Entertainment For Lively Minds
Disney Buy Marvel
Posted by Gav Leonard on 1 September 2009 - 12:12pm.
I found out this morning that Disney are to buy Marvel comics. There are plenty of reasons this shouldn't bother me, DC have benefited from the multi-platform opportunities offered by being under the Time/ Warner/ AOL umbrella, Marvel were already a fairly 'corporate' entity, comics are for kids anyway, the concept of 'independence' has as much place in a capitalist reality as stacked platform boots and lycra catsuits have on a sunday league football pitch... Even considering all of this, there is a little part of me that read the news this morning, realised that something like Warren Ellis' New Universal doesn't really fit in with the Mouse House's public image, and felt a little sad.
- More from Gav Leonard.
- Login or register to post comments









new
There is a new series on Saturday night sky arts about Marvel Comics Gav. Think it starts around 8. Usual suspects on the trailer although I doubt we will see Steve Ditko sadly.
About films, not comics?
I wouldn't be at all surprised if Disney more or less leave the comics side of the business alone. Marvel as a comics publisher alone isn't a hugely profitable business: it's the film adaptations that have mostly done well at the box office (some of which have even turned out to be decent action films) and the intellectual property rights to a whole bunch of characters yet to appear on the big or small screen that Disney are really buying.
I'd guess that if Marvel's comics line has anything to worry about from the new owners, it'll be pressure to drop some of the titles that don't sell well enough and aren't linked to a big screen property. How much room there'll be in future for goofy, entertaining stuff at the fringes of the Marvel Universe (the likes of NextWave, New Universal, Cable & Deadpool, Dan Slott's run on She-Hulk, Runaways) is the big question IMHO.
Intellectual Property
It does seem that they are buying the 'cast' of Marvel characters to exploit their likenesses on t shirts, theme park rides, telly shows etc. The position of Marvel Studios (Iron Man, Incredible Hulk) in all of this is interesting. The studio was set up to make Marvel films under Marvel creative control without having to flog off the licence to Fox, Sony and the rest. As a part of Disney, where do they stand in terms of artistic autonomy? High School Musical Thor?
My wish list would involve Disney leaving the comics side of the buisness alone although it's not unfamiliar territory for them, Donald Duck comics are suprisingly good sellers! The fact that Marvel have happily worked hand-in-hand with challenging, adult-minded writers such as Vaughan, Ellis and Millar has shown a commitment to mature audiences and it would be a shame if this disappeared.
The Disney Buys Marvel FAQ
Warren Ellis has had something to say already: see his 'Disney Buys Marvel' FAQ at http://www.warrenellis.com/?p=7697.
(Whether that means "I'll still be writing for Marvel but I won't change my style just because of the new owners" or "I wouldn't touch anything The Mouse owns with a bargepole!" remains to be seen.)