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Is it possible for stuff to be too cheap?

David Hepworth's picture

Just before Christmas I bought the six DVD set of "Band Of Brothers" (in a special tin box, if that makes any difference) for less than £20 in HMV. I also got all three DVDs of "The Naked Gun" for only £5 (including postage) from Amazon. Elsewhere on this blog somebody is celebrating the fact that they managed to pick up Rob Young's excellent book "Electric Eden" for three quid.

I don't expect anyone to pass such bargains by. I certainly don't. But every time I take advantage of them I have to remind myself of two things:

1. There is a direct connection between the prices we pay for items like these and the chances of that retail outlet still being there next time we go looking for it. We can all come up with wise guy explanations for the problems of Virgin, Zavvi and the rest but the fact remains - we now pay a lot less for the products those places sold than we used to and that has a certain remorseless economic logic to it.

2. What's the price of an item compared to the amount of pleasure you might get out of it? If you bought Rob Young's book and read it, that would probably take you about a week's reading time. What's that worth? Three quid? Six quid? £17.99? And does it bother anyone that if the sales are too low he might not get to write another one?

I'm not trying to be sanctimonious about this but just as when you buy a three pound chicken from Tesco you just know it hasn't seen a lot of fresh air and farmyard, we have to accept that the viability of all entertainment businesses is based on how much we consider it reasonable to pay.

There's an interesting test case at the moment with Spotify. I get the feeling that I'm one of the very few people who has paid for Premium Spotify (the ad-free model). I don't know anything about their business but I'm prepared to bet that if they can't persuade more people that £10 a month isn't too much to have access to a music library bigger than even mine then they'll have to rethink in a big way.

So how much do people consider fair for CDs, DVDs, books or music streams? Or is it just impossible to say?

3

Spotify

I don't know anything about their business

Their business model combines losing huge amounts of money with paying a pittance to artists. So, in that sense, I'm in agreement with you.

0
Brookster | 5 January 2011 - 12:03pm

I like Spotify

I like Spotify due to the sheer quantity and variety of music it has available. However I do not have a Premium account, and put up with the ads. I have to confess that I use it to seek out music so I can have a listen before choosing to buy. Rather like I used to listen avidly to radio... A simple case in point is that I was inspired to listen to Tom Petty's "Mojo" album after thoroughly enjoying the stuff on BBC Four on Friday. I have since bought the album(on CD) on the strength of that. I remain unconvinced about the quality downloaded music, am still resisting having an iPod, clinging to the luddite notions of having something physical to hold and look at!

Sadly I suspect that Spotify will struggle to make money and will wilt on the vine because the market for whole albums is dying out, now that one can simply cherry pick favourite tunes.

Sigh

0
martinART | 9 January 2011 - 10:17pm

I suppose...

...the trouble is that most of us don't think at all about the provenance of what we consume. It's just there, and any content that can be digitised is regarded by almost everyone below a certain age as being theirs by right, no money required.

My personal view is that I'd pay up to 8 quid for a CD, about 7 or 8 for a paperback and no more than a tenner for a DVD. I think iTunes films are far too expensive at a tenner, though: I reckon if they made them their standard £7.99, they'd do a lot more business. As for music streams, I've more or less given up on Spotify because there's too much choice, and I get more pleasure from actual ownership. I've given up on eMusic because there's not enough choice, on the other hand: half of what I search for, I can't find. If Spotify were like eMusic - a monthly subscription that gives you your music to own for good - I'd be more interested. If eMusic were more like Spotify - i.e. positioned slightly less left of the field - I'd be more interested there, too.

But even at 32, I'm a dinosaur. As I've said before, every single kid I've ever taught would regard my paying for music in any form as ludicrous, archaic and rather sweet, a bit like scrubbing the front step.

4
Bob | 5 January 2011 - 12:06pm

An interesting thread

especially for me who has spent an inordinate amount of time and money recording an album. And yes, I'm recording it "at home" so I could be grouped with the young turks who spend a few days knocking out a dance track in their bedrooms and have hits, thus propagating the notion that, if it's cheap to make, it should be cheap to buy. The reality is that the whole project will cost several thousand and it would be a nice thought if I could recoup some of that in sales. It probably won't sell a huge amount but there are enough people around the world who may make it worthwhile. The problem is, how much do I charge for, say, an 11 track CD? And is it worth the CD manufacturing costs, rather than focusing on downloads only. But then why spend a four figure sum on a quality mastering studio? My answer is that I want the best possible sound for something I've worked hard at producing, and I may want to put it out on vinyl at some stage if, of course, I can afford to.

I know some people expect music to be free and I've even heard it said by a well known singer. Maybe s(he) ought to stop charging fans to come to his/her shows, as well. But for me, who started buying records when they were 78s and for whom such an act was an event, as soon as something is easily obtained for very little, it ceases to have much value. Easy come, easy go. I know we won't return to the days when an album was something to be treasured, but it would be nice if things rose above the cheap as chips way of valuing music. So... what should I charge, in the hope of offsetting some of the cost of my 2k (when new) microphone?

1
hazzard | 7 January 2011 - 1:33pm

I'm stuck in the middle with you.

I'm also recording at the moment and everything sounds great - can't wait to gt it out there, frankly, but we're wondering if we're in the middle of making the last CD album.
btw - interesting that you and I are "recording" and "producing" whereas 'they' are "knocking out"...

0
skirky | 7 January 2011 - 2:41pm

Whoops!

Yes, it sound a bit snobbish, but I guess I'm too old to "knock things out". It's a labour of love, that takes a fair amount of time, so I feel "recording" and "producing" are the right words to use.

0
hazzard | 7 January 2011 - 3:25pm

You're never too old...

...to knock one out.

2
Bob | 7 January 2011 - 3:47pm

Behave yourself Bob.

Really.

1
Vulpes Vulpes | 8 January 2011 - 12:51am

Bud zeriouzly...

...I doubt I'll ever retain the services of a CD mastering firm again. I've made two full-length records since 2008 without going near a CD. Everything just goes on SoundCloud.

Admittedly, I've spent a fair whack on mics, computers and audio interfaces to get a result I'm happy with, but I really don't need any more kit now. FWIW, not including instruments, I use a Shure SM-7b, which was about £300, an Apogee Duet which was £350, an SM57 which was £50, and misc cables and stands. That really is my entire recording setup (I'm lucky and got my MacBook Pro as part of my recruitment package when I started my job back in 2009).

Once you remove CD mastering, the whole thing becomes very cheap indeed.

0
Bob | 7 January 2011 - 3:51pm

Define 'full length'...

40 minute 33 rpm vinyl record length or 70 minute CD album length?
It's not a snarky question, it's a genuine query about how much is too much (or too little) in terms of pounds per 'collection'. I baulk at any CD costing over a tenner these days, whether it's a new release or a double anthology - it's just my default watershed setting.
On the subject of self-produced CDs, we're lucky in that we can afford the recording while the record company can afford the mastering and production of the physical product, which is terribly handy, because at the end of the evening people are more likely to make an impulse purchase of a tangible item than to try and remember to download you the next day. Oddly, the lower-priced the CD, the less folk regard it in terms of artistic value. People have been known to disregard the discounted first album and to get the second on the grounds that since it's three pounds more expensive it must be that much 'better'.
And while I'm here - books £7.99. Eight ninety nine at a push. I may be one of the few people to have turned up at the register with two stickered books and declined the offer of a third 'free' one on the grounds that there's nothing on the big table that I want. I reserve my big purchase for using up gift tokens and so in a respect I don't mind paying full price for something, as long as *I'm* not paying for it.

0
skirky | 7 January 2011 - 5:00pm

I'm all for art for art sake

but if who was going to pay forthis lp was an (deal breaking) issue should you not have thought of that before making it?

0
Chris G | 7 January 2011 - 5:14pm

Fair point,

and I did, and that person was me. However, there are also personal, as opposed to purely commercial reasons for doing it, so I was quite happy to finance the task. The problem is that projects like this start to change and have a life of their own, insofar as original ideas become superseded and the budget increases accordingly. A bit like anything to do with building work: however you've budgeted, it always costs more than you'd planned. And anyway, making records has always been a bit of a gamble: ask any record company. It might sell and it might not. So I take full responsibilty for the costs. My original question, following from other views, was, how much should you charge for an 11 track album, and is it worth having CDs manufactured? Which begs the question, how do you promote a release to radio stations and press without an actual CD to send them?

