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Promotional Items you have loved

Austin's picture

I was thinking about what labels used to do to promote acts with sometimes rather-too-literal items. Do they still do this?

This is probably tiresome clutter that gets in the way of the toilet in Word's office but I am fascinated at the range of tat that is out there, particularly when a complete lack of imagination is involved.

Or when stand-offish, arty, enigmatic and serious artists have been promoted incongruously. Is it really true that there were special hats with corks dangling down to promote the Manics single "Australia" ? I would pay good money for that, God help me.

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the glory days of the promo item

are long, long gone, sadly. But I still remember the very first promotional item I ever received (while working in a chart-return record shop) - a pair of luminous yellow Jesus Jones cycling shorts. That same week I got a great NWA t-shirt. They looked horrendous together...

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Rob Fitzpatrick | 17 October 2008 - 9:52am

Ahh chart return shops

I spent many a happy hour in Bury's Vibes, buying up all the promo stuff that was surplus to requirements. Talk Talk CD in a wooden box like a school desk? That will do nicely thanks.

I once bought an Elvis Costello 7" single that came with a free copy of the Get Happy LP as a bonus. Do they still have such chart return shops? All I ever see now are 1-track promo CDs at 3-for-a-pound in Vinyl Exchange (name change long overdue) and CD-R promos (not collectable).

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Beany | 17 October 2008 - 10:17am

Elvis promo

That single was the excellent Head To Toe. I remember that promotion in the late lamented Harum Records in Crouch End. As I already had Get Happy I waited a few weeks for the single to appear in the cheap bin.

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Carl Parker | 17 October 2008 - 10:37am

Ice Cube

I was working at a radio station when Ice Cube's Lethal Injection album was released, and the record company gave away biro pens in the shape of syringes. Another tasteful freebie accompanied Flipper's American Grafishy: a tin of tuna chunks repackaged to look like dolphin meat.

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Fraser Lewry | 17 October 2008 - 10:21am

Fascist Pasta

Some years ago Edward Arnold, the educational books wing of Hodder Headline, published a biography of Mussolini. They displayed an uncharacteristically skittish touch with promo items handed out by the reps - packets of pasta bearing Il Duce's face and the legend 'Mussolinguini'.
I might still have mine at the back of the larder.

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Gatz | 17 October 2008 - 10:43am

Some promotional gubbins

Working on local rags you probably get the lower end of the promo tat. The lowest I recall was a box of groceries from Lidl to mark a new store opening on our patch. Other items I have seen included a Devil Wears Prada lint remover and a Pulp Fiction foot massager.
I recall getting sent a sandal to promote some film about someone walking through a desert and also a petri dish you were supposed to leave in a warm place to see some fungus grow but I can't recall which film or album is was supposed to promote.
My favourite was a rather beautiful cake iced with the Superman logo to promote the last Superman flick.
They seem to have tailed off of late. The last one I got was to promote Lil Wayne's recent single Lollipop - you guessed it, a lollipop.

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Niks | 17 October 2008 - 11:04am

Cornflake Girl

Promo box sent out in USA, soon withdrawn after complaint from Kelloggs. I sold my box for a tidy sum, before the bottom fell out of the packet, er, market.

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Beany | 17 October 2008 - 11:45am

Seems strange to think that I first

heard Tori Amos on a kids show promoting the Cornflake Girl single. Her on a kids show? I remember she took questions from kids in the studio and was asked what a cornflake girl is. She gave a confused answer about it just being a made up phrase to mean that someone is skittish and unreliable, likely to crumble if put under pressure etc.

It's fair to say she was not a comfortable fit for the programme (Alive and Kicking with Philip Scofield maybe?).

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LOUDspeaker | 17 October 2008 - 12:07pm

To be fair...

A kids' show is probably the last place you'd want to explain the story behind Cornflake Girl. Isn't it about genital mutilation?

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Fraser Lewry | 17 October 2008 - 12:14pm

From a blog...

