Entertainment For Lively Minds
Is anyone out there reading magazines on an iPad?
Posted by David Hepworth on 30 March 2011 - 4:29pm.
I've asked this in the past and a few people said they'd tried. Now that my favourite toy's a year old and quite a few publishers are taking the plunge, I was wondering whether anyone had found themselves forming the habit yet.
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Early days
I've only just got into the iPad habit, picking up an iPad2 on Friday. Early opinions are that I do like reading articles on it and Instapaper for iPad is perfect for putting together a collection of pieces off twitter for reading later. Tried Branson's Project magazine and it made me want to punch the iPad to make it stop - rubbish style over function and content and took an age to download. The i app which just replicates the newspaper is fine. The most readable i've come across is the BMJ. It actually makes me want to read the BMJ instead of The Word! (almost)
Moral: it's not about the bells and whitles of multimedia, it's just about having access to the content to read.
Builders Merchants Journal
The apostrophe-shunning trade mag? That's an unexpected adopter of cutting edge digital technology
I've started using it to read books when I'm away from home
and would certainly read a magazine on there if it was as easy to use as a podcast.
If, for example, my digital copy of the Word magically appeared on the iPad every month then I'd use it, otherwise I'd just read a book instead and save the Word for when I have access to the paper copy.
Empire
The film mag Empire is excellent on iPad; you have all the articles but with additional video interviews and links to film trailers; I like the good, clear presentation. You can download it monthly for £3.99.
The Sunday Times mags are also good.
The Economist
I've subscribed to the paper version and given up in the past, but I'm really enjoying the iPad version. It's nothing fancy, no multimedia - just very clear presentation and easy to access. I'm pondering using it for Rolling Stone, and based on the post above may give Empire a go too.
Papers and Books
Read the daily Irish papers on it and I really like the books app. Agree with the Doctor that Branson's mag is just annoying and another vote for Empire who seem to have got it right.
A question
Do the iPad owners on the board carry it around with them most of the time, or does it live on the coffee table? I say this because I'm always chucking my Kindle in my bag or sticking it in my coat pocket, as it's pretty durable and only cost £100. I think if I had an iPad, I'd be too scared to travel with it as a matter of course.
I do carry it around...
...but just lately I've found myself using it less and less and - gasp - reading books again. Paper ones. I use my iPad for browsing and watching TV/films. But for books, I think I might prefer books.
It's a great machine, the iPad, but do I need it? No.
This confirms
what I suspected.
I would love to have one but I know it won't get used so I have talked myself out of it once and for all.
Up with paper products.
The more I've used the iPad, the more indepensable it's become
Now it barely leaves my side as everything is on it - contacts, calendar, notes, to do lists, mail, books, TV programmes, films.
I almost never leave home without slinging it into my bag. Can't put it into a pocket though as I didn't buy the special trousers.
What you need is some...
Oxford iBags. Special announcement on said trousers due in 2012.
Not regularly
But I occasionally use it to look at Economist, Intelligent Life, S Times, New Yorkers, Vanity Fair. Most often, if I'm travelling.
For imaginative use of the format, th Times Eureka supplement is good
Work
I read most of them but mainly for work purposes as I work for a picture library and the digital publishing revolution is keeping all of us on our toes.
The consensus seems to be that content remains king: those publications (and Branson's Project is definitely one) who have handed the keys over to the IT department are the ones which have failed.
You need to augment your print offering with what the iPad can offer, not obliterate it.
I'd read a Word iPad edition - something with footage clips of gigs/films/the best & worst feature plus audio links and the ability to interact directly with the opinion and review columns.
If I find that appearing on itunes in the next month or two let the record show that I will be claiming my consultancy fee.
Loads
Bah, was hoping that this would be the Word iPad announcement.
Anyways The Times/Sunday Times, the Economist app (the free version is enough for me), occasionally get Sports Illustrated & Wired, never bought the paper version of either but would certainly subscribe to both on iPad if that was an option. Subscribed to Popular Science for just over €1 per issue.
Subscribed to loads through the Zinio app, SFX, Edge and T3 all of which I bought the paper versions of, Rolling stone & Esquire (both less than €20 for a years sub) never bought the paper versions of either. Got fed up waiting for The Word, so subscribed to Uncut. All cheaper than the paper subscriptions.
Tried Empire, the first iPad issue was reasonably priced but took up far too much space, since then they increased the price to the same as the paper version, so no thanks.
Haven't bought a magazine in many months.
Would certainly subscribe to Word if it's priced right, has to be less than a regular sub., it doesn't need any bells or whistles.
Another vote for Empire...