0
hazzard | 7 January 2011 - 6:36pm

You don't need to have a CD manufactured

for radio promotion. I spend a lot of time hunting CD bargains in Vinyl Exchange in Manchester and their racks are full of official record company promos on CD-R discs. Going very cheap I might add.

0
Beany | 8 January 2011 - 11:42am

Thanks,

Beany, I'll bear that in mind.

0
hazzard | 8 January 2011 - 12:08pm

Are a lot...

Of self released albums nothing more than vanity projects these days? (I don't mean anything derogatary in that term)
When artists of the quality of John Grant were pretty much going to leave the business before Midlake saved him are we right to expect an audience for all the frustrated musicians out there.

0
Doug B | 8 January 2011 - 2:36pm

I kind of agree

- but then all groups and acts are vanity projects to an extent, aren't they? As in, 'we think we're good enough for other people to spend money and/or time on hearing our stuff'.

0
badartdog | 8 January 2011 - 9:11pm

Another option

Another way of distributing promo material is to send a download code that allows a one off free download to radio DJs etc. Not entirely sure how you set this up but a musician friend in the States sent me a preview of her new CD like this. No postage costs etc and no promo copies going to people who don't want them and sell them on.

0
Ralph | 26 January 2011 - 3:06pm

The editing process

One way of getting rid of things when you're reviewing is to immediately bin (or dump at the local record and tape exchange) anything on CDR. That cuts down the workload considerably without even having to worry about what it might sound like. That they're in Vinyl Exchange might hint that they're not being played?

0
skirky | 9 January 2011 - 10:26pm

I know bugger all about this...

.....so disregard what I say if I'm talking guff.

I'm assuming that since you made the album at home, can you not burn(say)100 copies on your own computer to send to radio stations etc? Sent in a simple white cardboard sleeve with a tracklisting and "for promo use only...not for re-sale" printed on it. Add a link to your website for downloads.

0
bigsteviecook | 8 January 2011 - 10:22pm

being more selective

There was a time when I would buy a record because I liked the cover art.. or had heard only one of the tracks, and liked it or because it was by my favourite band. At my most obsessive I would by anything from a given label!

I seems rather mad to me now.

My current approach is that I will pay whatever the artist wants if I like the music, within reason. However I have bought fewer albums this year then ever before, simply because there have not been that many that have appealed to me.

0
martinART | 9 January 2011 - 10:26pm

I'm not sure

that what the artist wants you to pay has much effect on what you actually pay does it?

0
el toro calvo grande | 11 January 2011 - 10:14am

Interesting point David

Dovetails together nicely with the trials and tribulations of HMV and the thread(s) here about mflow.com and their 20p per track offer over Xmas and the New Year.

To date I have mainly resisted downloads as I love the feel of the jewel case, the whole buying experience and, if you shop cleverly you can buy most music for no more, if not less, than the downloaded version.

But 20p a track? I went absolutely beserk. With the average 12 track album costing £2.40 who wouldn't? I wouldn't have bought anything like that much from itunes or Amazon. Do I care its's so cheap? Should I care?

0
el toro calvo grande | 5 January 2011 - 12:09pm

But you did pay.

But its interesting that you were willing (and like me, happy) to pay 20p a track when you could just have easily - and it was very very easy - opened a series of accounts, entered the redeem codes and got loads and loads of tracks for free. I got my share of free tracks, the FPO got hers but getting any more, however easy, seemed wrong which is why I didn't alert others to it on the mflow thread.

0
JohnW | 5 January 2011 - 12:18pm

Actually I did

I entered all the redeem codes highlighted in the thread and used them, but still spent a small fortune.

Call me thikc but it never even occurred to me to "abuse" the system and open multiple accounts. Why would I have wanted several copies of Daft Punk's Tron anyway? :)

I did look on there earlier and it looks like they've still got the 20p offer on the go. Maybe there's still time to be a devious bastard?

0
el toro calvo grande | 5 January 2011 - 12:27pm

I know what's too expensive

You see a just released DVD for £18. Unless you want it so badly it hurts, you know that give it a couple of months it'll be in the three for a tenner racks. That's something we've now got used to seeing. And £18 is way too expensive for a DVD anyway.

Once upon a time I'd happily pay £15 for a CD because that's what they generally cost. But now I would seriously baulk at that. If a discount war had never happened, the market might be in ruder health.

0
Five-Centres | 5 January 2011 - 12:12pm

To answer your questions:

I think Fopp have it about right. I will happily pay £5 for back-catalogue CDs, providing they've been sympathetically remastered and have a few goodies added. I will happily pay £10 for new CDs or a DVD. I don't buy downloads or streams, and have no intention of ever doing so.

Going into HMV recently and seeing them asking £13.99 for the same disc I can buy from Amazon for about £9 including postage has me snorting with derision. I can't afford to subsidise their retail outlets and staffing policy to that extent; it's too much per disc. I buy a lot of music, and though I understand the business pressures you mention, I can't help think that for my custom they simply didn't have the cost balance right.

I'll buy Free Range chickens at a premium from Sainsburys, in fact I'm lucky enough to be able to decide not to buy any other sort of chicken, but in the music market the same model doesn't work; I don't have a choice between a badly treated broiler Lindisfarne back catalogue CD and a fluffy Free Range version, it's the same product.

4
Vulpes Vulpes | 5 January 2011 - 12:15pm

Totally agree with you on this

£10 is reasonable for a new cd and most serious music collectors would agree I am sure. Unfortunately the people that were targeted by offering lower prices are not serious music buying customers by and large rather the people who buy half a dozen cd's a year maybe and all of them chart bothering stuff. We have benefitted as an accidental consequence where it is now commonplace to get newly released cd's for £7 or £8 regardless of whether they are top sellers.Does it bother me? Yes, if the end result is the demise of cd's and the disappearance of my favourite artists. I generally dont buy downloads and have no intention of doing so until the time comes when there is no choice. This is the side of it that pisses me off because whether it be cd's or books it is being decided for us which format we will enjoy reading a book in or listening to music in. People will argue that I should get with the times - I dont want to read a book on a fucking computer screen and when I buy an album I want physical product along with lyrices and information on performers etc.
In the final analysis HMV are the victims of their own daft policies. When they effectively became the last national music retailer they stopped selling music or effectively gave it away. The mistakenly thought that dvd's and games would have a longer and more profitable shelf life. This is clearly not the case.

0
Steve Turner | 5 January 2011 - 2:46pm

'Don't want to read a book...

...on a fucking computer screen'.

You just might change your mind if you try a Kindle. A certain Spain based blogger of some renown agrees...

0
DougieJ | 5 January 2011 - 2:55pm

No, no and thrice no.

When I can use a Kindle (spits) to stop a kitchen table from wobbling, when I can use a Kindle (spits again) for a leisurely read while I soak in a steaming hot bath, and when I can use a Kindle (washes mouth out with soap) to throw harmlessly at one of the Russells when they're pissing on the curtains, I might consider buying one.

Until then I'll consider it a gimmick looking for a mug with more money than sense.

/harrumph

6
Vulpes Vulpes | 5 January 2011 - 6:08pm

not keen then?

;-)

0
DougieJ | 5 January 2011 - 6:26pm

tee hee!

have you actually seen/held a kindle? Thy are far from scary amazingly light too, my Dad's (70 plus) delighted with the one santa brought him, marvels at the big clear text and the ease of use (it goes straight to the page he left it at). He liked the boring old mashed up trees that go soggy and unreadable when wet and are easily chewed by dogs and well our table doesn't wobble books too. Can't see why both can't exist, books aren't going away where soon which should please all these freshly de-closeted spine sniffers and cover fondlers that have sprung up since Kindles etc first arrived.

