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The elephant in the room munching on an Apple

Martin Simmonds's picture

Very little has been said here about the Steve Jobs / Apple situation. Perhaps a comment in yesterday’s thread may have put people off of contributing to the discussion.

So what do you think? Are you a member of Steven Fry's "Apple Appreciation Society" who is affectionately recognising Jobs’ influence on our culture? Or are you from the” Apple is Evil” camp currently pitching tents wherever a group of techies get together.

Despite having worked in IT for most of what I laughing call my career, I personally reside much closer to the former. Since investing in a MAC about 18 months ago, I no longer have to fit a square peg into a round hole by trying to make an entertainment system out of tools best suited to the office. It’s freed up creative thinking in Video editing (iMovie) in a way that is simple and effective to use. I’ve dabbled with Garage Band enough to know how it could benefit me if I apply a little time to it.

With all that said, I am still able to recognise it as “just a computer” and not a religious artefact. My iPod has been a valuable companion for several years and my more recently acquired iPhone continues to surprise me with its flexibility and simplicity.

When I go into an Apple store I see staff that (in most cases) want to be there. (Compare that with places like Comet etc).

So yes, I’m a fan and I see nothing wrong with keeping life simple at a price that seems high but is worth paying if (and only if) people can afford it. I have respect for the man who has clearly been a driving force behind so many of the things I take for granted today. There are a few products that are not perfect (Apple TV & Mobile Me) but all in all, Steve Jobs has certainly left a positive mark.

I wish him the health to continue and enjoy his passions for a long time to come.

Other views are of course available. What are they?

1

Apple? Wassat then?

In 1986, Jobs acquired the computer graphics division of Lucasfilm Ltd which was spun off as Pixar Animation Studios. He remained CEO and majority shareholder at 50.1% until its acquisition by The Walt Disney company in 2006. Consequently he became Disney's largest individual shareholder at 7% and a member of Disney's Board of Directors.

I did not know he shared a birthday with my eldest daughter and was born 10 days before me. Wonder if we are related? *writes begging letter*

0
Beany | 26 August 2011 - 10:03am

A colleague just left

to work at Apple. She was thrilled. She's a top notch IT person and for her it's a dream come true. So good for her.

I don't know why anyone would think Apple were evil.

2
Five-Centres | 26 August 2011 - 10:13am

Perhaps John Naughton and The Guardian

can help you with that conundrum.

http://www.guardian.co.uk/commentisfree/2011/mar/06/john-naughton-apple-...

And he's certainly not alone.

1
MyAmericanMate | 26 August 2011 - 11:25am

Well,

it'd be reasonable to conclude from that article that they're powerful, yes. And greedy, in a corporate, maximise profit, squeeze out the competition sort of way. But evil? I don't see anything there that would fit my own ad hoc definitions of evil.

0
Paul Vincent | 26 August 2011 - 11:40pm

It's not the greed

that bothers me. We live in the most rampant phase of capitalism, so it's to be expected of any mega-corporation to go for huge profits and market share. Even the power part of Apple's equation is, of itself, no big thing. Market dominance is what all mega-corporations strive for. What concerns me is the way they are exerting their power, through insidiously locking you into their way and no other, with no way back out except by total renunciation. Umberto Eco's Catholic / Protestant metaphor is very telling. Everything connects via iTunes and without it all the devices are just lumps of expensive and unusable plastic and metal.

I have an iPod (160GB Classic - black) and that is the sum of my involvement in Apple's world. I do not use iTunes (there are other ways of filling an iPod with "choons" and most of them are legal), I have no iPhone and I don't want an iPad because I don't see how I'd use one for anything meaningful. As far as my computing goes, I actually -like- using Windows 7 (first time ever with a Microsoft OS) and use it on my 2 laptops.

It annoys me intensely that any firmware updates for my iPod are only accessible via iTunes and that far too many good podcasts appear to be only available for subscription via iTunes or by RSS feeds, which is not how I want to listen to them.

.

As far as Steve Jobs goes, I wish him well although it seems from here to not look particularly good healthwise for him now. He's done very well and no doubt is enormously proud of his achievements.

2
Mike_H | 27 August 2011 - 10:36am

You make a good point, until

"Everything connects via iTunes and without it all the devices are just lumps of expensive and unusable plastic and metal."
Which you then contradict " I do not use iTunes (there are other ways of filling an iPod with "choons" and most of them are legal),"

???

Even without such glaring inconsistencies I find it hard to fathom the hate for iTunes, not just here I might add, it's a free application which is available for both Mac & Windows and does what it's designed to do.

0
Georgedivided | 29 August 2011 - 12:56am

I have a 2006 30GB ipod and

I have a 2006 30GB ipod and still think its brilliant. I dont think you are missing out on any firmware updates on your machine from itunes - development has stopped on ipods.

Although I am an owner of an ipod, itouch and ipad - I do wonder at the reasoning for bringing out new models so frequently and the rush of the fanboys to replace a perfectly functional machine with the latest model. They are great bits of kit - but I dont believe in the Jobs/Apple hero worship thing.

Mike_H - itunes is free and by installing it you are not selling your soul to the devil. It can be installed on a PC and has an easy to use interface. Try it!

0
andrewdavidlong | 29 August 2011 - 11:38am

the groniad

just has a hate on any business that isn't a corner shop, or something selling SCAMs (Supplements, Complimentary, Alternative Medicines) – or weekends in Bordeaux.

1
TreyRoque | 27 August 2011 - 10:17am

Couldn't disagree with...

...any of that, Martin. My experience mirrors yours in almost every respect. The iMac is great and very reliable. OS X Lion is OK - the most painless OS upgrade I have ever undertaken. My iPod holds all my music; my iPod Touch is my PDA and, through wifi, keeps me connected for longer. My life is simpler. The big difference I notice is that there is just much less hassle with Apple stuff compared to when I was a PC. I'm no fanboi, but I do recognise and appreciate beneficial impacts when they affect me.

For me Jobs was a game changer and you have to respect that. You don't have to like him, but you have to acknowledge that he has given the consumer what he/she wanted - as the figures demonstrate.

