Eels spend $100,000 on a one-second ad during Superbowl
Posted by Andrew Harrison on 5 February 2008 - 12:44pm.
Hurrah for WORD favourites Eels for this one-second ad for their b-sides and rarities CD Useless Trinkets, which appeared during a commercial break in Sunday's Superbowl. It's all they could afford and it still cost a hundred grand. But we're giving it high marks for cut-through, blue sky thinking, harvesting low-hanging fruit and being on-message.
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It's a nice story, but...
The ad was never shown.
E says: "In the end we were told that the NFL would have to find 29 other advertisers to buy 1 second spots to fill a standard 30 second advertising slot and that they do not sell advertising time by the second. They also noted that a rapid fire 30 second segment of thirty 1 second commercials could cause people with certain medical conditions to have seizures and that it was against network regulations."
It's a great bit of PR though.
</spoilsport>
Pah
Another good story ruined by "facts".
Eels!
Eels!
Eels!
Advertising is free on The Mighty Boosh:
Want to hear a one second
Want to hear a one second lashing of nail-tearing "thrash-metal"?
Check the oeuvre of Birminghams own (only) Scuzz-Rawk outfit, Napalm Death.
At least they only limit it to a second... the gimmick grabbing cretins.
Love the counting in by the drummer
four times the length of the, ahem, song!!