0
Chris G | 5 January 2011 - 6:30pm

Got the GLW one for Xmas

she's not used it yet (more for holiday reading etc) but I have to say I was suprised at how flimsy and "plasticky" it felt. Like an overgrown version of one of those little translator/crossword gizmo's that never last more than a day or two.

0
el toro calvo grande | 5 January 2011 - 6:33pm

GLW

I gave my GLW one for Christmas too. She opened the box and said "What is it" and hasn't looked at it since. I expect she will us it in due course but it is low on wow factor isn't it!

1
Twangothan | 5 January 2011 - 8:00pm

Could say the same about the iPad,

out of the box, could you not? Essentially it's a big screen, much as a telly doesn't have much of a wow factor when it's turned off.

0
DougieJ | 5 January 2011 - 9:09pm

The iPad does look lovely even when switched off

The shape, the materials, it has a certain 'heft' about it.

0
stimpy | 5 January 2011 - 9:23pm

Kindle

I set up my Dad's Kindle yesterday, and had a little play around with it. I've been a bit of an ebook cynic for a long time, but expected to be suitably impressed when I'd had the opportunity to tinker with the Kindle.

I wasn't. I still can't see the appeal, beyond that of saving money buying cheaper books.

0
Andrew F | 6 January 2011 - 5:09pm

Wolf Hall

Having lugged a hardback copy of Wolf Hall around on various types of public transport for a couple of months last year, I can definitely see the appeal of being able to carry it in digital format.

Mind you, I've still not bought a kindle. I just take small paperbacks on the train and read my hardbacks at home.

0
Red Umpire | 6 January 2011 - 5:52pm

a different view

My GLW got one for Christmas (in November) and she only puts it down to play Word with Friends on her Iphone 4. Which she strenuously denied ever needing until she got one. Our kids (8 years old) prefer it to paper books as well (even when being read a story).

I can't tell you what it is like because I haven't really had a chance to take it out of her hands and play with it.

The GLW frequently complains that our house is wallpapered in books - I expect that she will add very few to the piles in future (and pressure me to recycle the ones that I cling on to).

2
paulwright | 8 January 2011 - 10:32am

It's our fault

it is being decided for us which format we will enjoy reading a book in or listening to music in

The only people who are "deciding" that for us are ourselves. Like you, I prefer the physical product, but the public at large don't necessarily. Therefore, you get the shift; it's a kind of retail Darwinism.

0
Joe R | 5 January 2011 - 2:59pm

But if you're honest how many times

do you open a cd box after you've bought it to read the piddly booklet that't usually is just full of blurry arty shots taken by the lead singers girlfriend and little else. Lp info is usually available online if you really need the session bass player's name.
I love old lp cover http://www.flickr.com/photos/bltpicons/sets/72157603996758416/with/42507... etc but let's keep a little bit of balance.

0
Chris G | 5 January 2011 - 3:13pm

Have to agree with you there....

... in the process of re-ripping all CD's to Lossless and keeping the actual CD in a plastic sleeve but throwing away the box etc. I finally realised that I was (a) listening to everything via streaming from the computer and (b) never looking at the booklet (half the time the text is too small to read anyway). So I decided to keep the CD as an archive but ditch the rest....

0
chrisf | 5 January 2011 - 3:56pm

Cost Vs Value

It's an unanswerable question I fear.

At the Massive Awards me and Backwards7 had a conversation on this topic because he had just spent £14 on a Swans CD in Fopp that day. I was taken aback that he had paid so much money in this day and age, and I remembered that I once paid £27 for a Fred Neil CD. This was around 15 years ago mind, and I still play it, so it was undeniably £27 well spent, but I'd never do that now. Why?

I suppose I valued music more when I was younger. So did my parents when they were young. When my parents stopped buying music themselves, my generation picked up where they left off. The generation below mine are not going to do that. Music is one of many entertainment options available to them, they think its free, so the only target market left is people like me who have residual guilt and pay for things.

Sadly I am buying less. My flat is quite small. Space is limited. Money is tight and rent is high. My bookshelves are full and I took nine bags of stuff I have read and stuff I no longer listen to to the charity shop before Christmas.

A solution? Paradoxically the only one I can suggest is buy less stuff. If you do that, you value what you do buy more. The less you buy, the more you use it, and the more likely you are to make considered and smart purchases in the future. If enough people shop like that, the economics may adjust for stores etc to survive.

3
ganglesprocket | 5 January 2011 - 12:16pm

A solution?

"Sadly I am buying less. My flat is quite small. Space is limited. Money is tight and rent is high. My bookshelves are full and I took nine bags of stuff I have read and stuff I no longer listen to to the charity shop before Christmas. A solution?"

Surely one solution to the space conundrum is to buy your books and music digitally? The only space required is that taken up by the reading & playing devices and back-up media. The issue here, of course, may be the money conundrum...

0
Red Umpire | 5 January 2011 - 12:38pm

Marginal utility

I think you've made a good point here, which goes with what I was going to add anyway before I read your post: as we accumulate more music, the incremental value of each new album becomes less (all other things being equal). In macro-economic terms, this is bad news for music retailers because it means their potentially best customers are willing to spend less and less per item.

The analogy with Sainsbury's chickens etc is also interesting as a contrast: if you give a man a chicken it will feed him for a couple of days, but give him a CD and he's potentially fed for life (you know what I mean).

I gave up on HMV years ago - not nearlu enough interesting stuff; I'd rather pay over a tenner for a potentially really interesting album recommended by a knowledgeable assistant in a quality shop (hello Monorail!) than a fiver for an album I might never really be that bothered about.

0
Douglas | 5 January 2011 - 12:42pm

HMV exception:

The basement of the Oxford Street shop; a haven of enthusiasm in the very maw of the beast. I've never been in there without hearing something on the shop stereo that I've liked enough to buy.

It used to cost me a fortune when I worked for WH Smith; their Travel Stores IT operation is run from a first floor office on the corner of Wardour Street, so my lunchtime was commonly as follows: sandwich from Pret, coffee from Costa, eat on the hoof, 45 minutes in HMV basement, spend £20 on music, scuttle back to office.

0
Vulpes Vulpes | 5 January 2011 - 1:44pm

Surely it's a moot point

Stuff is worth whatever people are prepared to pay for it. You also have to remember that us people here love and value our entertainment and, as a result, aren't particularly representative of the population at large.

As long as we're not actively stealing an artist's work, do we really have a responsibility to pay more just to sustain their career or the lifespan of the retailer we've bought it from? I don't mean to sound heartless, I wouldn't want anyone to go out of business, but if an outlet sells a commodity for a certain price, it's a calculated decision and we're well within our rights to take advantage of it.

5
Joe R | 5 January 2011 - 12:45pm

Things certainly can get too cheap

Then you get deflation, which may seem like a bargain for a few years until the whole market packs up and leaves. It's a moot point in Japan right now: I have just been saying on the HMV thread how they recently quit Japan as there was no great revenue to be made despite their being popular. Didn't the same thing happen with Borders Books in the UK, with huge damage to the magazine/periodicals trade? I'm still undecided at the wisdom of online shopping undercutting, or cutting out, the high street. I am also a terrible fogey as I would rather own a hardcopy than a download, so would pay slightly more for my copy.

0
pessoa | 5 January 2011 - 12:52pm

A publisher told me that

A publisher told me that Borders dug their own grave - they were talentless at picking stock that would sell, and they insisted on opening huge stores in places like Brent Cross, not understanding that British book-buyers don't generally make car trips up the North Circular to get their fix.

0
Kit Hogue | 5 January 2011 - 3:13pm

Partly right

I think your publishing friend has it wrong.

What Borders were very good at was picking up and championing titles that otherwise would have gone largely un-noticed. The humuor section was particularly good at Xmas, say, for un-earthing such finds.

Borders demise was due to an inability to implement an IT system that both delivered stock in a timely fashion and minded the pounds, shillings and pence like a miser. They spent too much time on the top line, and not enough on the bottom.

Ironically, they were owned (lastly) by one of the tightest people I've ever met. Go figure!

There is a case to be made that locations were an issue, but the above is the fundamental cause.

