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Now Hear This! - a question

Captain Underpants's picture

I'm going to look like all kinds of arse for raising this but, despite its exemplary hyphenation, I have a concern about the phrase "15 brand-new tracks hand-picked by The Word" on the covermount CD.

I've always taken that to mean 'here's some stuff we think you'll like that we've secured the rights to give to you for free' but it's becoming increasingly clear that anyone who takes a half page ad in the issue gets a track on the CD. 11 out of the 15, as far as I can see. Presumably it's sold to them that way.

Now, that's fine: artists who think Word readers would appreciate their music should definitely advertise in the magazine, and giving away a taster of it won't hurt - but that's not really 'hand-picked by The Word', is it? It more, 'The Word - hand-picked by 15 artist's management companies with new product and a budget.'

...isn't it?

7

I think it's just as likely that...

...The Word's advertising department says to the label "we're going to feature one of your artists on next month's CD and we still have a couple of half pages available. You can have one of them for a small discount or you can have both for a slightly larger discount."

That's typical with the hi-fi magazines on both sides of the Atlantic. Consequently, those manufacturers who get good reviews are frequently accused of something underhand, but that's not always the case.

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Billybob Dylan | 24 October 2010 - 8:18pm

I would imagine

that if an artist had a track on the CD, it would be common sense for them to have an advert. I don't think it is wrong even if they get a discount because they have given a track for the cd.

As for hand picked, I suppose it's a euphemism for not picked randomly or by a computer (or, indeed, not what our shareholders have told us to put on it). I'm fine with it.

1
Leedsboy | 24 October 2010 - 8:52pm

Ooh! Conspiracy theory!

'The Word - hand-picked by 15 artist's management companies with new product and a budget.

I'm sorry, but that's rubbish. Just like it says on the CD case, Andrew and Alex come up with a track listing of new recordings they like every month, with input from the rest of us if we pick up on stuff we like in the office. Simple as.

We do get approached by people who want to appear on the CD, but in most cases it's from artists struggling to get any kind of coverage at all, and we'd look pretty stupid filling up the compilation with such filler. Believe me, you'd be horrified. Instead, we fill it with tracks we like, and we think Word readers will like. Really we do.

As for advertising, being new recordings, it's only natural that we are asking for access to tracks at the same time as record companies are spending money advertising them.

And so yes, of course we approach companies whose tracks we've chosen with a view to advertising. Failing to do so would be idiotic. Not all of them do, and in some cases it's actually counter-productive. In these days of reduced record company spending a common response is along the lines of: why should I buy a quarter page in your magazine when you're already promoting the track? Surely I'd be better off placing an ad in one of your rival publications, a magazine where my artist is otherwise invisible?

Here's an example, not related to the CD, but it shows the environment we're working in: a few months ago, one of the monthly music magazines put a high profile solo act on their cover. The other magazines didn't. Where did the artist's record company place full page adverts? In the other magazines, of course. And how much did they spend with the magazine who had put their artist on the cover? Zero.

2
Fraser Lewry | 24 October 2010 - 9:35pm

Phooey

You may think you pick the tracks in The Word office but I know what really happens. Oh yes...

You are abducted by aliens who implant probes into your brain cortex to guide your cerebal functions to select certain programmed tracks containing hidden non-human auto-suggestive messages about the forthcoming invasion of planet Earth.

I've just finished watching The Fourth Kind fillum. Makes sense dunnit?

0
Beany | 24 October 2010 - 10:31pm

What he said

Precisely.

0
David Hepworth | 24 October 2010 - 10:41pm

Not the same

They put the high profile solo act on the cover to boost circulation, not sell his record. It wasn't a favour that the record company has to repay.

And conspiracy? That's unfair. I'm alleging commerce.

1
Captain Underpants | 24 October 2010 - 11:04pm

His point was

the very fact that one magazine puts,lets say Peter Noone from Hermans Hermits, on the cover means the record company with its austerity-era budget decides to shell out getting him on the back page of the other magazines instead.

As has been mentioned on the Word podcast before, certain high profile artists do not necessarily boost circulation as much as one might think. Mentioning no names Bono.

