I was channel hopping through VH1 and stumbled across this. I know it's from 2000, but it strikes me as about the most perfect parody of a late 1990s pop video that you could find. When watching Pop On Trial, I was wondering if the late 90s are far enough away to accurately judge, and whether they had a discernable style. However, having seen this, I thought: God, how late 90s is that? It's got everything: incredibly simplistic yet gut churningly heartfelt lyrics, bleepy William Orbity noises and little sort of 'hard core hip hop bit' to give it credibility; accompanied by much waving your arms around and looking oh so meaningfully at the camera, timing it exactly so that the glance to the camera comes on the final word of the line, preceded by wistful shoe gazing. Innit bloody awful?