I too wish him well in whatever he goes on to do next.

1
Gavin Adam | 26 August 2011 - 10:13am

One of the things I love about Apple

Is the way that they have totally renounced Focus Groups. Too bloody right. For them, the matter is very simple: once they have decided, for example, to build a mobile phone they sit down together and think, if we were to buy a mobile phone what would we want it to do? Amd how would we want it to do it? And then they set about refining it so that nothing is more than three clicks away.

Jobs is fond of repeating Henry Ford's famous dictum that if he had asked the Great American Public what it was they wanted, they would have replied that they wanted faster horses.

1
itfc1959 | 27 August 2011 - 1:11pm

Just looking to replace my mac now...

...which will be the 3rd Mac I have bought since 2006. I don't have an i-Phone or anything else.

I use Garageband, and for that alone I like Apple.

Apple are smart. I will have spent the equivalent of one weeks wages per year on Mac's alone in the last 5 years, and I'm probably at the low end of the technology scale. There is a lot of pressure to keep up with all the new products, and I reckon my annual tithe to Apple will not be uncommon and may even be on the small side.

0
BigE | 26 August 2011 - 10:14am

I'm undecided whether Apple is worth the premium

I have a Mac Air and iPad. GLW has an iPhone which she doesn't use to anything like it's full potential and the children have iPod touch. The Air is great but a very expensive netbook essentially. My Blackberry is very efficient for email and calendar, plays music and receives the Word podcast via wifi, has a better battery life and is a better phone than the iPhone. The iPod touch is a great device for the children but, again, expensive. iPad is an toy that I bought because I wanted it. It is just starting to become useful in a work environment but not, for me, in a way that other devices couldn't be used.
What I think Jobs has done is understand what people want for their home life in a way that Bill Gates never could have done.

0
davebigpicture | 26 August 2011 - 10:36am

I like Macs

I've used all of them since the early 90s and have always been happy with them (with maybe the exception of the late 90s; before the second-coming of Steve).

However, I've never ever bought one with my own money. Basically I'm quite techie and there's hardly anything I can't do on a PC that I can do on a Mac.

I also like to go under the hood sometimes; unfortunately Apple goes to sometimes absurd lengths to stop you modifying their machines – I read recently that the RAM in the new MacBook Airs is soldered to the motherboard. Christ almighty.

I can see the attractions though. But the fanboi-ism is intensely irritating. It's only a computer for god's sake.

2
Brookster | 26 August 2011 - 10:41am

Apple will always attract criticism

from various quarters, be it hobbyists and tweekers who want to tinker with the machine or contrarians who just don't like Big Biz or naysayers who'll point at the occasional flops or mistakes. But what they have achieved with the "walled garden" is to create a usually very effective "it just works" environment. Compare that to Motorola who recently said that way over 75% of the large number of Android phones returned as "broken" have in fact been kyboshed by either malicious or plain badly written Apps.

You can arguably buy a better computer, a better phone, a better MP3 player etc than the Apple version. But noone has had the vision and determination to put them together for the home consumer market in well designed hardware that runs pretty intuitive software and is sold through a well managed e-tail and retail environment.

I hope on a personal level that Steve Jobs' health is holding up and congratulate him on creating one of, if not the, premier consumer electronic businesses in the world. I also happen to think that there is enough stellar talent in Apple, along with an established culture, for it to carry on very well with him taking a background role and, ultimately, when he quits for good.

2
Mark JF | 26 August 2011 - 11:05am

I'm not a tinkerer,

I'm not a flat-earth corporation hater,and I don't wallow in Apple's occasional failures. Even though I own some of their products, however, every time I see something like this:

Photobucket

I just want to push Steve Jobs downstairs.

5
Pax Romana | 26 August 2011 - 4:26pm

and how exactly do you think ...

.. Steve Jobs is responsible for that?

0
Marky | 26 August 2011 - 7:12pm

because he's

"Magical"?

0
Pax Romana | 26 August 2011 - 7:33pm

Surely if he was really "magical"

...he'd have briefed them to install trap doors with an enormous pool of piranhas.

0
Marky | 26 August 2011 - 8:19pm

I'm with you

I switched to an iMac about 10 years ago when we had kids - before that I used to "tinker" with PC's but decided that I simply did not have the time for that anymore and just wanted to get things done. Since switching at home, I very quickly changed my work notebook to a Mac.

I wouldn't class myself as a fanboy, I don't buy everything they make (I update every 3 or 4 years) but I like the fact that they give me what I want (quality and ease of use). They are not perfect and certainly Steve Jobs has his critics, but at the end of the day he has built a company that has an ability to design computers / consumer electronics that "just work" and give the consumer what they want.

It looks like he'll still be there in the background and I don't suspect that Apple will change that much. I do hope that his stepping down is due to him not being able to give 100% and not due to a major deterioration in his health. I suspect, it being Apple, that the timing has been precisely managed - just enough time for the dust to settle before the major new product launches.

Very high respect for the man - remember he is also responsible for Pixar, which is enough of an achievement for any one person.

1
chrisf | 26 August 2011 - 11:03am

I've never owned an Apple product

Not because I slavishly avoid Apple, but simply because the reliance on iTunes freaks me out a bit. The number of people I know who have ended up losing music collections or unable to access them because of some aspect of iTunes seems ridiculous. Also, unless I'm misinformed they make it very hard for you to share a music collection, as my wife and I do. I like the ease with which I can just drop tunes onto my mp3 player and that's it; if I want them on another machine I can simply download them again. Another thing: people with ipods seem to replace them every year or two. My mp3 player (creative zen vision) has been going for 6 years, has taken some hefty knocks and is fine (on the downside, it is twice the thickness of a new ipod).

I've no doubt that the Apple environment is excellent and easy to use, unlike a lot of my PC stuff. And I'm no techie, so that has great appeal. But I can't help but be put off by the nightmare stories.

I'm open to being persuaded otherwise though: after all, they all look so nice...

2
Uncle Monty | 26 August 2011 - 11:16am

No strong feelings either way

And can't afford a MacBook.

