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Bubblegum

Mousey's picture

Bubblegum was the term given to songs like this ("Sugar Sugar" by The Archies) in the late sixties. It seems to have been exclusively American (happy to be corrected here) and from the same mentality that produced The Monkees and all the Tommy Boyce/Bobby Hart hits. That is, give the kids what they want and make some money.

They were actually great pop songs, with all the ingredients.

I can remember despising this music when it was on the radio and the Top Twenty etc, being much more into Jimi Hendrix and Cream and "underground" music.

What say you?

2

This ?

2
Sour Crout | 16 December 2011 - 10:26am

Never seen that before

So that's what they looked like. They look like a Seattle grunge band that's been told to scrub up and dress properly if they want to appear on the television.

0
Ahh_Bisto | 16 December 2011 - 10:34am

and this version

0
Sour Crout | 16 December 2011 - 10:28am

Bubblegum: UK

A whole bunch of offences, mostly produced by a certain J King.

Take it away, Jonathan. Oh God, it's horrible. Sorry about this.

0
Stick | 16 December 2011 - 10:59am

Isn't that cheese rather than bubblegum?

A different taste entirely.

2
Gatz | 16 December 2011 - 11:07am

Knobcheese?

3
Stick | 16 December 2011 - 11:12am

Bubblegum Goes Disco

I always thought this followed the bubblegum aesthetic

Lipps Inc - Funkytown

4
Ahh_Bisto | 16 December 2011 - 11:08am

Confessions of a progger

They had no right. They didn't belong anywhere in my listening life. But I have to admit that, once the world of YouTube opened itself up to me, I found time to look up Funky Town as well as this personal fave.

Weirdly, they both use the same two-tone cowbell thing. Somebody knew how to hook me.

0
thecheshirecat | 19 December 2011 - 9:45am

Huge fan of the genre

One of my top five bubblegum songs

1
Five-Centres | 16 December 2011 - 11:13am

My favourite:

Great tune and mildly unsettling lyric: tip-top!
(Yummy, Yummy, Yummy)

0
iainiain | 16 December 2011 - 11:22am

Best interpreted by, of course…

… this lady

As for the Ohio Express, this could be their finest 2 minutes 20: disposable pop at its best...

0
David Rothon | 16 December 2011 - 12:08pm

Ixnay

After Sugar Sugar, this is the greatest bubblegum tune ever

An art school classmate gave me her copy of The Best Of Buddah, snickering that she was getting rid of a pile of vinyl vom. Tiny fool! I was mighty grateful for finally having a copy of the greats on one disc.

2
B Smith | 16 December 2011 - 11:54am

Easy Choice

I'd rather listen to some Archies than Cream or Hendrix any day of the week. I always have and I suspect I always will. If they were all new artists today though, I suspect very much that I may dismiss the lot.

2
JohnW | 16 December 2011 - 12:30pm

And here's another one I often sing

at traffic lights

Apparently these guys are still around doing the nostalgia circuit

Can anyone name the lead singer or any band member of the 1910 Fruitgum Co? Or the Ohio Express?

0
Mousey | 17 December 2011 - 7:21am
stimpy | 19 December 2011 - 9:40am

I always had a soft spot

for the Archies' "Sugar Sugar". I love the way the organ/bell melody that follows each line of the verse sounds so lazy and behind the beat. Top tune.

1
Stephen Merrick | 17 December 2011 - 8:57am

Losers Weepers...

Finders Keepers by Salt Water Taffy:

0
Ruff-Diamond | 19 December 2011 - 12:58am

Almost ashamed

to confess that I regularly listen to 'Sugar, Sugar', despite having despised it, back in the day, as a music-snob teenager. It's a really hypnotic tune.
Listening to it on a plane one time, I was rather embarrasesd to discover that the sound leaked from my headphones. I'd been hoping everyone was thinking I was listening to some fiendishly complex free jazz.

2
ianess | 19 December 2011 - 1:10am

Bubbles N' Mash

I can't say I exhibited any early-stage music snobbery toward the Archies. Sugar Sugar was one of the first three singles (with Hey Jude and Honky Tonk Women) I inherited from older siblings, as well as a turntable with a broken tonearm (My, we had it tough in those days).

More recently, occasional Massive favourite Mark Vidler AKA Go Home Productions offered his unique take on it, crossbred with another source (who did his time as a songwriting hack for hire):

0
SoundMind | 19 December 2011 - 5:01am

"...give the kids what they want and make some money."

Isn't that the definition of pop music?

1
Mark JF | 19 December 2011 - 11:00am
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