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How much longer can HMV hang on? With apologies to Fedoraboy

davebigpicture's picture

I was musing Fedoraboy's post from January, HMV, Where Did It All Go Wrong, as I was mooching around my local branch today. The store was busy but not unduly so, given the closeness of Christmas Day. Im not sure what people were buying but I'm guessing the average spend was a tenner. I sought out the DVD set of Our Friends In The North but it was priced at £45 rather than £24 on Amazon so that went back on the shelf as I couldn't justify such a premium and I left without buying anything. After this week's dire results and the possibility of having to sell their live music arm as well as the further popularity of downloads, will this be the last Christmas of trading for HMV or can they turn it around and become a specialist technology retailer? Is there a place on the high street for a retailer that stocks even a modest amount of back catalogue or is this now only financially viable as an online operation?
I realise this covers a certain amount of the same ground as Fedoraboy's post but has HMV's long term prospects changed in the year since the OP?

0

Long enough for me to spend my £25 gift token I hope

Though I suspect the token will get spent on DVD rather than music.

Our branch has been taken over by X-Box, iPad and iPods plus accessories. There is a tiny music section tucked away at the back which is about as large as the heavy metal section used to be not too long ago. I have seen supermarkets with a wider range of music.

In fact, it is so bad that somebody has actually thought it is worth opening a CD shop just round the corner that sells moslty CDs. Not really a 'proper' record shop but a hell of a lot closer than HMV is now. It has a lot of dodgy compilations and generic C&W CDs but also things like Alex Harvey at the BBC for only a few quid.

I'm afraid that if HMV survives it will be as an electronic toyshop and not a music shop.

3
Skuds | 22 December 2011 - 11:08pm

Not sure how different the Aussie retail business is to yours,

but when I spy these sorts of places, it always reeks of remaindered stock and cheap compilations, which I suspect is a similar transition. The 'proper' record shops are shrinking (in Sydney, Red Eye and Mojo Records shrank to half their size recently), and it seems like there's precious little left. HMV and Virgin closed up ages ago, and the remaining 'high street' brands went the iPad/DVD route ages ago. And yes, my local Target seems to have a bigger CD department than most specialists, albeit top 40 (whatever that means now).

There's really only JB Hi Fi for a decent range of catalog, and they can't seem to make their mind up what they're doing. 2 city locations do music plus various other items, the one in the burbs near me is 50-50 DVD/Games and music, and they dumped TVs recently, and the new one in the city is hardware only, no music or DVDs.

I'm confused. But that's not unusual. Can't see it lasting in the face of digital delivery though.

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Harold Holt | 28 December 2011 - 11:02am

No need for an apology, dbp

A year on and a year into the reinvention, there's a whole new discussion to be had. New losses of £46m announced as well as the potential sale of the 'futureproof' live division have been the headlines, but the articles ignore the fact that the bulk of hmv's profits come at Christmas. Having said that, the costly refitting of stores as technology sellers seems to have ripped out the heart and soul of every branch I've visited this year. I really can't see the logic in a business plan based on once a year purchases of £30 headphones instead of 20 visits a year from £50 guy. While chatting to one of my old workmates today, he let slip that 'somebody' is being lined up to take Fopp off their hands. I think the demise of hmv tells a bigger story about the death of the record industry. I don't think I've ever seen such a lack of big releases as there have been in 2011. I think between January and May there were only two different number one albums. hmv's move away from CD and particularly back catalogue CD was prompted by a winding down of operations across the board from the majors. Much was made of the fire at the Sony DADC warehouse that housed the nations 'indies' but from my own experience very few of the titles they carried were supported beyond the original pressings. Back catalogue is now the reserve of mp3s only. I really hope that Nipper can have a good Christmas but the board seem to have given up sometime ago. Which, after Comet's fall from grace, gives Simon Fox one hell of a CV. And to think that 18months ago, ITV were looking to head hunt him.