But I would like to say that it's very easy to share music within a family using iTunes as long as you all use the same ITunes Store account. Just yesterday my wife was able to copy what she wanted from "my" collection onto her new computer via our wireless home network. Just drag and drop, couldn't be simpler. And Apple allows you to share across up to five computers.

Right, back to the arguing.

0
Thomas the Rhymer | 26 August 2011 - 2:47pm

Nightmare?

I can just drop tunes onto my iPod and that's it. It's not difficult. Plus, I've got a 2G iPod that's at least 8 years old, and a Classic that's 4 years old, and they're both in regular use and still going strong. Granted the syncing business can be awkward and confusing, but it's easy to set up iTunes so you do everything manually.

0
mikethep | 26 August 2011 - 3:59pm

Just so you know:

you can now drag/drop and copy/paste albums, songs and playlists in bulk straight from the interface on iTunes 10.3 to the directory of any pc-attached mp3 player.

Also, if you and your wife listen to music on separate PCs, you can home share via wifi on iTunes, if that's any help, and you can drag/drop on there also.

Furthermore, as long as your music isn't DRM, I'm almost certain you'll have no worries than you would have with any other storage system.

0
Pax Romana | 27 August 2011 - 3:57pm

I read a load of quotes by Steve Jobs yesterday

and I was very impressed. I'm not that techie, so I sit bemusedly on the fence when fanbois argue the toss with the evil Apple brigade. I think Apple have made some great products and like I would for anyone, I just hope Mr Jobs remains with us for a long time to come. it seems like he's one of the innovators. We need them now, more than ever.

0
Vorgongod | 26 August 2011 - 11:16am

Apple vs PC

I've used both platforms since the mid 80s. In simple terms, the former for DTP and the latter for databases. In our software development work we have to be platform neutral but what I'm particularly greatful for to Jobs and to Apple is the way they have completely revolutionised the way ordinary - i.e. non-technical - people think about computers, the Internet and computer-aided devices. For nearly 2 decades I have tried to pull people away from ICT infrastructures that just don't link the people who need the data to the people who are custodians of it. Computer empires have been built that do not serve the end users and have cost the earth to maintain. The old classic cartoon of the large tank of water and the dripping tap at one end has always been the best analogy.

But Apple - not only them but they are the most significant in terms of hardware - have really delivered computers for everyday, for people who wouldn't normally use them and this has totally transformed the markets I work in. They've made computers accessible in a way that Microsoft/PC never did when they had a stranglehold on the marketplace 10 years ago. They've moved the debate away from the status quo of static network systems to mobile flexible systems and multiple delivery channels.

I can do without all the spin and hype that surrounds Apple - and I must confess the whole love-in and "It's better than a PC. No it's not" arguments are boring beyond belief to someone who has used both for over 25 years - but the underlying argument that computers should be easy and accessible to anyone is profoundly important on many levels.

1
Ahh_Bisto | 26 August 2011 - 11:17am

Apple (Hard)Core

Made the switch myself to Mac about 8 years ago for the usual suspects of reasons that everyone else does. Love the gear and recommend to any pals buying new machines to give it a try. iMac, Macbook, Ipad, iPod Touch, even my 8 year old Powerbook is still going as a boombox in our utility room.

Nevertheless, the zealotry that some Apple fanbois display is frankly embarrasing, the moment anyone puts up even the mildest of critiques about the company or Jobs himself they descend like some techy Taliban - even some of pals are like this. You read the letters pages of any UK Mac magazine? The Star Letter in the main UK one, most months, usually goes 'made the switch to Mac from PC .... never going back .... your mag is great, keep up the good work!' Urk.

As for the Apple Store I bought my iMac from, Jesus Jones, the service was terrible - there were a seethe of us all waiting to be served for an absolute age as we watched the numerous salesstaff there showing more interest in frankly showing off to punters, spending an age giving some kind of tech support about how to use Safari or iTunes, rather than doing anything as tawdry as selling the actual bleeding equipment!

Apple can and do make mistakes, as much as the next tech company - for example, I wanted to change from my current ISP-given mail addresses so set up a MobileMe account; went smooth as silk, great service too, but when I went to change my iTunes account username (which is a mail address) it wouldn't let me do it; seems that when a MM account is opened, Apple creates an iTunes account to with your new MM address, and you can't change it. The sum result is that I have to keep my old mail address extant which kinda defeats the purpose; caveat emptor I spose, but still, baffling.

Even Super Stevie drops the odd bollock - like Uncle Clive Sinclair, he was always dismissive of the whole ouevre of video games, though has become silent on the matter in recent times since they started selling a shit-ton of Angry Birds et al on the App store.

I do wonder how long is can all last for Apple - they look bulletproof, constantly developing and iterating with excellence, but entropy will have its way in the consumerist arena as much as it will with the cosmos. I worked for Nokia in the mid-90s and there wasn't a week that went by without some bash at work to celebrate the latest multi-million Euro deal with some operator in Germany, or India, or some former collapsed Eastern European oligarchy. Every phone was a must-have sales smash yet look at the position they are in now. And if Apple rather gets superceded in the public consciousness, then by whom? - an existing manufacturer like Samsung who just seem to get better and better in all fields they operate in, or would it be by a brand new Chinese company who appear outta nowhere.

BR
FT

2
Freaky Trigger | 26 August 2011 - 11:18am

In agreement with the thrust so far.

I am not a 'fanboy' either. My first professional experiences with computers were with Macs (since 1994), and I have stuck with them. I deliberated for ages over buying an iPad, and considered other non-Apple options, but I took the plunge a few weeks ago, and well, I'm certain that no other equivalent device (if there really is one) would suit me half as well. Long may Apple continue to lead and innovate, and long may Steve Jobs be involved.

0
Adman | 26 August 2011 - 11:22am

Don't Like Apple

I feel it's quite shocking that a company of that size does so little for charity. Jobs closed their Philanthropic Division in 1997 as a "temporary cost-cutting measure until profitability improved", but never reopened it. The UK Government has also, this year, tried to get Apple to reverse their block on charity donations through Phone Apps. Compare this with Microsoft.