But seriously, a quick browse of the content of the CD should be enough to convince you that this stuff is chosen on merit, by people who put a lot of thought into selecting the music. If it were purely commercial concerns the content would be very different, full of bigger names or names that are being flogged to death on radio & TV already.
Of course there is a commercial aspect, it's a promotional CD meant to plug new acts, which gives the magazine something to sell itself by and gives you the reader something to listen to. But, I am pretty sure that you can't buy your way onto the CD with offers of 'Fruit & Flowers' or free flights to a press junket to meet Kula Shaker in LA or whatever. Those days are gone!

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Dr Volume | 25 October 2010 - 12:04am

Commerce

Yes, of course commerce comes into it, and I've told you how. But only after we have "hand picked" the tracks on the CD. Ones we like. Not the other way round.

And I'm sorry, but from where I'm sitting "conspiracy theory" is entirely fair - you're suggesting a degree a dishonesty in the way we compile these tracks, that we're pretending to do one thing while actually doing another. And that, quite frankly, is both disingenuous and rather insulting.

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Fraser Lewry | 25 October 2010 - 8:01am

That's me told, then

Apologies all round, and congratulations to young Alex for persuading 12 of the 15 who'd already got something for nothing to support the issue. That's quite a feat.

2
Captain Underpants | 25 October 2010 - 8:23am

Go Get 'em Fraser

My musical tastes are almost the same as what is on the CD's.Nice to know that real people actually pick the music.

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Andrew B | 24 October 2010 - 10:35pm

Word magazine in selling advertising space bombshell!

Corporate whoring of the worst kind if you ask me! You'll be wanting to turn in a profit next if you're not careful, then you'll be just a bunch of Tories feeding off the dripping blood of society's corpse.

2
Neil Dyson | 24 October 2010 - 11:52pm

and I thought it was made for free

in a commune by various ex members of The Ozric Tentacles, smoking copious bifters and deciding whether to put Stacia from Hawkwind on the cover or a beautiful picture of a flower, with a free sachet of hemp seeds.

2
Dr Volume | 25 October 2010 - 12:10am

November CD

Has just landed on the other side of the world. Have to say it's the most consistent CD in months.

0
chrisbk | 25 October 2010 - 12:23am

I'm easily pleased

For me the best Word CDs are those that part company with the magazine without destroying either the front cover or the CD sleeve (or both).

1
mojoworking | 25 October 2010 - 8:22am

Even if Capt Underpants was right

would it matter that much? On the whole, Word CDs tend to feature artists that don't get much exposure on radio or via other media, and for me the CD is always a good way to find out about new artists or what artists I liked a while ago are up to. So it doesn't matter to me whether Kate and Fraser arm-wrestle to decide if a particular song gets on, or the marketing "department" of Obscure Records pays the magazine a fiver to get a track from the latest album by Jens, Sven and Stig included and a half-page ad as well.

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Humphrey Plugg | 25 October 2010 - 8:30am

I met Andrew Harrison once.

It was in a Wetherspoon pub close to the Bank of England. He was dressed in burgundy robes, his face hidden by a cowl embroidered, in gold thread, with the image of a pyramid bearing a single eye. A pair of withered hands guided string puppets of David Cameron and Ed Miliband around an untouched pint of London Pride.

I asked him if he was a member of the Illuminati – the sinister organisation that conspiracy theorists claim to be the shadowy orchestrator of all significant geo-political events and the V Festival.

He said that he wasn’t.

I possess a high-functioning autistic mind that that can discern patterns in everyday events. Often I am summoned by a secret branch of the Metropolitan police to solve cold cases. This evening I was reading the back of the WORD CD when the letters in the words “Now Hear This” began to rearrange themselves into a sequence of anagrams:

Wasn’t Wheat Rhinos the name given to a steroid-infused breakfast cereal eaten by CIA field agents during the 1970s and 80s? Isn’t it now available as a low fat alternative with dark chocolate pieces and chewy red bits that might be desiccated strawberries?

Hearths I own seemed to allude to plan to own all the hearths. Hadn’t I recently felt compelled to sell my house at a price significantly below the market value to a member of (WORD CD stars) Orchestral Manoeuvres in the Dark?

Horas whiten hinted at a ploy to use the genial conviviality of the Hoary Old Rock Anecdote to conceal darker intentions.

By now Whats heroin seemed disingenuous. Clearly they were growing it on the roof of their offices and using the proceeds to buy more Wheat Rhinos.