3
fedoraboy | 22 December 2011 - 11:48pm

So, now Waterstones is gone

does HMV expect to make up such a huge loss just from Christams trading? Generally, none of the high street shops seem to have been that busy this year but I did notice that M&S and Boots seem to have shifted a lot of their seasonal stock and have rearranged the floor space to reflect this. Do HMV just hold stock over for the post Christmas sales or will they be stuck with whatever hasn't sold? There seem to be plenty of DVD box sets left.

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davebigpicture | 23 December 2011 - 12:09am

One shop chain did post good results

I saw it on the TV news a few days ago. Apparently Moss Bros have increased year-on-year profits.

I can only imagine this is a result of lots of people (mostly public sector workers) deciding to treat themselves to a nice interview suit this year.

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Skuds | 23 December 2011 - 12:59am

Waterstones isn't gone

HMV sold the Waterstones shops to Russian billionaire Alexander Mamut earlier this year for £53 million ( and with James Daunt of the Daunt independent bookshop chain installed as their new Managing Director too) so they're still very much with us. Now they can concentrate on just selling books again, I suspect Waterstones will last a little longer as a high street chain than a confused CD/Dvd/Games/Ipod/Ipad retailer like HMV can

3
Ricardo | 23 December 2011 - 2:15am

I'll take up the discussion

I have never worked for HMV but have done for some associates and rivals.

HMV have been spiralling down for two years in terms of stocking music. "We stocked less - so we're going to sell less. And display less".

And then their numbers are worse. Who'da thunk it?

1
Auntie Beryl | 23 December 2011 - 12:51am

Hammer. Nail. Head.

All the shop staff felt uneasy with the changes. But the board were clearly influenced by discussions with the record companies who really weren't interested in supporting physical formats. Digital downloads are a perfect distribution method with no physical stockholding tying up cash flow.

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fedoraboy | 23 December 2011 - 1:01am

Are you saying that

if, for example, I don't have a physical copy of, say, Houses of the Holy, I'd need to be getting my skates on, because the way the record companies are going, I'm not going to even be able to buy it on CD within, say, five years?

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ivan | 23 December 2011 - 1:05am

On the high street? Yes.

Amazon, to the best of my knowledge, still sell hundreds of the 'classic' albums week in week out because no one else does.

There was a classic shit-journalism hoax a few weeks ago about how by the end of 2012 there would be no CDs produced. If the majors wanted to cut off 65% of their cashflow and more of their profit margin, of course they would be doing this.

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Auntie Beryl | 23 December 2011 - 1:13am

Jaysus...

They'll lose a lot more than they think; plenty of folk go and browse in shops and then go online to see if it's cheaper, but you can't 'browse' Amazon the same way you could in Virgin way back when.

Back catalogue sales will be very badly hit, when High St stops selling, won't they? Mind you, by the sound of your post, you've far more of a working knowledge of this McGubbins, so who the hell am I telling!

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ivan | 23 December 2011 - 1:33am

Mais oui

Some of it - the topline and obvious stuff - will go to the supermarkets. The bloke looking for that £3 Squeeze album will go to Fopp (if available) or online.

I fear for the back cat in general, actually.

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Auntie Beryl | 23 December 2011 - 1:48am

Spot on

The number of 'classic' albums still available is dwindling as we speak. Expect a six-part series on the BBC where Stephen Fry hunts down the last few copies of 'Coda'.

3
fedoraboy | 23 December 2011 - 10:24am

By the way

My understanding is that HMV tried to call the bluff of the record companies before downscaling - ie "we're the only specialist left, give us everything on sale or return or we'll pull out of music".

That would have been financial suicide for the suppliers and as a result we have the situation we have today.

0
Auntie Beryl | 23 December 2011 - 10:13am

hmv "sale"

Very rarely is this marked down stock. Generally made up of bulk bought lines with the extra discount passed. It's not uncommon for suppliers to press stock to order for hmv sales. Very little stock is not sale or return. Except, of course, headphones. That's the stock holding millstone that could drag them under.

1
fedoraboy | 23 December 2011 - 12:47am

Yep

Overstocks from suppliers, or special deals. Great if you agree it's a bargain...

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Auntie Beryl | 23 December 2011 - 1:01am

"headphones. That's the stock holding millstone"

...unless they can get high-street magazines to run breezy puff pieces for them.