0
emaol | 8 January 2011 - 10:13am

On cue

I just got an email from HMV advertising a sale with DVDs from £2.99 ...

Wild surmise: old stuff usually has very little value (although see below for literary exceptions), marginal stuff with no mass market appeal has little value as a one-off - but first-run, mass-market material in whatever medium (book, music, film, game) retains high value ... so Pirates of the Caribbean, Harry Potter, Jay-Z or Super Mario get investment and stagger on for yet another iteration while your man Rob Young may or may not get an advance to write another book ...

Question: will this eventually destroy diversity? In the way we've grown up with it, record companies sending cheques to Frank Zappa for example, probably yes. If the margins are squeezed right down because of digital distribution, then you need big sales to break even or emerge into profit. Although here's a daft analogy ...

More than three years ago, I got interested in the photo sharing website Flick and started posting up pics of Edinburgh & elsewhere in Scotland. I paid for a subscription ($25 a year or something, so pretty cheap, but allowing unlimited storage) and now have more than 600 pics on the site - other people have thousands. I make no claims for my snaps - they're a hobby rather than a business move - but what i've noticed is that mass lends interest. I now usually get 50-100 views a day, peaking up to 150 or 200 if i put up new images. In context, that's not a lot, but it keeps me happy enough.

Similarly, there are authors who toil through a few books somehow, keep them on the shelves at Waterstone's at full price (or at least among three-for-two offers), and build up a sufficient following that their new works are always sought out and subsequently make a living from combination of back catalogue and new releases. In a local Scottish context, I'm thinking of sci-fi writers like Charles Stross (stupidly prolific) or Ken MacLeod (almost a novel a year since the mid '90s) who are hardly household names, except in households with cuddly Cthulhus. So the model, perhaps, is not to expect corporate largesse or one big hit ... but to put in years' worth of very solid application, living on fresh air, until the average income creeps up to acceptable. An understanding partner with a proper job comes in *very useful* here ...

0
Glenbervie | 5 January 2011 - 12:53pm

I'm another one of the few

Spotify Premium users. Took the plunge recently after using the ad service for over a year. I've found it surprisingly easy to live without a physical product, much as I'm enjoying another recent purchase - a Kindle. I will very occasionally shell out a considerable sum for a really nice piece of stuff, the Beatles mono box for example. If the standard of CD packaging we've seen recently had been available sooner perhaps the industry would not have gone into meltdown. The fabs' 1987 releases were pretty shocking on that front weren't they (Pepper apart)? Crappy jewel case encasing an equally crappy stapled booklet.

Sorry, but £15 a piece for products like that was daylight robbery. As you sow, so shall you reap...

0
DougieJ | 5 January 2011 - 12:59pm

But Rob Young will get the same amount

per book if you buy it for full price or £3 quid (or at least this is the case with most authors). It's the supply chain taking a loss from a notional official price which rarely if ever is charged.

I think DVD's are generally over priced but then I prefer to watch films at the cinema and haven't much time for all the tat like "free posters" "dvd extras" and the other clutter you get on multidisc film sets.

Also increasingly I value the use of a book or piece of music over the thing it's self. Having just moved home the huge boxes of cd's and read once thrillers just look like a waste of space. the fetish of the object I think is product of time when music was rare and hard to come by now that spotify or similar don't seem to be going away the need for hard copy "just in case " seems less and less important

If I had the right sort of phone and wasn't skint I think I'd pay for spotify to listen to stuff on the move as for now I listen to podcasts and tunes from cd's etc. I Rarely download music free or paid for.

My personal preference would be for licence fee for broadband use that was shared out to online producers ie iplayer, spotify, song writers, producers of little clips on you tube, coiners of funny quips on twitter, magazine websites in proportion to their popularity/track flow/click rate etc. this or similar sadly won't happen i imagine.

0
Chris G | 5 January 2011 - 1:15pm

No he won't...

'But Rob Young will get the same amount per book if you buy it for full price or £3 quid...'

Above a certain level of discount royalties are calculated on price received, not retail price. Price received would have been about 30p a copy on what is almost certainly his publisher dumping unsold/slow moving stock.

It's a wonderful book - bought it on Amazon for a hefty discount, though considerably more than 3 quid - but a pretty risky publishing enterprise, I'd have thought. The Massive (and pretty much nobody else) are absolutely the core market, so it would be interesting to know how many of us have bought it?

I'm a happy Spotify Premium user, by the way - the offline playlists function alone makes it worth the tenner.

0
mikethep | 5 January 2011 - 1:41pm

sorry I don't understand

my friends who are writers tell me they get the same amount from say an amazon sale even if it's sold at 50% off. I assumed these discounted books had been sold on by the publishers and the authour had already been paid their normally derisory cut of pence per book. It's only the big sellers with good agents who get the good deals.

0
Chris G | 5 January 2011 - 2:01pm

Your friends who are writers...

...should take another look at their contracts and start asking a few questions. I'm no longer involved in the cut-and-thrust of contract negotiation, but I would be amazed if sales to Amazon attract full royalty, any more than sales to Tesco, Asda etc. These operations aren't charities, and if they are selling product at 50% or more off retail price you can be sure they have protected themselves. You can also be sure that the publishers have protected themselves in turn. The author, being at the bottom of the food chain, is the unprotected one.

0
mikethep | 6 January 2011 - 11:31am

Caveat.

It's a great read, but it's also chock full of factual errors.

0
Vulpes Vulpes | 5 January 2011 - 2:25pm

Is it?

Well I'm going to ask for my 3 fucking quid back then.

10
Beezer | 5 January 2011 - 2:26pm

Are You...

...going to come 'round and clena up my coffee spluttered PC monitor or shall I?

0
Oscar Patterson | 5 January 2011 - 3:14pm

It has a lovely picture on the front cover though

I'd like that framed, on my wall (without the title & author obviously).

http://3.bp.blogspot.com/_fLXgUvJAm9k/S_ZpDKwmbVI/AAAAAAAAACs/wGyhMImPUh...

0
stimpy | 5 January 2011 - 4:57pm

Given HMV's problems...

and the rise of the e-book, maybe the near-future will consist of digital downloads and shops like Fopp, who mix new music/video/books with lots of cheap stuff.

I'm also a Spotify Premium subscriber and jolly good it is too. I don't notice the £10 going out every month, but I now rely on Spotify much more than iTunes.

0
Handsome.P.Wonderful | 5 January 2011 - 1:28pm

Spotify vs iTunes

I've found the same. Barely listen to iTunes now. It's the near infinite possibility offered (high profile exceptions apart) by Spotify that appeals. My timing on that front was particularly poor - eventually bought an iPod classic a year or so ago which has seen very little use (mainly due to me not having a long commute in which to use it I guess). For the amount I use Spotify, a tenner a month is great value.

0
DougieJ | 5 January 2011 - 2:24pm

Shouldn't DVDs be much cheaper than CDs?

If we consider the minutes'-enjoyment-per-pound-spent ratio, surely books and albums should be the most expensive items - we play CDs we like over and over again, and most books take several hours (or 10-15 CD plays) to get through. Most DVDs, however, are destined to be watched only once or at most twice (2 or 3 hours' consumption), yet we often pay severalfold the price of a cinema ticket to acquire them. And a boxset of a full season of a TV show lasts only 13 hours, which is no more than a hefty novel, but it costs a hell of a lot more.

1
Archie Valparaiso | 5 January 2011 - 1:48pm

I agree.

Music can accompany me in pretty much anything I do. I have thousands of CDs.

I only have a few dozen DVDs; there's just too much required of me as a consumer of video compared to a consumer of music; the experience makes me a prisoner of the screen.

Watching stuff on a screen strikes me as couch-potato territory, whereas listening to music is something I can take equal enjoyment from whether I'm in the living room, driving up the M4 or staggering up a Tor on Dartmoor in horizontal rain.

0
Vulpes Vulpes | 5 January 2011 - 2:04pm

But...

But a TV series costs a hell of a lot more to make than a novel costs to write.

Chris

0
MurkeyChris | 11 January 2011 - 3:50pm

Whether or not Rob Young gets the same amount...

