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Downloading and death

Mark JF's picture

With Amy Whinehouse storming to the top of the charts on the news of her sad and early death, I wondered if the download age has changed the way the industry approaches these things.

Once upon a time there would be a lag between the death and the really big sales. People would still go out and buy stock already in the supply chain but the record companies would be feverishly preparing the posthumous releases: printing up old catalogue, readying the album-in-the-works-at-time-of death, putting together a best-of tribute etc. All of which took some time and planning.

Nowadays, of course, we still have the rush to buy the catalogue but it's already there, digitally, in the ether and in whatever quantity is needed. All the marketing effort (and impact) that would have gone into the posthumous releases now seems to go into the immediate post-death sales.

I've no doubt there will be the usual cashing-in: both albums released as a two-fer, an outtakes CD, a Xmas tribute for lazy shoppers who don't realise that if Uncle Arthur likes Amy he's probably already got the songs anyway etc etc. But I wonder how well it will sell when we've all downloaded so much straight away?

I wonder, too, how much this will accelerate the public grieving? Star dies, downloads go bonkers for a couple of weeks, star fades. And I have to say I still don't understand this: what on earth makes someone think, 'X had died so I've got to buy the latest CD' like it's suddenly become better or more meaningful when the artist is no longer around? It's a weird (but wonderful) world.

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Record shops

Back in the 80s/early 90s I worked at the Virgin Megastore in London. I was always surprised at how quick we would get in stock when an artist died. We would hear the news, place our orders and new stock would be on the shelves within a couple of hours. Not instant no, but as near as was possible in those dim distant days when we did our stock checks with eyes and pen and paper and placed our orders over the phone.

I never understood it either, this need to own their albums when you hear they've died. If I didn't already own an album by Amy I wouldn't go and buy one now simply because they'd died. It's some weird sort of response.

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SimonL | 1 August 2011 - 10:35am

At HMV

every morning we would get the bulletin from Head Office, what music has featured on which TV shows, big advert music, the three month advance notices of Valentine's/ Father's/ Mother's Day, etc and sometimes would be the command to create an 'end on' featuring product of (insert recently dead star here). All very dry and matter-of-fact.

And that's show-business folks.

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jimmyshoes01 | 1 August 2011 - 10:40am

It's true

I like to call the features- MEOmorials.

The death of Michael Jackson must've helped HMV a lot two years ago, because suddenly everyone became a fan of 'Jacko'. People would constantly come in and ask for his back catalogue, gretest hits, new album etc; and his sales were consistently high for a good few months, I'd say.

These days, when an artist dies unexpectedly they are usually T-flagged before the friends and relatives are informed!

From what I've seen so far, Amy Winehouse isn't going to have the same affect. There are probably a few reasons for this:

a) She only has two albums and a ten year career (compared to MJs X number of album and fifty year career.

b) People are more interested in downloading the music for a quick fix.

From what we (as a store) have been sent by H/O I think HMV have overestimated this one.

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Tom | 1 August 2011 - 11:40am

What's that then?

T-flagged?

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yorkio | 1 August 2011 - 1:44pm

It's HMV speak.

Sorry, I should've explained in my original post. It basically means the stores themselves can't order the product in because the option has been temporarily suspended. It's usually scaled out by head office when something like this happens so store X doesn't order too much, leaving store Y with nothing.

There are other reason why a product can be 'T-flagged', but it's my understanding that this is the reason why Amy Winehouse has been.

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Tom | 1 August 2011 - 4:22pm

Aha

Bit of a relief to discover it wasn't too obvious!

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yorkio | 1 August 2011 - 5:49pm

I find it a bit ghoulish too

If you didn't buy those Amy Winehouse records when she was alive, why would you suddenly want them now? It's not as if she was a niche artist who's death has bought her to the public's attention.

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Spartacus Mills | 1 August 2011 - 11:17am

In the grand scheme of things, all artists are niche arrtists

Take Be Here Now, the biggest selling album in the UK in the last twenty years, with 4,000,000 sales. Sounds impressive, but in the end it means that only one person in twenty purchased a copy. Call if one in ten to exclude those not of music-buying age. If Noel Gallagher pops his clogs tomorrow, all those people who've considered buying the album (you can probably number them in the millions - god knows there's enough albums I haven't got around to purchasing yet) are confronted with what's effectively the biggest advertising campaign of the band's career (rolling news, tributes, instant documentaries, radio-coverage, etc etc). And so they buy the CD. Makes sense to me.

