Entertainment For Lively Minds
Music From The Adverts
Posted by fedoraboy on 30 May 2011 - 9:02pm.
Music used in adverts has always been a bit of a hot potato. Levi's classic soul based ads from the 80s were great. The one with The Clash, not so much. At the moment, ad highlights include a rerecorded 'Mr Blue Sky, Mantronix 'Kings Of Beats' and rather improbably Gang Of Four's 'Natural's Not In It' on the XBox/Kinect showcase. So what ads have been a wonderful marriage of music and product and which one's were Stiltskin?
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Stiltskin's Levis advert was as good as any advert I've seen...
Stiltskin - Inside.
I thought it was a great song, & no, not in a guilty pleasure, cheesy disco, high school reunion kind of way.
I play it often & think it is an absolute classic.
The advert was good too.
Wasn't it a stand-in
For Smashing Pumpkins' 'Today'. The ad was edited to the original and when they pulled out at the last minute the Stilt-meisters were called in to play a riff-homage. When requests came in to buy the single, they quickly added some verses and a chorus.
Stiltskin
was one bloke, rather than a band.
Didn't he go on to replace
Didn't he go on to replace Phil Collins in Genesis?
He did
But he wasn't the sole band member mentioned above. That was Ray. The band now tour with only one original member. The singer. Who wasn't an original member. It's all gone a bit Sham 69.
Pete Lawler wrote (and played) 'Inside' as a commission
for the Levi's ad.
He subsequently put together Stiltskin as a vehicle to publicise the single before leaving and moving onto other projects in TV and soundtrack music.
Ray Wilson continued as Stiltskin.
Gary Gilmore's Eyes
Rather good, I think.
These days
they'd be sold on ebay the day after the execution.
Sunsilk
I know this doesn't quite fit the bill as it it was written for the ad rather than being appropriated later, but it's great, John Barry was a genius.
Two great songs
The La's - Feelin' (Gap)
Marmalade - I See The Rain (Gap)
Some Candy Talking
Was being used to flog perfume a while back.
A fine concept
and a very fine delivery - using Jimi's Third Stone From The Sun
Adverts tend to hook me on music rather than products.
I couldn't remember which energy/fuel supplier took this Broadcast 2000 track. Visuals are a bit cheesy mind, but it still works.
30 Seconds of Darkness
Guinness ad made (by my old man) in 1974, and apparently picked as one of the five iconic Guinness ads of all time. I still reckon it rocks. Soundtrack by Grieg.
Well, surely...
...the answer is "Phat Planet" and Guinness's surf horses, isn't it?
I'm actually a lot less keen on that ad than the rest of the world seems to be, but as a marriage of song and sight, it's pretty unbeatable.
The voiceover
on that was done by Louis Mellis, Brighton resident, who also scripted Gangster Number One and SexyBeast (Don Logan's 'No no no no no no' in said film surely trumps that Peacock feller in Vicar Of Dibley)
This is still terrifyingly effective
And like all admen are told, sells the lifestyle rather than the product