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Thanks For A Great Trip

anythingcanhappen's picture

My subscription is coming up for renewal and after careful consideration my love affair with The Word is over.

It's lasted since Issue 1 and it is the podcast decision that's done it.

I don't agree with the reasoning of it being time consuming, the people involved always seem to enjoy it.

In hardened times, it has isolated the retail trade, created a two tier readership and most importantly of all made me realise that we aren't a merry band of brothers in a Word related fantasy world

The glib initial defence of the decision fanned the flames with the likes of if you don't think its good value fair enough

Over the top, petulant, rash, naive, living in a dream world, it's none of those things.

It's how I feel and feeling as I do its what I want to do.

The Word has lost a constant promoter of both mag and the podcast, but all good things come to end.

I feel it'd be hypocritical to continue on here so this is bye bye.

My stance may be the only one of it's kind, I don't care, I can vote with my feet and I am.

I will invest the money in something music related.

Thanks for the great trip.

14

He means it you know

he's got form on this kind of thing..

http://www.wordmagazine.co.uk/content/mojo

7
jimmyshoes01 | 17 November 2011 - 9:00pm

Good spot!

0
Uncle Wheaty | 17 November 2011 - 9:19pm

Interesting

Just did the mojo link and, as it happens, it was the Mott article that made me cancel my Mojo sub as well.

The difference is that I'm not now heading the same way over Word, least of all the podcast. I subscribe to a magazine which I can stick in my bag and read on the train on the way to work. CDs and podcasts and blogs are bonus but not the main event.

0
thecheshirecat | 18 November 2011 - 10:41am

My twopenneth

Unlike you I have swung the other way and subscribed after supporting my local newsagent ever since I discovered Word (about issue 8 as before that I believed it was a magazine devoted to the printed word!). My local newsagent is a close friend and I wished to maintain his income even at the expense of my own diminishing funds.

What made me subscribe? First the podcast although I do feel as if I have been slightly coerced by that (and yes, it was my decision in the end to subscribe, so I wasn't really forced). Also it was cheaper to so and the newsagent pal, after decades of getting up at some unearthly hour of the day, had finally decided to pack it in and had sold up to a nice Indian couple.

I wrote of subscriptions to Mr Hepworth a while ago. I still do not really understand why the magazine is so desperate for subscribers. The shop I used to buy the mag from no longer has it on its shelves so Development Hell has said goodbye to casual buyers in sunny Cranleigh. And the (ex-)newsagent tells me that he finds it extremely hard to find any music mags in most paper shops.

Hey ho. Life goes on.

1
Bruised Mike | 17 November 2011 - 9:02pm

Time consuming vs enjoying it

Surely it's irrelevant if the participants enjoy making the podcast or not? It's time out of their working day when they could be doing something more directly profitable.

2
stimpy | 17 November 2011 - 9:03pm

So can I get this straight

You were a subscriber. But because you now have to be a subscriber to get the full podcast, you're stopping being a subscriber? Out of principle?

I'm all for principles but I'm struggling to understand why no-subscribers need some kind of freedom fighter for their cause. It's a magazine designed to make the people who work on it enough money to live and keep it going whilst giving readers something that they value enough to spend money on.

18
Leedsboy | 17 November 2011 - 10:34pm

Still buying Mojo?

0
Uncle Wheaty | 17 November 2011 - 9:21pm

Bye

Don't let the door hit your arse on the way out.

8
Lard | 17 November 2011 - 9:21pm

well, to be honest

I could do with some freedom fighting on my behalf...I mean not on this point, but I'm sure some saving or help or assistance or something would be nice ,so tell Steve to get on it right now!

1
simontyler | 17 November 2011 - 9:23pm

Now that's what I call

a freedom fighter.

1
Leedsboy | 17 November 2011 - 9:38pm

Sorry you feel like that

And I'm sorry you feel my defence of the decision was glib - it certainly wasn't meant to be. As for the matter of it being time-consuming, that's certainly one of the reasons - a quick look at the staff list printed in the magazine should demonstrate that we're producing what we feel is a high-quality magazine with less people than any other comparable title. I work 12 or 13 hours a day, seven days a week, and I know that I'm not unusual in that respect, and while I don't expect anyone to feel sorry for any of us - we're very lucky to do what we do - it's a little dispiriting that in these "hardened times" a self-confessed Word evangelist such as yourself doesn't appreciate that steps like this might be exactly the kind of measures we need to take to ensure we make it through to the other side.