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Fraser Lewry | 1 August 2011 - 11:29am

Makes sense on a mass market level

But it's the mentality of the individual that I don't get. I like Noel Gallagher, but I'd actively shy away from buying his records or even listening to them immediately after his death. I'm uncomfortable with it. We live in a sentimental age. I have a Facebook friend who changes his picture to whatever celebrity has recently died. It's like they want to mourn without experiencing the actual pain of loss.

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Spartacus Mills | 1 August 2011 - 11:47am

Mentality

I don't think it's necessarily a sentimental thing. When Captain Beefheart died I bought the two albums of his I didn't already own, mainly because there's no bigger reminder of the gaps in your record collection than a whole bunch of glowing tributes.

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Fraser Lewry | 1 August 2011 - 11:51am

But shouldn't you be buying records

because you like the music, rather than simply to plug a gap in your collection?

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Mark JF | 1 August 2011 - 12:29pm

That's what I *am* doing

I like them. That's why I bought them. The tributes are a reminder.

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Fraser Lewry | 1 August 2011 - 12:36pm

yes, but

is it much different to merely playing her music when you heard of her death?
If I hadn't been planning on playing Frank but when I heard she'd died got it from the shelf, searched my iTunes library or headed for Spotify as my own little tribute?
FWIW I didn't do any of these, but I may buy the NME for the first time in a couple years if I see it in Tesco this aft. I did watch the Youtube clip of Amy on Jonathan Ross's show which I wouldn't have done had she not shuffled off to Buffalo.

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badartdog | 1 August 2011 - 11:34am

I sort of get it

I don't do it but I get it (I think).

Good, talented artists will receive huge exposure when they die. Especially young. People are more likely to hear the songs and so realise they like them. They may even be swayed by the increased gravitas an artist appears to have when they die.

I don't think its a desire to own stuff by dead people - merely people finding out they like it (or being reminded that they like it and they never bought it when it first came out.)

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Leedsboy | 1 August 2011 - 11:35am

I sort of get it, too.

Frank came out in 2003, Back to Black in 2006.
Imagine you are a 13 year old kid right now. You would have been 8 years old when Amy W last released a record, and only 5 when she started out, you've probably heard of her, but would have had no reason to have heard a note of this 'old' music. She dies, there is a tidal wave of coverage, so you investigate. Maybe. (I know teenagers aren't supposed to pay for music, but I guess enough of them do.)

And also - what Fraser said - some artists you just never get around to. I've always liked the sound she makes, but have never bought one of her records. I'm not likely to now, either, but enough people will - clearly.

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Adman | 1 August 2011 - 11:49am

"Call to action"

I think that very few people will have bought the records *because* she's dead - they may have just bought the singles in the past, or just enjoyed them on the radio, and never had that single "tipping point" moment where the album purchase happened, and her death was that point (yes, it's semantics, but you know what I mean.)

As a not-inspired-by-tragedy comparison, how can Adele's album still be selling after 17 (or whatever) weeks at number 1? Surely everyone who wants it has it by now? Obviously not, and same goes for Amy, albeit stretched over 5 or 6 years...

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Metal Mickey | 1 August 2011 - 12:23pm

Reappraisal

I've listened to a number of reports and news items since her death and I must admit it made me interested in listening to her music anew. When she was alive her music had become secondary in the media eye and despite buying Frank and enjoying it I kept clear of Back in Black simply because I couldn't be bothered giving it time and attention while her career became a tabloid freak show. I still liked her music if it came on the radio but I gave up on investing any emotion in it.

I suppose I'm old-fashioned when it comes to popular music in the sense that if acts are of greater media interest because of what they do outside of the music I go off them very quickly. I just don't understand the fascination with acts that specialise in having their personal lives mirrored in the media or who compromise their talent and their music by peddling it as a side-show to their own egos and foibles. Ultimately I find it boring and my ennui extends to the music itself, even if the quality is there. I stop listening properly to it because my mind is cluttered with the attendant baggage of the media gaze.

Most of the radio reports I've listened to since her death have focused on her music and talent rather than the drugs and self-abuse which has created space to listen to her again; many of the prejudices and mental blocks built up in recent years have been sidelined as a result. I wouldn't be surprised if many people who knew of her only as a drug addict have been surprised at how good a singer she was and will have taken time out to reappraise her solely in relation to the music she has left behind. Radio 2 for example has played quite a few records accompanied by some glowing testimonials to her talent and vocal quality; Tony Bennett for example.