Rhea hits now gave an inkling of the way dissenters were dealt with - silenced in the most brutal ways imaginable by the Australian songsmith - Chris Rea.

By the time Hater hos win appeared my course of action was clear.

Tomorrow I will compile my finding into a docket, or possibly a portfolio – I haven’t decided. The world must kn...

11
backwards7 | 25 October 2010 - 8:31am

Change the format

In my view, the cover CD is the weakest, least essential part of the publication.

I know I'm not the only person who does this, but most times it goes straight in the bin.

If the CD isn't a key driver of advertising revenue, can we have an occasional bit of variety on what's on the CD beyond random tracks from new releases by vaguely obscure artists?

Mojo and Uncut have had some terrifically good themed CDs which have persuaded me to buy editions that might otherwise have stayed on the newsagent's shelf.

Maybe The Word could do the same? I'd imagine that the creative minds at Word towers could come up with something even better than Mojo/Uncut's best offerings!

6
Travis Bickle | 25 October 2010 - 9:09am

i absolutely......

......... agree..... i only glance at the cd's contents before (usually) binning it unheard.
the best "free" cd's i get are the themed ones that come now and again with Classic Rock.

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mojitojoe | 25 October 2010 - 11:43am

I too

have binned without listening, kind of Not Listened With Predjudice Vol 1.
So I sat down last week and decided to play the damned thing, throw off the shackles of ignorance.
What a load of old tonk.
Not the most elaborate review, granted, but Jesus, it's poor. Uninventive, mainly overtly introspective derivative drivel. What happened? John Peel must be spinning.

1
jimmyshoes01 | 25 October 2010 - 3:26pm

Nooooooo!

Don't go there. Been done to death that topic.

I did try to bribe Fraser with a copy of the Lee & Kenny Everett Cookbook at the last N.W. Massive Mingle, so if this track appears on a future edition of NHT! we know it works...

http://open.spotify.com/track/0bvAEhwJFLJNwcS86DlCP8 Groovy Bruce..!

0
Beany | 25 October 2010 - 10:59am

Beany, I *have* to see that cookbook

I have a soft spot for kitschy and quirky cookbooks. That sounds quite bizarre and wonderful.

Would probably be in good company with this.

0
Hannah | 25 October 2010 - 8:50pm

I have it now

I'll bring it along to the awards show thing.

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Fraser Lewry | 25 October 2010 - 9:01pm

A thing of beauty

In that case, when I am scouring the charity shoppes of Olde Englande for ancient and slighty wonky records I will keep a beady eye open for kitchen kitsch.

0
Beany | 25 October 2010 - 9:35pm

Thanks Beany and Fraser

You have no idea how happy that makes me. Kitsch makes my heart sing.

0
Hannah | 25 October 2010 - 10:01pm

If the quality is in doubt

and there is the suggestion that it is being compromised by commercial considerations, then criticism would be justified.

Otherwise, your point is what?

0
Nick Duvet | 25 October 2010 - 11:29am

I like Dr V's idea

I'd like a luverly picture of sum luverly flowers and some free hemp seeds.

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Pencilsqueezer | 25 October 2010 - 11:29am

I would hazard a guess

that final inclusion would have less to do with The Man and his advertising budget than it would an artist prepared to forgo their mechanical royalties in exchange for exposure to a discerning circulation of £50 guys?

0
skirky | 25 October 2010 - 12:56pm

Mechanical royalties

No, we pay mechanicals on all tracks included.

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Fraser Lewry | 25 October 2010 - 1:03pm

I appear to have grasped the wrong end of the stick.

"…the only option we saw, short of canning the CD altogether, was to start asking artists who made the final cut to consent to waiver, or pay a contribution towards, mechanical royalties on the covermount inclusion."

http://www.wordmagazine.co.uk/content/now-hear-this-cds-suffering-credit...

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skirky | 25 October 2010 - 3:39pm

Not at all

We do ask, but that doesn't mean we get. Either way, mechanical royalties still have to be paid - they're not waived.

0
Fraser Lewry | 25 October 2010 - 3:42pm

Ta.

My copy spends three days in the car and then a month on the air.

0
skirky | 25 October 2010 - 7:48pm

Mechanical Royalty

7
Richard Lowe | 25 October 2010 - 1:16pm
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