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How did our brilliant TV companies miss "The Wire"?

David Hepworth's picture

The papers this weekend have been full of "Is The Wire the greatest TV show ever made?" stories (about six months after we did the same thing, actually). The fifth series starts tonight on FX. Hardly anyone will see it there because it is, in British terms, a very small channel. Congratulations to them for signing it up.

But what I want to know is How Come None Of The British Channels picked it up? They're always telling us what a bang-up job they're doing when they're pressuring for a rise in the licence fee or justifying their giant salaries. How come Channel Four (salary of Chief Exec Andy Duncan £1.4 million) passed on it? And if they did why didn't the BBC catch it, particularly in a year when the Director of TV saw her salary *increase* by £107,000?

What interests me is that I know lots of people who've seen and loved "The Wire" but hardly anyone who's watched in on broadcast TV. Is this the future?

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TG4

It's been shown on TG4 in Ireland which is the Irish language channel which will indicate the size of the audience it gets here.

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Pat Carty | 21 July 2008 - 12:16pm

is it...

...cos it is black?
Surely BBC 2 could run it. Channel 4 would put the first two episodes on at 10 on a Thursday night and then move the rest around the schedules, making viewers play chasey, just as they did with The Sopranos.
It's better on DVD anyway.

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Mr Drayton | 21 July 2008 - 12:21pm

Why it's better on DVD

1. Watch when you want.
2. Pause for beer breaks.
3. Switch subtitles on for Snoop's scenes.
2. No annoying channel logo.
3. Commentary tracks.
4. It's not shown here.

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Archie Valparaiso | 21 July 2008 - 12:26pm

I'm still catching up

- about to start Season 3 - but have had to keep the subtitles on for all of Season 1 and part of Season 2, just to adjust to the accents.

Even if a mainstream channel does pick up an import it either airs at a clearly inappropriate time or moves around the schedules on the whim of some cretinous programmer. Here we got 'Dexter' at 10.30pm or sometimes 11pm on a Tuesday or Wednesday, and the hunt for 'Arrested Development' was always a treat.

While I'm here ... am I the only one who thinks Jimmy McNulty looks like Robbie Robertson circa 'The Last Waltz'?

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Steven C | 21 July 2008 - 1:07pm

It 's ignored in Hollywood

because it's a Baltimore show. If it ain't set in LA or NYC it doesn't exist on the awards radar.It is also, let's face it, too smart and too black for network TV to risk showing to an audience that they decided long ago was stupid and white.
Boxsets were made for shows like the Wire. I never would have been able to follow it without the pause button, and, yes, the subtitles for Snoop! I also would have never discovered Deadwood(where did that disappear to??),OZ, or Arrested Development. The Sopranos, of course, takes up a significant amount of space on my shelves.

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jennifer | 24 July 2008 - 10:21am
Andy Lynes | 21 July 2008 - 12:41pm

Who watches stuff as it is shown on TV any more?

I cancelled cable TV (I live in Holland) nearly two years ago just before my son was born. Instead we watch DVDs, listen to the radio, read, talk etc etc.

I prefer the option to watch the stuff I want to when I want to. In those nearly two years we have watched all of The West Wing, the first three series of Battlestar Galactica, Firefly and have three episodes left of the fourth series of The Wire having bought the first three series last December. We also watch films on DVD from time to time.

If I want to watch a sporting event, I go to a friend's house or the pub. My other half isn't interested in sport so this is rarely a problem although I do have to be more choosy. No bad thing if you ask me.

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UtrechtSimon | 21 July 2008 - 1:14pm

You're right - it is the future

Over the past year or so I have begun watching less and less television, to the extent that I cancelled my Sky subscription. (I did not realise that this would result in them writing to me twice a week with their latest offers ever since.)

Apart from the odd news bulletin I now never watch any TV as it is broadcast. A few shows I will record to watch later, but largely it's either downloads or DVD box sets. There is something very satisfying about being able to watch two or three episodes of 'Boston Legal', 'Damages' or 'The Wire' in an evening, knowing that the rest of the nation is watching 'Britain's Clumsiest Dinner Ladies' or a re-re-run of 'Friends'.

Most of my friends have adopted a similar viewing pattern over the same period. It's great to be able to either discover some new series - via The Word or word of mouth - or to be able to recommend something you've enjoyed to someone else, knowing that it can be picked up on DVD.

This is something that the channels are recognizing with online content and iplayer. Someday - possibly next week - all good TV will be watched this way and the rest of the nation will be playing bingo on ITV1 every night at 10.

