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The HJH and 'Diaper Dude': How does one best protect one's brand?

daddyorchipsblog's picture

If you follow the Beatles on Facebook, you may have spotted this recently:

Enter to win a Yellow Submarine Diaper Dude®

Pass on your love of The Beatles to the next generation and look cool while you do it with new Diaper Dude® Yellow Submarine bags that keep you hip, and your little one fresh! ...

Inspired synergy or slightly tacky? Personally I find this particular collision a bit icky (on at least two levels).

0

Ever since the Seltaeb deal

there's been a long and distinguished history of tacky HJH merch in the US.

0
stimpy | 24 March 2011 - 7:18pm

I share your concern on both levels.

Number Ones would risk going unnoticed, and as for Number Twos, yeuch.

0
Vulpes Vulpes | 24 March 2011 - 7:44pm

Submarines

aren't meant to be floaters are they?

1
Dave Amitri | 24 March 2011 - 8:10pm
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