With the technology itself, my main issue is the lack of freedom with their devices - having to use iTunes, lack of open source software, Phone-Application submission/approval system. iPhones also lack the flexibilty of other similar devices (expandable memory, changable battery etc).
I also don't like how they try and claim patent on everything and sue/block Android products, when they themselves stole from Nokia (loads of legal battles going on at present). They seem to be overpriced compared to similar products and I'm baffled why they have the status which they do.

2
kidpresentable | 26 August 2011 - 12:07pm

Why should companies give money to charity?

Companies make money and in turn they pay their employees a salary, their oldies a pension and their shareholders a dividend. If those people want to give some of that money to charity, that's up to them as individuals.

But why should individuals pass the buck to companies to do what they should be doing but very often don't? And who has the right to say how much and to which charity a company should give? It's a minefield. Companies pay corporation tax and governments disburse those monies: we then hold the government accountable; that's the way it should be.

2
Mark JF | 26 August 2011 - 2:01pm

They don't *have* to

and I'm not suggesting anyone should tell them how much and where, but given the amount they're sitting on* it would just be nice to see them do a bit more good with it.

We're talking about our attitudes to Apple as a company here, so if Microsoft are one of their major competitors, I think the comparison is valid.

*http://www.bbc.co.uk/news/technology-14340470

2
kidpresentable | 26 August 2011 - 4:03pm

Why shouldn't companies give money to charities?

Aren't they part of our society too?

"But why should individuals pass the buck to companies to do what they should be doing but very often don't?"

The exact opposite to this argument can be just as validly stated.

Why should gigantic ultra-profitable companies pass the buck to individuals, a lot of whom are under financial constraint but still give when asked, to do what they should be doing but often don't?

"Companies pay corporation tax and governments disburse those monies: we then hold the government accountable; that's the way it should be."

Individuals pay Income Tax, VAT and National Insurance and governments disburse those monies as they see fit too. A large number of individuals give what they can to charity too.

I was previously unaware of Apple's position in regard to charitable donations. If what was stated above is true then I'm even less inclined to spend my money with them. The Right-swinging Labour Party, along with the Liberals and Conservatives all seem to agree that it's up to the rest of us and not the government to provide beyond the very basics for those in need. A shameful state of affairs. Ordinary people are prepared to give help where needed and companies should be doing their bit too.

2
Mike_H | 27 August 2011 - 10:00pm

So because you don't know

what the shareholders of Apple do with their profits, it's wrong? I just don't see how not knowing something means that you can be sure that they are not doing something.

0
Leedsboy | 27 August 2011 - 10:03pm

That's not what I said.

What I said was: "if what was stated above is true". You didn't read it properly.

The rest of what I said about companies -in general- and individuals, as regards charitable donations, I stand by absolutely.

2
Mike_H | 27 August 2011 - 10:16pm

If you want to make it compulsory

for companies to give to charity, why not be honest about it and call it taxation?

And I stand by my point: who is to say how much and to what charity they should give? If you leave it to Bill Gates or Steve Jobs or Whoever to decide, they only open themselves up to criticism about which charity(s) they choose, why they favoured that charity over another one, whether they should have given a little bit more, why they didn't give anything to a charity they did give to last year etc etc. Should they have given x% of turnover or of pre-tax profit or what?

Unless you're prepared to put some real guidelines around it, there are simply too many if, buts, howevers and maybes about the whole question. "Oh, they don't do enough... but don't ask me... I'm not going to tell you how much enough is."

0
Mark JF | 27 August 2011 - 10:27pm

Where

in what I wrote did I say anything about or even hint at compulsion?

Nobody needs to say how much and to what charities anybody gives. It's their own choice but the public are entitled to and will form conclusions. That's the way things just are.
Messrs Gates and Jobs are hard-headed business people and unlikely to be personally fazed by a little more criticism. They both get plenty already and the businesses they founded are powerful enough to not be effected by petty criticism.
Just to keep banking the profits and give nothing back to society is not good for business in the long term, as it can effect a company's reputation negatively if it becomes widely known.

I think your question about guidelines is extremely simple to answer. Nothing at all is not enough. Anything at all is better.

I will reiterate and expand upon my position. I believe individuals and businesses, as parts of society, have a moral duty to give help to others when they can. All the world's great religions place importance in charity to one's fellows. I'm not a religious person myself, being somewhere between agnosticism and atheism, but I don't think morality and religion are synonymous. Morality is a thing of itself. It's doing the right thing by each other, for the good of all.

3
Mike_H | 27 August 2011 - 11:51pm

I did read it properly

But as the owners of the company are the shareholders, if they take their profits and then support the arts and altruistic pursuits, wouldn't that deliver the same benefit? And if they did that, how would you know that they did?

0
Leedsboy | 27 August 2011 - 11:10pm

The Shareholders are not the company

Shareholders come and go as they choose and companies continue in business as long as they are profitable and have enough share capital to keep running. A company is an entity separate from it's shareholders except that the shareholders regularly elect the board and the board then appoints the managers, technical experts, accountants, marketers etc. who run the company.

The majority of shares in most large companies are held by institutional investors who, being public companies, are subject to regular accounting, but you are correct that what individual private shareholders do with their dividends or the proceeds of selling their shares in a company is a private matter. That's not really what we're discussing here.
Many private shareholders probably do donate to causes they choose to support. That's great but by the by in this context.

How the hell have we got so far down this sidetrack? The wonders of The Word blog.

1
Mike_H | 28 August 2011 - 12:25am

Sidetracks and The Word blog?

It's what its here for.

I suppose, for what its worth, my opinion is that the shareholders are the company. Many don't take their role as responsibly as they should. But if the company makes lots of money, so do the shareholders. If either one does good things with that money then I think that is fine. I do have a slightly jaundiced view on corporate charity giving though based on my experience. It's nearly always linked to marketing and customer perception rather than genuine alturism.

0
Leedsboy | 28 August 2011 - 9:32am

Agreed Absolutely

No argument with any of that.

