Entertainment For Lively Minds
Post Your Reviews Here And Help The Massive Strike Back!
There's only one group of people who listen to more music and go to more gigs than we do, and that's you. That's why we want you to contribute your views on these to our website where they can be enjoyed, and even occasionally disagreed with, by other readers. Some people have already been doing this in our informal "My night with...." series. Now we want to move this up a gear and to encourage more people to take part by providing you with a form to make posting your reviews easier. Because we feel that the best writing is generally the most economical, we've provided you with special templates to follow. This could make things easier and also more interesting.
We want to hear about the shows you've been to, from the large-scale and lavish to the curious and local, and we've provided a field in which you can supply details of the venue, what happened, what it made you think and any other comments you'd care to add. We also want to know what CDs you're listening to. These may be ones we've missed or ones we didn't make sufficient fuss about or even things we made too much fuss of. You have a similar template to work within.
We're going to start taking the best and most interesting of those and publishing them in a dedicated part of the reviews section in the magazine called Massive Attack (or summat like that). In the meantime, you can start by clicking the normal "create content" link beneath your user name. As well as the usual "blog entry" option, there are links to contribute to these new sections. Once completed, the reviews will appear in the "My Night Out With..." and "My Night In With..." sections on the website - you'll find links in the main navigation above.









Now you tell me!
Last year was my bumper gig year ... I feel my best work is well behind me.
way-hey!
I've got three nights away this week, and I'll be able to witter on about music with The Massive rather than ending up in the pub with my colleagues as we once again spend five minutes that feels like two hours finding pretty much no middle ground in our listening, then three hours of me listening to them grumble about work and football. Typical comment from one after five minutes of chat from me and the younger gang about recent gigs - "I've never even heard of these bands." I think Steely Dan was the topic here - he couldn't believe that a band he had never heard of were big enough to play the NIA in Birmingham. The last time a new artist entered his CD collection ? (Of course I asked). "Simply Red". He's not 50 yet, arithmetically. "Why are you still so interested in pop music?" he asked me, baffled, not quite rhetorically, but with no interest in any form of answer.
"Sorry chaps, there's some work I need to do for tomorrow's meeting. I'll hear all about Newcastle sweeping all before them when we have a pint tomorrow night, eh?", as elhombremalo gets on his high horse and starts the old fingers a-clattering .....
Question for Mr H - the linke for "My night in with" goes to "A night in with" which doesn't seem to exist - should it be something else?
Link
Now fixed. Thanks.
??
What's the pay like?
The Usual
21 guineas per article, according to my imagination
Massive Attack
Like it. Fab idea; and a great arena for us all - some of whom admit to be frustrated would-be rock writers, some don't - to voice our opinions and take vicariousness to the next level.
Good idea
But - no way to comment on the reviews. Or is there? I may be missing something obvious...
What I've enjoyed about some of the 'my night with' posts is the discussion afterwards. Other than that, a fine plan.
Good point
Needs a comments section for heated debate
P.S. Welcome home Archie.
Click on the title of the post
To go to the version with the comments option - making this more obvious is on the to-do list.
I like it!
Can we review some "old"? Or is it limited to new releases?
You can do anything you like
Although I suspect more recent things will be favoured. Slightly.
Dunno what the intention is
But I reviewed an album by Grails which is recent-ish but by no means brand new which I think many people here would like.
Indeed
This is the kind of review we're looking for - stuff you think other members of the massive might enjoy, or releases you think might not have been given the space the deserve in the magazine.
Volunteer contributors and commercial publications
On the one hand, I think this is an exciting and cool idea -- lots of the Massive will probably be up for it. And TBH the reviews section was more interesting in the very early days, when you had fewer and longer reviews than now, so this might bring some new life.
But OTOH, the 'how much do these writers get paid?' question above, which has only had one jokey response so far, should be taken seriously. This is fast becoming one of the key questions surrounding user-generated content -- how does it work when the users write the content, but don't see the revenue?
I don't think Word's motives are at all sinister here. And I'm sure the proposed section is a pretty small component of the mag. But you're way ahead of lots of magazines in the ways you use the net already. So you're going to hit this question about user-generated content in a serious way sooner than most; if not now, then with the next initiative.
So what do you see as the ethics of soliciting your readers to write for the mag for free?
How do I see the ethics..
