From the article :

She said she been "popping in for a pack of fags," [wearing pyjamas] but if she had been doing a full shop "then we obviously would have gone in clothed".

Presumably if you are buying the 'Finest' range then it's full bib and tucker - and pass the Clubcard with your left hand.

It was somewhere like Wales where wearing PJs to do routine stuff became a warped badge of honour.. "I've got nothing to do.. I'm going back to bed after I've done this.." but with added competitiveness because the women, whilst wearing jammies, etc, would still have full slap on so they would look nice.

I might wander round Waitrose tomorrow in my nightshirt and nightcap. See if anyone comments. And, yes, I do wear a nightshirt to bed. And the cap sits on the bedside table.

Calm yourselves, ladies.

is that it's too polite. It doesn't hit the right notes of contempt and exasperation. I suggest something along these lines.

"If you're the kind of no-self-respect-having motherfucker who needs telling not to wear pyjamas to the supermarket then bog off, you're stinking the place up."

Mother-of-two Elaine Carmody, 24, was one of the first yesterday to be marched out of Tesco by a security guard for wearing her pyjamas in store.
She said: 'I just don't understand it. I go in other shops in my pyjamas and they don't say anything.
'You used to always be allowed in Tescos. But not now, it is ridiculous and stupid. I've got lovely pairs of pyjamas, with bears and penguins on them. I've worn my best ones today, just so I look tidy.'

If I saw someone shopping in their pyjamas I'd think 'lazy sod', but not 'ban this sick filth!'.

I heard on Radio City this morning that the Old Swan branch of Tesco's in Liverpool has followed the Cardiff store's lead and has banned PJs too.

Rumours that its revenue may fall by as much as 93% as a consequence are said to be unfounded...

by MC5 should be the soundtrack to this ludicrous episode.

to go out in my nightwear. Not that I own any pyjamas, but still. I might have done it lazily as a student to the corner shop, but that was more than 20 years ago.

Does no one have any self-respect anymore? Clearly not.

These are women who wear football shirts and tracksuit bottoms when they do make an effort. Whatever happened to femininity?

"Does no one have any self-respect anymore? Clearly not."

I wouldn't go that far.

Just because *some* people.....;-)

grown men in football shirts with players names on back or 'world's no.1 dad'

YOUR NEVER EVER GOING TO PLAY FOR THAT CLUB SO TAKE IT OFF!

women who wear pyjamas outside need culling

of the Boomtown Rats always wore pyjamas, during the Rats' heyday. I seem to remember his appearance only causing some bemusement on a visit to Moscow. A Soviet policeman, or possibly the Rats' Intourist guide, commented that the only people who habitually wore pyjamas in public in Russia were the insane.

http://www.thedailymash.co.uk/news/business/asda-welcomes-shoeless%2c-py...

Popping into Tescos for a packets of tabs, fair enough.
But if you're a backing singer performing your group's single on live TV, it's a bit much to roll up in your dressing gown, especially when your boss is a stickler for sartorial discipline.

for a company that sells alcohol at less than cost price, and a sackful of doughnuts for a quid, and dreadful pumped-up £2 'chickens' to go with its fat-saturated reconstituted potato offcuts, should start dictating what its customers look like.

… in supermarkets would be okay if they all looked like this:

Only joking - They're lazy twats.