I am proudly wearing the Word "smell of vinyl" t shirt as I enter the gym this morning. I am approached by a random member of the public - "Dude (its an gym in the Detroit suburbs) - where did you get the t shirt - are you in the plastics business ?!" - poof - marketing message lost in a sea of misunderstanding.

Maybe there needs to be an explanation on the back - explaining the cultural references and different uses of "vinyl"

Seriously the subversive marketing gets attention - the number of men staring at my chest - I thought I had developed a cleavage!

Any more "t shirt" moments.........