Entertainment For Lively Minds
Death of the Music Industry?
I know it's controversial, but I just read the NME article online from Alan McGee who places the collapse of EMI firmly at the feet of piracy.
The article seems way off the mark to me - more like one of the old guard just wishing things were the way they used to be.
The redeeming feature for me is the comments under the article - some are typically abusive crap but there are some good points in there too. Anyway, I am no music industry boffin and have a genuine question.
Summarising the points in the comments, they say that piracy and the collapse of the record labels as gatekeepers mean it is a better time for young acts now than at any time in the past. Is this true or is this just a bunch of pirates trying to justify their thievery? McGee implies that piracy means no more Rolling stones-sized bands but how many of the millions of bands formed in bedrooms *ever* became the Rolling Stones?
Enlighten me?
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but how many of the millions
Yeah, yeah, I know - one.
it actually means less Lear
it actually means less Lear jets and corporate coke habits, as music will carry on, and people will still make it, dance to it, and watch it being performed. Dpownloading mean means making a massive profit on "2 oz of plastic with a hole in the middle" (or some electrons temporarily in a hard drive) has ceased to be a viable business plan. If this pays the musicians more and cuts out the middle men, I think that's a good thing. There was a time when the cost of making music and performing it required the cash back up of a big company - not any more.
Not read the article
but based on the initial post it does seem to suggest that the extreme success and opulence of the Rolling Stones model is something we as an audience should acquiesce to. I'm not sure I would sign up to that.
Surely the argument should be about access to good music - does this improve or deteriorate under the new model? I don't indulge in the download market to offer any real insight on that but it does seem to me that it has the potential for bands to make a living - rather than an obscene disproportionate wage - from their efforts and that's not necessarily a bad thing.
Perhaps a comparison might be made with jazz where megasuccess is unusual but plenty of people seem to make a reasonable living and is able to serve what market there is.
Or maybe I'm full of ill-informed shit?
not full of shit
I'm coming to the same conclusion. I couldn't figure out why piracy just doesn't feel like a bad thing to me. I buy stuff that I love from large and small acts but I hear a lot more that I don't pay for either from Spotify or other, greyer, means.
Do musicians measure success by the size of the Rolls in the swimming pool or is it OK to pay the mortgage and raise a family? Can more artists make a living today? I suspect they can but I'd love to see some empirical evidence either way.
Spotify Model
Unless it's changed re artist payments recently, you'd have trouble paying a mortgage on a hamster cage with significant Spotify play.
Yeah
Precisely my point. I consider Spotify usage to be *not* paying the artist.
So if it *is* possible to be in a band and earn a reasonable income, how do you do it?
My beloved Pomplamoose don't have a record contract but through free access (Youtube and free MP3 downloads) they have built up a huge following and are now paid by advertising companies that want to use their music.
That doesn't sound like a model that can work for many. So, if you give your music away for free, is it just about getting enough fans for touring/merchandise sales and a small number of self-produced CD/MP3 sales? Is that really enough?
Over the years
I wonder how the numbers of bands making money and record company execs making money match up, and what the amounts are.
When you look at the percentages, how contracts cut up the money then surely it's better or an artist if they're actually taking the lions share of a smaller amount rather than the microscopic wafer thin cut of the pie they get/got from major label contracts.
The biggest difference between the old and the new is the power of marketing though. The small artists who push the product themselves will never be able to have a huge marketing budget, which obviously can make a big difference.
How many bands/ artists
undeservedly got massive because of marketing funds made available to them and how many unfortunately went mostly unheard because they didn't?
The music business needs a new model and one without such great wads of cash is a great place to start. Making music for music's sake.
Digital Pirating
I understand how this is a bad thing, obviously, and it's on a much much larger scale these days, but here's the thing. Having worked in and around the music industry it was always a perk of the job to get things for free, the latest albums in promo form, tickets to gigs etc etc. My sister worked in a specialist/second hand shop and huge amounts of their stock came from people working for labels, press (and none of the money made on stock in secondhand shops went anywhere near the artists or labels).
I wonder how many people who have received freebies, or bought second hand or taped off a friend feel about the whole download culture. Because it seems to me that music fans have been getting their fix without the artist seeing a penny for years. Never mind the amount of contracts and contract loopholes that allow labels to release things without paying anything to the artist.
