Entertainment For Lively Minds
Ditch the CD
Posted by chabsy on 12 September 2009 - 12:23am.
Just bought your mag, for the first time in 3 months, due to financial constraints; but the words 'Bowie' and 'Charles Shaar Murray' will make me buy anything. £4.80. Here's a suggestion; lower your cover price to 3 nicker and dump the CD and I will buy the mag every month. I don't listen to them and they're a waste of space. All are up my wife's allotment scaring off birds. Seriously. I didn't check out Speech Debelles CD by listening to it, but the review Hepworth gave to it. We can all listen to snippets, etc, but I'm sick of the 'free' CD culture. I've dumped every last man jack of them from 1999, Mojo, Q, Uncut, etc. It's the equivalent of having a good shite. Sick of it.
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Curious
If you don't listen to them, how can you be sure they're a waste of space? I'm all for constructive criticism and all that, and some of the CDs I enjoy more than others, but I've discovered some fantastic music through them - and surely that's the point?
I never said
I don't listen to them
Direct quote from your post
"I don't listen to them and they're a waste of space."
OK I should have said
I don't listen to them anymore
Yes, I'm the same...
...I'm not quite sure why but I've almost never listened to any free CD with any magazine and I end up having to dump all of them. But it's a bit like junk mail - for those (probably many) of us who dump the stuff unread/unheard, there are obviously enough who make financial decisions based on the receipt thereof, hence perpetuating the situation, and it obviously goes some way to helping artists who can't get much airplay etc.
I wonder has anyone ever done any genuine research into whether a business model of offering an option of subscribing to Mag + CD or just Mag is viable or indeed potentially more profitable (if it brings new subscribers on board)?
Certainly, as a Word subscriber who rarely listens to the CDs (for all sorts of reasons, none important here) I'd happily save a few more quid and go for the latter. I accept that there will be compelling reasons to stay with the +CD format in retail environments, but I do think the 'no CD' option might be at the very least possible, if not necessarily easy to administrate, for subscribers.
If the Word CD is truly selected by the mag without any shady label/advertising tie-ins - as is certainly the case with some other publications - then it will not directly cost the magazine anything in lost marketing deals to offer a 'vanilla' version to subscribers. Indeed, it would be - for some people - 'value adding' (to their cash-strapped pockets) by actually REMOVING an element that some others would see as 'value adding' in other ways.
If The Hepmeister is in the house perhaps he could elaborate, or even ponder aloud...?
Can't remember the title
but if you trawl back through the blog a bit, there was an extended debate on the merits of the free CD a few weeks ago.
Damn!
Not up to speed apparently.
My own view
to be honest, is that the quality has declined somewhat recently. Whether that is down to the choices of the mag or a general decline in new music I can't say, but it does seem a while since we had a Decemberists or an Aimee Mann...
Last months introduced
me to the fantastic world of Richmond Fontaines music and Willy Vlautins writing. The list of bands I have discovered off Word cds is a long one. Haven't had a chance to listen to the current one, but will do.
Agreed
Some people have commented that they use the CD to find new music. If I read a review in a music magazine and am curious to hear more I tend to hit YouTube and have a listen (and a watch) there. Free, quick, simple, and it doesn't mean another CD in a cardboard case is in the house.
I'm sure someone from Word said on the blog recently that the CD isn't free and the magazine cover price reflects this - obviously the cost of manufacturing the CD plus royalties has to be paid somehow, and that's why such a thin (but usually excellent) magazine costs around a fiver. I've even had the guy in the newsagent exclaiming "that's expensive!" when I buy my copy each month.
Ultimately if you can't / wont consider having the CD as a download do consider an "opt out" option. Yes, it's difficult for shops to do it (although in the past some computer magazines used to have two editions, one with a DVD on the front and one with a CD containing the same) but I really don't see why it can't be an option on the subscription. Some of us are genuinely considering the environment here - recycling the magazine and the sleeve from the CD is easy enough, but to recycle a CD is another matter. And yes, I've tried giving them to charity shops but they've turned them down as they're magazine giveaways and for some reason they can't / won't sell them. Just give us an "opt out" option - please!