...of soliciting people to write for the magazine for free? I don't think that's an entirely accurate way of looking at it. What we're asking people to do is contribute stuff to the web site as hundreds of them already do. We're saying some of this might find its way into the magazine if we can find a sensible way of doing it. I suppose if I were being pretentious I might say that we're looking to see if there's a new hybrid here, particularly for live reviews, which is neither professional nor amateur. There are precedents. Danny Baker's Saturday morning programme on Five Live, for instance, is made up of listeners' calls. I'm pretty sure they don't compensate the callers. If those people feel that their call has an independent value that would be better exploited by turning it into, say, a book, they're free not to make it, just as people are free to not contribute to this section of the website or to say if they don't want their material featured in the pages of the magazine.
You say "you're way ahead of lots of magazines in the ways you use the net already." That's certainly true in the sense that we have given hundreds of thousands of pounds worth of material (including days of podcasts) away for free, largely because there is no practical way of getting any revenue back for it. What we ask people to do is to look at the totality of what we do - magazine, CD, podcasts, thriving, constantly changing website, newsletters - and then ask themselves if an annual subscription for the magazine is a reasonable sum to pay in exchange for this. If anybody thinks it isn't that's up to them and we don't go round chasing them off the website if they're not subscribers.
"User-generated content" is an expression that's bandied around a lot, generally in subsidised institutions, not in a small independent companies. So is "revenue". I'll tell you what. If anybody's review is published and they don't think they've got a fair deal, if they call at the office at 90 Pentonville Road, London N1 9HS I will happily give them a pound coin out of my own pocket. Personal callers only. I can't afford the admin otherwise. But you must declare it for tax. Fair?
I'm with Billy Bragg on this one
I suggest we hold back any tax on the 'pounds' given unless the RBS bonus' are cut back.
http://news.bbc.co.uk/1/hi/business/8467309.stm
If it's good enough to publish...
It’s simple — if a reader writes something on this site that you find good enough to publish in the reviews section of the mag, then you should pay them freelance rates for that publication. Whether they’re flattered enough to want to let you do it for free is neither here nor there. You’re right that user-generated content (UGC) is interesting to ‘subsidised institutions’, by which I guess you mean the BBC, who do indeed have two dozen people working in shifts to sort through the pictures of snow that people send in. But it’s not just them, it’s also commercial ventures, whether the size of Development Hell, or the size of Google, which owns Blogger and YouTube, both of which are platforms for UGC, as is this very website. Now, on one level, I love UGC. I love that the media are no longer just what people read, watch or listen to – for loads of non-professionals, the media are now also what they do. But on another level, in lots of contexts, UGC isn’t just fan activity, it’s free labour — it’s the words and images and videos and comments and enthusiasm and commitment and time of some people, given for nothing, and packaged up by other people for sale to advertisers or other buyers. That’s true whether it’s Development Hell or News International. And on that level, I don’t think it does you any credit to say that “the best and most interesting” such work, written by the Massive and then published in the magazine, is worth £1.
As to the point about the podcasts, it’s interesting but not the same thing. I very much appreciate and enjoy the podcasts and the newsletter. And that appreciation converts into my buying the mag every month, even when you had Dido on the cover :p. But I’m not sure how you can calculate that they’re “hundreds of thousands of pounds worth of material”, which you have no way of charging for. If charging for the podcasts was the point of them, then you could do that very easily through iTunes. But you’ve chosen not to, and my guess is that’s because selling them isn’t the point – they’re promotional material, not a product in themselves. Surely the point is that they draw people more tightly to the magazine, they extend the brand, they keep our attention on the Word in between monthly issues. And so what they’re ‘worth’ is how much they encourage people to buy the mag every month and how much value they’re perceived to add for advertisers.
"...you could do that very easily through iTunes"
If only that were true. Podcasts are almost impossible to charge for via iTunes, simply because Apple don't host podcast audio (like they do with record label content) - and it's difficult to be a gatekeeper and charge a toll when you don't control the gate.
As far as I know - and I'd be delighted to be proved wrong on this - the only people to have managed it are the likes of Ricky Gervais, where they've effectively signed to a label (in his case, audible.com) and can thus host their content with Apple and use the company's payment and delivery setup.
Free podcasts
I'm happy to stand corrected on that one, Fraser. Doesn't change my point about them being promotional material rather than simple altruism, though. And it actually further undercuts the claim that they're worth hundreds of thousands of pounds. If there is in fact no commercial market for podcasts, then the Word ones actually have no commercial value at all.
Couldnt you host the
podcasts on your downloads site and charge for them that way?
But then...