0
Mike_H | 28 August 2011 - 8:38pm

Innovation

One area where altruism seems better than compulsory taxation (and American industrialists have a long history of giving away their riches in retirement) is where innovation is involved. Bill Gates can decide to find projects on whatever way he pleases which occasionally results in funding potentially innovative schemes that would probably never be funded from a public purse simply because we, as contributors to the public find, tend to demand results from anything that is spent on our behalf.

0
JohnW | 28 August 2011 - 10:58am

Charity: Microsoft v Apple

I think you're being slightly disingenuous.

Microsoft is well known for the measures it takes to avoid paying taxes in the USA. Taxes that could well benefit the economy and the poor of America. See here:

http://www.guardian.co.uk/technology/blog/2009/sep/23/microsoft-tax-avoi...

What we are told is that Gates is a great all-round guy and that he gives s***loads of money to charity. While I'm sure his intentions are honourable, it comes across to me as a bit Smashie and Nicey : "look what I'm doing for charidee, mate". Just like Bono campaigning to 'make poverty history', while avoiding taxes in his native land while making money hand-over-fist on things like Facebook.

What we can tell about Apple is that it, does indeed, pays its dues in the state where it was founded (California); and that Steve Jobs' wife, Laurene Powell-Jobs, works for a foundation that is actively engaged in putting poor kids through college. What we don't know, because Apple and Steve Jobs don't tell us, is what other philanthropic work Apple / Steve Jobs engages in - it could be nothing, but it could also be significant. Perhaps they like to keep these things to themselves.

What's worth remembering is just because someone doesn't shout about what they do, it doesn't follow that they don't. I, for one, had no idea that John Lennon gave money to children's charities through his entire Beatles / post-Beatles career - possibly because of my own ignorance, but maybe because he preferred not to shout about it at the time.

It's not that long ago that Apple 'fessed up to NOT making enough of its eco-credentials. It's not inconceivable - especially given Steve Jobs' counterculture roots - that the same may be said of its charitable giving / philanthropy too.

1
meanmrmustard | 27 August 2011 - 1:51am

Apple

I think Martin has pretty much nailed my views on Apple too. I think the products are very good at what they are designed to do and I find the user experience to be better, for me, than previous PC experiences.

Do I worry that Apple don't give money to charity? Not really in the same way that I wouldn't specifically by a product from a company that does. I will buy Apple products when I have a useful need for them and when I think they are reasonable value for money. Hench I have an iMac, a couple of iPods, some Apple TV devices and the Apple wireless kit. I don't have an iPad and I bought a HTC Desire HD largely because the iPad is too expensive for what I would do with it and the iPhone is too expensive compared to a HTC Desire HD.

I have a simplistic view that consumer led companies do well if they produce products that consumers value. Apple seem to doing this right and I don't understand why that people who don't like the products are so antagonised by the fact that some people do. Other products are available.

0
Leedsboy | 26 August 2011 - 1:34pm

Forgive me for this but I have to share

I got a Mac Book pro about 1 year ago, I do music on it (just for fun, I'm guff at music). It is absolutely fantastic for it, zero latency on all the virtual instruments in logic, it's great.

I'm also a software developer for a job (please kill me) and since Martin also works in I.T. I thought I would share my experience trying to develop an IPad app (It's going to be like an Omnichord but with extra bits and bobs). Btw any non i.T. person prepare to glaze over.

The Apple Development environment is XCode. It is without a doubt the singular worst IDE I have ever used. Multiple windows pop up all over the place, basic essential stuff like refactoring not working, Interface Builder is all over the place like a madman's piss and lets not mention the dog turd that is the Objective C language.

A crap development environment? There's an app for that.

It's a miracle there are so many apps when the dev experience is sooooo bad (apparently you just have to get used to it, cheers Apple!)

Ah, much better now.

0
fatMark | 26 August 2011 - 2:06pm

Blimey, glazed over as instructed...

Didn't understand any of that. If my Mac has latency I want it to go away right now.

More seriously, impressed and relieved by the generally level-headed temper of this discussion. On the whole people who like and enjoy Apple products go through life happily without actually being fanbois; it's only when they encounter People. Who. Just. Don't. Get. It. (and are enraged by the fact)that they adopt the missionary position. Yes, a Mac is just a computer (and an iPhone is just a phone etc), but as one who uses one at home and a Lenovo ThinkCentre at work I'm absolutely certain which one I prefer to use, which is why I'm often to be found working at home. I don't much care what's under the hood - the Mac just works, the PC just doesn't on a regular basis. And yes, Jobs is some kind of genius. Cranky and arrogant, maybe, but what genius isn't?

0
mikethep | 26 August 2011 - 2:59pm

Well

I use Windows XP and OS X at work and Windows 7 at home. Not massively bothered what I use (they all work), although the sleep, wake-up and battery life on the MacBook Pro are very good indeed.

I don't much care what's under the hood

1. Well, apart from the BIOS, the [internal] hardware is identical
2. When I said 'under the hood' I was thinking of tasks like putting in more RAM or installing a larger hard disk. Surely no one's saying that it requires a team of crack professionals to do these things? It's about as difficult as putting a new stylus on your turntable.

1
Brookster | 26 August 2011 - 3:39pm

Not picking up on what you said...

...I happily doubled the RAM myself and can't really understand what the deal with soldered-on RAM is (unless the thing is so tightly packed that if you opened it up everything would just fall out and you'd never get it all back again unless you were a crack professional).

The point was more that they're all just computers, it's the OS that makes the difference. If you evaluate the experience according to how many of the things that might get in the way of a calm and orderly life do so, then the Mac wins hands down. IMO.

0
mikethep | 26 August 2011 - 3:50pm

I would imagine the soldered-on RAM

* Allows them to charge a bigger markup for more memory (as you don't have the choice of buying the lower-specced model and changing it yourself)
* Means you have to use Apple or Apple-approved dealers for upgrades and repairs

1
Brookster | 26 August 2011 - 3:56pm

MacMini

I'm on my second MacMini now and I must say that it would have been easier to do the upgrades (more RAM and a bigger hard drive) if it was possible to take it apart with a screwdriver. I guess it took a genius to decide that prising the thing apart with paint scrapers was a good idea.

0
JohnW | 26 August 2011 - 5:22pm

Just started new job

in a school. First task create web site in GoogleSites using GoogleDocs. Now there's a dog's dinner of a development environment.