Er, hang on...

12
Colin H | 23 December 2011 - 1:07am

passing fact

my old Sennheisers gave up the ghost lately, while my similar-age Bose also went phut (dodgy connection i think) ... i will try and get the Bose fixed, if it's cost effective ... meanwhile i looked for a relatively cheap pair of Sennheisers on Amazon for the meantime and found the HD 202 for £29 (down from £36.99) ... the local HMV was selling them for £27.99, here, now, ready to rip open and plug into my iPod ... so i bought them at HMV (avoiding the 'pay extra for insurance cover' thing) ... that made HMV's discount price 3.5% cheaper than Amazon's (give or take a fraction of a per cent)

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Glenbervie | 23 December 2011 - 2:04am

Yes, they're competitive on headphones

...as it's their declared 'direction'. Good on them.

If they were as competitive on the other stuff they sell we might not be here discussing them.

By the way, I absolutely don't want HMV to disappear from our high streets. I think we would all lose a great amount if they did.

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Auntie Beryl | 23 December 2011 - 10:07am

Beats

The style media fawning over the Beats range of headphones has been laughable.

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fedoraboy | 23 December 2011 - 10:18am

Indeed

They're not even that good. A red wire. Ooooo!!!

All the usual suspects here (Shure, Sennheiser, Klipsch etc) do a far better job at a far better price.

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Six Dog | 23 December 2011 - 12:37pm

Repeat business?

As someone said further up the page, selling headphones once every year or two has to be a much less viable business model than selling well-priced cds on a regular basis.

And I wouldn't dream of buying headphones from HMV. I'll buy my in-ear ones from Amazon or similar, and I don't plan on replacing my silly-expensive HD800s anytime ever... not that HMV would *dare* to stock 'em....

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oktapod | 23 December 2011 - 11:25am

'Obelix & Co'...

...that's what the HMV management need to read: economic theory in the world of Asterix.

In a nutshell, Obelix found that selling menhirs was a business model with a built in flaw: once people had one, they didn't need another.

2
Colin H | 23 December 2011 - 11:45am

"Menhir's the time I've been mistaken...

and menhir times confused..."

2
Patrick Crowther | 29 December 2011 - 8:45pm

Menhir?

...well, there's not too many women here, that's for sure! :-D

0
Colin H | 30 December 2011 - 12:58am

Music retail

is a niche, specialist area now. The mass market for CDs/DVDs I think is inevitably with Amazon, Play.com and the Supermarkets. Nevertheless, there is still a place for someone who wants to peddle CDs and DVDs in the high street, especially at Christmas, but HMV is just too big and too unweildy for the job.

The surviving Indie shops like Rough Trade, Jumbo Records in Leeds and Piccadilly in Manchester pretty much have the serious music coverage nailed. They've got a small but strong, loyal following and they're operating at a sufficiently small scale to serve their instore and online customers. They've got the energy and enthusiasm, they understand exactly what their customers want and they're doing a superb job.

Fopp works great too. Walking in there is like a Virgin or HMV 20 years ago. Full of people browsing for music, there are films and books but it's mostly music and it's laid out in such a way that you'll inevitably walk out with 3 things you hadn't gone in there to get. I hope Fopp does get separated from HMV and doesn't get dragged down with it. There is still some mileage in it I think.

HMV's re-invention as a hipper version of Currys clearly isn't working. It'd be sad to see it go but, since they've made a concerted effort to drive my custom and your custom away but not focussing on selling music and back catalogue, what do they expect?

2
Dr Volume | 23 December 2011 - 2:36am

The Brand

If HMV makes most of it's profit at christmas, perhaps it's future lies in a network of pop-up shops that only exist in November/December. They have a well known brand name that will take some years to drop out of the public's conciousness. Why sell tat at a loss for 12 months when you can sell what you're known for at a profit for two months?

0
JohnW | 23 December 2011 - 8:27am

Buying music

Is a relatively new phenomenon, people need to let let go of the past and move along with the new ways of buying music the way our parents embraced the rapid changes in production techniques leading to exciting new sounds.
HMV is dead. So what. It was dead over a decade ago.