The idea of her as a jazz singer with great phrasing and timing rather than "just another dead pop star" seems to have become the mantra and that alone has helped to refocus on what it was that appealed about her in the first place. For many people who thought of her merely as a waster or a freak-show this week has moved much of the debate away from the ghoulish and macabre of the car-crash and onto a more positive agenda which is about the music and her voice.

We can be cynical about the record sales because someone somewhere is making a mint but in time I think it will help in the reappraisal of who she was in terms of her talent. I too will get round to buying Back in Black but it is a sad reflection of how I view the consumer society these days that I'll be taking the time to invest in it after she has died, simply because it was only then that her music and talent became the important aspect of her life in the public eye.

It's only in her death that the cultural worth of her life is understood.

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Ahh_Bisto | 1 August 2011 - 12:30pm

Winehouse

I don't see her as an important artist. Clearly she had a good voice, but her music, to my ears, was just yer standard winebar soul. The tabloid lifestyle just gave her that frisson of danger, which was lacking in her contemporaries like Duffy and Adele.

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Spartacus Mills | 1 August 2011 - 12:39pm

I agree Spartacus!

Amy is more likely to be remembered for her lifestyle rather than her contribution to music, unless she has left a legacy of spectacularly good, but as yet unreleased, recordings.

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Baskerville Old Face | 1 August 2011 - 2:42pm

It wasn't so slow back then

The first significant artist I remember dying was Hendrix.

After all these years I couldn't say exactly how long it took, but I reckon Track / Polydor had the Voodoo Child (slight return) / Hey Joe / All Along The Watchtower single out within a week or so.

It also came in a picture sleeve (very rare in those days) and retailed for 6 shillings (30p in today's money) when the normal price would probably have been 8 or 9 shillings.

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Carl Parker | 1 August 2011 - 12:43pm

That's a hell of a single

You wouldn't need much more Hendrix than that.... maybe replace WatchTower with Crosstown Traffic or Purple Haze, but still.

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Chimney Singing... | 1 August 2011 - 1:58pm

Bohemian rock star heir apparent and bad swimmer

I remember hearing every now and again about Jeff Buckley - the usual description was "a choirboy singing Led Zeppelin numbers". I'd also see a few positive mentions in the music press (well, Q anyway). This wasn't happening constantly, you understand, but I always had it in the back of my mind that I should get hold of his album, and give it a listen.

Then he died and I heard "So Real" (on Radio 4, bizarrely enough). That's when I went out and bought the album. If he hadn't died I'm not sure I would have ever heard him. He certainly wasn't being played on the radio much when he was around.

Of course, nowadays the minute you hear about an interesting artist you can immediately check them out on Spotify, YouTube or (if they're particularly obscure) MySpace. But if someone is reminded of an artist by news reports and obituaries and decides to go and grab the album, fair enough.

Mind you, I seem to remember when George Harrison died, the price of All Things Must Pass in HMV mysteriously increased to about 15 quid

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simonperrins | 1 August 2011 - 2:33pm

They are, after all, records

Two points:

1. When Michael Jackson died and his downloads immediately skyrocketing, I thought this marked (to employ an entirely inappropriate metaphor) another nail in the coffin of music retail.

As an aside, I was once the British Columbia buyer for a major Canadian music retailer and decided to take a morning off after a B Dylan/J Mitchell/V Morrison concert, which fell on the night of the final Seinfeld. After enjoying the show, I watched the taped episode, and afterward the TV showed Sinatra onscreen. I knew my day off was curtailed so I could go to work and try to order the appropriate Frank material before my earlier-time zoned competition could do so.

2. When the general public flock to the shops for Michael Jackson or Amy Winehouse, I often detect a bit of disdain for the latecomers, but when Captain Beefheart died, it seemed only right and natural to listen to Trout Mask Replica.

I think both instincts are the same: we may not be ready to let go, both of the performer and the associations with them, usually of our own youth. Not everyone has a vast library at hand. In many ways, such actions connect to what the first listeners of recordings must have experienced: an elimination of the dislocation between performer and listener. It's a bit metaphysical, really, and I refrain from criticising how others experience music.

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SoundMind | 2 August 2011 - 3:54pm
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