The Day The Music Died.........the advertising devil
Posted by John Waite on 11 November 2008 - 3:08pm.
I'm still in shock.
I've just "liderally" turned on the tv and was mildly and pleasantly surprised to hear Some Candy Talking by the Marychain.
I'm still numb with shock to find the East Kilbride paean to heroin being used to advertise Hugo Boss perfume!
Stunned - absolutely stunned!
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I knew that...
I overheard that this morning! Still, at leat they get a bit of cash! Do you think that Boss know what the song is about?!
The ad agency certainly would...or should....
Not so sure about some high-falutin' Boss chief exec somewhere in the depths of Bavaria!
And do you think that Jesus and Mary Chain know. . .
that Hugo Boss designed and made the SS uniform (black, nicely set off with touches of silver for a particularly bold evening statement)?
Picture the scene...
An ad agency has just won the Hugo Boss contract
Agency Employee 1: Hey, we need to make this ad edgy, hip and new. Glasvegas are edgy, hip and new, let's use them on the soundtrack.
Agency Employee 2: Let me check... nope, Glasvegas won't do it.
Agency Employee 3: Well, Glasvegas are just ripping off JAMC, so let's use Some Candy Talking
Agency Employee 2: You do know what Some Candy Talking is about, don't you?
Agency Employee 1: Who cares? Let's do it...
Later, at JAMC HQ...
Jim: Hey, what we gonna do with all this Hugo Boss loot, Willy?
William: F*ck off, I hates yer, ya wee c*nt.
Un-nervingly accurate...
I suspect!
I imagine
it was more like this archie:
Trey thepencil chewing 23 year old ad person:
"jamie you know that really old film? The one with charlotte johansson and bill what's his name in?
Jamie the 24 senior account guy.
"god that was ages ago, yeah what off it?
" well It may be ages old but the music would be good for this hugo boss campaign it's sort and moddy and velveteens"
J:cool!
T cool!
J "did you know that in the old days Hugo Boss use to design uniforms for those punks bands from the 1960's"
My brother...
...worked with Hugo Boss. See Archie's comment.
Their lawyers are excellent...
well they'll sue the
LA Times first
http://articles.latimes.com/1997/aug/15/news/ls-22533
Aha! I expect to hear from them soon...
...on my Siemens mobile.
If you have a Neff oven
you've really blown it.
I'll attend court in my Beemer
or may take one of my Japanese models my Mitshubi....
Don't forget to have some espresso
brewed in your Krups coffee machine, sorry...it's all gorn a bit Basil Fawlty!
And later
i'll have a nice cold can of Fanta orange!
Just heard a version of From Me to You
being used to advertise John Lewis - is this the first time Lennon and McCartney's music has been used in an ad?
Nope
This Nike ad is from a while back.
I wonder how much say the artist has in these situations.
There cannot be many who have the power to veto an advertising deal in which I'm sure other people apart from themselves stand to benefit.
If TJAMC did make the decision on this who can blame them?. They are not angry young men anymore.
I suspect they have kids and mortgages to pay.
I don't often agree with Ben Elton...
...But I remember him saying how his more left-wing fans criticised him for "selling out" when he had his own chat show on BBC1, earning a substantial wedge (probably the amount a certain J Ross now earns in a day). His response was along the lines of: "I want to reach people and this is the best way of reaching the most at one time. If these fans had their way I'd be living in a skip shouting at passers-by."
Fair enough. There comes a time when you put away childish things and remember that you have a family and bills.
Are we not past the Bill Hicks Stalinist attitudes now?
Music revenue is buggered, music radio is in a state of disarray - if artists want to get heard and get paid, advertising is now one of the most viable ways to reach big audiences quickly. When I interviewed Vashti Bunyan she was THRILLED to be on a mobile phone advert.
that's fine
as long as she doesn't end up writing to the paper to complain about phone masts, elvis costello can't now write a song bemoaning the melting ice caps on his piano bought by Mercedes. If you want to slag off the global food industry you can't have Mr Kiplings cakes and eat them.
Also as I've said before the world may have gone to the free market it does'nt mean we have to like it. It does'nt mean that it's not disappointing to see a cherished piece of music used to sell some industrially produced over packaged scent.
'elvis costello can't now write a song
bemoaning the melting ice caps on his piano bought by Mercedes'
arctic bear, i know this world is killing you?
Snow action?
More than zero?
I'll get me coat