Take That.
Paying £80,000,000 to Robbie Williams (Robbie Williams, not The Beatles but Robbie Williams) may have had something to do about it as well.
The Robbie deal
was, in many ways, EMI's smartest move. The mooted figure was £60m but, without going into too much detail and naming names, that deal was – in real terms – nowhere near that figure. It was all based on meeting certain targets etc. so he wasn't just handed £60m and left to get on with it.
What was unique and smart (although dismissed as madness at the time) was that it was an "all rights" deal and EMI got a cut of everything Robbie made money from (so not just record sales, but also live, publishing, merchandise etc.). Now most deals on majors are done on a share of some or all rights. One major label will no longer sign acts unless they get a share of all their income. The others start at 360-degrees and negotiate their way down.
It's my *ahem* informed opinion that EMI more than saw their outlay returned to them in the Robbie deal.
The Mariah Carey/Virgin Records deal a few years earlier is a VERY different kettle of wrong...
It may be the death of the industry
in terms of record labels and big business, but it won't be the death of music.
People will always make music, regardless of the financial reward. You or I could make a demo and if it were genuinely good enough, could get it distributed and heard by thousands of people with no label involvement.
Yours might
Mine would be shit...
You know
music wasn't doing too badly before the music industry.
No more Rolling Stones? Well, were they really any better than the man they found painting the ceiling at Chess?
No
They most certainly were not.
McGee is right
It's a fact.
I remember this argument 10 or so years ago and the record companies started looking into measures to stop illegal downloading.
They all paid IT consultants a great deal of money to tell them what to do.
They were told, in much detail and business talk, that they would not be able to stop illeagal downloading and it would become more popular.
So they started putting copy protection software on cds, which they were told wouldn't work, but they did it anyway.
I know some record companies are now actively preparing themselves for a market environment where they give new music away as part of a concert ticket package, meaning artists will release music based around tour announcements.
"The Music Industry"
now is less about flogging bits of plastic, paying out huge advances and buying 'fruit and flowers' for The Thrashing Doves.
The cost of recording stuff is a lot lower, and indeed bands can do much of the work in their back bedrooms and garages. What some Record Companies will become are more like promo agents, making deals to get bands music onto TV, films, adverts and so forth (I don't really know what "Glee" is but apparently a lot of music biz types are very keen to get their acts on the soundtrack).
There is still a million pound industry around CDs and downloads so I think think there's a few years left in that yet and I think it's a gross oversimplification to think that everyone wants music streamed into a box and nobody wants to own the artefact any more. A mate was telling me last night how her 5 year old's eyes lit up when she brought home her first CD!
The big one is what happens to the small-middle market. Smaller bands who haven't quite got the mass appeal to get good deals for their stuff. Older, established acts are going back out on the road, releasing old stuff or putting out archives and live stuff for their core of fans but I wonder how sustainable that is. A lot of my favourite acts make resolutely un-commercial music and don't perform live. What happens to them?
"Make resolutely uncommercial music and don't perform live"....
The public doesn't owe these people a living - if you make a racket that practically nobody likes, then either do something that people do like or go and get a normal job.
Can't agree with that
The leftfield is the lubrication for the big machine that is the mainstream.
You don't expect the big boys to come up with their own ideas, Shirley?
The AC/DC model is the same thing forever.
The Oasis model is pillage the past.
The Radiohead model is nick from the leftfield. It's the best of a bad lot..
I'm not saying that leftfield music doesn't have its merits...
but if you set out to make uncommercial music and then wonder why no one buys it then you have nobody but yourself to blame if you end up eating baked beans on toast 7 nights a week. I'm not paying someone to be "an artiste".
Well that's fair enough.
What I took from your previous comment was that (for example) The Velvet Underground should have copped themselves on and joined the herd when:
1. Even if you don't like their music, it is undeniable that it fired the imaginations of many who followed (Can't imagine what scottish pop music would have sounded like over the last thirty years if not for the Velvets and the at-the-time-none-too-popular Big Star...)
2. As it turned out over the period of our lifetime their initially disliked racket has sold at least as well as the unit shifters among their peers.
