July issue

The new issue arrived and can I congratulate you on the brave decision to put John Martyn on the cover.
I love most of John's music and think every home of discernment and taste should have a copy of Solid Air, if not One World and Live at Leeds as well. But he's hardly the best known singer in the land and I guess his popularity is somewhat lower than it was 15 or 20 years ago. So will the average music magazine browser scanning the shelves in Smiths or Menzies exclaim "Aha, the article on John Martyn I've been waiting years to read" or just pass it by. I hope it's the former and you don't end up with record numbers of unsold issues returned for pulping.
I've also got to say I'd rather see John's grizzled visage than Tiny Whiny Tommy's "serious moody artist" look.

Isn't it

shoring up you core readership - reassuring them after last month's cover that all's well again?

Sven | 10 June 2008 - 11:19am

Christ, you can't please everyone.

Stop it!
Get all smart-arsed and they'll retaliate with a Gallagher brother.

Vulpes Vulpes | 10 June 2008 - 11:59am

That's a distinct possibility

since they are running out of suitably grizzled well known has-beens fast.

Sven | 10 June 2008 - 12:44pm

Ahem.

When I opened my copy my first thought was 'it's one of those people that I'm supposed to know about and like but if I'm really honest with myself I couldn't actually name a single tune'.

I still like it that Word will put people on the cover that I'm not familiar with. I get the feeling that no-one else would, and I'm glad that Word will do that.

having said that, have Word ever interviewed a Gallagher brother? I think I'd enjoy that.

Chimney Singing Crow | 10 June 2008 - 12:49pm

Seconded

Benny Gallagher would be a very interesting interviewee indeed.

Vulpes Vulpes | 10 June 2008 - 2:03pm

I think

there's more chance of Rory being interviewed.

Lee Rimmer | 10 June 2008 - 2:11pm

Wot no CD track names on ITunes?

Not as of first thing this morning anyway! I tunes is normally set up with the free CD track names before the mag hits the mat.

I could always type them out, but that would be like writing all the song titles on the cardboard inset of a C90 cassette. Now when was thelast time you did that?
(I'm guessing about 8 years or so for me?

Martin

Martin Simmonds | 10 June 2008 - 12:58pm

Ahem

I typed 'em last month!

Twangothan | 10 June 2008 - 2:17pm

Never mind the cover

it's a great interview with a character who's got a real story to tell. A man in a wheelchair can still be a threat, by the sound of that moment in the pub. I left the issue face up today. Last month's was always found face down. Unsettled me.
Do covers really make a hugely significant difference in shelf pick-up, as long as the subject is within the radar of the target audience? They do seem to get talked about on here regularly. Best run some females soon to keep it balanced. Norma Waterson or similar.

Paul | 10 June 2008 - 1:39pm

The cover matters if you're not a regular reader

Used to be (a few years ago) that Uncut would have a massive 25 page article on the cover story. If the cover artist didn't float my boat then I didn't buy it. For other magazines (and now Uncut as the cover story isn't so indepth anymore) I go by contents. If I can spend ten minutes reading the magazine in the newsagents and still have a lot left that I want to read then I'll buy it.

Magazine - Number of issues I guess I buy a year:

Q - 4 or 5
NME - Never
Uncut - Used to be about 5, now about 3 (haven't bought it in over six months lately)
Classic Rock - I subscribed but since let it lapse (HOW MANY TIMES CAN THEY DO AN ARTICLE ON LED ZEP?!), in the last six months I have not bought a single issue
Mojo - Only ever bought it once back in 2006

LOUDspeaker | 10 June 2008 - 2:25pm

This could be a whole other thread but..

...I buy The WORD every month,

UNCUT occasionally,

MOJO rarely

and no others.

Agree about the cover-star question. If you become to know & like a mag it has no bearing on purchase.

Nicodemus | 10 June 2008 - 2:37pm

But most of the time....

...magazines are trying to attract the undecided, the people who shop around and buy on the basis of all kinds of things - the cover star, particular articles, artists featured on the CD etc.

If you want to know why the cover choices on most magazines are generally quite conservative it's because they're proven to have more appeal to this floating voter.

Tell you what, why don't you subscribe? Three issues for a fiver! Come on!

David Hepworth | 10 June 2008 - 2:57pm

I bet he subscribes.....

....after he buys and reads this months cd review section!

bigsteviecook | 10 June 2008 - 3:22pm

Excellent salesmanship...

... but, sadly, living in Ireland I do not qualify for the 3 for a fiver offer.

I'll just have to wander down to my local newsagent, as usual, this Thursday.

Now, if The Felice Brothers are on the cd I'll take out a full subscription but what are the chances of that.......

Nicodemus | 10 June 2008 - 3:34pm

Will I get thrown out of here....

.... if I say The Felice Brothers are on the July Uncut CD?

