This press release just in, and I offer it without comment*:

Apple Users Have The Biggest Sexual Appetites

7 July 2010

Apple users spend more than anyone else on sex toys, statistics from the
UK's largest online sex toy retailer LoveHoney.co.uk show.

The data, generated by Google Analytics, showed that iPad users have the
highest average spend on sex toys, closely followed by iPhone users, then
Mac users.

“Apple users might spend more than Windows users because they’re
sexually more confident and are more adventurous in the bedroom,” says
LoveHoney director Richard Longhurst. “Or it could be because they’re
richer – those iPhones and iPads aren’t cheap.”

Despite Steve Jobs’s attempts to keep adult content off the iPad, owners
of the trendy tablet computer are spending more than anyone else on sex
toys.

A month after the launch of Apple’s latest device, statistics from
LoveHoney.co.uk , the UK’s largest online sex toy retailer, show that iPad
users spend an average of £59.06 per order – nearly double the amount
that Windows users spend.

“The iPad is the perfect way to browse and buy adult products on sites
like LoveHoney” says LoveHoney founder Richard Longhurst. “People can
take their iPad anywhere so it’s private and discreet, which obviously
gives people more confidence to buy.”

iPad users are obviously hungry for information and advice about sex and
sex toys. As well as spending more money than anyone else, they also read
50% more pages on the LoveHoney site than average.

* Apart from to note this blog entry was made on a Mac.