They wouldn't be podcasts. You can't subscribe to regular downloads in the same way.
Isnt that just semantics?
Just as we're on Word 84, wouldnt we just be on Spoken Word 117?
I take your point re subscribing, but I think most people here would fork over the 79p once you've alerted us to the new one being available on the homepage. Just trying to help you turn a honest bob guv...
I appreciate that, really
But the beauty of podcast is that they come to you as soon as they're ready. It's one-click, and that's it. You get them delivered to your desktop until you unsubscribe. Podcasts are successful because of the delivery method, which requires very little effort on the part of the listener. It's why they work, and if you could add a payment mechanism to that delivery method we'd leap at the chance. But - to my knowledge - no-one has ever been able to successfully monetize a podcast by making it available in the way you describe, and that includes publishers with much larger podcast subscriber bases than ours.
Fair enough
we'll call it a draw!
For the avoidance of doubt
* I wasn't talking about the BBC, particularly. I was also referring to newspaper groups, academic institutions and the thousands of enterprises which don't have to go out and get the money from the public themselves.
* I would be delighted to hear details of all the many podcasts that have managed to get money "very easily" from the public via iTunes for their product because I haven't come across any at all. You may know some.
* The podcasts have no measurable promotional effect on the magazine whatsoever. Nobody *come across* a podcast. It is, in the nicest possible way, preaching to the converted. Unless you know of any cases where one has increased the sale of a newspaper or magazine. Again, I'd love details because I would follow what these people have done to the letter. I personally think they're worth a quid a week but I don't know how to get that quid. Nor does anybody else.
* If you've listened to some of the hundreds of podcasts we've done already you'll note how well they've managed to "add value" for advertisers. This is reflected in the many commercial messages we've carried on the podcast. None. Not one. That's none. And this is not for want of trying. Advertisers are only after things they can measure and they measure in very traditional ways.
* I would like to see media measured by the amount of engagement they generate. Engagement is not the same as reach or attention. I think Word in its various forms engages with thousands of people far more deeply than anything else does. That ought to be worth hundreds of thousands of pounds to advertisers over the lifetime of this magazine. Unfortunately, the way the world works it isn't. If you know any other organs of the media where one of the principals will stop twice in the middle of a busy day to "engage" with you, then use it.
* Re: freelance rates. My offer of a pound stands.
Come along to The Lamb on Friday David
and I'll buy you a pint (the Tribute is good there) for the latest Podcast!
I assumed that record companies might be willing to pay to advertise on the pods, captive audience, known demographic and all that.
Aren't they interested because it's difficult to find out what the statistics on the amount of listeners are?
In the current climate
Record companies will only spend money in areas they think they understand (radio, for instance), and not in areas they don't. And generally, they don't "get" podcasts.
Interesting...
I just thought looking at all the Podcasts available on iTunes you'd think there was a large untapped market out there, especially as they are mostly quite niche so advertisers should be able to target the audience quite easily.
Is there any way of determining just how many listeners/downloaders The Word, or any particular, Podcast gets?
Stats Schmats
Agencies like to spend large sums of money quickly to reach large numbers of people. This makes their business model work. Podcasts are not large numbers of people. Not compared to radio or TV or national newspaper audiences. And even where they are appreciable numbers they haven't managed to get much advertising. I'm a regular listener to the football podcasts done by both The Times and The Guardian. There you have a big national audience of upmarket males. Most of the time neither of them have got any advertising at all. A couple of years ago a guy running a digital agency advised me to make them video podcasts. Why? Then you could get the client's logo on the screen!
But what they don't measure is engagement. My belief is that podcasts have more attention value than any other media. Once you put it on you listen to the end and you'll absorb a message more readily than you would do if you were flicking through the pages of a magazine or idly listening to the radio. Unfortunately advertisers like advertising they can point to.
"any cases where one has increased the sale of a magazine"
One at least - me. I only ever bought the occasional copy of Word until I started listening to the podcasts, then reasoned that the magazine was largely a printed version of the podcast chat. So I've been a subscriber now for 2 or 3 years, and no intentions of cancelling.
Apologies if this sounds a bit "crawly-bum-lick" - it's not meant to - it just happens to be the facts in my case!
And
These are very much the kind of facts we like.
I found the...
...podcast first too, and ended up subscribing to the mag.
There's no getting away from it, the podcast is a very effective advert for the magazine.