....what interests me is that people are prepared to devote the considerable time it needs to read a book like that but balk at paying the full price.

1
David Hepworth | 5 January 2011 - 1:44pm

Was ever thus...

...drives me nuts (professionally speaking). The same people who would never dream of spending twenty quid on Electric Eden will happily blow the same amount and more on curry and lager. Even at their current debased levels, book prices are generally considered to be too high.

0
mikethep | 5 January 2011 - 1:52pm

They are not baulking..

at paying full price are they though, They are taking advantage of an offer.
If they get it from the Library and pay nothing are they complete bastards?

0
Doug B | 5 January 2011 - 1:54pm

But DH

what is full price? My Step Mum was marveling at getting the new Nigella from a book club at work for half price the week it came out but could you get it any where for £26 quid (?)

0
Chris G | 5 January 2011 - 2:06pm

Libraries

If they get it from the Library and pay nothing are they complete bastards?

No, because authors get remunerated every time a book is borrowed from a library.

0
Brookster | 5 January 2011 - 2:19pm

I understand,but...

DH's comment seems to be aimed at us the reader for not paying full rrp for something that gives us many hours of pleasure.
I refuse to feel guilt for taking advantage of a bargain.

1
Doug B | 5 January 2011 - 3:35pm

I just checked;

I paid £8.97 plus £2.75 postage & packing for Rob's tome. I pre-ordered it from Amazon on August 2nd last year, a few days before publication. I'd have paid whatever they were asking for it, as long as it didn't exceed the 'full price'. I'd even have paid over the odds to get the thing delivered to me. But I wasn't asked to do so.

If I'd tried to buy it from a physical retail outlet I'd have had to spend an additional £5 or so on petrol to make the round trip to the nearest large HMV, large WH Smiths or Waterstones, and I'd probably have been wise to call them up on the blower first to make sure they had copies in stock, or else risk wasting the journey, and an hour of my time.

Where is my option to pay the full price, without peripheral expense? Footfall to a high street bookseller, specialist or otherwise, simply won't deliver the sales anymore to justify the 'RRP', which is, in any case, a completely empty concept these days,

0
Vulpes Vulpes | 5 January 2011 - 2:26pm

It's slightly more complex than that

Electric Eden is a book I've read good reviews of and heard good things about on the podcast. I've browsed it in the bookshop. It's something I'm interested in reading given the time, but I don't see as an essential read.
If I never bought another book there is probably enough stuff on our bookshelves, some of them things my wife has bought and recommended, or that I have bought yet lie unread, to last the rest of my life.
There are essential books that will be purchased that will jump to the top of the queue and that I'll read as soon as the current books have been read (eg James Lee Burke). I have two books constantly on the go; one for commuting and the other for bedtime.
What I find happens is that some books lie there unread for years and then some external influence stimulates me to pick it up.
A case in point is Barney Hoskyns's Across The Great Divide which had been on the shelf for some 5 years or more. I'd just heard King Harvest on the way home. I was looking for a new bedtime read and as the tune played around my head, the choice was obvious and it has been my bedtime book for the last few weeks.
So with Electric Eden, I'm not overly tempted at £17:99 for something that may never get read, but at £3:99, if there are still stocks, I'll probably buy it next time I'm in Fopp and it can wait for me to read it or it may lie untouched forever.

0
Carl Parker | 5 January 2011 - 2:36pm

I Don't Get Internet Finance At All

I mean, you read Twitter is worth 50 billion or something. But if I inherited it tomorrow where does my wages come from? I wake up, "Ah, I now own Twitter, all good..." then an electricity bill arrives. Then what? Twitter doesn't even have ads. Your King Of Palookaville.

0
Bodhisattva | 5 January 2011 - 1:57pm

We know the price of everything but the value of...

nothing?

To some extent, the true cost of an item - raw materials, labour, distribution etc - becomes irrelevant when confronted by the stark market realities of how much we Joe Public really value it.

Apple enjoys huge margins on many of its products because we covet and value them, be it for utilitarian or aesthetic or both reasons.

Recorded music enjoys low margins because a) it is easily copied but fundamentally b) it's no longer the centrepiece of our leisure time. As CD has had to compete with DVD and games consoles, there's been an inevitable lowering in price and margins. Live music currently attracts reasonable margins because it's something we want to do but as the economic crisis kicks in and more acts look over-priced, this sector will also have to move.

Factor in new means of distribution and you have an industry that has moaned about the revenue side while doing precious little about the cost model. It's acts like Imogen Heap and other self-funding, self-selling internet users that are showing us the way forward.

It's rather like selling your house: it's not worth what you want for it or what the Estate Agent says, it's worth what someone is willing to pay for it.

2
Mark JF | 5 January 2011 - 1:55pm

Apple are a good case in point.

Why do people pay top dollar for their products? Apart from the fact that they make exceptionally good electrical goods isn't it simply the fact that you can't get them any cheaper? Ok, occasionally you might find an offer here or there, but you know that if you want an iPhone 4 or an iPad you will have to pay what Apple decide to charge for it.

0
Georgedivided | 5 January 2011 - 6:41pm

Spotify and Napster..

Sonos seem to have shifted an enormous amount of units over Christmas. The net result being the overload of the Spotify and Napster servers with the result that neither are working very well. I've cancelled my Spotify subscription. Napster have said sorry to all customers and are giving them a free month.

I suspect that, once they've invested a few quid in some new kit and can provide a decent service, Sonos will provide a rich source of revenue for both companies.

0
Lenny Law | 5 January 2011 - 1:57pm

Too Much Stuff

I think that Ganglesprocket has a good point - buy less stuff and value it more. This is certainly the view that I am coming round to.

At 46, I am an uber-dinosaur (cf. Bob). I buy music (and books) in physical form - I think that I have only ever downloaded half a dozen times. I buy very little new, picking stuff up mostly at charity shops or car boot sales.

Because am only paying a pound or so for CDs, I often buy stuff I don't really want, but because I am curious or because I once had it on vinyl or just "because". If I am in a charity shop, there is the additional justification that I am making a donation. (The "post-two or three beers" browse on Amazon or ebay is also leads to unguarded purchases, when the "one-click" option becomes all to easy to use!)

Anyway, as a result of all this donating and "one-clicking", I have shelves and boxes full of CDs. Even though I take CDs back to charity shops (thus reinforcing the "feel good" factor in having bought them there in the first place - what could be better, charity, recycling and self-forgiveness all in one?), the number of CDs I have continues to grow.

I put the music onto my MP3 player and onto my hard drive, but I still think that that ultimate back-up is to have the disc too, so I have a tendency to keep stuff I really like or that would cost to replace - just in case the hard drive collapses or corrupts (or whatever these things do).

So here I am with all this music on my MP3 and even more on the laptop and the hard drive, with no time to listen to it. I only really get to listen to my MP3 player on my walk to work. My musical tastes and those of my wife do not coincide very much and then there is all the other time taken up with family life, which by-and-large does not require or allow musical accompaniment.

I have some CDs that I have bought but barely listened to. The current Word cover CD was put in the CD player once or twice over Xmas, but then I had to leave to room to do something or other, so I can't say that I have listened to it - except track 1 - Goldheart Assembly, which I did like (both times).

As a kid, I recall that we had about 10 LPs in the house - including Bridge Over Troubled Water, some of those Top of the Pops LPs, a "stereo" sampler and Charlie Rich - and we listened to them a lot. I still have a soft spot for S&G, 70's pop and The Most Beautiful Girl In The World. As young adult, I had LPs and cassettes that I listened to over and over again and knew inside out. Now, I have so much that I don't know what half of it is. I have to put my MP3 on shuffle to hear stuff I don't even know I have and I keep having to take the player out of my pocket to see what is playing and who it is by.

Maybe I need to lose my hoarding/completist mentality and go for "quality not quantity". What do you think?

PS. I am home from work today, in bed ill. As I was typing this, I was listening to some of the stuff on my laptop and came across this, which I remember first hearing when I was also home (from school) ill in bed. I still like it. (Sorry about the Steve Wright top-and-tail. The other version had Peter Powell and lousy sound.)