...not really bothered if its the same price as paper version, because it's not cluttering the place up and demanding to be recycled. Also The Monthly, which is a terrific Oz mag I got into the habit of reading when I was there. When my Macworld sub expires I'll go iPad, and the same would go for other guy-type things I buy, eg guitar mags, because the piles won't irritate the FPO. Ditto Word - what are we waiting for?
Two Bites
I've tried a few - but really its been the novelty factor and i haven't gone back for a second issue. If its Ipad time I tend to be distracted away to other things - surfing APPs, this blog etc
But what would help is the vain hope that an Ipad version could be provided with a print copy - if it was bundled in the subscription, it would be a good incentive for me to subscribe. Then I could have it all ways - it would certainly incentivise me to get an Empire subscription say.
I feel the same way about books too, but that is not a part of the pricing model there either.
+1 for Empire
I also love Wired for my Geek fix. Again, just a duplication of the magazine with additional links to multimedia.
One gripe I have with some mags on the iPad. Lay off the the in-my-face multimedia ads that totally screw up page turning while they load and get in the way.
Many
I read many of the above mentioned magazines (and more) using Zinio, share pdf scans with friends (for more obscure publications) and am utterly addicted to longform.
For a great example of how not to make an iPad magazine look at Post Matter. Truly awful.
I would gladly pay more for a sub if The Word offered an iPad readable version.
I read two/three books per week on the iPad.
Access v cost
Living in Australia, the cost of non-local mags - especially those airfreighted in - is prohibitive. I get the ESPN magazine on the ipad for that reason, and would certainly subscribe to The Word on ipad on the same basis...
New Yorker and Vanity Fair
Never used to get round to reading these in print form, now I have them on the iPad I usually get a lot more read.
Why?
Cant really say, it just seems more convenient somehow.
I also have a KIndle for books and get very frustrated when a book I want isn't available, the Kindle is just so easy to carry around.
I too would subscribe to an iPad Word mag.
Off now to look at Empire on the thing, sounds good.
Underwhelmed
I recently acquired a Gen 1 iPad at a reduced price and was keen to try out a magazine on it. So I bought the latest Uncut magazine (sorry - I'm a WORD subscriber anyway so you've not lost any business). I have to say I did not like the experience of reading it on the iPad. It looks great but it soon became a strain to look at for a concentrated period of time. Plus, it may be my eyesight but I continuously had to 'pinch and zoom' to be able to read the text. This makes navigating round an article on the same and across pages a real pain. I love my iPad, think it's a great bit of tech. But if WORD magazine became available to download to it I'd probably stick to the paper-based version!
In my defence, I may sound like a Luddite but I've worked in IT for 25 years so am more than happy to embrace new technology. But in this case, I was genuinely underwhelmed by the experience.
Not for me
I can see the benefits of added interactive video and audio content and might buy on that basis, but as a simple digital copy of the print version I'll stick with paper for now.
Yeah. Razzle and Asian Babes are both GREAT on it.
And it's wipe-clean.
Nice to look at...
Certainly the ipad makes photos "pop" out at you and is great for magazines like Vanity Fair. For magazines with more text, not sure how much better really the experience is. Again, it all probably boils down to a cheaper price than a physical edition and perhaps more additional content (like Empire magazine does with the trailers etc.) being the deciding factor.
One way to do it might be to have a staggered release date. Physical copy comes out, perhaps physical subscribers get a digital copy at the same time. Then two weeks later a digital copy can be bought on its own or subscribed to, at a reduced rate.
Yes...
I find that I'm using my iPad all the time - I use at work for taking notes, reading emails etc etc - and so magazines / newspapers on the iPad are a natural extension.
Regularly download the Sunday Times, which is pretty comprehensive for the price.
Get the occasional issue of Wired, if there is something that looks good on it.
I like the Empire iPad version and have bought a couple of issues, but the app / magazine is not available on the Singapore iTunes store and so I tend to only get when I have credit in my UK iTunes account. If Word are thinking of launching a iPad version, then please make it international !
Also read MacFormat on the iPad - as a subscriber I have access to the pdf version of the magazine for download on the day of release. As an international subscriber, I get the pdf version a week before the print copy comes so is very convenient.
Whilst some of the more "multimedia" iPad magazines (e.g Empire / Wired) are nice, I actually think a simple pdf straight copy is perfectly fine. It has all I need, it gets to me on time every month and I have no problem with storage.
On my Android phone
I can access perfectly readable web content, I can read this 'ere blog, download the latest podcast (or stream it If I'm impatient) I can get my emails, contacts, calendar, play games, listen to Spotify, Radio stations from anywhere in the world, read Twitter, Facebook, I can even log onto my Mums computer if she's having a problem with something.
