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Demographics!

Cookieboy's picture

I've uploaded a dozen or so things to youtube, nothing important or amazing, just stuff that interested me. They've had a whopping 1200 or so views between them.

The site has a video manager where if you click the right buttons you can see the demographics of people who have watched your clips.

I gave it a try and was struck by the similarity between my demographics and my imagined demographics of Word Magazine. While it's not surprising that people similar to me have similar interests but it tickled me none the less.
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Well ...

... I fit into the two biggest categories.

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dai | 6 January 2012 - 4:48pm

?

Male and Female?

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Fazackerly | 6 January 2012 - 5:01pm

Where?

Where is this Manager of which you speak?

Ta

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Twangothan | 6 January 2012 - 5:30pm

You can find the video manager

if you've uploaded the video and it's on your Youtube channel. You click on your username in the top right hand corner and Video Manager is one of the options. When you've clicked on Video Manager, then click on Analytics on the next page. That will give you total viewing count, demographics, etc

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Carolina | 6 January 2012 - 6:36pm

And...

...this may be a stupid question, but how do they know the viewer demographics? I watch loads of things on YouTube but have never once completed any kind of 'form' or 'survey' about myself from which they could take such info.

Or am I being incurably naive again?

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Red Umpire | 6 January 2012 - 5:37pm

Google Products

If you're registered with any of these:

http://en.wikipedia.org/wiki/Outline_of_Google#Web-based_products

And any of them required your birthdate on registration, and you're logged into your Google account as you browse, then YouTube knows how old you are. Otherwise, you're not being included in their stats. What the graphs will be showing is the percentage breakdown for the users they have demographic information on, not all users.

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Fraser Lewry | 6 January 2012 - 6:06pm

Ah

right. Thanks

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Red Umpire | 6 January 2012 - 6:17pm
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