The two teams developing these "integrated" products, if they ever did meet, obviously had a major fall-out and haven't spoken since.

0
pompeygeorge | 26 August 2011 - 6:38pm

Have you tried Eclipse?

It's also shit ;)

0
fatMark | 26 August 2011 - 10:44pm

GEEK WARNING

XCode divides opinion. I'd guess you're using a 3.x version of the environment. Trust me, version 4 is a massive improvement. I've dabbled with building apps for iPhone and iPad and have to say that 4.x is much streamlined and better designed for developers. Everything gets consolidated to a single window and IB is now not a spewing of windows. SCCS is much better too. I'd say it's at least as good as anything out there for Android; if you're used to Visual Studio, as a couple of people I know are, then it's a bit of a mindfuck.

I do a fair bit of web development and teaching, so I love having a full Unix and al the language tools and stuff on board, like php, ruby, perl and python. I'm not overly much a fan of Obj-C, but once I got my head around the syntax it makes a bit more sense, plus later versions are starting to lok abit more C++ like.

As for the products: I've had a couple of iPods, have an iPhone, use an iPad (running the rather nice iOS 5 beta) on loan from work and am typing this on an iMac running Lion. I use Windows and various Linux distros at work and just find OS X a nice fit for me. I have a few gripes, like the lack of power user features in Finder, but they're generally fairly minor. Macs just suit the way I work.

We are not forced into Apples' ecosystem. I choose to sit within it for reasons of convenience. That apple can work like this is due to a tight vertical integration model, having control at all levels of the process, form hardware through software to products. Microsoft don't work like that, which causes them problems. The upcoming Windows Mobile phones with Nokia may be a pleasant surprise but I don't think they'll set the world alight in the same way as the iPhone did. There were media players and smart phones before, but Apple's innovation was to package them in a way that was easy, accessible and usable to mass markets who just want stuff to work. That's just something Microsoft are never ever going to compete with as a result of their horizontal model, licensing software to a huge diversity of hardware configurations.

We are now in a new era: most of the companies who began the revolution in computing in the 70s and 80 have either gone, or changed focus. Only Apple and Microsoft are here, and now Gates and jobs have moved to non executive roles. Of the new boys, Google is finding things not entirely smooth, as their experiences in China have shown and Facebook is having to work out how to be a big company. The next leader may be amongst those players, but it may not. However, Samsung are probably not the big leader to come - far too much now depends on software. high quality hardware without the software to underpin it doesn't cut the mustard - as Nokia have discovered to their cost

1
illuminatus | 28 August 2011 - 10:41pm

You missed a company...

There's a third company from the 70s computing revolution that's still around - Intel. They introduced the microprocessor back in 1972 with their 4-bit 4004, and it was their second 8-bit model - the 8080 - that really kick started the whole revolution.

0
JQW | 29 August 2011 - 10:50am

I would add

IBM and HP as well. Both are becoming bigger software companies everyday.

0
Leedsboy | 29 August 2011 - 10:59am

Indeed

Both have now pulled out of the hardware business (HP this month)

0
pompeygeorge | 29 August 2011 - 11:27am

My point exactly

Software is where it's at.

Even the likes of Intel are finding things a struggle. They are certainly casting a worried look over their shoulder at companies like ARM who are much better at low power mobile processor, hence their interest in the Nokia meego project before it got wound up

IBM made their move out of hardware a while ago, selling their hardware divisions to Lenovo. HP may be making a fairly big mistake as WebOS could have been a great longer term asset. It always amazes me that Nokia didn't buy Palm instead of Elop running to Windows Phone 7; a decision that might prove to be a bad one I think.

Update: Samsung are ported to be 'interested' in WebOS. I wonder why...
(article at AppleInsider)

0
illuminatus | 29 August 2011 - 7:16pm

It is good knowing the hardware you are targeting

I'm using xCode 4. It really does seem rubbish. I think I've been spoiled by other IDE's. I was kind of expecting it to be a bit like VBA, but it's mental!!!!

Totally agree, it's fab to have Unix etc contained in the OS.

Well done on the web dev, we could use plenty of that at my work. We are all back end programmers but have to develop our own front end's, out of necessity, you have never seen anything so ugly. Horrific!

1
fatMark | 29 August 2011 - 1:48pm

Today I have

made a three-minute film for work on my MacBookPro using iMovie, Photoshop, In Design, Garageband, iTunes and Safari (the last two for listening to music and running this blog in the background).

I remember the first time I did something like this it took six weeks and several trips to a video company. Today it took three hours and I didn't leave the sofa, except for the occasional iWee.

I had a point but I've forgotten what it was.

2
Captain Underpants | 26 August 2011 - 3:59pm

ID and PS

don't come cheap these days.
Work's copies?

0
James Blast | 26 August 2011 - 7:36pm

well of course

work's copies

0
Captain Underpants | 26 August 2011 - 9:25pm

Don't forget Jonathan Ive

I'm sure the many plaudits to Steve Jobs are well warranted but the conceptual and design thinking behind most of the key Apple products belongs to Brit Jonathan Ive.
I converted to Apple about 6 years ago and wouldn't dream of moving back to PCs. My only quibble is pricing, ie the Apple premium. While I admire the iPad, it doesn't fit my lifestyle but I would like to upgrade my basic white MacBook to a MacBook Pro sometime if the price ( c. £1500 ) wasn't so eye-watering.

0
jazzjet | 26 August 2011 - 5:21pm

Fanboi

since 1985

end of.

1
James Blast | 26 August 2011 - 6:07pm

It's not Apple I dislike...

But their zealots...

Mind you I still shudder at using a Mac with it's *one* mouse button and no eject button (drag the disk to the trash? WTF?)

However...

I love Pixar, and Steve deserves the pat on the back for his involvement (pouring gallons of cash down the drain in their early days).

0
pompeygeorge | 26 August 2011 - 6:31pm

One mouse button?

Dragging the disc to the trash to eject? Did I wake up in 1998? *pinches self*

1) the Apple mouse has had secondary clicks since forever. And now it has multitouch gestures too.
2) there's been an eject button since forever too.