I have a Laptop PC for DJ-ing and playing live. It's rock solid and has never let me down. In order to use the software I need controllers and an Audio Interface which plug in via USB so an iPad simply won't do, and it can't handle the software anyway.
The Word Magazine arrives in the post and I read that. It's a nice experience and gives the eyes a rest.
I cannot understand why I would need a another slab of plastic that is bigger than the phone but smaller than the laptop, but won't fit in my pocket and won't do any of the things I need the laptop for.
Reading magazines or books is a joy and it's always nice to get away from a screen (I work with computers all day), I like it so why would I want a device to replace that pleasure?!
Rolling Stone
I subscribe to Rolling Stone on Zinio.
It is an absolute steal at about $15 per year!
Interesting..
Getting Rolling Stone over here has always been a pain in the bum and expensive.
£12 a year through Zinio!
Bargain.
No...
...but I'm reading a lot about I-Pads in magazines
Books yes, magasines no.
I downloaded a few books and magasines to my iPad and found the reading experience fine... indoors. Outdoors and in harsh lighting, it's poor.
I then purchased a Kindle which has a far, far better screen for reading: less glare and good to read pretty much anywhere. However, compared to the iPad it feels plasticky and clunky. Also, it's nowhere near as good for pictures or for simply flicking through something and diving back and forth through whatever you're reading.
The outcome is that I'm downloading and reading books via the Kindle, which I love as a reading device, and avoiding magasines until someone comes up with a device that combines a Kindle screen and readability with the touch and feel of an iPad.
I love my Kindle too
But it's only really any good for reading prose.
We'll have to wait until the boffins perfect colour e-ink.
Had a play with a Nook Color in the US
I can see why it has proved popular. Not a bad approximation to what you are talking about, esp for the money. Was tempted.
Part of what makes the colour Nook interesting
is the hacking potential. Here's Honeycomb on it:
Bit too risky for a non US buyer though. And I haven't even rooted my phone yet ...
Would like to but can't afford one
Is cost not a factor for anyone? After many years of 'getting by' we've recently become very skint due to employment or lack therof. It's made me realise how much I've taken for granted being able to afford to buy CDs, DVDs, books and the latest Apple or Panasonic gadget without really worrying about the cost. Now it's like being a student again, counting every penny and having to decide whether to buy a coffee or go without and save the cash to buy a beer later. And the idea of handing over a few hundred for a device like an iPad is now out of the question. We get by with our old computer and a hit and miss internet connection. But does this mean we are to fall on the wrong side of digital divide? If newspapers disappear in favour of apps and libraries shut down, where does that leave people like us for information and entertainment?
It's a factor for me
hence my search for an Austerity Android (passim). I'm not as broke as you but I do sympathise.
All interesting stuff
The problem that all publishers face is that while they might like to pursue some of these options they're all "as well as" and not "instead of", which means you're increasing the amount of expense and trouble you have to go to at what is already a very tough time for everyone. We shall revisit this regularly.
PDF ??
What about the PDF option - that appears to be the perfect "as well as" option.
It certainly seems to work for MacFormat magazine - all subscribers get access to a pdf library of the magazine which gives both the printed version and a digital version for (a) convenience - I have in on my iPad and can read in those few down moments at work, (b) easier to archive - I can recycle that stack of magazines under the bed and, most importantly for overseas subscribers, (c) its on time. They are looking at a digital only subscription option, which would surely reduce the expense (i.e postage)
Sure you can argue that copies will get distributed amongst friends, but how different is that to the the flash version that you encourage us to forward ?
Given that you probably send the magazine to the printers electronically anyway, isn't creating a pdf copy pretty straightforward.
Really?
The feedback I've had from publishers is that it doesn't cost that much to produce an iPad edition. The majority are using their print editorial teams for content and then as I understand it (which isn't fully I grant you) there are reasonable off-the-shelf software solutions that plug into In Design and allow you to create the digital version.
I can see that the extra work would be an issue for a small team like The Word but it seems manageable in the short term for larger publishers.
What they're not doing yet is investing extra in the new editions, instead getting by with a tweaked digital version of the print content. They're certainly not prepared to pay more for pictures and I can (almost) understand that when there's so much uncertainty over how much revenue they will bring in.
The crucial question will be timing that switch from adjusted print content to self-generated digital only content (which will require investment): do you wait until you start marking money and then invest or do you need to invest to maximise the potential of digital and get in there before your competitors?
One important thread that has emerged from these comments is how having a digital edition turns your magazine into a global title. Suddenly all those (I guess English speaking) territories you could never afford to distribute print to become target markets. Regardless of the potential of the domestic digital market that must make a difference??