3
Pajp | 5 January 2011 - 2:05pm

Heartily agree...

my thoughts exactly

0
emaol | 8 January 2011 - 10:19am

No Spotify over here

But I have an equivalent Rhapsody subscription for about $12 a month. I wirelessly stream the music to a Squeezebox connected to my hifi which also can get pick up music from my PC, podcasts and nearly every radio station in the world.

I buy no downloads and really have no need for regular CDs.

0
dai | 5 January 2011 - 2:08pm

It's impossible

What's a fair deal to one is nothing of the sort to another.

I'm the one who was thrilled skinny by the offer of Electric Eden by Rob Young for £3. That's the price it was offered at. However it's a book I've wanted to read for a little while. It's list price of £17.99 is a lot of money though if push came to shove I was willing to pay that or the cheaper Amazon price (£10) if I couldn't find it to hand in the library. I hadn't.

In the meantime I saw it at a ridiculous price so I took it as anyone who wanted it would, of course. My post was not intended to trumpet how clever I had been at saving 15 quid at the expense of the retailer or the author. Far from it, it was to invite any and all who had a similar interest in the fine work to go and buy the thing to keep the retailer and author in some sort of operation. I would think that if anyone knew about it then all copies in stock would walk out of the shop at such a price. More people into Fopp and more with an interest in the work of Mr Young.

Despite what I actually paid for it I do think it 'worth' £17.99. I want to read it and even though nearly £20 for a book is a lot I can arrange my spending to afford it. I'm lucky. But, equally, others with similar interest would not countenance the extravagance for a multiplicity of reasons which they assign to their ideas of value. 'It's just a book', 'It'll be in the library soon enough', 'It's a risk - I may not enjoy it and don't want to feel I'd wasted money', etc.

I agree that we should all pay and I agree what we are asked to pay is affordable to the majority but value and worth will always be subjective.

0
Beezer | 5 January 2011 - 2:10pm

depends why it's cheap

It the case of Spotify they're no doubt trying to establish two business models - advertiser led and subscription led. It works for Sky.

In terms of Electric Eden it's probably because the shop and/or warehouse want to clear stock so they take a hit on individual ticket items hoping that volume sales will make up for it, assuming the wholesale price was cheap enough. It works for supermarkets.

When it comes to cheap clothing and food it's the retailers who call the shots. Somewhere down the line someone is taking the hit. And it's likely to be the farmer or some poor soul in Bangladesh making bugger all for a long working day.

0
cradlerock | 5 January 2011 - 2:19pm

Used and new

I buy most of my CDs used and new from Amazon - sometimes they will be £0.01, which means my quality control has dropped. At that price it's cheaper to buy the Menswear album rather than get the two tracks that remind me of one night in 1995 than it is to buy them from iTunes.

I'm happy to pay full price for new CDs, but for anything back catalogue I will find the best deal using amazon used and new, and pay the least money possible - I think of it as a massive bargain bin, where the value of a product finds its natural level. Whereas 1p will buy the Menswear album (probably still overpriced), Revolver is still £7.

0
Chimney Singing... | 5 January 2011 - 2:32pm

You can't buy time

I feel that frequently I'm purchasing the illusion of having the leisure time to consume all these CDs, books and DVDs I purchase. the pile of unread books grows ever higher and I have unplayed CDs and DVDs yet I still add to them.

The internet has removed much of the thrill of the chase in that just about everything can be had for a price, so perhaps it's the thrill of finding something at a bargain price that remains.I was well pleased to finally get a CD copy of Gaels Blue by Michael Marra for under a tenner and replace my cassette copied from the library copy.Great album but usually goes for £30+ online ( or is it the same copy unsold at that price?)Some albums shine through and provide delight but I just feel I would enjoy more if I had the time to do so

However does anyone consider these issues when shopping at Poundland? I regularly buy my shampoo and toothpaste there (same brand too) without a thought for the impact on chemists and supermarkets.Likewise Mars Bars, Tunnocks Tea Cakes and milk.Why do we agonise when it comes to music and books?

Incidentally recent Poundland purchases included the Steve Marriott It's All Too Beautiful bio, The Bonzos' Pour L'amour Des Chiens and a patchy Sensational Alex Harvey Band DVD which was worth it for the promo clips.I enjoyed them all and the £1 price tag did them no harm whatsoever.

2
Ralph | 5 January 2011 - 3:24pm

Snap

That's what I feel too - I am kidding myself that I will have time to enjoy much of the things I buy. That is why I have more or less stopped buying CDs, rather than the price. Keeping up with the Word CDs and podcasts is about all I manage.

0
paulwright | 8 January 2011 - 10:40am

I can't afford to pay £17.99 for Electric Eden

But I can afford £3. Thanks for the heads-up. It gives me the opportunity to be on an equal footing (culturally speaking) with those for whom £17.99 is not a significant chunk of the weekly food budget.

Of course, I won't know what the book is actually worth until after I've finished it.

4
Barry Vaughan | 5 January 2011 - 4:13pm

Chuck

I'm not sure about the ethics of paying £3 for a book.
After all, if that was the price stated you are hardly likely to give the person behind the till £10.

As with Pajb, above, I go the charity shop route and so £3 is actually more than I'd normally pay for a music book or novel.

But most of the music I listen to is actually 'free' from the various libraries run by Hackney council.
Right now I'm listening to Chuck Berry's first US album and a Jamaican mento collection from this source and I actually find that having them for just three weeks makes me really get into them.

0
ranger | 5 January 2011 - 4:36pm

Once upon a time

if you wanted a recording deal, you went to the record company and maybe, just maybe, if they thought you might sell some records, you got a deal.

Today, you can get your work into the public eye through a variety of ways.

Whether you thought the old record companies were blockers, filters, censors or whatever, they effectively rationed what was available and in doing so kept the prices fairly high. By making it easier to release your record, book, film, whatever we've also fed the old supply and demand equation: with so much supply, price has fallen.

1
Mark JF | 5 January 2011 - 9:16pm

Dunno if that works as an argument..

If I was on Amazon after a bit of Dostoyevsky and it was 4 quid, I wouldn't buy Jeffrey Archer instead cause it was a pound cheaper. In fact, as prices have fallen, I've tended to spend the spare cash on high-priced items like art/photography books and graphic novels, stuff that only works in print. I'd have never done that in the old days.

0
bathmat | 6 January 2011 - 1:51pm

I've just bought and read Philip Pullman's...

latest paperback The Good Man Jesus And The Scoundrel Christ. It cost £10.99, but I got it as part of a '3 for 2' offer from Waterstones (the only time I buy books in bookshops). It's got large font, lots of blank pages and I read it in under four hours. I'd say it was worth £1.99 and at that price I'd say give it a go. At £10.99 (and even discounted) I'd say avoid it as the publisher is taking the piss.

0
Handsome.P.Wonderful | 6 January 2011 - 12:25pm

I read that on kindle.

Cost me under a fiver, but even then I thought it was overpriced. It's a novella, really. And a distinctly sub-par one, too, given how wonderful Pullman usually is.

He needs to stop getting tetchy about religion and finish The Book Of Dust.

0
Bob | 6 January 2011 - 12:37pm

Agreed

'Novella' is a good word for the book. 'Pamphlet' is another.

0
Handsome.P.Wonderful | 6 January 2011 - 4:13pm

Pamphlet...

...is better. Good call.

0
Bob | 6 January 2011 - 4:26pm

F'r instance Heres what I bought/obtained in the last month

Books
'Destroy All Movies' - 17.99, about 3 quid below list -17.99,
6 novels from Amazon, at about 33% of each - 30.00
10 charity shop 10.00
900 free novels for kindle, bootleg download - Free

(in My defence, I bought the Kindle on the promise that the country I live in supplies kindle content. It does, but not a single publisher has bothered to make anything available. so fuck 'em)

DVDS etc
2 box sets - 50 quid
6 films on bootleg download - Free

Music

2 CDs at full price- (Sugarpie DeSanto and 'The Best Of Burlesque' -20.00
6 CDS from a pound shop - 6.00
5 Charity shop - 8.00
about 20 bootleg downloads -free

So, my dodgy argument goes, even though I pirated a lot of stuff, i spent about 200 quid on media. A bit more than usual, but it's usually at least a 100 quid a month. Much ore than most people spend I reckon.