At the risk of repeating myself, we're a magazine published by a small company in the middle of two diminishing markets - music, and magazines. It's tough. We're not The Guardian. We're not subsidised by other, more successful titles. Sometimes we have to take decisions we're fully aware will not be met with universal approval. But we will, because we believe we produce something that's of value, and we'd like to see it continue. And because we believe the subscription package provides very, very good value for money. In the end, every magazine offers subscriber benefits - we just try and ensure ours are as attractive as possible.

Anyway, thanks for your support until now. It's truly appreciated. Again, apologies if that sounds glib.

57
Fraser Lewry | 17 November 2011 - 9:25pm

Very well put.

That's all.

1
Leedsboy | 17 November 2011 - 9:47pm

Yep.

Especially liked the dig at The Guardian (Brought to you by AutoTrader).

Cheap point-scoring about sacred cows (on my part) aside, I think whatever keeps this excellent organ functioning, within reason, is absolutely fine. Subscriber-only podcasts, B*****y test-drives, headphone 'advertorials' definitely fall easily in the 'within reason' category as far as I'm concerned. If some delicate souls are offended by the new, thrusting, Gekko-esque commercialism, so be it.

2
DougieJ | 17 November 2011 - 10:30pm

"less people" ... ?

Someone call Lynne Truss ... ;-)

0
Douglas | 18 November 2011 - 6:23pm

Bit of a bummer you going

All the best, hope you come back :)

2
fatMark | 17 November 2011 - 9:25pm

Well we all have to do

what we have to do within our own economic realty. I recently cancelled my subscription because I have no work right now and I could not afford a one time payment. I cancelled just before you decided to charge for the Podcast. I feel slightly peeved that you did that but as Fraser alluded to, you have to do what you do to survive. As for me I will buy the Word from time to time depending on the issue. I also think this site far more enjoyable than the Mag itself.

It will be interesting to see, down the road, if the "subscribers only"
policy actually gains you more readers! Time will tell.

1
Bingham | 17 November 2011 - 9:50pm

I

like the magazine, I like the podcast, it's cheaper to subscribe than buy it monthly (even with 30% discount in work) so I subscribed. Seems like a win win situation to me. (and I got a nice Nick Lowe CD as well. Result)

1
ian s | 17 November 2011 - 10:00pm

Snap.

Over here in the Colonies it's significantly easier (and cheaper) to subscribe than to buy it on the newsstand - assuming there was a newsstand within 10 miles of me. Sure the CD and podcast are nice bonuses, but I would have subscribed anyway. And have been since issue #2.

It arrives with a satisfying "thunk" on my desk once a month. The Word. It's easy, it's effortless, it's the future.

0
Billybob Dylan | 18 November 2011 - 8:46pm

Podcast?

I'm a bit of a luddite when it comes to The Word. Been with it since very early (maybe issue 1? Not sure). But I have always liked the writing, and that's what it has always been about to me.
The Word is geared towards someone like me- mid 50s, used to read/subscribe to NME/Q at the appropriate times in my life, still try to get along to gigs, willing to listen to new bands (when I have the time!) Music is its main - but not only- emphasis. It knows where I have been, where I might like to go, but tells me in an informal, humorous but intelligent manner. It's like the guy you would like to meet down the pub.
The writing- the Words- is what has always appealed. The CDs are ok, sometimes throwaway, sometimes fantastic. (This month's being one of the latter in my opinion) This website is brilliant- very tolerant (mostly), wider age-range than I first expected, liberal-minded, provocative without being obnoxious. Spend far too much time on here to be honest...
The podcasts? Am I allowed to say that I don't really care for them? Have listened to some, but something doesn't quite gel for me. Maybe it's just a format that I don't feel fully comfortable with. For the OP to take their stance therefore baffles me- there's obviously commercial and business concerns touched on that I maybe don't fully appreciate, but I don't see the argument to step away from a fine body of work due to a fine detail within that fine body.
For me it will always be about the writing, the Words. Maybe I'm just better at reading than listening.

4
piggers | 17 November 2011 - 10:03pm

While I support The Word wholeheartedly

I do find substance in -
"I don't agree with the reasoning of it being time consuming, the people involved always seem to enjoy it."
I'm sure the problem isn't that the podcast is time consuming. The issue is that the podcast until now has been an added way of attracting people to The word. But as less people are spending money on magazines or possibly published music in general the podcast has more worth than simply attracting people to buy the mag. It is possibly worth as much as the mag to some and I dare say some of the listening audience don't buy the mag at all. So in these hard times you need to sell all the parts of The Word that have 'value'.
I read the mag when I can ( I am a subscriber and also subscribe for a friend as a gift) but I never miss a podcast and I look at the Word website almost more than I check my email! Maybe the reasoning upset you 'anythingcanhappen' and if that's the case I understand.
Whether this is the real only reason you have left I'm not so sure....

