So "I'm A Celebrity" was on last night (not my choice, I hasten to add !) and it kicks off with a quick 'coming up' montage of people jumping out of helicopters, being covered in creepy crawlies and arguing with each other (I know ! on a reality programme - who'd have guessed ?), all soundtracked by that piece of music that is currently everywhere - the dramatic string music from the film "Requiem for a Dream".

It first started cropping up in film trailers and now it's gradually seeped in to become as much of a staple of reality tv programmes as "Fix You" and "Chasing Cars", and then a couple of months ago, Sky Sports News adopted it as their music to lead into a commercial break, all of them trying to convey that the telly you're about to watch is the most exciting thing you'll ever, ever see.

Composer Clint Mansell probably doesn't mind as he's almost certainly raking in the PRS payments. I've only seen "Requiem For A Dream" once but I'm starting to think that next time I watch it, the film won't have any real impact because, rather than conveying the dramatic descent in heroin fuelled madness, in my head I'll be hearing some Sky Sports presenter trying to convince me to stay with them for a round up of the latest rotation policy in Rafael Benitez' sock drawer...