep going was to keep bashing out records for the faithful to buy.
I was always under the impression
that Ahmet Ertegun nurtured Neil Young et al., although maybe his sales were pretty respectable post-'Ggoldrush' , so that would have justified it.
Other artists that come to mind as being given 'time' before achieving commercial success. (Both by Island/Chris Blackwell) are Robert Palmer and (solo) Steve Winwood.
Ahmet Ertegun?
Don't think he had much to do with Neil Young until the latter joined Crosby, Stills and Nash (who were an Atlantic signing). Robert Palmer was certainly given a long stint on Island (as I pointed out before, a rare example of a label owned and run by a millionaire) and never had hits until he went to EMI (who by then had bought Island, possibly a lesson there?) Winwood's first solo album was a respectable hit.
Winwood
Not only was that excellent first album a decent seller, but I think even if it hadn't sold Blackwell felt a certain debt to Winwood for his role in Spencer Davis Group and their role in funding Island (via their licencing to Fontana) and then Traffic's role as one of Island's first (if not the first) hit act.
This begs once again the question as to whether the original 2nd Winwood solo album, co written with Viv Stanshall, will ever see the light of day.
As far as I know (I have searched from time to time) it's never even appeared on any torrent site. Arc Of A Diver was the only song that survived to the album eventually released.
wow
I didn't know about that at all. I'd pay decent money to hear that.
EMI bought Island?
Not true - there was a distro deal in the 80s but the label changed hands for the first time when Blackwell sold out to PolyGram in 1989.
Not sure about fine wine, but some maturing surely...
Mr Hepworth's original posting is right in as much as (Kate Bush excepted) there probably was never "a time when record companies used to give bands loads of money and then leave it to them when they delivered their records. That way they were allowed to mature like fine wine."
But artists like Prince and U2 were given a fair bit of time to develop into the truly huge artists they became, surely?
respectable sellers
They were selling enough to justify being signed, and they happened to take the extra step and go global. That was probably not the plan. I imagine a swift renegotiation of contract would have happened. Most acts would kill for the sales figures of either of those acts early records now. In fact, even back then they would have done too.
Looking Back though
(and memories probably can be misleading), Jac Holzman must have had the patience of a saint (or deep pockets), because many of the Elektra rock/pop acts, whilst critically lauded, didn't seem to make any money at all?
Maybe there was enough coming in from Doors and Judy Collins to offset the cost of their many middling groups.
There must have been a lot of perceived value somewhere given the amount he made out of the sale to Kinney.
Doesn't this nostaligia
come from stories told by those on labels like Warner Bros - major labels able to nurture talent? However, these stories tend to be told by those that benefited? Randy Newman probably didn't sell a whole lot of records (would hardly be a huge number now) but it was to Warners’ benefit to have him around because a) his songs were being picked up and recorded by other artists and thus giving him a profile and b) that profile made the record company look good, providing some benefit. The same might be said for Dylan - I'm not suggesting he's not a profitable artist, but a number of artists have said they wanted to sign to Columbia because it was Bob Dylan's label, a factor that would count heavily in his favour if his balance sheet wasn’t looking too good.
The few artists that were allowed to mature, or given space to make good records that may not have sold a truckload are vastly outnumbered by those that were given a good sized advance that was never seen again, regardless of how much support may have been offered. The problem is that "things ain't what they used to be" always makes a better story, particularly when you compare "classic" music periods to today. Isn't the argument just A&R vs Marketing looked through a prism of purism?
Randy & Warners
Much as I love Randy's music I believe his survival at Warners had a lot to do with his frienship with Lenny Waronker, which stretched back to childhood.
I agree
with Mr Hepworth.
If you actually think about it - golden times were never that golden. Golden Wonder crisps weren't that good. Goldfrapp is better than Goldie Lookin Chain - who were about the same level of good or otherwise as Golden Earring. But "Silence is Golden" by The Tremeloes is a tremendous record.
However, it's not the record comapnies who give people less time. It's us - because we've got less time and many more things to do in the time we do have. The range of entertainment options is far greater, the amount of available inventory infintely greater, the time we are prepared to spend with things much shorter.
As usual, David B... - no wait - what I meant to say was that - as usual - the "fault" if that it be - lies with ourselves. The rekkid companies - or digital unit suppliers - simply follow the beat of the age.
Goldfrapp Lookin' Chain
There's a mashup I'd pay good money to see
There is much more..
..out of studio pre-production than there used to be (touched on in the podcast as I recall) but there can be no doubt that record companies were way less conservative in the 70s than they later became. It may be a cliche that the music men were replaced by number-crunchers, but it's a cliche borne of truth..that's why the majors (such as they now are) are the last place you'd look for interesting music.
Labels like Harvest, Vertigo, Deram, Island etc may have been expected to make money from their big brothers, but they were run my fanatics like Mike Vernon,Malcolm Jones and (on the periphary)Joe Boyd, who all continually signed interesting, but uncommercial artists.
There was In REM's Case.
IRS, or more specifically, Miles Copeland, bankrolled REM for years. Contrary to popular belief they were not shifting bucketloads of records and it was only when they binned IRS in favour of Warners - who could guarantee them the worldwide distribution they were after - that they really took off.
Not many know that Copeland effectively paid for them out of his own pocket because he believed in them, and for much longer than many labels would have done, if they would have bothered at all.
It took IRS a long time to get over that one.