It is about mean girls torturing "different" girls. Tori was actually in an ad campaign for Kellogg's Corn Flakes.

Who knows?

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Beany | 17 October 2008 - 12:21pm

True!


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Beany | 17 October 2008 - 12:25pm

I don't know what it's about

but I'm sure it's going to go over the heads of the average ten year old.

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LOUDspeaker | 17 October 2008 - 2:28pm

Shouldn't this thread be called

"Have you got any badges, posters, stickers and T-shirts?"

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Fraser M | 17 October 2008 - 12:29pm

I don't have any of those,

but alarmingly, behind this desk there is a six foot high cardboard Brad Pitt dressed as a Trojan warrior.

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Vulpes Vulpes | 17 October 2008 - 1:09pm

No no no

That would make it a rather shallow item, and that wouldn't do at all. The brief is much more involved than that. The excellent examples so far (particularly Cornflake Girl) are exactly the kind of thing I was referring to. An artist sweats blood to create something heart-rendingly poignant, only to have it undermined by the label's asinine gimmickry.

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Austin | 17 October 2008 - 7:07pm

Nothing to do with music

but my favourite promotional thingamajigs were,

1. 1977 free Spitfire and ME109 planes with Victor Comic. Lost many years ago, probably within the week but always held dear.
2. 1978 Free Ring with first issue of Bullet with Skull and Crossbones Badge. Also lost probably within the week.
3. 1973 Disney's Robin Hood Cardboard Figures free in boxes of Weetabix.

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Springer Bell | 17 October 2008 - 7:03pm

Everything to do with music

Oh I well remember the days when you could recycle your old newspapers and stuff for charity by driving down to the factory and weighing them in. I would always have a mooch around and usually come back with a boot full of old mags with freebies attached.

I have a box somewhere in the attic with loads of RMs (Record Mirrors) featuring free 7" singles with the likes of Paul Weller, Redskins, etc. I feel an Ebay moment coming up anyday now.

Oh, and free Doctor Who cards in Weetabix boxes...

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Beany | 17 October 2008 - 7:13pm

Snap. I have one of the "In The Attic issues" from

this months issue.The single which is in my pile somewhere has got Style Council, Redskins, Simply Red and one other that fails me now.

And the Doctor Who cards too.

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Springer Bell | 17 October 2008 - 7:21pm

This magazine cleans clothes!

I do recollect getting an issue of Select magazine in a box designed to look like a packet of Ariel. Wonder if I still have it...?

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Reno Dakota | 17 October 2008 - 9:12pm

The one I'd most like to own...

is a Led Zeppelin "object" that I saw at a fan convention in 1992. It was going for silly money...

From the internet:

Led Zeppelin had real Objects produced. That’s what was used to photograph the album’s black and white inner sleeves. Shortly thereafter, Alva Museum Graphics in New York was contracted to produce 1000 individually numbered 12″ tall black “Objects” for Swan Song to use in their promotion of the record. This is the only way and the only time “The Object” was ever released by Swan Song/Atlantic Records. On each side at the base of “The Object” is the following, LED ZEPPELIN, “THE OBJECT” c 1976 SWAN SONG INC, PRESENCE, _#_/1000. Beware as there are many fakes available and on the market.

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Patrick Crowther | 8 June 2010 - 8:04pm

Object

You can buy "replicas" on eBay, and even they are pricey: http://cgi.ebay.co.uk/LED-ZEPPELIN-PRESENCE-numbered-REPLICA-OBJECT-SCUL...

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Fraser Lewry | 8 June 2010 - 8:10pm

Blimey...

I wonder what the genuine ones go for nowadays?!

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Patrick Crowther | 8 June 2010 - 8:15pm

Alberto Y Lost Trios Paranoias

had an advertising campaign that parodied Zep with pictures of a straight object and the caption "The Albertos give it to you straight".
I wonder what their object is now worth?

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Carl Parker | 9 June 2010 - 12:40pm
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