Entertainment For Lively Minds
Guilt-free Spotify?
We have mused quite a bit on here about the sustainability of Spotify and its impact on artists and record labels. This article makes interesting reading.
Revealing for the first time today how the commercial relationship works between the streaming service and the record labels, Rob Wells, the senior vice-president Digital for Universal Music Group International, declared Spotify a very sustainable financial model which was paying out well to the record labels which it has entered into licensing deals with. Mr Wells disclosed that Spotify is paying Universal Music Group a royalty per stream in only two of its territories: the UK and Spain. In its other four territories: Sweden, Norway, Finland and France, Spotify pays the record labels from the money generated by subscriptions and advertising and not on a per stream basis.
Apparently we in the UK, along with the Spanish, are the freeloaders (guilty as charged, m'lud - they'll have to make the ads a lot more annoying and intrusive to force me to switch!)
Mr Wells said it was “lagging behind” in the UK and Spain because of the extremely high quantity of people using the service for free – meaning it was a more difficult task to convert 10 per cent of a much larger number into subscribers. Spotify has recently re-turned on the ‘invite only’ mechanism in the UK to limit the amount of users on the site.
No official figures have been released to show how many people pay £9.99 a month to subscribe to Spotify’s premium service in the UK, which offers an advert free experience. However, it is still thought to be a low number.
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It's their own fault
The packages just aren't Occam-friendly. I have no idea, day to day, whether I'll be a heavy or light user. I might not be able to or interested in using Spotify for days/weeks even months on end. As such, there's no way I'd sign up to a monthly charge.
If they had a way of paying for my actual usage, I'd probably sign up - I get bored of having to turn the ads down and up again!
Not freeloading
I've never considered myself to be a freeloader while listening to commercial radio so why should I be a freeloader while using Spotify? If their business model doesn't add up then it's their problem. It's no different from reading a website and not clicking on the adverts.
Point taken.
It was said in jest, really. It wasn't guilt towards Spotify I was referring to, more the sense that the artists probably aren't getting much out of it. While I am unlikely to lose any sleep over listening to, say, the Stones on Spotify, it is a bigger deal for lesser known artists. This article was the first I've seen that suggested that the model may make sense for all concerned.
Anyway, as with the 'free' issue in general, the genie is out of the bottle now and it's going to be damn hard to put back.