Entertainment For Lively Minds
No business like snow busines : The winter Olympics
I am general sports fan, I love seeing live football, watch the grand prix and test matches have been to the odd 20:20 and even place the odd bet from time to time oh and I really love the Olympics (both of them).
One odd thing about this winter games is amongst the gripes of the media and unfriendly time slots for watching live events I developed a new love for American sportsmen and woman and even started to enjoy snowboarding.
American sport gets a lot of abuse, flack and I can see why their sports stars can be annoying, over blown, airbrushed, emotive, vain, seemingly pampered, over paid etc. Shaun White the snowboarder being the epitome of this. But there does seem to be some essential joy in what they do. This clip of Shaun White is full of showboating and I’m sure will raise some people’s hackles but the assurance of his run and the needlessness of out doing himself when he’d already won is admirable and the whole thing put a smile on my face. Much better this than the successful but reserved Chinese or the glad to 13th plucky Brits. Professional sport for all the jumbled muddled Olympians ideals is entertainment after all.
Oh and snowboarding has won me over in general, the boardcross especially is way more exciting and watchable than the endless time trails of most other snowy sports. The men’s finals was won by the merest of margins and the gladiatorial jostling and place changing of the heats makes the outcome uncertain which surely is partly what sports fans want.
So once again god bless American !
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9 Million
Last year from endorsments alone. Shaun White doesn't need to do anything but practise, safe in the knowledge that most of the others don't have his opportunities.
I used to work for a Skateboard company,Shaun white was also a pro Skateboarder, and unless you are in the top 10%(Tony Hawk,Paul Rodriquez etc) making a living can be hard for the other guys involved.
saying that White is Head and shoulders above everyone else because he can do this 24/7/365.
Oh yeah,
I read about the mess of the British ski association and how it has stuffed our skiers/boarders, sponsorship does help a lot but I was surprised how his skills won me over overriding my usual wariness to sports sponsored by caffeine laced energy drinks!