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Music retail: shit happened.

Auntie Beryl's picture

Who killed music retail, when, and why?

When and who is easy. Eight years ago, filesharing became a thing that you needed no web fluency to enjoy and became accessible. No more of that impenetrable Usenet nonsense... Audiogalaxy, Napster, Soulseek - all of these now-almost-departed filesharing sites educated 2001's 11 year olds that music was now free; worthless. £12 for a Sum 41 album? No chance! I know a place I can get that for free!

So now 2009's 19 year olds, those who are at the age where 20 years ago they would have been *buying* the most music, aren't.

So who's buying it? Not the 11 year olds. If they were, High School Musical excerpts and the Jonas Brothers would be Top Ten in the UK. And last time I checked, they weren't. Why? Because they can't go down the high street and buy the single of the song they love this week.

So, who's left?

Yer 50 quid man, who bemoans the loss of Fopp from his environs, might still go to HMV but would far rather go online. From a purely business standpoint this makes a lot of sense: how can it be sensible to run 20 stores in 20 cities with a deep back catalogue of, say, 10,000 CDs, when Amazon can do the same from one warehouse location and thus cheaper. Very soon there will be one and a half large-ish record shops with range in central London. Watch that number shrink.

50 quid man will eventually stay at home and buy, or download, although he will hate himself for doing it.

Sad enough to say, the future of over-the-counter music retail is the casual buyer. The despised citizen who bought Jennifer Rush's "The Power Of Love" in 1985 and Celine Dion's "My Heart Will Go On" in 1998. He or she might have bought 'Employment' by the Kaiser Chiefs because of the singles and may well have stayed on for 'Yours Truly Angry Mob', because of Ruby, but not the third album. Why would they? They aren't loyal Kaiser Chiefs fans. They're only likely to buy what they have heard that week and if the single isn't on the radio, no sale.

You won't find the rather wonderful Animal Collective album in the supermarkets, even though it is far and away the most rapturously received album this particular January. The chasm between critical acclaim and High Street commerce yawns ever wider.

Where's this going?

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Why do we need record shops?

The record shop of the past is finished.
What that means, nobody can say. It's all guess work because this is uncharted territory.
But music has always been made and I see no reason to think that that will change.
Before it was possible to make millions from recorded music songs were being written and sung. The difference now is that it's much easier to hear what's out there. I suggest that the sooner it's no longer possible to buy a cd 'casually' the better. Do you think the average X Factor fan is gonna bother buying the latest piece of shit if they can't toss it into their shopping cart? Dare I say that it will be the likes of us, people who love music enough to want to read about it, see it performed live, buy the songs in whatever format we want, from wherever we took the time and trouble to find it, who talk about it here & yes, even buy the T-shirt who will be determining the future of music? It's one possibility.

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ChaosandMorphine | 22 January 2009 - 1:12am

The future of OTC music retail is NOT the casual buyer

He will download, as well, like the rest of 'em.

The future of OTC music retail is indeed the music freak. Seattle's Sonic Boom and Easy Street will last as long as they do because of music freaks, not casual buyers, who haven't even heard of those outlets.

And vinyl.... going out and shopping for CDs isn't that fun... going out and shopping for vinyl still is. And who is buying vinyl? Music freaks... well, and SOME 19-year-olds who think they've made a grand new discovery.

Nope, the casual buyer won't save anything.

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lukobe | 22 January 2009 - 7:35am

Size matters

It's obvious that shops like HMV and Virgin have survived for the past few years by majoring on DVDs and games. Two products that have not been quite so easy for the masses to download for free. The onset of BluRay DVDs will make downloading hard for them too until broadband speeds catch up so perhaps shops will be able to sell them and keep some CDs in the corner. I wouldn't like to think how long in total in my life I've spent in record shops and loved almost every minute of it but although I still like to flick through the racks I rarely buy because the selection isn't as good as I'm now used to in my armchair and the price is usually too high. I don't think I'll miss them when they're gone. Even if it wasn't possible to download music and buying online only meant ordering a CD (like it did in the good old days before Napster) I think record stores would be struggling simply because they chose to sell a product that actually fits through a letter box without anyone needing to be in when the delivery arrives!

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JohnW | 22 January 2009 - 8:36am

I think Beryl is probably right

however much I would wish and hope that Lukobe could be. I don't think there are enough "music freaks" (aka us lot) to keep especially specialist stand alone outlets open in anywhere other than the largest cities, as witness the closure frenzy of the little backstreet "new and second hand" emporia, which dwarf the closures, proportionately, of the giants. And, even those that remain, if you ask 'em, they are selling more online and mailorder than thru the physical presence of me and you.
When I avidly read and investigate postings about "Cex" and their ilk, this is a sign of my desperation over the drip drip drip of the personal pleasure of browsing dripping away.........

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Retropath2 | 22 January 2009 - 9:57am

"No more of that impenetrable Usenet nonsense."

well said madam

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Sour Crout | 22 January 2009 - 10:50am

We may be a little misty eyed

Most of my record buying youth was spent in small shops with fairly limited selections - WH Smith for chart stuff, David's for the punkier/indier end of the spectrum and Our Price kind of overlapping in the middle. Megastores were a once or twice a year treat when I went into London.