I'm sure there are more examples
But overall the stats simply don't bear the theory out: podcast people tend to be just that: people who subscribe to podcasts, quite often at the expense of other kinds of media. In terms of awareness, you're absolutely right, but the success of the podcast doesn't tend to be reflected in the number of copies of the magazine shifted.
UGC = CRL
UGC: at first sight, it's an initialism that suggests something you'd see printed in chunky red lettering as part of a clenched-fist logo on a placard that reads "HONK YOUR HORN IF YOU SUPPORT THE STRIKING TAXIDERMISTS!", but it's really nothing more than a new buzz term for a media same-old-same-old: consolidating reciprocal loyalty (let's call it "CRL").
What are "Lookalikes", "Colemanballs" and "Pseud's Corner" in Private Eye if not UGC/CRL? What are vox-pop segments of current-affairs programmes? What, come to that, is the whole premise of Question Time?
Sorry, Dr M, but spending a few minutes' "labour" - a task that's about as taxing as doing a quick crossword, let's face it - rattling off a 200-word review that, A, has not been specifically commissioned (i.e. you can user-generate what you write about) and, B, is a lot more likely to be spiked than printed is no more "freelance journalism" than signing yourself "Disgusted of Tunbridge Wells" and letting rip about the scandal of England's benefit-sponging hedgerows to any of a thousand letters pages.
I expect to be paid for something in return for giving someone what they have specifically ordered from me, because they have decided - for whatever reasons, and perhaps misguidedly - that I, rather than someone else, am the person most likely to deliver it. But My Night In/Out With is so open-invite, bring-a-bottle and brief-free that the circumstances are quite the opposite of that: we're being invited to give them not what they, but what we, specifically want.
I do know what you mean, sort of, but in this case I think you're seeing a new manifestation of corporate predation in an initiative that's actually as old as the hills: consolidate your audience's loyalty to you by reaffirming yours to them. You tell them that they matter, not to con them because they don't but to coddle them because - especially in such uncertain, fragmented times as these - they really do.
Writing an article versus forwarding a link
Thanks, Archie. Some good points, and I appreciate your time and labour;-). I think the 'Private Eye' examples are more like forwarding a link than actually writing any content, though. And even there, the rate of payment was £10 a go last time I had a look. What's more, I'm not sure that finding precedents like that justifies something in itself anyway. Anyhow, it's pretty clear from this thread that most commenters are happy about the idea that they can write a review and it might end up in the 'Word'. I wish all of them all the best with it. I, OTOH, continue to think that if the mag has set up a reviews section on the site and said they will publish "the best and most interesting", that those writers should get paid. I think it is also a question of relationship, yes -- and the dynamics of the relationship on this occasion make me uncomfortable. But YMMV.
Be careful though
"User-generated content" is fine and surely it's the first thing a business-type thinks about when he sees a magazine with a wonderfully active and interesting website/forum.
But don't mistake the (more or less) impulsive and temporary nature of an on-line forum with the printed magazine. Empire magazine a few years back was suddenly full of "reader-generated" features, and I for one stopped buying it; it had become like the table next to you in a pub with a bunch of ranting mates.
As has been pointed out in THE WORD several times - most people buy a magazine (well, I do...) for considered opinions, facts, and journalistic quality.
Who is "a business-type"?
And who isn't?
A Bit Of Faith Chaps....
Many of the postings i,ve read here recently indicate that certain members of "The Massive" are more than capable of submitting reviews which wouldn,t reduce the "journalistic quality" at all...i think this magazine, more than any other that i,ve read ,values the input it,s readers can offer.
My 21 Guineas worth
I added a review of Grails "Burning Off Impurities". I'm enthusiastic about sharing my opinions on music (and hearing the opinions of others), and this seems a good platform.
It didn't occur to me that there would be money in this - it seems to be an entirely sensible and practical way of getting us to rave on about music we like, to encourage others to have a listen to it.
If any of the reviews from The Massive end up in the printed magazine, so much the better : I expect that there are many readers of the magazine who don't visit the website, and these reviews would be used to tempt them to have a look at what we get up to here, as well as being a badge of honour for the contributor.
I also expect that the good people who run the magazine will be sensible in their selection of any of the reviews : I do not think that this will turn The Word into "Here's a bunch of stuff our invisible friends on the internet like", because who would buy that ?
Sorting the wheat from the chaff
You're not 'buying' the wheat or the chaff. You're paying for someone to sort it for you. The valuable commodity here is the editorial filter.
Good post elhombre
I imagine the possibility of one of our reviews ending up in the magazine would be a dream come true - and I can't think of many who would expect, or even want, to be paid for that privilege.
