Once or twice when I've heard a song I like being used in an ad or on a TV soundtrack it has made me cringe. But mostly I'm just pleased to hear it. Indeed I sometimes think "ooh that'd work really well on a highlights package/ad". For instance this is just crying out for a sports event to hype:

Embrace Mammon. Any of your darlings (especially if by artists that'd probably appreciate a bob or two) d'you think might turn a trick out on the mean streets of commerce?