When did you last try one?

I love their stuff. I don't particularly love the nutjob zealots. But I'd never go back to Windows, and literally can't imagine my life without an iPhone in it. Scary, really. But also a measure of how much Apple have brought to making my life easier and more fun.

1
Bob | 26 August 2011 - 7:00pm

It was about 94!

And in fairness I think that windows 3.1 has some flaws too.

1
pompeygeorge | 26 August 2011 - 7:03pm

Ha!

Yeah, bloody File Manager!

0
Bob | 26 August 2011 - 7:08pm

Proof positive that Apple aren't infallible

iTunes for fucking Windows...

3
GunsOfBrixton | 26 August 2011 - 7:30pm

I think it's interesting to watch how the media position...

...towards Apple has changed. Traditionally patronising and condescending.. this opinion seems to have shifted over the last 5 years. Especially evident now with this (actually the 3rd) story of the health related departure of Jobs.

The last 5 years have seen more media people buying iphones and ipads, so they have for the first time seen what they are missing. This is what has caused the shift. Practical experience really for the first time.

It's been a truly bizarre to watch uphill struggle for Apple. A struggle against those employed in an industry that had nailed it's colours to the Microsoft mast. A position taken almost completely out of prejudice, and a lack of willingness to be told they are wrong.

What we have seen is probably 20 years of people voluntarily choosing to spend their hard earned cash to use inferior hardware running Windows. An Operating System with a kind of built-in obsolescence, built with a supine lack of imagination and consideration.

This has always been a total bloody disgrace. Am I overstating it? Is it true that these are 'just computers, get a life'? no - because of the amount of time that people spend using a computer as part of their lives, jobs and leisure time. That's why. These are not just hours, they are days and weeks. Valuable time.

There you go... crucify me

1
Marky | 26 August 2011 - 7:43pm

Now there speaks

a true believer.

The reason the unfortunate Windows users can't see the plain truth in front of them is the same reason why the poor heathens can't let Jesus into their hearts and the sheeple can't understand that the moon landings were faked in Nevada.

Might the Windows users be making a rational economic decision? Might Ford Fiesta drivers be perfectly happy with their bog-standard cars even though they could have saved up and bought second-hand BMWs?

3
Brookster | 27 August 2011 - 4:53pm

Well that's quite true.

Not everyone wants to buy, or drive, one of the best cars in the world, and not everyone wants to use the best computers in the world. They don't have to, if they don't want to.

0
itfc1959 | 27 August 2011 - 7:17pm

No one is criticising anyone for saving a few quid

And it's anyones decision how they choose to spend their hard earned cash, (favourite phrase of mine when discussing this issue).

But I would argue that it's preferable that people at least know the true basis on which they are making their decision. And the pricing impact of issues such as obsolescence, manufacturing quality, and the projected hassle factor associated with the long term usage of said item. The man on commission at PC World will be blissfully unaware of such things. Waiting for you to come back three years later to spend more of your hard earned cash - because your old computer has "slowed down".

It's all logic see. It all makes sense.

0
Marky | 28 August 2011 - 1:15pm

The man on commission at PC World

Would make more commission if he sold an iMac though. Although Apples very restrictive reseller terms do make the products a lot less attractive for resellers to sell than other manufacturers. That has far more to do with the lack of volume sales through resellers for Apple than the sales staff.

0
Leedsboy | 28 August 2011 - 3:51pm

Have you any idea how that comes across?

Waiting for you to come back three years later to spend more of your hard earned cash - because your old computer has "slowed down".
It's all logic see. It all makes sense.

I mean I work in software these days and even use a Mac at work. Apparently I'm still too dim to make an informed decision.

I'm actually writing this on an eight-year-old Dell laptop running XP. The battery has obviously gone and it might have ground to a halt, were it not for its accessible slots for the RAM and hard drive, which I both upgraded for very little expense.

3
Brookster | 28 August 2011 - 8:49pm

Can I call

Poe's Law?

0
Pax Romana | 27 August 2011 - 5:59pm

Yes

I don't know if you saw that recent Apple documentary on the BBC. They put some fanbois in an MRI scanner and showed them images of Apple products. The bits of their brains that lit up were the same ones associated with religious fervour.

There was also a vicar who made some amusing analogies between the life of Jesus and the career of Steve Jobs.

Many Mac-using friends don't understand that I can happily use a Mac – and have done so for longer than they have – but do not follow the one true path. (Mind you, I sometimes use Ubuntu, so I'm obviously a lost cause.)

2
Brookster | 27 August 2011 - 7:25pm

I can already hear

the furrowing of eyebrows at Word Towers...

0
James Blast | 26 August 2011 - 7:58pm

That old much loved "furrowing eyebrows" sound

.. similar to the sound of mom sweeping the snow off a Yorkshire doorstep. I imagine.

0
Marky | 26 August 2011 - 8:14pm

Sorry, Can't Resist this.

That's probably my favourite.

Or maybe this:

Hope this helps.

*lights blue touchpaper and legs it*

0
itfc1959 | 26 August 2011 - 8:06pm

I'll get

me cat

0
James Blast | 26 August 2011 - 8:19pm

No strong feelings

But that article that's doing the rounds about him ringing an employee on a Sunday morning to discuss some piddling font issue that could have waited a day? It made him sound like a tyrant and a queeny buffoon. It's supposed to remind us of how awesome he is for, y'know, "caring", but it switched me from mild approval to deep visceral distaste.

2
Kevin_McGee | 26 August 2011 - 8:36pm

I've not read the story

but does the employee object to the call or are they happy to take it?

0
Leedsboy | 26 August 2011 - 8:59pm

Lickspittle

The employee is a lapdog, I'm afraid:

http://www.maclife.com/article/news/google’s_vic_gundotra_my_favorite_steve_jobs_moment_sunday

0
Kevin_McGee | 26 August 2011 - 9:04pm

Did you read it?

Employee? It was a Google senior vice president he called, about the shade of yellow on a Google icon that was going to put on an Apple phone and Jobs thought it could be improved.