1
jimmyshoes01 | 23 December 2011 - 3:13am

That's fine

if everything you want to buy from now on is available as a download and you are geared up to listen to it in the same number of ways you would a CD (every room in the house, car etc) or if you are available to accept delivery from an online retailer. Like most of us, I used to like browsing in HMV and I can order stuff to be collected at my convenience rather than having to wait in for a courier. When Woolworths went bust there were plenty of other retailers able to fill the gap, the same can't be said for HMV.

4
davebigpicture | 23 December 2011 - 10:49am

Ahhhhh, Woolworths

I miss the Christmas add.

Were they a victim or part cause of the slump in physical music sales?

All part of the downward spiral I suppose.

0
Martin Simmonds | 23 December 2011 - 11:40am

I'll be sad to see it go

Personally I will miss HMV.

I tend to nip down to HMV once a week / every two weeks at lunch time (its only 10mins drive) to browse and see what new releases are in. I will invariably come out with a couple of CD's.

Whilst I can get everything I would want from Amazon, but being out here in Singapore it takes a week or so for me to get whatever I ordered. I still like the buzz of getting certain albums on day of release. I know I could get via download, and I like the concept of instant access, but I'm one of those strange ones that likes my music in a lossless format, which is still very limited for downloads......

1
chrisf | 23 December 2011 - 9:01am

Couldn't agree more

Glad to see that I'm not the only person who'd be sad to see HMV circling the plughole - I mooch down once a week to see what they've got in. Its a medium sized one, but still has a decent world cinema section that usually has what I want in stock (probably cuz they r in 'foreign'). Plenty of decent deals on TV boxsets if you're patient enough.

They're good for games and certainly have as many brand new titles in as the specialist gamestores, and unlike them don't try and mix it all in with the preowned stuff. And neither is HMV a fecking ordeal when you go in to by games like certain other retailers - trying to push all manner of crap at the tills like extra controllers, instore cards, shit advice, pushing worthless preorders, and even trying to get you to buy a preowned game rather than a brand new one (more profitable, y'see). Don't even get me started on the ripoff bundles when new hardware comes out.

All in all, it'll be a sad day when 'Humv' is shipped off to the great retail park in the sky.

BR
FT

0
Freaky Trigger | 23 December 2011 - 1:50pm

Nothing new

I have avoided HMV for years, decades even. It has always charged more for CDs than everyone else.

0
Bruised Mike | 23 December 2011 - 2:48pm

Bit unfair

When HMV have a sale, they often cut the price of a CD from "completly taking the pee" to "laughably expensive". And that has been the case for years, decades even.

Mind you this year can be summed up by Amazon currently offering all their album of the week \ official number one albums for £5 on download, and *still* nothing really tempted me. (Beyond the couple I already owned).

0
pompeygeorge | 28 December 2011 - 9:33am

If the Solihull branch is anything to go by

I'll give them one more week. The woman in front of me in the queue was desperately trying to explain who the X Factor girl artist was in order to buy the CD for her daughter.

Not one of the 3 heavily tattooed, pierced and eyelinered staff behind the tills had a clue, or a willingness to help, this most "high street" of customers. Why would anyone working in a record shop need to know about popular music?

Shame on them, frankly. It's an awful place to buy anything, particularly with at least 3 different systems playing competing music at high volume. Or maybe I'm just getting old?

5
Big Pants | 23 December 2011 - 3:08pm

Same in Exeter

It wasn't all that busy, a queue of 4-5 people, but the 3 staff behind the counter couldn't give a monkey's about serving us.....until I made a loud comment about seeing why HMV was going to the dogs, in true Victor Meldrew fashion. Then she asked if I wanted a loyalty card.....er, no thanks....

0
NigelT | 28 December 2011 - 10:25am

Was in one today....

Picked up a few books as gifts which were absolute steals (Nick Kent's The Dark Stuff for 2 quid?!?).

Long queue (very long queue) so good luck to them, hope December has eased concerns a little. I don't want my high street to die completely because when it goes we will all be forced into Tesco for everything except for what we buy online, and that it's own set of problems for stuff like clothes and even electrical goods.