My point is that the choice element was largely due to CD's being smaller and easier to stock coupled with a large number of reissues of albums on CD's. Add the growth of the large store chains in the 80's and there you have the record store peak. However, they were quickly overtaken by the web as it does choice better, cheaper and the thrill of coming home from work to find a cd on the mat works. Downloading is still a minority percentage of music sales.

Book stores face a similar problem but appear to retain an element of destination shopping and are more browser friendly - coffee shops and chairs for instance as well as books being inherently easier to dip into than a CD.

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Leedsboy | 22 January 2009 - 11:02am

Book shops doing well, are they?

I would see a similar situation, stand alone independents being squeezed out of the market, coutesy the pile em high sell em cheap demanded discounts of the big boys, who themselves seem also to be struggling. WHS seem to stock fewer and fewer books these days. Much as a trip to a bookshop is nearly as enjoyable as a trip to a record shop, a) there a fewer of them and b) even Waterstones and Borders ain't what they were. Amazon, of course sell books too.

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Retropath2 | 22 January 2009 - 11:07am

Amazon

Amazon have it nailed. For the past three Christmases 90% of my gift shopping has been done from the front room of my house. Books, DVD's, Toys, jewellery, the lot. Hat's off to them. Why would I brave the nightmare that is Belfast city centre in the run up to Christmas when I can do it from home.

Some record and book shops will survive because there is pleasure to be had in browsing, but really, I can't see myself doing that anytime soon,

Ta ta

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Iainso | 22 January 2009 - 11:21am

Life has changed, let's move on

I completely agree with Beryl's point, but whilst I would love to return to my formative years spent browsing in record stores, life has changed and there's little we can do about it.

The implications of the closure of Woolies and Zavvi have been much discussed on these pages (including a least one "remember the good old days" grumble from myself). The more I think about this, however, the more I think we should move on from the old ways and celebrate the new ways of discovering and buying music. I get the same buzz I used to get from browing in my local Virgin records when I discovered Spotify or find Motown's complete singles collections for £7.99 at the Word store. I can listen to whole albums free of charge before I invest my hard-earned on something I want to play off-line. Plus, how brilliant is it that I don't have to buy the whole album but can download just the good stuff?

The record stores were great, but now they're over. Let's move on.

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Handsome.P.Wonderful | 22 January 2009 - 11:23am

I would love to be 17 again...

...for ALL sorts of reasons, including but not limited to browsing in record stores.

But I'm not, I'm a 55-year old who can no longer hold his drink and has to get up twice every night to take a leak- it's just the way it is. The world moves on.

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stimpy | 22 January 2009 - 10:55pm

Only twice?

Bloody luxury.

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nigelthebald | 23 January 2009 - 10:05am

SPOILERS

I'm 27, stop giving away the good bits to come.

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Paul Chandler | 24 January 2009 - 11:48pm

It's easier when you hit 70

You sleep through

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Leedsboy | 25 January 2009 - 1:12am

Somehow

I don't find that terribly reassuring, Lee...

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nigelthebald | 25 January 2009 - 10:05am

I think it was Barry Cryer

who said that he has stopped forgetting to do his flies up after a pee. Only now he's started to forget to undo them in the first place. If it wasn't him, apologies to him for the aspersion. Good line though.

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Leedsboy | 25 January 2009 - 10:13am

Lee,

this just gets worse and worse.

Aging wouldn't be so bad if it meant I'd become as funny as Barry Cryer. Sadly, this effect hasn't kicked in yet, as anyone on here regularly will have realised.

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nigelthebald | 25 January 2009 - 10:27am

Never really got this ‘browsing for music’ thing

Music was probably my first love and it may well be my last, but I don’t think I ever browsed a record shop in my life. Always had my list of things to buy, based on endless reading of music magazines, and I bought what I could find on the list, in and out. After all you can’t do anything other than look at the cover or check out the names of the songs, which doesn’t give you much. Can’t hear the music.

On the internet however, it’s hours of fun. Always being prodded towards other similar artists/ related groups, and you can have a quick listen to a few extracts. I spend hours on this. I haven’t set foot in a record shop for several years, but I’ve bought more music during that time than ever before – because it’s easier to find and it’s cheaper. Can’t say I miss them.

If bookshops go the same way however, even though they’ve undoubtedly declined in quality, I will probably cry. Few better pleasures than a good bookshop browse (even if I then go and order them on Amazon so I’ll have to take my share of the blame for their demise…)

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Madrid | 22 January 2009 - 11:31am

Browsing was the only way

Before 1986 there were no UK monthly music magazines and NME etc used to and still do really only deal with what's extremely current. Back then, if you wanted to know about anything released more than a year ago the best place was a record shop. Finding out about obscure imports would have been next to impossible without shops. I'm a huge Sparks fan and I remember in the mid 80's when they were not exactly selling bucket loads of records, I must have missed the announcement of the new one in NME (in fact there may not have even been an announcement - there was certainly no review or advert) I went into Our Price one Saturday and there was the new album that I was completely unaware of, sitting in the rack.
The first couple of times I went to the US were pre-world wide web and I went into at least one record shop every day of my holiday with each new town or city yielding a new set of delights that I had previously been unaware of.