.... but The Word mag is even better!

bigsteviecook | 10 June 2008 - 3:57pm

Thought about moving?

With a subs offer like that I'd say it merits serious consideration.

David Hepworth | 10 June 2008 - 4:13pm

Ah Jaysus....

... steady on!

...I already have to get the Missus used to me spending nigh on €100 on a magazine subscription, without broaching the subject of us upping sticks, leaving our families, and jobs, and moving to "dear old Blighty" just to get 3 issues for st£5.

Do you sell cars in your spare time Mr. Hepworth?

Nicodemus | 10 June 2008 - 4:38pm

Pay no attention.

You're far better off over there. Find a dentist with Word on the waiting room table and steal the buggers. You'll have great teeth too.

Vulpes Vulpes | 10 June 2008 - 5:53pm

Not only brave...

.....but very clever I think!

I wonder if John Martyn has ever been a cover star before?

Not that there's anything wrong with Springsteen/Dylan/Plant/Neil et al, but all music mags chasing this demographic have these stars on their covers.

I think any real music fan between the ages of 45-55 seeing John Martyn on the cover would be immediately interested...I know I would. My guess is that this materstroke will generate new buyers and eventually lead to even more like minded folks discussing anything and everything on this blog.

In the next few months, I pedict cover stars like Ry Cooder or Loudon Wainwright III.

More power to ya!

bigsteviecook | 10 June 2008 - 1:55pm

Ivor Cutler

for next month, please.

Vulpes Vulpes | 10 June 2008 - 2:05pm

Solid Cover

The very reason I subscribe to Word is to have the likes of John Martyn on the cover. Thom Yorke I can live without (and Bloody Waters, if truth be told) but at least you're resisting having the same old Beatle/Zeppelin/Dylan/ cover feature that so many other mags tend to do issue after issue.
Oh, and major respect for The Felice Brothers track on the CD. Nicodemus must be rather chuffed!

Crowdedmouse | 10 June 2008 - 2:38pm

About time!

At last a cover and feature on John Martyn one of Britain's foremost singer-songwriters – from baby faced cherub to bearded beelzebub in one stupendous career.

andy gallant | 10 June 2008 - 3:18pm

I'm quite looking forward to it

I like John Martyn, and got into his work via a 'chill-out' kinda way. I bought Solid Air and some Island compilation a couple of years ago and found myself digging them, and will no doubt enjoy the feature as the man has something of a tale to tell. I don't mind who is on the cover, as long as it enables the good ship Word to carry on enlightening and delighting me. I set aside a few hours and a bit of smoke to enjoy it, and always come away smiling.

Hopefully the other half will see this and finally treat me to a bloody subscription. It was the only thing I asked of them last Christmas and got everything but! But hey, you have to love someone who buys you your first Scalextric (at 38).

lovelyian | 10 June 2008 - 3:56pm

Formula blunt

Dave Brock of Hawkwind uses a model railway to deliver herbal refreshments around the studio.
With a Scalextric track you can do it in half the time.

Vulpes Vulpes | 10 June 2008 - 5:56pm

But my experience with Scalextric

is that it wouldn't be anywhere near as reliable - far too many "derailments"

Salty | 10 June 2008 - 8:04pm

Hadn't thought of that...

Blimey. Perhaps I should ask for a train set for Christmas.

lovelyian | 11 June 2008 - 9:01am

Can I applaud...

...putting John Martyn on the cover too? One of those many artists I grew up hearing via my dad and got into myself. Played his last album 'On The Cobbles' a lot of late, but my favourites are probably 'One World' and the bleak 'Grace And Danger'. Everything he did in the 70s is brilliant though in my book.

The only magazines I buy on a regular basis are Classic Rock (which has taken a marked deterioration in recent times, I must say- I only buy it for the reviews!) and Record Collector but I think you've earned another customer with this one.

I like Mojo's mature approach to music but don't buy it much, don't like Uncut (too much 'worthy but dull' alt country for my personal taste), loathe Q and NME.

JJ | 10 June 2008 - 4:37pm

the cover counts for me

i just bought Mojo cos of the Pistols cover.
I didn't buy the Roger Waters Word issue - can't stand the Floyd - yet if it had been Mark E Smith on the front (he was interviewed in said ish) I would have shelled out for it. I know this makes no sense - but it's the way it is. I did read the bits I wanted to in Tesco's cafe.
As for John Martyn - only heard him for the first time last week. Will probably buy it as I'm slightly curious, even though I don't really 'get' him yet.

badartdog | 10 June 2008 - 4:41pm

Get this


Vulpes Vulpes | 10 June 2008 - 6:21pm

Any of those 3 I mentioned

plus Bless The Weather. Someone also mentioned Grace and Danger. Basically there's little risk of going wrong. There aren't any bad JM albums, but a few aren't quite essentail.
The BBC DVD is extremely fine too. It's also a good primer for viewing the effects of excessive alcohol consumption over a span of years.

