Apologies for pasting all this in, this was in a work related email I got

http://www.idiomag.com/

"Online magazine Idiomag has launched, offering personalised content direct to the inbox of users.

The magazine provides articles, videos, music tracks and gig listings tailored to the tastes of each individual, who can import their music profile from a number of sources including Last.fm, Pandora, iLike, Playlist.com, MOG, Mystrands and Songza.
Personalising the web

Customization

Mick Jagger was wrong: you can always get what you want. And the way you want it.

The idea is a simple one that says much about our needs to find meaning and pertinence in the over-crowded online world. In terms of entertainment choices, people know what they like, and like what they know - and Idiomag caters to this with its artist-specific search feature and news stories divided into genre.

As well as the positives for each reader in providing personalised content - the sense of having a magazine 'just for them', and the relevance of providing content specific to an individual's needs - the concept is also an attractive one for advertisers, who can target individuals based on the data they share through their profiles.

* Customizing content is crucial for brands looking to attract users.
* With traditional media platforms losing readers, online is the way for magazines to reach people, and to bring in advertising revenue.
* By tying into other personalised profiles, such as Last.fm, the site offers a great deal of crossover - our playlists and tastes are not just represented on one site or service, we are able to use them to generate content for a magazine specifically for us, and to keep us informed of developments in an area we have chosen to like.
* Can existing magazine brands look to diversify into greater personalisation?"

What say you?