It's another very clever way of involving us in the whole Word experience and the team has built up an excellent (and loyal) community feeling amongst it's readership.
I enjoy reading people's opinions on here, even if musically I am probably not in sync with many of the "demographic" - however, I have certainly been as inspired by some posts on here to search out a new band as I have from a "proper" music journalist's review printed in a magazine.
I can't see the harm in a small selection of non-professional reviews getting published, it's fun and involves everyone even more.
Next step is for the Word to expand on this idea and send out members of the Blog to do articles and interviews - I'm free any time you want to set one up for me with Kate Bush, I wouldn't want paying for that either!
Excuse me, I have a quick couple of questions, if I may.
I'm interested in how you came to the valuation of "Hundreds of thousands of pounds" worth of giveaway material, and also if and how the idea of "contributing to the website" differs from the following, which I've lifted verbatim from the consistently excellent "And Another Thing" blog elsewhere on the web.
"A few weeks ago I was contacted by a representative of a well-known quality newspaper. They'd read my blog and wanted to know if I would be interested in doing one for their website. I was flattered, of course, but not flattered enough to do it for no money, which is what they proposed."
Timeliness ?
In the example above of being asked to do a blog for a website,
there would be some element of frequency of update, etc.
I know the question is really for Mr Hepworth, but the absence of any contract runs both ways - if I have other things to do that prevent me from submitting the next tranche of my oeuvre (see, writerly!) then nobody is incovenienced or let down. There will not be a blank section in the magazine or on the website just because I haven't finished my proclamation on Pole, or Sun Ra, or Alice Coltrane, or Kevin Rowland's "My Beauty".
I'll do more when I can / when I feel like it, and I'll enjoy reading other contributors' raves.
The analogy I have used before is that this place is a virtual pub where we can chat and hang out. Maybe "My night in with" is like an open mike session. (Is that the clunkiest analogy of the day ? It's certainly a contender, but it kind of makes sense to me).
How it differs
I write a lot of the stuff on this blog.
I do my own as well.
Asking me to start another one entirely purely to benefit a newspaper group for no money seemed to me to be taking the piss.
If you think this is similarly taking the piss please don't do it.
Thanks
Sometimes a question is just a question.
Sorry
Didn't mean to be curt.
Brilliant idea
That character count is a tricky old bugger isn't it! Certainly encourages self discipline and brevity of expression. (Which has to be a good thing.)
Who says the contributions have to be 'journalistic' in style?
The immediacy of the likes of you and me blogging our thoughts as we get home from a gig is going to be quite different to a journalist's x-hundred word account. If you try to be a journalist you're going to feel bitter about not getting paid for it. And if you're a paid journalist you might feel bitter about unpaid amateurs taking over.
But it gets a bit sticky for me when that freely contributed content appears in a paid-for magazine.
Perhaps, if particular contributions are prized, the publisher should commission the contributor to write another piece to appear in the magazine for a reasonable sum.
I'm an unpaid columnist for a monthly publication - I do it for the exposure my company gets. When I went to a contributors and journalists reception, there was distinct chill in the air from the journalists who clearly thought I was stealing their trade.
For what it's worth
you can publish in the magazine anything I've ever posted here totally for free, no charge. I won't even be turning up at your door for the £1. The way I see it, it's no different from extracting a post and putting it on the letters page surely.
My only - teeny tiny (EDIT) - negative comment is that if you are publishing two or three reviews at a time, the format might be a little dry. Why a template and not just a word count? If there is something to say about the audience or the quality of the beer at that Yes gig then say it in the review; if not, then all the more words available to describe Chris Squire's testicles.
The Massive can be a crotchety old bugger can't it?
A welcome addition to the site and magazine...
that's all I have to say.
Crawler!
:-)
Yeah, I know...
terrible habit.
A question of relationship?
Like others, it would never have occured to me to seek or even hint at any remuneration, because my "relationship" with Word is as a reader. If something I write gets published in the magazine or website reviews section, then that's a very welcome ego massage.
If I was approaching this as a writer / professional, then my expectation of payment would mean I was in a different "relationship" with the magazine.
I'd personally prefer the former. Of course, if Mr H ever contacts me to say that what I've written is so good I should consider joining the journalism profession then that's a whole different ball game (and well into the realms of unreality).
My tuppence worth…
As none of you are aware, I edit my own reviews based website, contribute several reviews a week, and regularly give up a couple of hours on a Sunday to format it for my webchap.