Carl Parker | 10 June 2008 - 6:59pm

Solid Air

If you haven't heard it, give it a go - it's beautiful, sublime music:
http://www.last.fm/music/John+Martyn/_/Solid+Air

chuff | 11 June 2008 - 8:59pm

John Martyn article

was first class and made me yearn for him to do an autobiography. Credit to Rob Fitzpatrick for a sterling interview.
I subscribe to Word and Mojo and occasionally buy Uncut and Record Collector if they are profiling artists i am interested in. Word is of a consistently high standard. Mojo used to be then it dropped a little however in fairness every time i think of cancelling the subscription it comes up with a very strong issue.
If i could only choose one though it would be word regardless of the cover artist.

Steve Turner | 10 June 2008 - 4:58pm

Browsing

Interesting to see people do browse these mags, let alone find them in Tesco cafes.
Jeremy Clarkson on Danny Baker last year told a story about how some TV personality's lightweight Christmas filler book was being discussed at a party.
"...was looking at your book in Waterstones this week"
"oh brilliant"
"...not really - I finished it".

I recently found a pile of music mags from 6-8 years ago and guess who was on the covers of the first few I looked at? Weller, Radiohead, Zeppelin. So there is a fairly limited pool of 'bankers' available and few surprises left (apart from comparing Weller's hairdo). The marketing skill must be to come up with an angle on those artists or to take a deep breath and move slightly sideways from the beaten track.
Judging by the congratulations on here for this month's cover, that's a risk worth taking sometimes. It's a great and brave (although it shouldn't have to be) cover. I hope the receipts back it up.
(By the way, I'm looking for a car for my son, anything tasty on the pitch?)

Paul | 10 June 2008 - 6:02pm

Yeah I agree he's a good choice

nice that it's not predictable, and someone with a tale to tell.

Sven | 10 June 2008 - 7:17pm

Put Phil Collins on the cover next month

Go on. I dare you.

I'm not being sarcastic, either.

Futurenoir | 10 June 2008 - 7:26pm

Women´s Lib

I buy the Word every month no question , no matter who´s on the cover. I will occasionally buy Uncut, Mojo , depending on who´s on the cover.
But, when was the last time you had a gal on the cover, I m not talking FHM here, you know, someone like Debbie Harry, Emmylou Harris,Lucinda Williams.T´would be a lot easier on the eye then Thom Yorke and this month´s picture of Grizzly Adams

On The Fence | 11 June 2008 - 8:59am

Who is this month's cover star?

So far we've had the Western wildman Grizzly Adams and the rotund all-rounder Orson Welles proposed as possibilities.

Or is it perhaps the gargantuan grappler Giant Haystacks? Or the famous flower fancier David Bellamy? Or that crazy controversial cleric the Archbishop of Canterbury? Or could it even be everbody's favourite roly-poly ribtickler, Robbie Coltrane, in his much-loved role as Hagrid.

No, I think I've finally figured out who it is - it's the doyen of the Doctor flicks himself, Mr James Robertson Justice (sadly no longer with us).

Photobucket

At last! JR Cool J is a cover star.

Archie Valparaiso | 11 June 2008 - 10:17am

To my eternal shame

... I glanced at the cover as it hit the mat and thought "Is that Chris Moyles?"

Garry | 13 June 2008 - 3:04pm

Variety is the spice of life

I like that the Word cover star is rarely predictable. It is just part of what sets Word apart from its rivals.

Both Mojo and Uncut long ago settled for re-hashing the same old tired tales for their cover story in what seems like 6 month cycles with the odd wildcard thrown in.

Hard to believe that Mojo can get away with ANOTHER punk cover this month under some illusion that there is a single morsel of the Sex Pistols tale that has not been relentlessly prodded and probed until dead.

Uncut have now gone down the Q route of filling 10-15 pages every couple of months with a list eg. Bowie's 50 Best songs - also known as 50 Bowie songs in random order with easy quotes from a mixed bag of musicians.

Word is the only magazine that still appears to value writing and being relevant and interesting for its readers. It sometimes feels like the first and last decision made each month in the offices of Mojo & Uncut is who is on the cover and how many copies will the cover sell - content between the covers is then incidental (perhaps moderately unfair on Mojo).

In a society that continues to dumb down Bless you Word Magazine. And John Martyn. And whoever turns up on the cover next month (unless its John Lydon!!).

Fast_Eddie | 15 June 2008 - 9:23pm

Kurt's Canadian school photo

Surely someone at Word Tower knows that WA - as in Aberdeen, WA - means Washington. You know, where Seattle is? Home of grunge, plaid shirts, Nirvana and, yes, Kurt Cobain's elementary school. Most maps of North America place Washington state just below the Canadian border. Oh well, whatever, never mind.

Bhoyo | 17 June 2008 - 5:27pm