P.S. I don't like 'Richard & Judy' stickers on MY books either.

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Steven C | 21 July 2008 - 2:41pm

As others have said...

...it's better on DVD. If there was ever a TV show that was best seen NOT in weekly instalments, this is it. However, good point. Even the frickin' Mail On Sunday was going on about it yesterday. My personal hope is that BBC2 picks it up, rather than any station that has ad breaks, and runs it at a regular, sociable hour (Seinfeld, anyone?).

Until then it will remain a private pleasure. I've seen tonight's episode already, and I'm still salivating.

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Lucas Hare | 21 July 2008 - 1:47pm

Yes and no

I've watched it all on DVD so far and in many ways would prefer to do so. But as it is on tonight, I can record it and at least fast forward through the ads. September seems a long way off to wait for the DVD and I think that the possibility of some plot line or major event leaking and spoiling the series is too great, so I'm going to watch it.
Unforunately I found out the climax to S3 and sat through it knowing the impending doom of that character.

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Carl Parker | 21 July 2008 - 6:27pm

Agree with that

I have watched the first 4 seasons on DVD and enjoyed the option of watching two or three at a time.

I've Sky+'d the episode last night on FX but am still debating whether to watch it or not. I think I will as it is just such a great show and I want to see it as soon as possible but I would actually prefer to just be able to buy the DVD now and be done with it.

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NealT | 22 July 2008 - 10:05am

I've watched it all as it was shown from episode one, series one

But my partner gave up after the second ep of the first series and only got into it on the second series. Two points 1) no way can you follow all the black dialogue in series one without the dvd subtitles 2) the thing about The Wire is that its power is cumulative, so it tends to become completely gripping only in the middle of each season. I didn't have any problem following it over three months though. I like to be able to discuss things as they appear, not months later, but, unlike my sister, I haven't downloaded the fifth season in advance. I prefer my prime time unpixellated...

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canfan | 21 July 2008 - 2:14pm

I'm dabbling

I'm watching the first series on DVD from the film club - and yeah, it's good. The famous "they only say fuck" scene didn't particularly impress me, but maybe because everyone goes on about how brilliant it is - it's only two guys saying "fuck" in quite a stilted way after all. I'm quite enjoying it though. Whether I think it is as brilliant as "The Sopranos" remains to be seen.

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Twangothan | 21 July 2008 - 2:23pm

I find that scene clever but

I find that scene clever but jolting - one of the very few times in the series where naturalism is abondoned for the sake of effect and you remeber you're watching a TV show rather than being completely immersed in the experience.

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Andy Lynes | 21 July 2008 - 7:38pm

The Wire on iPod

I missed out on the first series of the Wire. Is there any legal way of getting the first series onto an iPod?

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Handsome.P.Wonderful | 21 July 2008 - 2:43pm

Wire pod

Buy the DVD. Rip it onto your computer using Handbrake, if you have a Mac. I'm sure there's a Windows equivalent. Import files into iTunes. Bob is, as they say, your father's brother.

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Lucas Hare | 21 July 2008 - 5:24pm

I picked up...

... Season1 on eBay for €20 (incl delivery).

Tasty.

I was a big fan of The Sopranos and assumed it could not be surpassed.

I'll get back to you with my verdict in about 6months when I catch up with the rest of you.

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Nicodemus | 21 July 2008 - 3:38pm

Why the hell would you want to get it onto an iPod?

There's plenty of software around that converts dvds to iPod friendly formats but the show doesn't appear to be on iTunes. Criminals, can, of course, get it easily at places like http://www.mininova.org/search/wire%20iPod/8 but they have to know how to use bittorrent... while looking for an official version on iTunes, I did find that there's a free podcast series about season 5 - but is it safe to listen to before watching? Not sure I'll risk it.

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canfan | 21 July 2008 - 3:44pm

The future of telly...

I have allowed the Jeff household to become criminally behind the times inasmuch as we don't have Sky and have Freeview only. Thus I may be the only reader of the Word who has never seen a single second of 'The Wire' (Somebody get the smelling salts for Mr Hepworth).

I loathe the Murdoch empire with passion and live in rural isolation, hence no cable. So what is my upgrade route? Do I have to swallow my principles in the name of family happiness? Suggestions welcome

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muttnjeff | 21 July 2008 - 3:58pm

Lovefilm

I get it from the DVD club - www.lovefilm.com - you pay a monthly subscription and you can have as many DVDs as you can watch in the month - no overdue fees or anything - I got Series 1 episodes 1-3, watched 'em, sent the disk back and the next one arrived the following day with 4 & 5. Repeat till finished. They have tons of other stuff should the thrill of people barking "fuck" at each other wear thin.

