A bit like the reading age tests we did at school.

As we all know, there is an age after which we become unreceptive to change and our tastes remain fixed by those earlier influences.

In respect of new music styles and genres. The AVERAGE female's musical age is 18 and an AVERAGE male's is 30. The average WORD reader's is 41.

This is based on extensive research i.e. being forced to have Chris Evans or Alan Carr on the car radio instead of the iPod and thus noting the high proportion of female listenership based on those contacting the shows and their music requests, plus the CD collections of pretty much any female friend.

I would acknowledge that the average woman's emotional age is considerably higher than the male.