On the other hand, most blokes I know of my age wouldn't have pirated anything this month. But they wouldn't have spent any money either, cause their no longer interested in books or records.
Thoughts?

0
bathmat | 6 January 2011 - 1:28pm

a year's worth

That is probably more than I could get through in a year... So yes you are proably a better customer than me.

0
paulwright | 8 January 2011 - 10:43am

emotional investment = financial investment?

When I was a kid, before the age of heavily discounted book selling, I spent all my birthday money on a hardcover copy of Carl Sagan's Cosmos. The book blew my mind and I still love it. I think that, at least in part, I treasured it because I'd made a big financial commitment and I'd been repaid by the book.

I'll take advantage of a freebee/ use a library/ Amazon discount like anyone else - but I find seeing wonderful things (like Young's book) piled high and cheap quite dispiriting somehow.

1
Marty Fufkin | 6 January 2011 - 3:42pm

Now you've put me on the spot(ify). . .

Like DH I'm a paid-up-and-deliriously-happy Spotify subscriber but I have this nagging feeling that it can't possibly last. It's like Christmas every day - yesterday it was hours of Philip Glass, the day before it was album after album of Miles Davis, today Florence and the Machine (I wanted to understand why The Word gets so aerated about her) and tomorrow, who knows? The new Streets album, if it's available.

I haven't bought a CD or a download for weeks and weeks and I have no desire to own the music when I can just listen to it anytime I want.

And yet. . . I feel uneasy that it's totally ridiculous to get all this for £4.99 a month. Uneasy to the extent that I'm now planning on a gesture purchase at least once a month.

Nope, I'm not stinking rich but it just seems the civilised thing to do.

0
woollymammoth | 6 January 2011 - 4:33pm

Cheap Eden, royalties and Spotify

Three quick points. I got Electric Eden for christmas (I suspect the giver got it for nine quid off Amazon, the current price). It's already on its fourth edition, so must be selling well.

I'm also an author, of numerous novels, and I get the same royalties on Amazon sales as I do on bookshop ones for most of them, because the only remaining big bookshops screw exactly the same ridiculous discounts out of publishers as Amazon do, sometimes more. If publishers sell a book at a discount of over 50% of the cover price (frequently, these days, they sell them at 45%, which is where Amazon makes its narrow margin) everyone gets less.

I use free Spotify once or twice a week to try out a particular track or artis. Over Christmas, I had a night with a Premium user who used it to DJ for the whole evening, even when playing songs that were in his cd collection. I began to insist on the lossless versions when he had them. The change in sound quality was so great that everyone in the room was convinced - even on an average hi-fi, you get much more pleasure out of lossless music. So there is a reason to keep buying full cds, even though my house is overflowing with them.

0
canfan | 6 January 2011 - 5:47pm

But remember that the standard Spotify delivers music at 128kbps

(I think).

I challenge anyone to be able to distinguish a decently ripped 320kbps mp3 from an original CD in a proper ABX test. If you tell me you can tell the difference I won't believe you :-)

0
stimpy | 6 January 2011 - 8:12pm

Must have been a happening

party!! at ours on NYE there was too much singing to worry what bit rate the track was sampled at FFS

2
Chris G | 6 January 2011 - 9:27pm

As I've clonked on about before..

I couldn't tell the difference between an Arcam Alpha 9 CD player and a Sonos streaming lossy (?128kbs) Napster. Both were being fed through a Musical Fidelity X-DAC.

Properly blinded tests have shown that the human ear cannot tell 128kbs lossy from uncompressed streams.

But Spotify and Napster did struggle hugely over Christmas with a massive upsurge in demand and quality dropped a lot.

0
Lenny Law | 6 January 2011 - 11:14pm

I was trying to persuade my Dad of this.

He's slightly in danger of drinking the audiophile Kool-Aid, is Dad, so I told him the Black & Decker mains cable story over New Year. Unfortunately, that also meant I had to explain confirmation bias to him. And electrical resistance.

He's bought himself some Kef speakers and a very nice Roksan amp. I'm entirely fine with that, but if he starts "investing" in fucking strontium cables or something, he's going to be hearing from me. Loudly.

3
Bob | 6 January 2011 - 11:19pm

a tricky one, but . . . .

Try this for size: I gather you want to treat fairly, huge multinational giants who hire and fire staff without a second thought, whilst shareholders and directors make vast sums of money, often including bonuses for achieving targets they didn't actually get anywhere near? And if we can agree what a fair price is, who will benefit? Will they say a huge thank you to us people for keeping open the stores where they would continue to make money and hire and fire willy-nilly?? (and how do you think willy feels about it?)

You may think I'm sitting on the fence here..... but I suspect you won't. If people are selling stuff at the cheap it's because it suits them: and their long term decisions re stores and anything else will never be made for OUR benefit.

Unfortunately fair is a moveable feast . . . did Robbie Williams turn down the Take That $3 million gig and say : 'no it's not fair, that's too much money I couldn't Take That'..... no pun intended.... well a bit....

1
rowlandwithaw | 6 January 2011 - 6:07pm

There's a knock-on effect for me...

... of stuff being too cheap. I'll see a bargain-priced DVD boxset of something I'm interested in, snap it up - and then struggle to find the time to actually watch the thing. For example, I bought the boxset of the complete Basil Rathbone Sherlock Holmes films, in the wake of seeing the Robert Downey Jr. film last Christmas...

RRP: £50
Price I paid: £13.99

So far, I've only watched 'The Hound of the Baskervilles'. But I feel sure that if I'd bought that set at nearer to full price, I'd have made sure I set aside the time and worked my way through the set, and any associated extras. Whenever I bought boxsets in the earlier years of DVD - when they were relatively expensive - I'd damn well make sure I got my money's worth, and watched everything. But because it was so cheap, I don't really have that nagging feeling that I've shelled out for an attractive set of shiny coasters.

0
Andrew F | 6 January 2011 - 6:12pm

Rathbone

The Rathbone set is excellent - all the films have been remastered and there are extra features to enjoy. A number of the films were wartime flag-wavers, but still good entertainment value.

I love DVD boxed sets at bargain prices - we spend a lot of time overseas (years at a time) so we can catch up on good series (or revisit stuff from our younger years). Latest bargains from Amazon include the complete 9-disc Thunderbirds (fantastic TV!) for £15.99
https://www.amazon.co.uk/Thunderbirds-Complete-Digistack--9-Disc-Box-Set..., and a 14-disc set of Hitchcock films for around £15 https://www.amazon.co.uk/Hitchcock-Disc-Box-Set-DVD/dp/B000BND224/ref=sr...

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Baskerville Old Face | 7 January 2011 - 2:18pm

My favourite DVD boxset bargain...

... was this rather fine set. 'The Ultimate Hammer Collection'. 21 films, offering a good cross-section of Hammer's horror / fantasy genre output. RRP £149.99, currently £33.99 on Amazon. I actually got it for a little less.

http://www.amazon.co.uk/Ultimate-Hammer-Collection-Disc-Box/dp/B000HN31K...

I'm still not even close to finishing it, over three years after buying it - but whenever I fancy watching a Hammer film, it's there!

0
Andrew F | 7 January 2011 - 8:36pm

I sort of agree with David

But no longer will pay any more than £6 for an album and usually considerably less. I don't buy new releases. There's so much old music to buy into and a new release will be old (and cheaper) in three months time. For example, Percy Plant's latest is only £5 on Amazon.

Historically, though, the mass market in recorded music only really started in the 1950s/1960s. Before that musicians earned their crust from performances. People working in other fields don't generally expect to be paid again and again for something they did four years ago. An artist can only sell a painting once. A car manufacturer only gets paid when the car leaves the showroom for the first time.

It's a tough call. We all want the musicians we like to be able to continue to produce it. But very few of us are going to pay more than we have to.

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Thomas the Rhymer | 7 January 2011 - 9:27am

largely right about artist and pay

although top painters like David Hockney get a percentage of future sales of their work I believe.