Environment
Don't mean to be rude, but if you feel as strongly about the environment as you clearly do, it would seem to me that the magazine itself must surely be a frivolous purchase, never mind the CD. If we really are in as dire peril of extinction as The Independent loves to point out on a weekly basis (another wholly inessential purchase there as well, incidentally), then surely we need to basically shut down all non-essential manufacturing immediately if not sooner. Call me cynical, but tinkering with the inclusion / non-inclusion of a CD with a magazine calls to mind deckchairs / Titanic, no?
I heard yesterday that
global temperatures are set to decrease over the next ten years - so bugger recycling!!
Gonna get me a 4x4 & book a few flights...
*Gets coat* (Which, surprisingly, I will now need!)
Simple truth is...
...a paper magazine is easier to recycle than a CD.
All I'm asking is that the CD is made optional for subscribers. Tick a box if you DON'T want it - that kind of thing - so you have to actually opt out rather than opting in.
It doesn't need to cost a fiver per issue.
Simply subscribe using Tesco Clubcard vouchers. My years subscription cost £15!!!!
Okay, but...
...what about those of us who don't shop at Tesco?
Keep the CD
Each to their own but I pay my $1 a month to Paste mainly because of the CD download. I also look for other samplers to introduce me to stuff that I wouldn't hear elsewhere.
Complaining about a free..
..CD..I just don't get it.
Are you mad, Sir?
I think
the debate is whether they are 'free', or whether discontinuing them would enable the cover and subscription price of the magazine to be reduced.
Personally
I bin most of them. I would be more inclined to listen to them if they were spotify playlists.
Three quid, subscription and Oxfam
You mention 'dumping the CD and charge 3 nicker and I'd buy'. I think my subscription price works out at about that - have you considered that option?
AND you can dump the CD before the non-subscribers! :-)
As an aside, there is always a Word CD (and Uncut etc) in my Oxfam Books & Music store. Give your CDs to them.
It's a business
So I doubt the CDs cost very much to manufacture and can even be put together by record company sponsorship of some sort, thus leaving th cover price untouched. The Word is not just competing with other CD-bearing music mags but national newspapers that carry complete CDs by major artists as well as the-same-old-tracks compilation CDs.
Well said kb. I buy loads of the free Mail/Express/Times CDs from charity shops and flog 'em on eBay - with 100% of the proceeds going to charity - mainly outside the UK. The Peter Gabriel freebie went for a fiver! Just think of The Word CDs as tomorrow's antiques.
Oh BTW, I'm on the second play of this month's CD and rather good it is too. Do the management welcome feedback on the CD? If so they should set up an online poll to find the favourite track of the month.
Not cheap
As Mr H revealed in the earlier thread, the CDs cost the mag £250,000 a year in royalties. Maybe the cover price could be brought down without them, but I've discovered some cracking music through them so I'd rather pay the extra. The folk at Word Towers generally have excellent, eclectic taste, so I'm glad they share it.
I suggested
and, indeed, set up that very thing, but interest wasn't piqued, with very few responses.
OP: http://www.wordmagazine.co.uk/content/idle-ideas-your-kind-consideration.
Can't remember
ever an occassion when dropping something like this resulted in a price reduction to magazine. The Guardian is busily cutting staff and supplements and yet the price has actually risen recently.
Cases
I usually listen to the cds, though I've got a couple I haven't got around to. Sure I will though.
My preference though would be to change the cases. I'm glad they don't use jewel cases (too bulky) and they are athstetically pleasing, but due to the space they take up I'd be happier with a flat slip-case. The artwork/track info could still fit on nicely. I've never got rid of any of the magazine cds, but they're starting to take up a lot of space in my flat.
But... ..it's really good this month.
I've got to track 7 and haven't had to use the skip button once. The Boxer Rebellion track was superb.
I was going to start a thread
on the merits / high quality of this month's CD.
Thumbs right up! Especially good to hear new stuff from Boo Hewerdine. I was listening in the car, nearly had to pull over during that one. (I think there was something in my eye...)
it's like mind reading
I was watching Duncan Jones' excellent Moon last weekend thinking how good the music was and marvelling that some one responsible for grebo shouty fun like "Can U Dig it" could produce something so fine. And then up it pops at the end of the cd bargain. The Unthanks are also good and yes my ears pricked up when the boxer rebellion came on.
D'oh
It won't play the Robin Guthrie track.
I've had to put the Beatles back on!