Not that if it hadn't sold that would invalidate it, but it goes to show a lot of the stranger stuff will find its own audience.
Rock history appears to show that those who plough their own furrow are persistent buggers; what's more likely to make such bands give up is travelling in the same small van if they're eating beans seven nights a week :)
My original point...
was simply that bands who make uncommercial music have to live with the consequences. They can't bitch and moan about the public not getting their "art" or some bollocks like that. If people like something they buy it. If they don't, they don't. It's simple. Lou Reed has had the hump for 40 years that The Velvet Underground didn't sell truckloads of records - well if you write songs called Heroin, what do you expect?! James Last - to take one example - didn't sell millions of records by releasing tunes called I Love Smack. He knew he was in the entertainment business and gave people music that they wanted to hear. The trouble with so many bands is that they make some godawful noise that is appealing to precisely nobody but themselves and a few cooler-than-thou Nathan Barley types and then wonder why they're not having caviar dripped in their mouths by supermodels in the backs of limousines.
I never suggested for a minute
that you, or anyone else should pay for artists you don't like.
"If people like something they buy it. If they don't, they don't. It's simple."
But that's the problem, if people like something they *don't* buy it. They may well download it for nothing.
So what I'm saying is that the kind of band or artist who makes music that isn't going to get on 'Glee' or get used in a car advert is going to struggle to get access to those kind of revenue streams as well as not selling as much music through the traditional channels.
You're suggesting all bands and artists should aim for mainstream appeal? What an incredibly bland music scene that would lead to.
What on earth is wrong with mainstream appeal?
The problem that so many British bands have had over the past 20 or so years is that they seem to want to avoid mass popularity like someone with vertigo avoids heights. The Rolling Stones, Led Zeppelin and The Police all wanted to be hugely successful and were. I would argue that their success was a help rather than a hinderance to their growth as musicians. There's nothing that gives you confidence like knowing that millions of people love what you do. I'm no great fan of U2's music any more, but I bloody respect the fact that they wanted to be the biggest band in the world and achieved that. If bands want to carry on playing the Bull and Gate for their whole careers then good luck to them, but it's not something to be proud of.
I don't know the answers with regards illegal downloading and all that stuff - I just don't get downloads full stop. And I don't understand why people think they should be able to get music for free.
I never said there was anything wrong
with mainstream appeal, but if all bands and musicians aspired to was becoming a stadium-striding rock behemoth, or writing the next jingle for a Toyota advert the musical output would be incredibly dull.
What's wrong with trying to do things differently? How can music progress if people don't push the envelope and experiment? Where do you think The Hedge and Bongo got all their ideas from? It didn't all come from Led Zep and Mick Jagger.
I don't think there are legions of bands being wilfully obscure and deliberately avoiding success. There are a lot of artists who are not motivated by the idea of becoming the next Sting, and that's a good thing. You might not understand why people download music for free, but unfortunately millions of them do and it seems a shame that bands and artists on the margins might not make another record because they can't make it pay.
That would have ruled out Stravinsky, then,
whose ballet The Rite of Spring was booed on its premiere, as much for the choreography as the music.
What...
We are supposed to fund musicians in the hope that someone might like them in the future?
Pass.
I think that's called
patronage, and used to work well in the arts in the past, provided someone rich liked what you were doing. No, but if we're talking about pure commerciality then your "resolutely commercial"music would encompass the likes of Shaddapa Your Face and The Birdy Song. All I'm saying is that sometimes what later becomes lauded often starts off being disliked and is a commercial failure. A friend of mine, who had a keen ear for talent and trends, bought the first Bob Dylan album when he was unknown in this country. I borrowed it and played it to some girls who thought it was tosh. A year later, when the album became well known, the same girls were saying how great it was.
The eternal "piracy" debate
Maybe this is a topic for a podcast and I'd happily volunteer to do it and answer any questions in the guise of lukewarm industry "pundit" WHO HE? (if David or Fraser are reading, I'm back in London next week).
To take piracy as the single and only cause of labels' woes is, frankly, madness. I don't think there are many people at record labels who believe that. They agree (as do I) that piracy is an "issue" but there are so many factors at play here as to make your head spin.