BTW I am also a Murdoch loather and I use a Topfield 5800 PVR hard disk recorder which gives you all the Sky+ functionality but for Freeview, without having to have Sky and the numerous rubbish advert packed channels it comes with. Recommended by Word of course...

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Twangothan | 21 July 2008 - 9:25pm

As I've said MuttnJeff...

...no television channel is broadcast into my house on cable or otherwise. Just get hold of the DVDs and watch them at your own pace like the rest of us.

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UtrechtSimon | 21 July 2008 - 4:06pm

Forgot to mention

Other family member's sport/soap addictions mean that cold turkey won't work......

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muttnjeff | 21 July 2008 - 4:11pm

so you don't watch

the news or the footy or gardeners world?

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Chris G | 21 July 2008 - 7:50pm

TV licensing

I bet you have a good time with TV licensing explaining your situation.
Some years back when I lived in a flat with no TV at all, they were always on to me demanding to know why I didn't have a licence. It was quite fun inventing new stupid reasons for not having a licence, other than stating the obvious.

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Carl Parker | 22 July 2008 - 11:25am

It's quite funny that when

It's quite funny that when Channel 4 ran one of those appalling list programmes - the 50 "Best Drama" series of all times - The Sopranos came out top.

Debateable like all these things. But what was really entertaining was that C4, having decided that this series was greater than Boys From the Blackstuff, Edge of Darkness and The Singing Detective (#2-#4 in their list), then ran the series at 11.35pm.

OK - it might have already aired on E4/More 4, but that's not the way to treat the "Best Drama" of all time is it? All those other series went out before 10pm when first aired.

Sadly I can't see a terrestrial station now bothering to pick up The Wire, and it'll just live on with its cult/DVD status.

It seems now that the best imports are always going to end up hidden away on digital with, at best, a late night terrestrial showing. That's very sad, but it's just happened with Mad Men (dozens of Emmy nominations and a few TCA awards just in the last week). Damages airs at 10.35pm on BBC1, and Rescue Me is hidden away on Sky. Has anybody at all bothered buying recent HBO mini-series John Adams and the Iraq war set Generation Kill? I suspect that they won't be troubling BBC1/ITV1 Sunday nights anytime soon for sure. What about Gabriel Byrne in In Treatment?

Are UK stations being priced out, or are they simply not interested in quality fare anymore? Gossip Girl gets snapped up quickly along with Bionic Woman but not these. Hmmm.

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adambowie | 21 July 2008 - 4:17pm

I think all scheduling...

... on the "main" channels (at reasonable times) is aimed at people that don't want to think too much when watching tv.

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Nicodemus | 21 July 2008 - 4:38pm

Re Generation Kill

Isn't that David Simon's follow up to 'The Wire'? Don't tell me it's already been shown here....

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canfan | 21 July 2008 - 4:39pm

It probably is the Future

My favourite TV series of the last few years have been,

Rescue Me....(New Series not shown by Sky and previous series moved around the schedule).

Battlestar Galactica the re imagined series is just one of the best things I've seen broadcast for years.

The Wire, The Sopranos, West Wing, Ditto.

Then there are Alias, Smallville etc.

Common denominator ........DVD Box sets.

I wonder how I fit it all in.

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Springer Bell | 21 July 2008 - 4:49pm

generation kill

The 2nd episode was shown in the US last Night.It's been very good so far,don't ask how i know i just do.
Rescue Me is fantastic but am i the only one who's seen BROTHERHOOD. Don't know if it's available on DVD yet. But check it out it's Brilliant.

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Sour Crout | 21 July 2008 - 5:17pm

I love Brotherhood too. It's

I love Brotherhood too. It's really hidden away even by the standards of FX which shows it. You really have to hunt it down, but Jason Isaacs is wonderful in it.

Generation Kill is indeed the new David Simon mini-series. I'd have thought it would be a good buy for BBC2 although I haven't yet seen an episode (not that I could have, of course, it airing only in the US and me living in the UK).

The Corner is also worth hunting out, also by David Simon. It sits happily between Homicide: Life on the Streets (criminally ditched by C4 mid-series - had to wait for Hallmark of all channels to catch the last couple of series) and The Wire. E4 showed it when they had vaguely challenging material. I'd have thought it could fit easily on More4 these days. Just saying that it's from the makers of The Wire would get it a certain audience.

