So, "i" is here, the mini-me Independent, "the first quality daily paper to be launched in Britain for almost 25 years" yada yada... but is it any good?

The 20p price is great and unarguably good value, but I can't help feeling it's a toe-in-the-water before going free at some point... and though it's clearly designed to compete with the freesheets, I think it might not be the zero cost, but the sheer convenience of not having to queue up to buy them that might mean the freebies stay ahead, but time will tell.

The look is somewhere between freesheet, G2/Times2-style supplement, and children's version. Not unpleasant, but possibly trying too hard to not look like a broadsheet.

Content-wise I'm actually impressed - notwithstanding that short articles will always suffer in depth compared to long ones, it doesn't feel dumbed-down to me, just, well, shorter, though I could do without the "Matrix" sections, which probably sounded great in the brainstorming session, but come across more as "for people who really can't be bothered to read".

So, one issue in, and it feels like a good try to me, though with room for improvement... but for how long are we going to want newspapers anyway...? Anyone else browsed through this over their cuppa?