Christ Almighty!

What is going on here? nme.com reports that Keith Richards is taking part in a new ad campaign for Louis Vuitton. It would appear he hasn't completely recovered from the bang on the head. Here's the picture.

Predictable joke alert

He's pretty leathery anyway. A pair of handles and a logo and hey presto!

GD Nicholson Esq. | 5 March 2008 - 11:51pm

The reason they chose Keef...

was that they could save money on expensive post-production work on the photograph. Mr Richards' craggy charms are impervious to the power of photoshop.

As for him, he needed a new case to carry his bottles of HP Sauce around in on tour, and thought he'd get a freebie.

Patrick Crowther | 6 March 2008 - 5:37am

The full page...

...ad formed page 5 of Tuesday's Telegraph, and I found a double-take just wasn't quite enough. Not the first time Keith has given someone a jolt, I'd say.

Philip Bryer | 6 March 2008 - 6:40am

If I had a guitar like that,

I'd want a decent case for it too.

Nice to note that Keith is still vain enough to read with a magnifying glass rather than go speccy.

Vulpes Vulpes | 6 March 2008 - 10:17am

Rock n' roll endorsement

This follows hard on the heels of the podcast discussion about why it's okay for musicians to plug products. Keith certainly doesn't need the cash so either they made him an offer he couldn't refuse or... well, what?

My problem with this sort of thing is not the fact that such endorsements happen but the products that are endorsed. I don't have a problem with Jack White earning a few quid from appearing in an advert, but I do have a problem with him promoting Coca-Cola, one of the most corrupt brands in the world. In the same way, I still wince every time I hear another actor or comedian whose work I enjoy doing voice-overs for Tesco.

The problem is that the larger and more corrupt the advertiser, the more likely they are to be able to make these offers to the talent. All those independent bookshops struggling to survive can't afford the big names, but Waterstones sure as hell can.

Con Coleman | 6 March 2008 - 12:33pm

Step forward, George Clooney

Couldn't agree more, Con. I sigh in despair to see supposedly liberal actor types like the Clooney making challenging and thought provoking movies like Good Night and Good Luck or Syriana while shamelessly making a little on the side by endorsing D&G bling and Nestle, who are surely THE poster-boys for ethically and morally bankrupt business and marketing techniques. One can only hope he's ploughing what he makes from these, ahem, 'business opportunities' back into making movies that encourage some awareness of related issues.

As for Bob Dylan advertising Cadillac... well, y'know, Victoria's Secret was funny and he did, after all, jokingly comment many years ago that he'd like to be a salesman of women's under-garments, but telling middle America to go out and buy a frickin great 4x4 'cos it's such am American institution? Bob... if you're reading (heh), we don't want you to be that protest singer that you say you're not... being a "song and dance man" and DJ is way cool with us, but would you think twice about endorsing climate change accelerators? It's not alright.

dave b | 6 March 2008 - 2:28pm

I dunno who does the equivalent adverts in the UK

but to take adverts for music sold in Tesco, the guy who does the voiceovers here in Ireland (or at least who *did*) was a guy called Tom Dunne, ersewhile lead singer of Irish also-rans 'Something Happens' He now presents a well respected show on national independent station Today FM and champions plenty of bands that otherwise wouldn't get airplay.

The problem is that by endorsing the shops like Tesco which put traditional independent record retailers under considerably more pressure (like there wasn't enough from downloading etc) he's making it harder for bands that he plays to ever get into a shop; i think we all know that most shows of this ilk generally have playlists which contains little of the Top 40 albums.

Clooney et al, i can sort of handle. Dammit, they're actors. Hired guns. Call them what you will, but people who've been in the music business should sort of know better.

God, I'm naive, aren't I...

ivan | 6 March 2008 - 2:17pm

What next?

Keith's coconuts?

Every little helps.

Vulpes Vulpes | 6 March 2008 - 1:03pm

Which of us...

...has never enjoyed a coke, or bought a jar of Nescafe, or ridden in a 4x4? Or worked for a corporate giant, or took a wage from an organisation that traded with one? Is every corporate giant a big bad guy? I'm not sticking up for Keith Richards (who, by the way, donated his fee to charity) but he's got a right to have his picture taken and used in an ad, hasn't he? The bloke in my local shop isn't subjected to hectoring and accusations of being ethically and morally bankrupt or corrupt because he makes a few bob by selling cans of Coke, so why is Jack White judged by a different set of rules? And, surely what happens to his advertising earnings is nobody's business but George Clooney's? Although we can only hope he doesn't plough any more cash into making worthy bore-fests like Goodnight and Good Luck.

Philip Bryer | 6 March 2008 - 2:27pm

The guy in your local shop

The guy in your local shop probably isn't quite as influential as the Whites and Clooneys, though
he'll only carry what sells just like we generally buy what's on offer. Does that mean we're not allowed to speak up? If you really want

This post has been cut by the corporate police (sponsored by Nestle) for being a bloody worthy borefest. Enjoy your coffee. Everything is fine.

dave b | 6 March 2008 - 2:53pm

Good points but...

...I think there's a difference between advertising something and selling it in your shop. I choose not to buy Coke, drive an enormous 4x4 and drink Nescafe and would actively discourage others from doing so. Most (particularly small) retailers need to stock these products to make a living, which is a pity but fair enough. However, by fronting an advertising campaign for an ethically dubious product you are endorsing it. Anyone who accepts the job and takes the cash can't claim that they are doing otherwise.

This means that Jack White is content to be associated with Coke and all the horrors it perpetrates. Same goes for Dylan - he's basically saying that not only is he happy for people to buy unnecessarily large motor cars but that he will accept payment in return for encouraging them to do so. What he does with that cash is indeed his business but that's not the point.

Forgive me ranting about this on as jolly a blog roll as The Word's, but I just think it's a damned shame that brilliant musicians and other performers are willing to associate themselves with a corporate world that is destroying people and planet.

Con Coleman | 6 March 2008 - 3:00pm

What he said...

Thanks, Con, for articulating that much better than I could.

Sorry for any rantage.

dave b | 6 March 2008 - 3:09pm

You don't...

...both work for Pepsi, do you?

Philip Bryer | 6 March 2008 - 6:25pm

lol

Personally I'm getting a good bit of kick-back from Virgin Cola. With some of the rail service action if the numbers are good.

dave b | 6 March 2008 - 7:22pm