10. Sandie Shaw promotes Lux
Sandie came from Dagenham but by the time the agency had finished with her she had the vowels of a deb and the polish of Jean Shrimpton. Apparently she wanted to sing about Lux but they wouldn't let her. Bet that shot of her feet was put in at the client's request. "We've paid for all of her - we're gonna use all of her."

9. Wham! decide anything will do for Johnny Foreigner
For the last thirty years it has been customary for Western performers touring Japan to cover their expenses by doing a TV commercial. Wham! did more than one, composing music specially for them. Because they assumed that nobody would understand their lyrics they incorporated such lines as "you're the fish face I adore". Take that, Noel Coward.

8. Ringo Starr eats his pizza crust first
Putting his dignity to one side, Ringo speculates about getting the band back together, only it's not that band he's talking about! You wonder whether anyone in Moose Droppings, Ohio got the gag - or recognised any of those frightening looking blokes who come on at the end.

7. David Bowie and his personal tribute act for Vittel
This was done for the French market. It features professional Bowie impersonator David Brighton doing the Dame in his various ph-ph-ph-phases. The joke is that they live with Bowie and steal his water! There's something about Bowie's backwards glance at the camera at the end that looks as embarrassed and vacant as Mike Yarwood saying "and this is me".

6. Viv Stanshall sells hand-knitted ale
Some agency bright spark presumably decided that Ruddles real ale might be bought by people who appreciated the kind of English eccentricity celebrated by the none-more-mad Vivian Stanshall. The nightmare dinner hosted at the country seat must have had them rushing down to Tesco to stock up. Or not.

Read Part III...