0
Chris G | 7 January 2011 - 10:06am

Car analogy is not so good

The car manufacturer will hope to be paid for overpriced accessories and spares through the life of a car as well. The car bears similarities to the free razor in that respect.

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JohnW | 7 January 2011 - 11:46am

Economics

This is a long posting with various points well argued. I don't recall seeing the words "supply & demand".

I put a lot of items in my Amazon basket then move them to my Saved Items - To Buy Later section. I use this list as a reminder for future purchases. Every time I log on I nip into my basket area and there is usually a notice of items increasing/decreasing in price, sometimes by a few pence, sometimes by ridiculous amounts (99p CD back up to £5.99 just as I was about to buy it). It is interesting to review my pre-Christmas purchases and see how much prices have shot up - way more than the VAT rise.

Traditionally items get marked down when a retailer wants to get rid of old stock to make way for new. We are all aware now that most items in sales are stock items brought in especially for that sale i.e not previously stocked in most stores. Some items are produced specifically for the sales. I'm sure if you compare a Michael Jackson's Greatest Hits CD in HMV for £3 to one bought at £10+ you will find cheaper quality packaging, printing, etc. It's the way of the world. Possibly the same with books; a job lot of cheap paper used to produce a cheap version of a book in a printers undercutting other printers to cover overheads. It's how the capitalist system works.

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Beany | 8 January 2011 - 12:01pm

You never hear poor people...

moaning about how cheap something is, they are just grateful I guess to be able to afford something that would normally be out of their reach.

2
Doug B | 8 January 2011 - 2:58pm

Spotify Premium...

...is my one indulgence. I can't really afford it, but it enables me to synchronise pretty much anything to my iPhone and listen to it offline. Which makes it like owning music ripped to an iPod. With the distinct advantage: it doesn't take up any space. This has freed up my open-mindedness about new music no end. In the old days, if someone said "You must hear this" my reaction tended to be a weary "Really? Do I have to? Oh, you've done me a CD. How kind. More stuff to clog up my shelves..." Terrible, I know. But it's the truth. Now, thanks to Spotify, I actually and willingly take people up on their recommendations. If I don't like it, I dump it. If I do, I may buy it. Sometimes as a download (Eliza Doolittle), sometimes as actual physical product (The Posies). This suits me down to the ground. I don't need any more stuff, no matter how good or cheap it is.

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Lucas Hare | 9 January 2011 - 10:24am

No.

*

1
itfc1959 | 9 January 2011 - 6:41pm

I've got to the no more stuff

stage, just no more room and I could do with having another clear-out. As other posters have said, we need to treasure more of the stuff we already have and certainly applies to me. Have come across a load of old stuff that I had forgotten about and will get back to.Generally, I am more relaxed about paying a little bit more for books, tend to make a judgement on whether am going to re-read, how it's been produced and also likely price of paperback version. Have found that price of paperbacks tends to be a bit of a ripoff, the dear old Penguin classics in the old days were never more than a couple of quid and last forever. I tend to put a ceiling of £10 on cds and around this for dvds.

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Francis Barry-Walsh | 11 January 2011 - 1:01pm

This is something I've been

This is something I've been thinking about a lot in recent months. With online streaming and rock-bottom prices for CDs, there now seems so little incentive to pay a decent price for music that I really wonder how artists are going to be able to continue to make a full-time living in future.

I agree that easier access to music makes it easier for artist to be discovered by fans who may then buy product or come to gigs, and we shouldn't repeat the mistake of the 'home taping is killing music' scare of the 80s. But this is on a whole other scale - what possible incentive does a young music tech-savvy fan have to pay £10 for an album they want when they can a) listen to it for free with a practically non-existent payment to the artist on Spotify, b) download the album for a maximum of £8 of which the artist gets very little c) illegally download the album in a few clicks or d) wait a few months and buy the album for £5 or less from a major retailer, from which the artist might be lucky to make a quid.

I'm kicking myself because I'm sure I read recently that Spotify itself has said their research showed 10% of their users bought more music as a result of it, but 20% bought less, but now I can't find the link.

I love online streaming and finding CDs bargains more than most, but, as I can afford it, I do feel that I have a duty to try to make sure a bit more of my money reaches the artists that so entertain me than necessity dictates. The solution I've reached is this: I tend to listen to streaming sites (We7 if possible as it pays better royalties than Spotify) and CDs in more-or-less equal amounts. I then make sure I buy one CD a month. Like most of you, I have more CDs than I can shake a stick at already, so I find that is enough to make sure I actually give them due attention. Crucially, I alternate my monthly purchases between bargains (£5 or less for a single CD) and 'full-price' CDs (£6-12). The latter I try to buy directly from the artist, either from their websites or at gigs to ensure they get the maximum return on them. I also try to make sure that I don't just buy CDs by artists who aren't available for online streaming, however tempting it is!

Although only a relatively small step (maybe £30 a year more than I would previously have spent), I appreciate this is a bit of a luxury and one I can only do as I earn a reasonable wage - I had no qualms about copying a load of CDs for a friend who works in a pub and struggles to pay her rent every month.

As for books and DVDs, I purchase them so rarely, I've not really considered whether they are getting a fair deal out of me. Can you often buy books and DVDs direct from artists websites like you can CDs?

Chris

0
MurkeyChris | 11 January 2011 - 3:41pm

I've just been shopping...

A trip to Fopp in Covent Garden last night netted the following CDs
Broken Bells @£5
Them Crooked Vultures @£6
Kirsty MacColl Tropical Brainstorm @£3
Kerrang! The album 09 @£2 with any purchase

And I returned from a trip to Sainsbury this lunchtime with
Bruce Springsteen The Collection 1973-84 @£12.99

A total of £28.99 for 11 albums (two of them doubles) averaging out at £2.64 a pop. 154 tracks at less than £0.19 each. How much will the artists see from that? No idea. Am I pleased with my bargains? You bet.

0
Lard | 14 January 2011 - 2:33pm

How many did they make?

That Kirsty MacColl Album has been around in cheap shops for years. I assume that they are all remainders so I wonder why they pressed so many of them up. I don't recall any special campaign that would have warranted it.
There are other albums that I always see and are always in the sale rack in HMV such as the Gram Parsons and Big Star two albums on one CD packages. Just how wrong was the person that did the ordering?

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JohnW | 14 January 2011 - 3:01pm

I was in Fopp Edinburgh at the weekend and picked up

from the back catalogues of Warren Zevon(3), Ry Cooder(3) and Loudon Wainwright III(1). All for £37. Just over a fiver each.

I wonder how much artists actually get from record sales. We've read recently how Gerry Rafferty was still getting 80 grand a year and Biffy Clyro stand to get £250 every time the X Factor bloke's song gets played on the radio. But these aren't record sale royalties. These are royalties from radio/film/adverts etc.

The CD's I bought are all from the last century(one of them was 1974)and my guess is that they're just surpluss stock lying in a record company warehouse somewhere. Fopp probably buys them as a job lot and the artist gets nothing.

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bigsteviecook | 14 January 2011 - 3:09pm

The Kerrang!

compilation is another case in point. There was a big pile of them by the till in Fopp at £2 each and I'm pretty sure they're in the HMV sale for £3. This is a compilation that was released probably a year and a half ago now being sold as a loss leader. I'd have thought that a typical Kerrang! reader would probably not be likely to buy CDs any more.

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Lard | 14 January 2011 - 3:49pm

My approx. 30 quid's worth

I recently bought the complete Sherlock Holmes box set, starring the late Jeremy Brett; I was only about 8 when the series first aired, and I vaguely recall watching it with my parents. There are 41 episodes in the box set, which equates to about 73 p per episode. When I think of the pleasure the series has given me, I would've paid much, much more: it's one of the best TV shows I've ever seen.

On the same day I bought it, desperate as I was to find a Christmas gift for a good friend on the eve of the big day, I ended up paying £15 for Rubber Soul. I felt beads of sweat and guilt dancing down my back, as even such a great album feels terribly overpriced at £15.

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peterthecook | 14 January 2011 - 4:25pm
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