Maybe Fraser will send you a new one...
If you shout loud enough...
I thought the Guthrie track was OK, but started out very much like 'new age' meditation music, I was longing for his ex-GLW's vocals to kick in. It sorted itself out at the end though. You didn't miss too much.
Lots of nice new stuff here, though:
http://www.myspace.com/robinguthrie
ditch the cd
Part of the reason I switched from Mojo to Word was the crap CD's.
Apart from the fact that Word magazine is far better their CD's have a surprisingly high hit rate of really good music. My problem is deciding which one(s) to keep or chuck just because, like many of us, I have far too much music to listen to anyway.
hmm
this mag comes with nothing but wot's inside
this otyher one comes with a free cd that i can listen , give to a friend or enemy, ditch immediately , use as a coaster or to scare the birds
...thinks ..thinks harder ... I'll go for the one that gives me nothing extra ! ...... hmmm again
the price wont go down - we all know it wont ...just doesn't happen
for the record I like most of them or at least parts of them and my partner likes listening to them too .
The consistently good CDs
The consistently good CDs are the main reason I became a subscriber rather than a 'pick it up when it looks interesting' occasional buyer.
Used to get other music mags with CDs and apart from the very occasional gem they were mostly rubbish.
Another thing I perhaps shouldn't mention but will, is that I often find the track picked for inclusion by the Word chaps turns out to be my fave off whichever album it's from, thus not requiring me to spend any more money or waste any more downloads at eMusic.
Hats off for the CDs!
Keep It!
Always worth a listen - usually find something worthy of further investigation.
More arguments/comments this way - http://www.wordmagazine.co.uk/content/yet-another-way-that-subscribers-g...
an idea
Can you just survey the subscribers or something on this so we dont have to go through this debate every five weeks
And then when you've done the survey keep producing the CD whatever the result because its excellent.
Why just subscribers?
Why not the entire readership? Not all of us subscribe, you know.
The hierarchy have made it quite clear
that they favour subscription; Mr H states somewhere either in this post or another (regarding the podcast etc) that "all [they] ask in return is that you subscribe" or words to that effect. The thing is, although it is cost effective in the long run, some of us don't have £42 spare to hand - we're not all the '£50 man' of legend. A six-month subscription option may be a more viable proposition for some; such a deal was offered a while back.
The hierarchy have made it quite clear
that they favour subscription; Mr H states somewhere either in this post or another (regarding the podcast etc) that "all [they] ask in return is that you subscribe" or words to that effect. The thing is, although it is cost effective in the long run, some of us don't have £42 spare to hand - we're not all the '£50 man' of legend. A six-month subscription option may be a more viable proposition for some; such a deal was offered a while back.
I'd rather have a DVD..
..of the podcast, me.
That would
be a nice idea for the Christmas issue.
Depends who is on it...
I mean, some people just have 'radio' faces, don't they?
Pass them on
I have a near neighbour, who unfortunately has MS, which restricts his mobility, but he loves making compilations, so I pass him the cover CDs.
His compilations are usually very eclectic - he also got me listening to Connor Oberst, who had passed me by, but will keep trying to convert me to Amy Lavere fandom, whence I am slightly underwhelmed.
Interesting
A copy of the March 2007 issue CD sold for £2.02 12 days back on eBay. It does not even list any info on the artists or anything.
Generally the ones that sell go for 99p each. If you don't want the money I can name a charity on eBay you can donate the proceeds to.. 8-}
I'm the other way around
I will rip the CD onto my ipod as soon as it arrives in the post and listen to the podcast avidly every week. Reading the magazine is my third priority. I need to have the time set aside to give it the concentration it deserves.
The whole point of the CD is for the inquisitive reader to listen to and latch onto new music from up and coming/less top profile artistes. I have come across so many new groups etc as a result of listening to Word CD's. This leads me to wonder why dont people listen to them - and are they the sort who never try anything new - the sort that think U2/Coldplay/... etc are cutting edge because they are popular.
Please leave the CD on the magazine. Dont waste money producing two different versions - one with and one without. If those small minded enough to winge about saving money really want to do something - give up weekend newspapers - these are bloated and just a waste of time to read.......
just got mine last week
had a good listen to it while moving house - put it on repeat
an excellent compilation
those seeking its abandonment are barking.