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adambowie | 21 July 2008 - 6:30pm

The Wire DVDs

Are under £20 at Amazon currently.

I have The Wire Series One but in the year that I've had it have only watched episode 1. But I have enjoyed BSG, Deadwood, Heroes, Damages, Terminator Sarah Connor, Rescue me, Sopranos all on the V+ or DVD or ahem, downloads. Meanwhile a pile of NYPD Blues (More4 threw them away by showing them late every night), The Shield, Firefly remain unwatched. USA tv rules OK.

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Neil Jung | 21 July 2008 - 8:05pm

very poor

I hardly ever watch 'live' tv anymore , I usually buy the DVD box set of a show from UK/ US and watch the whole series in one go. Mind you I live in New Zealand and TV here is shite!

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Stephen Cadman | 21 July 2008 - 8:47pm

Yes, Australian TV

is equally awful. Although one benefit of being behind is that you find out all the good stuff and get ahead of the curve - I had bought and watched all of The West Wing (among others) on DVD through Amazon long before it saw the light of day - and was treated rather shabbily - here.

I'm sure one of the Word Massive would be able to enlighten me: what are the economics of all this? In the past, stations spent money on shows and got the money back on advertising. Something like The Wire (which I haven't seen but I can feel my resistance fading) would cost a fair whack to make but doesn't rate all that well, so there can't be a lot of dollars coming through the door. Despite this, HBO are still coughing up what I assume are impressive budgets. Do DVD sales cover the profit margins that TV companies demand? Is it a loss leader to give HBO credibility with viewers and program makers? Is it repeated enough in the US to justify the outlay?

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Sam Fiddian | 21 July 2008 - 10:25pm

I'm not exactly sure......

......but I think some programmes like "The Wire" and "Lost" are shown on premium channell pay per view tv in the USA. I imagine that that raises a fair bit of income.

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bigsteviecook | 22 July 2008 - 11:32am

Economics

The Wire is on HBO, so is on a paid channel - you pay for a monthly package, not individually to watch shows. However it has not been a big ratings hit for them, and while they have stuck by it, it has now finished its run, and the final series was 10 episodes rather than 13.

I've also asked the question why The Wire is not on terrestrial on my blog (pardon the pluggage) here: http://digital-examples.blogspot.com/2008/07/why-isnt-wire-on-bbc.html , and I suspect that it is a combination of it not having great ratings in the US when it was first up for grabs and also possibly FX out-bidding the others to show it as a high profile show. We can't see what ratings it gets in the UK because FX does not subscribe to BARB to measure its audience.

Overall though many critically acclaimed shows don't get a large audience here and prove hard for schedulers to justify. Curb was relegated to increasingly late night slots on More4, and they didn't even bother to promote the excellent Steve Coogan episode in the last run.

Does this matter? Yes, I think so. The Wire is excellent, and more people watch shows when they are shown on terrestrial rather than digital only, in the way that more people watch shows (the same shows) when they are shown on BBC1 compared to BBC2.

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DanC | 22 July 2008 - 12:16pm

Curb

That last series was the funniest of the bunch. Classic return to form and missed by almost everybody.

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Springer Bell | 22 July 2008 - 12:35pm

Curb

The most recent series started well, but then lost it in my opinion.

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Lucas Hare | 22 July 2008 - 1:46pm

Jeez Lucas

Have to disagree with you there. It was up there with Series 2 and 3. Still have the moist tear ridden eyes to prove it.

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Springer Bell | 22 July 2008 - 9:16pm

Larry David...

... what a hero.

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Nicodemus | 22 July 2008 - 4:33pm

It must be a Baltimore thing....

It's alright, it's not from The Wire.

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skirky | 22 July 2008 - 5:55pm

A very small channel?

But still available at the click of a button, like all the others, yes? Given the amount of frenzied press and blog coverage, surely there aren't many people who aren't aware that it's on, or does everyone just scan the first twenty channels on their freeview menu and give up and go to the pub/PC? I can't understand the "We wanted to put it out on BBC2" comments regarding new series that need to 'build' for instance. Mind you, I've only got five on my TV so I may be missing something. Well, quite a lot of things, actually.

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skirky | 24 July 2008 - 4:46pm

the wire

what show is this and what came first

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paintyface | 12 September 2008 - 9:21pm

Subtitles / Headphones

Interesting to read how many people used subtitles on The Wire. I never did that, but found it much easier to catch all the dialogue when I started watching it with headphones.

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kidpresentable | 30 July 2008 - 2:59pm
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