Of course I've no knowledge
Of course I've no knowledge about the workings of the digital magazine industry, but I find it hard to believe that the pdf route through Zinio or Pixel Mags isn't an option. Don't think anyone on here is expecting a full Word App.
Don't forget
if you create an application to distribute your magazine with a paid subscription, you have to give 30% to Apple.
Myself I favour the Newspad
(Via http://boingboing.net/2010/02/02/arthur-c-clarks-2001.html; and prompted by being able to read 2001 on my Android phone---had to be done, really ...)
Though I guess what we have is the NewsInternationalPad ;-)
perhaps because reality is always 1 part AC Clarke and 1 part PK Dick ...
Or the Murdopape
to abridge Philip K Dick - though the homeopape in "Ubik" has a distinctly physical rather than virtual paywall.
"In a corner of the large room a chime sounded and a tinkling mechanical voice called, "I'm your free homeopape machine, a service supplied exclusively by all the fine Rootes hotels throughout Earth and the colonies. Simply dial the classification of news that you wish, and in a matter of seconds I'll speedily provide you with a fresh, up-to-the-minute homeopape tailored to your individual requirements; and, let me repeat, at no cost to you!"
We thought we were joking
didn't we ? Wonder how Jobs feels about his business pal ?
Comics on iPhone / iPad
I haven't got an iPad yet, but I do have an iPhone, and as an occasional reader of comics, I've been intrigued by the headway that particular medium has been making. I spent a while trying to collect US publisher IDW's 'Doctor Who' series, which for various complex licensing reasons isn't widely available in the UK.
Now they've launched the same titles digitally, and they're great. You can read them in portrait mode as a full page as you would the regular comic, with the opportunity to zoom in etc. Alternatively, by turning the device to landscape, you can read them panel by panel, with the formatting of captions, speech bubbles and the like adjusted accordingly. They're also about a third to a quarter of the price of the print version. All the big publishers, Marvel and DC particularly, are embracing the technology and making the most of it with their own dedicated apps for this sort of thing.
Comics aren't going to be to everyone's taste, of course, but it's really sold me on the idea of reading magazines on some kind of computer / tablet device, which I'd been fairly resistant to previously. If more magazines can embrace the technology, and the opportunities provided by it - i.e. not just sticking out a PDF of the print version - I think there's a very bright future for digital magazines, and I'd certainly be interested in going down that route, particularly for publications that I don't keep hold of when I've finished reading them.
Comic Zeal
If you want to read comics on the iPad, I really cannot recommend this app enough:
http://www.comiczealapp.com/
Perfect for managing your .cbrs and .cbzs - only flaw that is possibly worth mentioning is that you cannot rename a file once it is loaded.
Tablet computers are perfect for reading comics. Really hope that smaller imprints can start publishing electronically.
I've had a look at that one...
... but it's not a lot of good to me, as I'm just buying them digitally, not really importing stuff or anything like that.
Zinio?
Inspired by this thread, I've just tried Zinio - I'd never even heard of it before - and it looks really good. I've read the sample magazine extracts and decided to buy a couple of one-off issues to see how I feel after sustained use.
First impressions are very good though, I definitely think I could see myself reading Word on it. Doesn't need to be a special 'multiple-media' edition; just the regular magazine but delivered digitally. Possibly a freebie with a physical subscription - along the same lines as the current e-edition - or offer a digital-only sub?
I suspect I'll use it to subscribe to those American magazines I like to pick up when I'm over there - Rolling Stone, Modern Drummer, Car & Driver, etc.
Yes. This mag now. In the park.
While the kids play. And occasionally watching India balls things up in Cricket World Cup via Sky Mobile on 3G.
And skim reading today's Times from time to time and catching up on guilty pleasure The Tudors via iPlayer. And if wanted I could read The New Yorker or Wired or or Vanity Fair.
The last 3 seem specifically designed with the capabilities (and limitations) of iPad in mind whereas many magazines and papers don't seem to have done more than a sort of half-arsed version of the print model.
If a thing's worth doing, it's worth doing well especially as far iPad and other such devices are concerned.
However, note to The Hep - unless you can get a kindly advertiser to sponsor an iPad version - then it might be worth waiting and work on a website optimised for mobile.
Tablets and smartphones are all going to get lightter, faster and cheaper and will become the norm in the next two or three years - and Apps may be just a step on that route.
Well
India came good and made me happy and I have to say my iPad makes me happy too
Web sites
Yes indeed. I have been enjoying mobile versions of many sites on a smalish Android phone, but found the Word site almost unusable until someone suggested Opera Mini which has a nice mobile option. However this doesn't work with the search facility properly in my case.