0
art vanderlay | 23 December 2011 - 7:57pm

Fopp

appears to have been spared the HMV main chain no-one-cares-staff and general malaise, so I would hope that Fopp may survive HMV's obviously impending demise.

Fopp has a reason to exist and a fanbase. HMV does not.

5
Auntie Beryl | 28 December 2011 - 2:35am

FOPP

is the only part of HMV I'd miss...if HMV go under they'll drag FOPP under with them.

Already worrying signs in FOPP - the second hand stock section is getting quite big. Of course they've got to do something with the "bring it back and we'll give you a quid off your next purchase" stock, but do I want a second hand copy for £2 when a new copy is on the shelf for £3 ?

0
Slick | 11 January 2012 - 3:34am

Not much doing in the HMV Sale

Aside from a few dvd's nothing much seems to have changed pricewise since Christmas eve. The various DVD boxsets are all as was.
No sign of any mass stock clearance intiatives.

0
Martin Simmonds | 28 December 2011 - 11:51am

Agree...

I was passing today so, prompted by this thread, I went in. I have to say it was heaving and the queue to pay snaked around the store. Some of the prices on DVDs and Blu-Rays looked pretty good, but I found myself giving up in the end because of the crush. This made me think that I may be now so used to buying online that actually finding stuff and queuing to pay is just so 20th Century - I just don't have the patience any more.

I hasten to add I do use my local record shop - Onionheart in Exmouth, in case you're down this way and want to say hello to Michael...and hopefully buy something!

0
NigelT | 28 December 2011 - 3:42pm

Popped in, spent money, popped out

I'm not a big purchaser of DVD's so walked straight upstairs to the music floor in the main store in Birmingham this lunchtime.

Lots of music, falling into a number of unpurchaseable categories:

1. Already got it.
2. Don't want it (X-factor offspins, metal, rap).
3. Want it, but not at that price.

Managed to find a couple of things to buy, however.

Very best of Ethiopiques
Delgados - Complete BBC Peel Sessions
Lenny Kravitz - Let Love Rule 20th Anniversary Deluxe Edition
Metronomy - Nights Out
Ryan Adams - Ashes & Fire

Princely sum of £25 paid. Given that 3 are double albums I think thats not bad, although I had to hunt around to get that stash together.

1
el toro calvo grande | 28 December 2011 - 3:52pm

Big queues

I suspect that the big queues in store today are possibly due to people exchanging unwanted christmas gifts!

0
Martin Simmonds | 28 December 2011 - 4:06pm

The guy in front of me

was exchanging a DVD for a new copy "because the booklet was slightly damaged".

0
el toro calvo grande | 28 December 2011 - 4:15pm

Vouchers

People with HMV vouchers for christmas who've heard about a possible quick demise, will also be in the queue making sure they spend them quickly!

1
Martin Simmonds | 28 December 2011 - 5:00pm

Yep, that'll be me...

...next time I'm there.

0
Paolo Meccano | 28 December 2011 - 5:08pm

HMV are now like a motorway services

in that the prices simply do not reflect the rest of the world. But unlike Newport Pagnel, people can go elsewhere.

That they sell DVDs and CDs at inflated prices makes people go online and therefore they can say "well people don't want us to stock music anymore". Same with DVDs - £20 where Amazon charge £12. i'd like to support the dying record shop but I'm not mad.

I go to specialist retailers and indie shops for my vinyl etc as much as I can but HMV lost my money a long time ago

3
DogFacedBoy | 28 December 2011 - 5:11pm

I can't understand why

they aren't even competative compared to FOPP - what's the point of having a HMV and a FOPP in the same area, and HMV is 85% of the time at least £1-£2 more on CDs ? At least be the same price, why not ?

0
Slick | 11 January 2012 - 3:36am

HMV rescue plan

Interesting article in today's Times on what HMV should do to survive.....

http://www.thetimes.co.uk/tto/arts/music/article3281156.ece

0
chrisf | 10 January 2012 - 10:09am

For those of us who don't subscribe to The Times.

