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Beatles For Sale - But I Won't Be Buying

Mondo's picture

If multi-million dollar Hollywood blockbusters can be bought for bargain bin prices within a few years of release - why in the name of Billy Shears has the price point for a set of vintage albums - that in today's money, probably cost tuppence ha'penny to make - been pitched at £200. Per set.

Why? Because The Beatles maintain an enduring cross-generational appeal, a tidal pulling power greater than the moon and a way of getting wallets to open sesame style that no other act act or artist can match. Typically I'll defend The Fabs over any ol' nonsense - the quality of the catalogue weathers most charges. But this, this act of mean Mr Mustardness is cut from the same commercial swizzery and corporate lip-licking that led to the music business hemorrhaging punters when other (online) outlets became available.

It's almost as if the catalogue owners are gorging themselves, Mr Creasote style, on the last meal of a condemned man, with perhaps (and I'm only guessing here) the wafer thin mint being the combined Collectors /Deluxe/Prestige/edition ready for a future release.

Lennon must surely be spinning (at 33rpm) in his grave . Two quotes spring to mind

I Am The Walrus - Oompah, oompah, stick it up your jumper

The Rutles - All You Need Is Cash

0

with you on this dave

but judging by the near delirous eyes rolled back in their heads sweaty palmed "hit me again mistress" anticipatory ecstasy displayed round these parts I think most are willing and eager slaves busily sweating over a new set of billy book cases to store their barely listened to expensivsly purchased "treasures".

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Chris G | 10 September 2009 - 10:42am

Barely listened to?

I can't imagine I'll ever listen to any other versions of the core catalogue. The old CDs and the various mono needledrops suddenly seem totally redundant.

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stimpy | 10 September 2009 - 11:13am

Just a general point about boxsets

based on observations of my own and my friends behaviour i imagine many boxsets get played just the once and then only the original album get's any regular daylight. I know there will be the rustle of rip stop nylon and general anorak uproar but even with all the hoo haa recently there's many a unloved boxset clogging up Ikea's finest "limed oak" shelves all across the country.

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Chris G | 10 September 2009 - 11:24am

But surely the point of the mono box is that

it totally supercedes the existing albums rather than complementing them?

I'd be amazed if anyone who had the mono box ever played the old CDs again.

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stimpy | 10 September 2009 - 11:31am

when i said original cd's

I meant in a boxset poeple will end up listening to lp as it was originally released and largely ignoring the "extras" and "lost" demos discs. So I'm sure you may listen to the mono version the most but all the tut, like postcards , tiny print books, dvd's of the mastering proceess will hardly be touched.

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Chris G | 10 September 2009 - 11:36am

£9.50 each in Tescos

which seems about right to me, given that it's a genuine uplift in quality from the last time the catalogue was released 22 years ago.

No different from any other artist really - from the box set, to the re-mix only available on the 12" single, to the two new songs on the Greatest Hits set. Much more fan-friendly and less exploitative than say Elvis Costello's annual repackaging.

If you want the box, buy the box. If you don't, then don't.

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Steven C | 10 September 2009 - 10:56am

Thsi all assumes

that all that Apple have done is put em in a nice box and stuck a price tag on them. The (I'm guessing) couple of years of painstaking work sweating over teh tapes to get them sounding THAT good and to please everyone from your casual purchaser to your rabid audiophile pays for itself does it?

If these albums hadn't been out before and this was a new box set of 17\14 CDs then would the prices be fair? I would say they are pretty much on the money price wise.

If you're saying we shouldn't have to pay again for improved versions of what we already have then try here

http://www.wordmagazine.co.uk/content/remakeremodelrebuy

These CDs were last reissued 22 years ago. The Beatles CD cash cow is hardly complaining of sore nipples. An extra squirt of Anthology here and there bet she's glad of a damn good milking after all this time

The Costello cow has ice on her udders 24\7. And more fool me for buying every single pint!

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DogFacedBoy | 10 September 2009 - 11:12am

Ugh

I've got an image of a Costello faced cow being milked now with sore udders. Urgh. I need to wash my brain out...

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SimonL | 10 September 2009 - 11:31am

Beatles plc*

Totally agree. Judging by the Amazon reviews of the box sets there's a lot of disgruntled punters out there. And whatever happened to old fashioned Apple idealism? Consumed by corporate pragmatism?

* peace, love and cash.

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Martin | 10 September 2009 - 11:14am

Yeah Apple idealism

was hippie bullshit from the start and sunk quickly when it met reality. Thousands of demo tapes, books and scripts that the Beatles asked for from Joe Public were piled in 'The Black Room' and forgotten about - never read, never listened to. The Apple Boutique ended up giving everything away and Apple itself was sliced down to the core when Klein arrived to dtop the money and gear flowing out the front door.

Read 'The Longest Cocktail Party' as see how acuarte that scene with George Harrison in teh Rutles film is.

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DogFacedBoy | 10 September 2009 - 3:29pm

Yes, I've read that.

Poorly written book of a fascinating period. I feel like Apple have missed an opportunity here to make themselves still seem different and ahead of the game. Perhaps they could have instigated an exchange scheme for old copies of the records/cds, or planted a tree for every old copy returned/new copy bought, or some such nonsense. Anything other than just milking the cow. Is there no vestige of that old idealism left?

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Martin | 10 September 2009 - 4:52pm

again the idealism

was only notional, in reality it never happened. They always were about making money not being a CD exchange shop.