1
Lunaman | 17 November 2011 - 10:05pm

Remind me again

We are talking about a commercial monthly magazine here aren't we? Maybe the people making the podcast appear to be enjoying it because its their job to entertain us?

1
BigJimBob | 17 November 2011 - 10:11pm

Why didn't you just go quietly?

I contribute to this site almost daily and don't think I have ever seen any posts from you. Why do you feel the need to post something so negative and frankly doesn't make any sense. The podcast decision favours subscribers - why would it be a catalyst for you to disappear? I think I must live in a parallel universe because this just seems a bit nutty.

19
Steve Turner | 17 November 2011 - 10:14pm

It's weird actually

Because I sort of feel the same way - I've been a subscriber for a few years, almost as a 'thank you' for the podcast - I read the magazine less and less. Now that getting the podcast is more of a pain in the arse than it was (yes, I know, there's another app I could use) and it's less of a knockabout than it was (I liked the three blokes talking rubbish format), I'm getting tempted to cancel the direct debit. Had the podcast delivery method not changed, I wouldn't be.

I know it doesn't make sense.

3
itf | 17 November 2011 - 11:39pm

I've no real objection to it being subscriber only

since I am one, but agree that the new method is quite annoying. Although I'm pretty good with computers, I've never downloaded a Podcast through anything other than a direct link (like lots of pointless phone apps, why waste time with an application when you can do it through your browser?) I couldn't get it to work for ages and asked for help here a few times, but received no replies.
However, eventually Google Reader decided to work (about a week ago) and it's actually now just a case of replacing the podcast page in my favourites with the Google one. Right-click-save-as etc.
I have thought for a long while that the Podcast was the best thing about Word, but similarly I'd prefer more "three blokes talking rubbish", with the special guests just every 2nd or 3rd week.

0
kidpresentable | 18 November 2011 - 12:54am

While I respect...

...your view that you don't feel right about using the blog while not subscribing, I don't get why you needed to disappear with such a flounce. Aren't you cutting off your nose to spite your face a bit? It all just seems a bit muddled.

2
Bob | 17 November 2011 - 11:30pm

But...but

...but...where will we now read about you giving up on Uncut?

2
Ahh_Bisto | 17 November 2011 - 11:34pm

He's that

bloody Maggoty Lamb chap probably, or Middlerabbit

2
Dave Amitri | 18 November 2011 - 12:08am

I Wasn't Gonna Reply To Any Of This.....

and I'm not to most.

I expected the word massive to wade in in some force, three months ago I would have done the same.

Also, looking at the post, it does look like a flounce, but it isn't, it's just how I feel and I felt strongly enough to post it, opinions will differ.

I acknowledge the Mojo post from a couple of years ago, fair play, the two aren't really related, but at least you won't have to read the Uncut post. Incidentally, The Word is the only music magazine I buy now, it's not finance, it's time related and I have never been back to Mojo since.

I suppose itf's comment a few posts up, puts how I mainly feel and yes I know it seems muddled, but it is how I feel.

Two years ago I had a work change and was driving around and hardly ever at home.

During that time, the Word mag never got read. I recently mentioned I was going through the podcasts from the start and doing that made me dig out those Word's that I hadn't read.

Fraser's post was a passionate and appreciated response by the way..

5
anythingcanhappen | 18 November 2011 - 12:16am

Full marks for replying

I think in the same way that your original post was not intended to be a flounce, I suspect most of the replies were not supposed to be wading in. I know mine wasn't - I was just genuinely confused as to why you were stopping a subscription because of the requirement of a subscription.

1
Leedsboy | 18 November 2011 - 12:26am

I have a significant birthday arriiving very soon...

thanks, you're very kind, you really shouldn't have, etc etc

I have requested a subscription as a present, so I'm going in the revolving door as our friend departs

I miss the full length podcast and am happy that has given me the impetus to become a subscriber

On the subject of desiring more subscriptions I would imagine that it helps enormously in terms of knowing what a more or less fixed portion of the magazine's income will be each month, cutting out the retailers margin, and minimising wastage on print runs.

