Q. Which media enterprise was described by its founder as being “written for the moment . . . we live in an age of chatty scraps”?

Clue: Begins with “T”, ends with an “R”

(A: Tatler magazine, according to Clement Shorter when he resurrected the ancient title in 1901. This fairly highbrow literary fellow also coined the word “celebrity” although he had in mind the likes of Tolstoy and Thomas Edidson, rather than fringe players in the Hollyoaks squad.)