Is there an article summary?

0
JQW | 10 January 2012 - 11:28am

Apologies - didn't realise it was subscription only

Here's the article - Fraser please remove if it violates copyrights etc etc (I won't get into the argument of morals regarding the Murdoch empire... ;-) )

Basically
- make the HMV store a place that people would actually like to visit (i.e. like it used to be). Add a cafe, listening posts etc
- set up concessions within the store for vintage vinyl sales / second hand sales etc
- extend the magazine section (compensate for the loss of Borders) - its gets people in the store browsing and a proportion of those invariably buy stuff.
- bring back the expertise - at present people browse HMV, make a note of what they want and then go home and buy on Amazon. They need a gatekeeper.

"Bob Stanley’s plan to save HMV

Bob Stanley
January 10 2012 12:01AM

Before Christmas there were rumours that HMV needed some pretty good seasonal sales figures to keep its head above water. Those figures were revealed yesterday and were, officially, “disappointing”.
The company has tried to put a brave face on its debts of £160 million and like-for-like sales that were down 8.1 per cent in the five weeks to New Year’s Eve; if it wasn’t for the novelty of Dr Dre’s horrible but huge-selling headphones, the figures would have been worse. “I am confident that HMV will be around for many Christmases to come, ” says Simon Fox, its chief executive, but he doesn’t seem to have a strategy to back up the bluster.

Not too long ago the flagship HMV shop on Oxford Street was a destination. If you were meeting someone in town you would arrange to hook up in the album section, maybe between B and D to browse the Beach Boys or Dinosaur Jr’s wares while your friend struggled with the vagaries of the Central Line. Those sections are still there, but the last people I arranged to meet in HMV were a pair of Fifties pop enthusiasts, both in their seventies, to whom a rendezvous at the store has become an old habit that they find hard to break.
The shop is so unattractive, and so unsure of its purpose, that it is wholly uninviting. I popped in at Christmas to buy some last-minute presents and breathed in what atmosphere there was. I saw two-tone grey carpet that may have been there since the Eighties. The aisles were ludicrously wide, as if they still expected people to jostle, three deep, to rifle through the CD racks. Staff wore shapeless, branded black T-shirts, meaning that a genre expert in the basement was hard to separate from someone who only started last week. When I looked for the Beach Boys Smile deluxe box-set I only found a piece of plastic in the racks that said “please ask at counter”. If you can’t display a beautiful item like that, you’re not doing your job properly.

The vinyl section I couldn’t find at all, but I’m assuming that there is one, tucked away in a grotty corner for minorities. Except that fetishists such as me will go to Sounds of the Universe, a nearby shop that advertises its vinyl products in the window, which plays records if you want to hear them, and where you’re likely to hear something new, something to raise your pulse, rather than the Rihanna album that you just heard in a café or a cab five minutes ago. The way we consume music has changed completely in the past ten years, but you’d never know it from walking around HMV.

Last summer the Voices of East Anglia blog posted a set of photos of the original HMV Shop on Oxford Street through the years. They were quite beautiful. This shop is now a branch of Foot Locker, but the present HMV could pick up plenty of aesthetic tips from its heritage. From the exterior signage, to the listening booths, to the specialist sections (whatever the “Cosmopolitan Corner” and “Personal Export Lounge” were, you’d definitely want to hang out there), it looked inviting and exciting.

Record sales back then were buoyant enough to pay for the grand staircase in the middle of the store. The HMV Shop had been opened by the Gramophone Company in 1921, ten years before that label amalgamated with Columbia to form EMI, Britain’s most successful label. For decades it thrived, but the digital age has seen the market for physical music product drop precipitously. It isn’t HMV’s fault that Boney M’s Mary’s Boy Child sold 1.6 million copies inside a month in 1978, while Orson’s No Tomorrow notoriously reached No 1 with sales of fewer than 18,000 in 2006.