1
latenitetellyvision | 18 November 2011 - 9:57am

Subscriptions increase the print run

because publishers don't decrease the number of copies on the news stands as subscriptions grow - the shops remain their best route to attracting new readers, so why would they? To their credit, the Word team have stopped using the 'good for the environment' line in their subs ads.

I'm opposed to subscriptions because they punish the retailer, without whom any magazine would have a fraction of its exposure, sales and advertising. It's hard to think of another supply chain which shits on its downstream partners quite so comprehensively - even using the shops' own shelves to persuade customers not to visit the shops.

So, no subscription, and therefore no podcast for me. But no flounce either.

4
Captain Underpants | 18 November 2011 - 11:02am

Any magazine

Apart from those successful subscription-only titles, many of whom do very well without retail. As for "punishing the retailer", are you including those who charge enormous fees to publishers simply to stock their titles?

0
Bela Legosis Dad | 18 November 2011 - 11:45am

No

just the 40,000 small businesses the publishers are trying to steal sales from, ironically giving those big retailers (who incidentally own most of the best selling subscription only titles too) an even tighter grip on the publishers' balls.

2
Captain Underpants | 18 November 2011 - 3:10pm

Thanks for the clarification

I just react badly to talk of "the retailer" being the victim in all of this when the larger ones are anything but.

1
Bela Legosis Dad | 18 November 2011 - 6:18pm

Clearly there's no one here who works in magazines

Otherwise threads like this would not exist.

Everyone's feeling the pinch. It's not personal.

1
Five-Centres | 18 November 2011 - 11:17am

Yes I know, but...

I don't know the in and outs of the business. But I don't understand how making the 'cast subscriber only reduces the cost (gear already bought, people already there) or generates new business (channel to market for the brand now removed, too many free podcasts to make it a differentiator in acquisition). Would not producing it at all save any money? I think not. Anyone understand the economics of it?

0
Twangothan | 18 November 2011 - 11:41am

Economics

Podcasts don't help sell ancillary products. They never have. It's something every podcaster would love to change. And if something doesn't contribute in this way, you concentrate on things that do, like producing products people pay for.

0
Bela Legosis Dad | 18 November 2011 - 11:57am

But

Isn't it about building the brand?

0
Twangothan | 18 November 2011 - 12:14pm

In theory, yes

I hear that a lot, but examples of podcast-led brand-building being reflected in the bottom line are few and far between, because you're building it amongst a constituency of people who don't pay for what they're consuming. Like much of the digital economy, the figures expressed with such enthusiasm (be they page impressions, or eyeballs, or downloads, or "reach", or whatever) are only quoted in the absence of any actual commerce.

0
Bela Legosis Dad | 18 November 2011 - 12:39pm

Opportunity cost thats all

i.e. what has been sacrificed in terms to make the podcast and would doing that have been more valuable.

0
Uncle Wheaty | 18 November 2011 - 8:18pm

Well yes

I wrote a long management consultanty post then deleted it talking about bankable savings, opportunity costs etc. it's done now. I suppose if people listen to the cast and don't buy the mag, stopping them listening to the 'cast is some sort of victory in lieu of hard cash. Errrrr.

0
Twangothan | 18 November 2011 - 8:38pm

Exactly.

Distributors and retail chains take over 50% of the cover price (i'm out of touch regards the current going rate). The publisher is left to pay all of its many bills out of what little is left. Once the cost of maintenance and mailing is deducted from the subscription sale, there's significantly more left over - small publishers exist on the bones of their arses, so every little helps.

So, yes, why not offer the podcast as an incentive? I would have made the move some while ago.

I miss the podcast, but the bones of my own arse are protruding therefore I'll do without. Christmas is coming, the goose is giving me the skunk eye and I just can't justify £40. Maybe next year.

0
McKinley60 | 18 November 2011 - 12:15pm

Odd

Complaining that this decision isolates the retail trade is a little strange coming from someone whose subscription took retail out of the equation altogether.

1
Bela Legosis Dad | 18 November 2011 - 11:26am

Celery

I'm giving up eating celery.

3
Sting Ono | 18 November 2011 - 11:42am

I'm giving up giving in


(Three Degrees/Giving Up, Giving In)

1
stimpy | 18 November 2011 - 12:16pm

Is this what they mean

by the 'new boring'?

2
Sven Garlic | 18 November 2011 - 1:35pm

I've cancelled my subscription

The mag is dull and upping my subs to 45 quid while offering it to new subscribers for 28 is the final straw. From now on I'm only subscribing to Wor...
Bugger, this isn't Mojo's website.

As you were.

4
BryanD | 18 November 2011 - 6:57pm
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