0
MichaelM | 27 August 2011 - 12:47am

Fair enough

I probably made it sound like he was hectoring the receptionist. But it could have waited till Monday.

0
Kevin_McGee | 27 August 2011 - 9:08am

Great products - love my

Great products - love my MacBook and can't see myself going back to Windows (although I am very happy to have swapped my iPhone for an Android phone).

Horrible company. The charity issue has already been done, but how about their current lawsuit against Samsung, where (in a drastically abridged version) they photoshopped a Samsung tablet to make it look like an iPad, and then sought an injunction on the grounds that it, er, looked like an iPad? Or the people I've helped at work who have bought iPods from us, had them go wrong a few months after buying them and been refused help from Apple because according to them the twelve month warranty starts as soon as they sell it to the reseller, not when the customer buys it...

4
maggieloveshopey | 26 August 2011 - 10:01pm

Some of that's new on me

They're even more unpleasant than I had though.

1
kidpresentable | 26 August 2011 - 10:19pm

Patent infringement

Apple are no worse than the other phone companies - they are all suing and counter suing each other. Doesn't make it right but I don't see how it makes one worse than the others.

My experience of Apple warranties is quite the opposite as well. They replaced the main board on my iMac at no cost even though it was 17 months old. And when my wife's iPhone stopped recognising the sim card, O2 advised us to go to the apple store as there replacement service would be quicker. That was replaced under warranty with no fuss.

0
Leedsboy | 27 August 2011 - 4:45am

While it's true you can get a no fuss replacement

My wife encountered exactly the same issue on the warranty start date, which was based on when Apple had sold it to Orange, which meant she had a 10.5 month warranty not 12 as she was led to believe. When we queried it in the Apple Store (we'd had to schlep out to one to get a replacement as well) we were told to phone their customer service number and fax them the paperwork. Given that we were in their shop with all relevant documents there we pointed out this was a tad unhelpful, but were told "that was how it was".

Given the premium prices they charge, you have to wonder why they are adopting such sharp practice.

1
fortuneight | 27 August 2011 - 10:00am

Nah the opposite is true

I've been an Apple user for probably 15 years now. .. I've never heard of Apple not honoring their warranties. These days in the Apple stores - I've had people just give me replacement headphones no questions asked. If an iphone on a warranty is not working they will replace the whole thing. Always helpful, always proactive. In fact they currently probably have the best customer service of any technology company.

In 15 years I've owned 5 Apple machines and none of those has developed hardware issues, so can't comment directly on that. But have never heard of any single person or company having problems getting machines replaced. And now the company is so much bigger it makes it easier because more stock is readily available.

0
Marky | 27 August 2011 - 12:56pm

In 6 years of ownership

I've had 3 hardware failures (iMac and two iPhone faults). The service was pretty good at getting them fixed but not flawless.

Mind you, if Orange supplied me with a phone with a 12 month warranty, which failed in that period, my contract is with Orange not Apple so I wouldn't allow myself to be palmed off to Apple to sort out the issue. It would be Orange and the offer to discuss it in the small claims court fairly quickly if they didn't undertake their legal obligation as the supplier of the goods.

1
Leedsboy | 27 August 2011 - 6:07pm

Apple Is A Brutal Company,

And Jobs is a brutal businessman. Having been seriously roughed up by his own company in the 80s he learned how to stop being a hippy and become a serious player. Apple is a brutal company. For about 30 seconds last week it became the biggest company in the world. Do you think they got that way by being nice? People, you don't have to answer that, it was a rhetorical question. Their marketing has always been brilliant: for a long time, before there were virals, Apple's viral was that to buy into Apple was to buy into a counter-culture of individualism and an antiIBM/Microsoft mindset. I certainly bought it. Over £1500 for a PC? Certainly, sir! That'll stick it to The Man! And so on.

Every company and industry that Apple has been involved with has found, to its cost, that the closer they work with Jobs, the tighter he has them by the balls. The iTunes store is the case in point and as a result Jobs is now universally loathed by the Music Business. Of course, he had saved their arses, but people have short memories.

I started using Apple in 1987 via work and at home, from 1996. The way that Jobs turned a busted flush around is little short of remarkable, and he is of course a remarkable man: I also happen to think he is seriously weird, but men (and women) like him usually are. As a seasoned Apple watcher, I've seen the way the Apple has wormed its way into the public consciousness; the early iPod ads signed off with the Apple Logo, "for Mac and PC". By the end, it was just the Apple logo. That's confidence for you: I bet they enjoyed that.

0
itfc1959 | 27 August 2011 - 9:10am

I suppose what I find a bit weird...

...is that people think it's odd and reprehensible that Jobs should be monomaniacal or hard-nosed. He's the driving force behind one of the world's biggest business, and people want him to be *nice*? You don't get there by being an easy-going sweetie, I'm afraid.

Oh, btw: I've been phoned about a work issue by my boss on the weekend. I'm a teacher. If I were a senior VP at Apple, frankly I'd be surprised to get a weekend in the first place.

1
Bob | 27 August 2011 - 10:07am

If Apple invented the book...

From Horrible Histories

2
Beany | 29 August 2011 - 8:53am

That Is Brilliant!

Got it totally nailed.

0
itfc1959 | 29 August 2011 - 10:22am

I like Apple because

it gave me a bigger knob.

0
James Blast | 29 August 2011 - 8:16pm

The Jobs factor...

This excellent analysis - 5 ways Apple will never be the same without Jobs as CEO - arrived in my work inbox recently.

5. Who will ignore what the public wants?
4. Who will shame people into greatness?
3. Who will take the big risks?
2. Who will say no?
1. Who will conjure the 'magic'?

Rings true to me, particularly points 5 and 2, which are what has separated Apple from the myriad other me-too competitors.

Then again, the alternative scenario is that Apple continues on its relentless march towards perfection due to the momentum he has generated and the undoubted brilliance of the team he has put together over the years, notably Jonathan Ive. I sincerely hope it's the latter, but given Jobs' once-in-a-generation qualities, nobody should be too hard on the company if they revert to being merely very good.

0
DougieJ | 30 August 2011 - 11:14pm
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