The key to HMV’s survival, even on a much-reduced scale, isn’t in a hankering for the past. Many shops — chain stores in particular — have struggled or disappeared in recent years. However, other shops are thriving. Last year I did a short trip around the country to check out the state of record shops. It was invigorating. With the exception of a couple, whose owners were in their dotage, all were staying afloat, and some were doing better business than ever before. It isn’t a myth that teenagers are buying vinyl and obsessing over it. Records are cool objects to own — anyone can have 20,000 songs dangling round their neck, but not everyone can own a limited edition White Stripes seven-inch or an original mono copy of Jimi Hendrix’s Are You Experienced?. These are desirable items and need to be sold in the right environment.
In Dalston, East London, two new record shops — the ramshackle Eldica and the well-appointed Kristina — have appeared in the past year or so. Down the road from them is Rough Trade East, a vast store, just a few years old, that has already become an institution. It has “world famous weekly mail-outs” on new releases, exclusive mixes and CDs on sale, an Album of the Month club (with invitations to members-only events), and in-store happenings that include book launches and debates on the future of pop.

Could HMV compete with Rough Trade? No, it has a bigger and broader customer base. Instead, it should let Rough Trade have a concession — after all, Rough Trade’s branches are way west and east of Oxford Street. HMV should act like it is the parent of Rough Trade, Kristina and Sounds of the Universe, because that’s exactly what it is. It should be proud of its history. The original store has a plaque on the wall that reads “Opened by Sir Edward Elgar in July 1921” — that’s impressive.

If vintage clothes can be bought in Selfridges, then why not vintage sections in HMV? There are plenty of second-hand dealers in London, working out of lock-ups or from home, who would not only have a ready supply of vintage vinyl but would love to have a Central London location in which to sell it. Some concessions could change on a bi-monthly basis, like an art show; bands could curate some departments, recommending their favourite music, and decorating the place as well as DJing or doing in-store shows. Domino Records ran its own radio station for a week last summer out of its offices in Wandsworth and it felt like an event — there’s no reason why HMV couldn’t do the same.

Beyond the CD racks HMV’s magazine section is an embarrassment. Yes, they stock the quarterly Elvis: the Man and his Music, which I buy every issue of, but they also stock Heat. Who would go into HMV to buy a celebrity gossip magazine? Borders, which used to be across Oxford Street from HMV, had an extensive magazine section, which is now entirely absent from any major West End store; you can buy Fantastic Man for an interview with Hot Chip’s Alexis Taylor from a stall in Islington, but nowhere on Oxford Street. It’s an open goal. Like the HMV of old, Borders was a destination purely for its magazine selection. Stock them and people will browse, spend time and probably end up buying before they leave. It gets customers through the door and, looking at the wide open spaces, HMV isn’t doing that right now.

Other than Rough Trade East, the shop that HMV should really be looking to for ideas is a few doors away. The basement of Topshop is like a crazy souk, only navigable through practice and feminine intuition, and within it are plenty of concessions, vintage areas and shops within shops. Topshop, which once appeared way below HMV on the cool register, has re-invented itself by moving quickly to get involved with designers and start-ups who are creating a bit of buzz. An example is Wah Nails, a super-hipster nail salon that has its main store in Dalston and now has a concession in Topshop. It opened in 2010; only a handful of blogs had written about it. Then a couple of months later there it was in Topshop.

Selling music isn’t quite like selling clothes, but HMV’s clumsy embracing of technology — dumping the CDs and vinyl to sell MP3 players and assorted hardware — is short-termist; there are plenty of other shops already doing just that. The internet, however, could provide it with some much-needed cool. Blogs have helped Topshop to get new items and ideas into the store before even keen fashion watchers know about them. HMV could look to aspirational, tastemaker sites such as Pitchfork and Popjustice to recommend music. Beyond that, there are plenty of well-written, enthusiastic music blogs that HMV could take a chance on. It’s a two-way street. At the moment nobody would want their music or playlists to be associated with HMV’s grubby-grey carpet-tiles.

It isn’t just about what you buy, but how you buy it. There is a café in the basement of Topshop. Rough Trade has a café and a bar too. If you can meet friends, chat over a coffee, swap notes on the latest sound sensations, and then purchase those sounds, having a seated social hub for groups of friends will bring in more revenue than lone customers wandering the empty aisles.