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JohnW | 22 January 2009 - 1:20pm

Clearly a generation thing

My music buying only started in earnest in about 1988 and at that time was almost entirely NME and Melody Maker based. By the time I graduated to the older stuff Q was in full flow and Mojo was just starting so there was plenty more info available.

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Madrid | 22 January 2009 - 1:30pm

Cottage industry

I obtained a Waterstone's card before Christmas. A free gimmick to offer discount and stuff. I also had a quick peek at their website - the usual releases but with free postage. It was interesting to note all the exclusive books available that come at a premium because they have a slipcase and the book is autographed by the author.

This form of marketing is creeping into the sale of music. Either through artist's websites with special edition CDs, sometimes signed, or limited edition vinyl. The majority of artists know they are never going to bother the charts again with their low margin, mass produced earwax bothering sounds. Instead they plump for the premium end of the market with niche sales and hopefully still maintain a pretence of rock 'n' roll lifestyle.

Sad to see the likes of Toyah & Jeff Wayne at a memorabilia fair, normally reserved for sci-fi and TV buffs, almost pleading with the punters to buy their signed photographs at £10 each, when the real stars of the show were either bit-part actors from Harry Potter, Stargate or Dr Who. Won't be long before we see Kaiser Chiefs and their ilk doing public appearances in Asda.

"It's not for me...it's for my cousin/auntie/grandma" * delete where appropriate

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Beany | 22 January 2009 - 11:40am
ivan | 22 January 2009 - 12:22pm

It's a brave new world

I enjoy browsing in music shops, and I'll miss them when they're gone (and I'll feel sorry for the countless staff losing their jobs), but there is simply nothing to compare to the internet.

If I lost my net connection my music-buying would drop to practically nil. HMV, Zavvi (RIP) and my local independent stock so few of the CDs I want (lately a lot of goth, darkwave, industrial, neofolk, generally foreign and by niche artists on specialist labels) that I have to rely on Amazon, iTunes, Projekt and Cold Meat Industry. I hear something on last.fm or on somebody's site, browse the web, a couple of clicks on Paypal and it's on its way, either in the post in a day or so or instantly onto my computer.

As much as I used to like going to HMV and holding a CD in my hand (it seems more real than looking at it on a PC screen), why should I queue to pay well over the odds (£15 for a CD that's been out for years? I think not)? When HMV's own website undercuts its own stock (check the site for boxsets in its regular sale - Angel DVDs £15, in the shop £45) it's little wonder people are avoiding retail stores.

There will always be casual buyers looking for presents or the songs they heard on the radio. But the music I love is never played on 'normal' radio, nor sold in mainstream stores, and the only way my favourite groups will make any sort of living is via the internet.

Artists selling their music directly, labels based around Myspace, free downloads priming listeners to pay for more material... All these strategies might well put traditional record companies out of business, but we have to move with the times.

In generations to come, when music is beamed directly into our heads via some new-fangled widget yet to be invented, the idea that you had to log onto computers and download songs will seem as antiquated and ridiculous as the notion of lining up in HMV with dozens of frantic strangers on December 24 to buy the X-Factor winner's single.

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MrLovegrove | 22 January 2009 - 9:01pm

Casual buyers?

Imagine you are over 60, looking for the new release by that nice young Russell Watson or Aled Jones in yer average record emporium. Assailed by Britney Aguilera or Rancid Groin you reel back in agony from the wall of noise and indifference.

Thank god for Reader's Digest. Wonder if they do downloads yet?

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Beany | 22 January 2009 - 10:30pm

The still major

on sheet.

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Leedsboy | 22 January 2009 - 10:54pm

The still major on sheet?

Wise words there Lee.

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stimpy | 22 January 2009 - 10:56pm

Am getting increasingly arsed off

with my wireless keyboard. For The, read They.

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Leedsboy | 22 January 2009 - 11:15pm

Forgive

your unco-operative keyboard, Lee. The image of an officer not moving atop an item of bed linen provided me with a wonderfully Zen moment. :-)

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nigelthebald | 23 January 2009 - 10:10am

"The Still Major On Sheets"

Great song title.

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LOUDspeaker | 23 January 2009 - 5:53pm

And

funnier than the line I meant.

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Leedsboy | 23 January 2009 - 11:48pm

Silver surfers

Seem to get on pretty well with online world - bet they prefer getting new Metallica CD from Amazon for grandson rather than asking for it on high street.

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Sven Garlic | 23 January 2009 - 1:39pm

Fppppt, Metallica

all them kids are into Rancid Groin these days and their 'Death Stab Grandad' masterwork

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DogFacedBoy | 23 January 2009 - 11:20pm

Weird looking back at this thread

And reflecting on the fate of Borders...

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Auntie Beryl | 7 August 2009 - 1:27am
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