We run both Amazon and Google ads which together don’t generate anywhere near enough income to cover costs, and because we generally write about music that arrives as hard copy, I’ve got the added expense of distributing review copy to other writers.
So why do I / we do it?
Mainly because it’s fun, and we love music. We mostly cover releases, which don’t get reviewed in the major publications, and we get to hear (and support) the occasional great album that would otherwise get lost.
My recommendation for all potential Word contributors; write about artists / records you love, that wouldn’t usually get covered in the mag (or anywhere else, for that matter), and as a reward, forget the filthy lucre and instead settle for getting some exposure for a band / artist / record that’s in danger of slipping away.
yes
correct. I contribute to a reviews site and that's why.
A fine idea
Given that many of us complain about the number of reviews in the mag, and the absence of our own particular faves. One of the joys of The Word is the sheer quality of the writing from those who are paid to write, but a page or two of reviews from the great unwashed has to be worth a try, doesn't it?
I think it is a great idea not to put any limit on when the record was released as well; I would agree that newer releases may get the nod more often, but even then the reviewer should have time to get to know the album before reaching a verdict. I don't know it for a fact, but I imagine a lot of journos these days end up having to review records that they've only had time to listen to twice.
Though it does seem to be against the spirit of the thing that the two reviews I now want to write have had lengthy reviews in the mag - Prefab Sprout (because it is a thing of wonder and this needs repeating) and Vampire Weekend (because it got damned with faint praise by Andrew Collins, and I think it deserves better).
That New Year's Resolution to spend less time in front of a PC screen after work hours isn't looking too healthy.
a few late comments
just back from a couple of weeks on remote islands in indonesia
want to see my slides?
anyway i think this is a good initiative, clearly prompted by the quality of the contributions generated under the banner of "my night with" .Who did the first of those - was it mark ellen and the dylan show?
I think it churlish to suggest that we should be paid, even if subsequently printed - no one is making you contribute. I suspect most of us would be pleased to see our efforts reproduced in print format - much like a leter to the editor?
re the value of podcasts -well just because the lads cant figure out how to charge for the podcasts doesn't mean they are not of value. There is an opportunity cost after all- they take time to devise , perform and whack em up on the net.
One last comment - in passing David H says no one happens to "come across podcasts". Not so in my case.When subscribing for the word podcast I noted the list of of other podcasts subscribed to by subscribers to the word podcast. I have checked out a number of new podcasts via this route.
No complaint here
The Word has been a fantastic addition to my media diet - at a time when other publications, of which i have always been a voracious consumer, had become irritating, shamelessly biased by the influence of PR's or bogged down in retreading old trends to appeal to an ever dwindling aging and ill-informed audience along comes something that is innovative, witty and well-written. That it appears to be a labour of love and is enthusiastically and intelligently diversified into using other forms of communication have just made it better - in particular this blog, providing a ready mouthpiece to a crucially like minded group.
Providing evolving ways to make that contribution shows that the editorial team are keeping their eye on the ball. Critically this is bespoke for this publication, not an approved corporate policy being applied mechanically and unimaginatively across a stable of titles. The % of those that cry '..where's my freelance rate...' how many are journalists in the first place? Seems to miss the point to me. Nothing here is pretending to be anything thats its not. If you don't want to contribute in that clearly set out context, then guess what, don't.
The podcast debate,and the comments about the difficulties about making this work in a commercial context, rings true with my own experience - t'internet etc is a wonderful thing but it sure aint easy to make £££'s out of it. The video podcasts for, was it Universal?, didn't develop into a series; presumably it didn't deliver a satisfactory impact for them on whatever benchmark they used.
Good luck with this new feature and hope the rewards allow the service to the Massive to keep evolving and improving
Nice Post Tim
I like what you said and the way you said it.
All about you
Just by way of agreeing with myself, I do feel we should appreciate the effort put in by Development Hell focussed on this pretty targeted audience. Mentioning this to the FPO just now, she mentioned that the on-line home of Women's periodicals SHE, Good Housekeeping, Prima, Coast, Country Living and House Beautiful is swept up into one big bucket site called 'all about you'
http://www.allaboutyou.com/
Its just so hideously robotic, reeking of focus group and 'pan-divisional efficiency initiatives' (aka cost-cutting). Looks like a pretty cynical way of herding the surely diversified audiences for those magazines, some of them very long running, into one large sheep pen. One thing for sure they are not going to enhance their brands going down that route.