Again, HMV could look east and steal some ideas from the Pacific Social Club boutique on Clarence Road. The walls there are decorated with vintage 78-sleeves, and there is a stack of vinyl that you can put on yourself as you eat your banana and passion fruit on toast. The café could include listening posts, using Spotify and iTunes. There must be a way for HMV to work with these digital distributors.

The details can be discussed later. At the moment HMV is little more than a vast shop window for Amazon; you can browse the racks, make a mental note of what you want, then go home and buy it online slightly cheaper. It needs to change how it sells more than what it sells. Customers need to go in thinking of HMV’s expertise — they need to think of the shop in the way that people thought of John Peel. Anybody can buy what they already know from Amazon; they need a gatekeeper.

At £160 million in the red, it wouldn’t hurt HMV much more to take a chance on a revamp, splash a couple of million re-inventing the Oxford Street store, and hope that, like Topshop, it attains trendsetting status, with its influence trickling down to regional branches. Its one major advantage, and one that it hasn’t begun to capitalise on, is that people genuinely like HMV. They want it to survive. I don’t remember anyone getting particularly weepy over the demise of Zavvi, Tower, or even Virgin. HMV, like EMI or the BBC, is a British institution that’s fun to knock, but nobody would ever want it to disappear."

2
chrisf | 10 January 2012 - 11:58am

That's a good article

I like the point about the magazine section, and selling vintage vinyl would seem to be a good way to climb into a niche market if that market is as healthy as the author says it is.

I am quite cynical about it though: I'm not convinced people actually care as much as the author thinks they do. Either about the institution of HMV itself or about keeping the culture of recorded pop music alive in this way. As much as people are still theoretically excitable about pop music, isn't the industry just supported by supermarkets selling flagpole releases like Susan Boyle or Michael Buble? I know that probably sounds sneering, but I just mean that the actual profit in the music industry comes from people to whom music is less important than getting a Sky+ box or buying a £10-for-three wine offer at Asda or even just getting a season ticket for their daily commute. If there is a groundswell of crazy fans who would rather go to a gig than put food on the table, I can't see a big operation like HMV being able to connect with them and monetize them in a big enough way to keep themselves afloat.

From my own point of view, I'm highly interested in music and film, but I feel as if I've done enough digging to last me a lifetime. And there's no reason to dig anymore since everything is just so available. Example: I remember lusting over the LP of Kevin Ayers and The Whole World's "Shoot The Moon" (think that was the title) about 25 years ago, just because it looked so exotic and inviting and was out of my price range. Then I forgot about it, then I remembered it again recently and looked it up on Spotify. It wasn't that good. My point? A lot of the "passion" for pop music was fueled by its inaccessibility, but we have moved on now. Wanting to keep HMV going is just nostalgia, much as I hate to admit it.

2
Stephen Merrick | 10 January 2012 - 12:27pm

Listening Posts

HMV got rid of their listening posts a while back ( they were 6 CD Pioneer car players in a tin box, basic but functional and the store could load what they liked) and replaced them with the touch panel device that either never works or doesn't have what I want to check out loaded.

0
davebigpicture | 11 January 2012 - 2:07am

The Kiosk

A wonderful replacement for the store's own curated listening post. I remember during my store manager days selling silly amounts of Gang Of Four CDs by setting up a listening post along side Simon Reynold's "Rip It Up" book. Got replaced by an unresponsive touch screen that within a week of installation begin to display an embarrassing Windows boot screen. Would still be showing it now if we hadn't ripped the power out. The last few years of the 'Fox' era HMV have been littered with poorly executed ideas that look great in a shareholder presentation but add absolutely nothing to the brand.
See also:
HMV Radio
HMV TV
HMV Gamerzones
Impact browsers
Warranties on things already covered by your receipt
Get Closer social network - I got £500 to help populate this Facebook-beater with content. Didn't last six months.
Customer Orders only through the web

I could go on
If there's any justice left in the world, I hope Simon Fox's embarrassing reign doesn't.

0
fedoraboy | 12 January 2012 - 12:30am
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