For every study "proving" piracy leads to a lost sale, there is another that "proves" it makes fans buy more.
What, ultimately, we have is a record industry built on album sales (that's where the margins are and how contracts were measured) seeing that part of the business slide but other parts boom. Single sales, for example, are at an all time high, there's money from streaming, from games (well, not from Guitar Hero any more...), from mobile apps etc. but it's all a bit lopsided as the main bit of its income (album sales) have been hit, partly by piracy, partly by being able to just buy one single off an album as a download, partly by competition from "other lifestyle sectors" and so on it goes.
We are in a period of readjustment. The smart labels will adapt to the times and come back, maybe smaller, but hopefully stronger.
I, literally, could quack about this stuff for days but have to go and put the tea on. But if there's enough interest, we can do a podcast on it and "crowdsource" the questions here.
How very, impossibly, modern.
Just can't see it
I just can't understand what proof has been produced that shows illegally downloading music makes the same people who are doing it buy more music.
I think the logic goes
I think the logic goes (although I'm no expert) that a lot of 'illegal' downloads are things that would never have been *bought* in the first place. And when an illegal download strikes a chord with the listener they may then be inclined to pick up some 'official' merchandise by the artist.
It's true of myself as it goes, I'm not proud of it but I've picked up quite a bit of music here and there that I haven't paid for (I make no moral defence of this) however, the vast majority of this music I would never have shelled out money for - usually it's stuff to put on compilations for the work cd player or random whims (morris dance music! Calypso! Ogden Nash's Christmas stories!). But then (for instance) I became a big Calypso fan and have subsequently 'bought' (with paper money, no less) actual product to fuel this obsession. So the Mighty Sparrow, at least, has done ok.
Actual I download much much less now because Spotify etc fulfil that role.
Your last line tells the tale
Once Spotify (or something along those lines) becomes easy and ubiquitous enough for the general population to use on a daily basis - particularly in the car - illegal downloading will dry up.
Most people just want to hear some music, without spending either time, trouble, or noticable cash -- so when streaming is easy enough and cheap enough it will take away any need to download, legally or illegally.
It has to be as easy and unthreatening as the TV or the radio though.
And don't give me any guff about it already being easy -- if you are on the ball enough to read and contribute to a music forum, you are far more interested than the average music consumer.
That'd be great Eamonn...
Do that podcast, lad!
I think there's a few types of piracy that all get lumped into the one bucket. Firstly, there's just folks who download everything for free. My pal Seamus is like that. Any band or act I mention, he's got something by them, but he's not darkened the door of a record shop in a decade, and he's no customer of Amazon. He's on the dole, and doesn't have much money anyway, so if constant downloading wasn't available to him, he still wouldn't be buying much anyway.
Then there's younger folk who take the view, simply, that music is there for the taking. They've got a fixed amount of disposable income, and getting bootleg games to work on the Playstation is hard, but bootleg music is easy to come by, so no prizes for guessing where the money goes.
Then there's me. I download plenty of stuff from, er, grey areas, but I do so on the basis that I've bought and paid for enough shite in my time, and now that I can 'try before I buy' I'll do so. If the music is good enough, I'll buy the album. Hell, in the case of Station to Station, I've bought it twice since I first torrented it just over a year ago!
I, for one
... would enjoy hearing Eamonn expound on the podcast, on this or any other topic.
He always gives good pod.
I found this illuminating...
"Appetite for Self Destruction: The Spectacular Crash of the Record Industry in the Digital Age" by Steve Knopper"
It's a couple of years old but as a history of how it all went wrong for the majors it's worth a read. As Eamonn suggests digital is part of it, but not all of it. The desperate clinging to an out of date business model; Steve Jobs finding new ways to sell hardware; the music business cutting out the record retailers; and so on and so on are all discussed. I commend it to the house.
Steve Albini talks sense on this
The record companies are the ones suffering now, and here's why :
http://www.negativland.com/albini.html
Essentially, the band is the very last to get paid, and record companies always find reasons not to pay.
My favourite anti record company rant
from Edwyn Collins' wife.
http://www.thedailyswarm.com/headlines/edwyn-collins-wifemanagers-excell...