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I've seen the future of stadium gigs. And it's ugly as hell.

itf's picture

Caution : hastily penned and un-spell checked rant ahead.

Once in a while, I quite like a stadium gig. I know many of you will argue that we're better off going to see a friend's band at the local Spork & Hedgehog for thruppence over a pint of Old Stoat, but let's imagine for a minute that you and yours quite fancy an evening out with 50,000 others.

I bought a Madonna ticket today for the first time in quite a few years. The experience made me cross.

For a long time 'the kids' thought of the record companies as the enemy - dropping our favourite artists, bilking us through our teenage years with singles on multiple strange formats and albums being re-released with extras. But they are mere amateurs compared to the new breed of concert promoters.

On the face of it, it appears that LiveNation and their ilk are here to save our favourite artists, freeing the likes of Madonna from the tyrany of huge cheques from major labels, but the reality is that they've seen the writing on the wall for pre-recorded music and decided to take advantage of the only thing you can't download - the feeling of being at a live show.

Take her Wembley Stadium show. At first glance, tickets go up to an already eye watering £160 (plus fees). Or do they? In reality, tickets actually go up to £468.83 for a seat with hospitality - for which I believe I could conceivably fly to New York and attend the Madison Square Garden show (albeit with the cheapest ticket). The message is clear. You want a good seat? Buy a bundle. The reality appears to be that that the 'best' tickets aren't in the pool any more. You or I are never going to click the magic button on Ticketmaster and find ourselves sat by the stage for one of these events, no matter how early you arrive or what pre-sale privileges you have. Because they're not there any more. They're in a bundle.

Even if you choose to stand, they've got you stitched up three ways. Of course there's the now ubiquitous golden circle (and it's not specified how big that is) for which you pay an extra ten pounds. But your dedication to the noble art of the gig queue will matter not in the least, because they will also gladly sell you a package (at £150 premium over the cost of the gold circle ticket including fees) to let you into the golden circle before all those other poor saps who dared not to pay extra.

Not only that, they've chosen to form an unholy alliance with organisations that provide the acceptable face of touting.

When I did a search earlier for a ticket type that came up empty, it simply redirected me to one of their 'secondary market' partners who seemed plentifully stocked. Interesting how that can be for a show that hasn't even gone on public sale yet and fan club members are limited to just 4 tickets...

There seems to be a misguided impression that promoters are the innocent victims of touts. The truth is the opposite. They could do a lot to stop the problem - from putting names or photographs on tickets, to the simple act of allowing box office returns or forcing box office collection for heavily touted shows, eliminating the armchair tout in Glasgow who is touting for a gig in London. Instead, they choose to use touting as a way to legitimise their own second and third bites of the cherry - throw their hands up in the air, decry touting, and then get on with the business of benefitting from it.

It's all very easy for promoters to look at well established artists, wave a cheque under their nose, steal them away from the majors, milk their fans and cream off a fat profit, all the while not giving a shit how well or poorly the record sells - that's not their problem as long as the venue's full.

My hope is that this cream-off-the-top attitude will come home to roost if they don't invest in talent on the ground floor. Maybe they do, I don't know. Just how much are they interested in the minor leagues? If this kind of contract destroys what's left of the majors, where do they think the huge artists they give these deals to will come from in the future?

Is it finally time for legislation? I've argued against it before, given that the solutions are there for this to be done by organisers (Glastonbury, anyone? Largest music event in the national calendar and close to non-existent touting?) - there's evidently a way, but I see no will.

The secondary market is bleeding into the primary market and the general public are being taken for suckers. The live music industry has proved time and again that they can't be trusted.

For god's sake don't buy these bundles. Those tickets then end up back in the public pool by default (I firmly believe this is what happened with my Genesis and Police tickets - amazing tickets near the front suddenly appearing a few days before the show, coinciding with bundles going off sale) and the person at the front is the lunatic who's been sleeping rough outside the venue for the last month. He's earned it.

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you do it to yourself you do

and thats what really hurts...

Take your own advice and DONT GO TO THE SHOW! I keep telling you it aint worth it, but do you ever listen to your Uncle Riccardo? Lorks you've even been known to ignore Dr Kermode's film reviews - and he's never wrong.

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Riccardo Gargiulo | 12 May 2008 - 9:19pm

True but...

If I took that advice, I'd never go to a gig at a venue larger than the Academy again!

Anyway, I DID take my own advice, I didn't buy one of their extortionate bundles. I'm going to take my chances with the rest of the mugs who bought gold circle (sigh) without paying the extra to get in early.

Anyway, my point wasn't really the woe-is-me bit of having to pay a few quid to see Madonna, I knew that going in. My point was primarily that this is fast becoming the norm and it's got the potential to ruin both the recording industry AND the live industry.

I know you personally don't tend to trouble the nation's enormodomes, but if it works out there, they'll be auctioning the front 15 rows at Hammersmith Apollo and asking you to pay £50 extra to get into the Yourtown Beername Academy before the riff-raff before you know where you are.

At this rate, the bottom line will be physical product is worthless, downloads are free and gigs are too expensive or too hard to get tickets for to be worth the hassle.

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itf | 12 May 2008 - 9:48pm

Interesting post...

...and I think there are indications that there are plenty of dodgy dealings in the ticket market but it's very difficult to buck the market here. Personally I would never pay a lot of money to be entertained by an artist in a different postal code but the proven fact that millions of people arewilling to pay means that these gigs will continue to be mounted. A few years ago they tried doing the same large-scale presentation with opera but gave up because they couldn't persuade a big enough audience to come along with them.

My hope is that this cream-off-the-top attitude will come home to roost if they don't invest in talent on the ground floor. Maybe they do, I don't know. Just how much are they interested in the minor leagues? If this kind of contract destroys what's left of the majors, where do they think the huge artists they give these deals to will come from in the future?

You see, I think they do invest in talent on the ground floor. Most of those artists don't "make it" in the conventional sense but it doesn't stop musicians, managers, publishers, agents and record companiess throwing money at the problem. Tonight in London there will be scores of acts playing in front of a few close friends and some unwilling punters. The average member of the public isn't interested in the unproven. He wants what everybody else wants.

It's the same madness of crowds that means that people will pay through the nose for a ticket to Arsenal while up the road at Barnet there are wide open spaces. However, encouragingly, attendances at lower league games are up this year, indicating that there may be a disillusion with the superstar end of the game. Maybe the same wind of change will eventually affect Madonna. And if people will pay that much to see Madonna dance how much would they pay if she actually sang? Don't answer that.

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David Hepworth | 13 May 2008 - 2:17pm

I meant specifically huge promoters

I do believe that the likes of the labels do throw money at artists, many of whom will never make it. But I'm thinking about if those labels are pushed out of business, or left without the big name-artists who have gone off to LiveNation style promoters, they won't have the money from the big artists to do the development on the small ones.

I'm just wondering how much the people offering established artists huge deals based on their live pull are putting in at the ground floor.

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itf | 13 May 2008 - 2:37pm
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