Entertainment For Lively Minds
Promotional Items you have loved
Posted by Austin on 17 October 2008 - 9:31am.
I was thinking about what labels used to do to promote acts with sometimes rather-too-literal items. Do they still do this?
This is probably tiresome clutter that gets in the way of the toilet in Word's office but I am fascinated at the range of tat that is out there, particularly when a complete lack of imagination is involved.
Or when stand-offish, arty, enigmatic and serious artists have been promoted incongruously. Is it really true that there were special hats with corks dangling down to promote the Manics single "Australia" ? I would pay good money for that, God help me.
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the glory days of the promo item
are long, long gone, sadly. But I still remember the very first promotional item I ever received (while working in a chart-return record shop) - a pair of luminous yellow Jesus Jones cycling shorts. That same week I got a great NWA t-shirt. They looked horrendous together...
Ahh chart return shops
I spent many a happy hour in Bury's Vibes, buying up all the promo stuff that was surplus to requirements. Talk Talk CD in a wooden box like a school desk? That will do nicely thanks.
I once bought an Elvis Costello 7" single that came with a free copy of the Get Happy LP as a bonus. Do they still have such chart return shops? All I ever see now are 1-track promo CDs at 3-for-a-pound in Vinyl Exchange (name change long overdue) and CD-R promos (not collectable).
Elvis promo
That single was the excellent Head To Toe. I remember that promotion in the late lamented Harum Records in Crouch End. As I already had Get Happy I waited a few weeks for the single to appear in the cheap bin.
Ice Cube
I was working at a radio station when Ice Cube's Lethal Injection album was released, and the record company gave away biro pens in the shape of syringes. Another tasteful freebie accompanied Flipper's American Grafishy: a tin of tuna chunks repackaged to look like dolphin meat.
Fascist Pasta
Some years ago Edward Arnold, the educational books wing of Hodder Headline, published a biography of Mussolini. They displayed an uncharacteristically skittish touch with promo items handed out by the reps - packets of pasta bearing Il Duce's face and the legend 'Mussolinguini'.
I might still have mine at the back of the larder.
Some promotional gubbins
Working on local rags you probably get the lower end of the promo tat. The lowest I recall was a box of groceries from Lidl to mark a new store opening on our patch. Other items I have seen included a Devil Wears Prada lint remover and a Pulp Fiction foot massager.
I recall getting sent a sandal to promote some film about someone walking through a desert and also a petri dish you were supposed to leave in a warm place to see some fungus grow but I can't recall which film or album is was supposed to promote.
My favourite was a rather beautiful cake iced with the Superman logo to promote the last Superman flick.
They seem to have tailed off of late. The last one I got was to promote Lil Wayne's recent single Lollipop - you guessed it, a lollipop.
Cornflake Girl
Promo box sent out in USA, soon withdrawn after complaint from Kelloggs. I sold my box for a tidy sum, before the bottom fell out of the packet, er, market.
Seems strange to think that I first
heard Tori Amos on a kids show promoting the Cornflake Girl single. Her on a kids show? I remember she took questions from kids in the studio and was asked what a cornflake girl is. She gave a confused answer about it just being a made up phrase to mean that someone is skittish and unreliable, likely to crumble if put under pressure etc.
It's fair to say she was not a comfortable fit for the programme (Alive and Kicking with Philip Scofield maybe?).
To be fair...
A kids' show is probably the last place you'd want to explain the story behind Cornflake Girl. Isn't it about genital mutilation?
From a blog...
It is about mean girls torturing "different" girls. Tori was actually in an ad campaign for Kellogg's Corn Flakes.
Who knows?
True!
I don't know what it's about
but I'm sure it's going to go over the heads of the average ten year old.
Shouldn't this thread be called
"Have you got any badges, posters, stickers and T-shirts?"
I don't have any of those,
but alarmingly, behind this desk there is a six foot high cardboard Brad Pitt dressed as a Trojan warrior.
No no no
That would make it a rather shallow item, and that wouldn't do at all. The brief is much more involved than that. The excellent examples so far (particularly Cornflake Girl) are exactly the kind of thing I was referring to. An artist sweats blood to create something heart-rendingly poignant, only to have it undermined by the label's asinine gimmickry.
Nothing to do with music
but my favourite promotional thingamajigs were,
1. 1977 free Spitfire and ME109 planes with Victor Comic. Lost many years ago, probably within the week but always held dear.
2. 1978 Free Ring with first issue of Bullet with Skull and Crossbones Badge. Also lost probably within the week.
3. 1973 Disney's Robin Hood Cardboard Figures free in boxes of Weetabix.
Everything to do with music
Oh I well remember the days when you could recycle your old newspapers and stuff for charity by driving down to the factory and weighing them in. I would always have a mooch around and usually come back with a boot full of old mags with freebies attached.
I have a box somewhere in the attic with loads of RMs (Record Mirrors) featuring free 7" singles with the likes of Paul Weller, Redskins, etc. I feel an Ebay moment coming up anyday now.
Oh, and free Doctor Who cards in Weetabix boxes...
Snap. I have one of the "In The Attic issues" from
this months issue.The single which is in my pile somewhere has got Style Council, Redskins, Simply Red and one other that fails me now.
And the Doctor Who cards too.
This magazine cleans clothes!
I do recollect getting an issue of Select magazine in a box designed to look like a packet of Ariel. Wonder if I still have it...?
The one I'd most like to own...
is a Led Zeppelin "object" that I saw at a fan convention in 1992. It was going for silly money...
From the internet:
Object
You can buy "replicas" on eBay, and even they are pricey: http://cgi.ebay.co.uk/LED-ZEPPELIN-PRESENCE-numbered-REPLICA-OBJECT-SCUL...
Blimey...
I wonder what the genuine ones go for nowadays?!
Alberto Y Lost Trios Paranoias
had an advertising campaign that parodied Zep with pictures of a straight object and the caption "The Albertos give it to you straight".
I wonder what their object is now worth?