TLCP ain'r a great work of art but as a outline on how badly to run a business it was spot on. When postboys start walking out with the lead off the roof you know you're the biggets suckers in town

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DogFacedBoy | 10 September 2009 - 11:13pm

NOT A SECOND TIME

With apologies to the second side of 'With The Beatles' can I please reiterate 'Not A Second Time'.
Since 1964 my hearing is not quite as good as it was in those bygone days, mainly due to attending numerous gigs in the search of the holy grail of sound reproduction.
So if I lash out to EMI again I will hear things I never heard before - in a clarity that beholds belief!
Me thinks that old Danny Kaye song about 'The Kings New Suit' applies in this instance.
My original vinyl was/is all mono because my little 'Curry's Westminster' player was the cheap working class version of the Dansette. Strange therefore that in order to hear the product as it was intended you have to shell out the extra for a mono version.
If you want to hear the Beatles as never before, pack your bags and fly Continental Airlines to Vegas. Go see 'LOVE' in a purpose built auditorium with a sound system designed for a clarity domestic systems will never realise.

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CharlieB | 10 September 2009 - 11:37am

I 've never bought

the first two albums on CD as a matter of principle - when the first generation of Beatles CDs hit the shops this average price was placed at arund £16.99 - for abums that had been steady sellers since 1963.Even now the sale price is '£9.99'

I've no problem recovering costs - what irks me is, remastering being played as a 'Joker' and a means to justify reselling the back catalogue and lining pockets.

Quality-wise I don't want the moptops airbrushed for modern ears any more than I want a lenticular rendering of the Mona Lisa, a pop-up works of Shakespare or George Lucas to re-tweak Star Wars (d'oh!) But that's just me and is it's a democratic process I'll be non-voting with my hard-earned.

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Mondo | 10 September 2009 - 11:46am

I'm saving up for Rockband...

I listen to the Fabs all the time, anyway...

I reckon, in all seriousness, that Rockband is a great idea, new, inventive, worthy of my cash... I can't afford remasters & Rockband so that's where my cash is going.

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Adman | 10 September 2009 - 12:05pm

Shouldn't it be

Beatles - Pop Group? They weren't really a rock band - were they?

(**runs for cover**)

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Twangothan | 10 September 2009 - 4:58pm

Good point...!

Can't imagine that playing along to 'Helter Skelter' ad nauseum would be much fun!

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Adman | 11 September 2009 - 5:15am

Oh Please

"Lennon must surely be spinning (at 33rpm) in his grave." Really? Cause Lennon hated making money? Since when?

I've seen a couple writers on various Web sites make this naive comment as if Lennon was some sort of Robin Hood, taking from the rich and giving to the poor. Yep, that's why he lived in a massive set of apartments in one of the most expensive cities in the world. As Elton John once wrote in a teasing card to Lennon: "Imagine six apartments, it isn't hard to do. One is full of fur coats, the other's full of shoes."

This righteous anger over the cost of the box sets -- a voluntary purchase, not like, say, taxes --- just seems silly. I paid the discounted rate on Amazon for the stereo set and feel like I more than got my money's worth. I didn't have all the Beatles CDs and now I do. They sound great, and the liner notes/photos included with the booklet in each CD are incredible. But don't buy it if you think it's too much. It's that simple.

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Lott | 10 September 2009 - 12:12pm

Why so much bitter cynicism ?

Apple are not a charity. They have released new products that most people who've bought them seem delighted with (myself included) even at what might seem a steep price. If people can't afford them/don't want them - that's ok. If people who've bought them rarely listen to them surely that's ok too ?

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Excitable Boy | 10 September 2009 - 12:19pm

I can see Dave's point

sales of these are pretty much guaranteed, and also guaranteed to make a mint for all involved.

But I'm not going to be investing in these albums that I already own (and I like the dodgy stereo separation because that's how I first heard them!). Which means that at least two fans of the Beatles catalogue won't be shelling out. Multiply that across the world, because we're not alone in this, and you can see that EMI are going to be down some profit. Lowering the price somewhat might actually make themselves more money.

I've got no problem with a business doing what a business is supposed to do, but, as with the way most record companies sit on a huge amount of deleted back catalogue, they're missing a trick here.

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SimonL | 10 September 2009 - 12:35pm

Um

it's not like they cost a fortune.

I've just bought Rubber Soul, SPLHCB and Revolver from amazon. I ordered themlast month for 9.98 apiece. The were posted on Tuesday.

I got an email this morning from Amazon saying the price had been dropped to 7.98 for Sgt Pepper and down to 9.68 for the other two. I didn't buy the CD's until now because I was waiting for remasters. I'm not complaining, it's not like my arm's being twisted up my back to buy them, is it?

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illuminatus | 10 September 2009 - 12:55pm

Collectors of the world unite

Just to clarify I was primarily talking about the box set (x2) as set-piece of way ripping off the die-hard collectors rather than individual albums prices. Which, eventually I'll probably end stumping up for or adding to a birthday or Christmas list for key releases.

However for now, I'd rather go back to the Apple Source and track the lo-fi works in progress of the Unsurpassed Masters and Purple Chick releases

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Mondo | 10 September 2009 - 1:52pm

Purple Chick...

are doing a fantastic job. Their "Before We Were Strong" CD of pre 1960 Beatles tracks is a thing of wonder (extremely lo-fi wonder, obviously)

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stimpy | 10 September 2009 - 2:26pm

Box Sets

I'm not inclined to climb aboard on this one, I think I'll see how the land lies in the HMV January sale.

The point about Box Sets is interesting though.
I never play them.
In fact I rarely play bonus tracks.
And with regards to rock 'n' roll, I'm only really interested in those records that were released in the UK in the 50's.
Increasingly I think 'less is more'.
I'm certainly thinking about getting the CD's down to a manageable 100. More than enough really, it's probably 50 times more music than the average teenager had in the 50's anyway!

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ranger | 10 September 2009 - 2:21pm
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