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At the risk of sounding like a Daily Mail reader

Douglas's picture

this really is from the "you couldn't make it up" department:

http://www.bbc.co.uk/news/uk-scotland-glasgow-west-12135540

Flipping Nora ...

0

You are 100% correct

You do sound like a Daily Mail reader.

2
MichaelM | 7 January 2011 - 6:36pm

Well, at the risk of sounding...

...like a woolly-Guardianista with a sense of humour by-pass, I actually think it is quite important to protect the Red Cross emblem.

In this case, it does actually protect and save lives to wear that emblem. It's easy enough for the theatre to change costumes, it seems to me.

5
JoLean | 7 January 2011 - 6:39pm

The Red Cross are zealots...

...when it comes to their image. I did some work with them at their Global HQ in Geneva many years ago and they did have a department whose job it was to 'protect the brand'. I imagine the UK end are merely "following orders". (Oops!)

0
Gavin Adam | 7 January 2011 - 6:45pm

That's true of most large organisations

But that example is the most ridiculous brand protection move I have seen.

There is a small cafe near to where I live in NZ being threatened with legal action by American Academy of Motion Picture Arts and Sciences for calling their cafe "Oscar's". It's next to a cinema and there was a movie theme to it. They framed the letter and put it on the wall of the Gents.

1
Austin | 7 January 2011 - 7:17pm

purely for research purposes...

... did a Google image search for "naughty nurse" costumes and found that a lot of them used white crosses on a red background; maybe the Red Cross people have been trawling round fetish clothing websites and contacting the manufacturers, warning them off so as not to "dilute the brand"?

Edit: the Ann Summers version has a white cross with red trim on a white background and is marketed as the Ooh Matron Costume. I find myself strangely unmoved...

0
Glenbervie | 7 January 2011 - 7:02pm

Surely

the presence of Jim Davidson was the reason the pantomime was breaking the Geneva Convention.

8
sirbriancannonhunter | 7 January 2011 - 6:59pm

Does that mean we'll see lots of green crosses

on white backgrounds flying from cars during the next world cup?

I'd better take my daughter's pretend first-aid kit back to ELC as well, in case she is mistaken for a non-combatant medic in a nearby war.

0
Adman | 7 January 2011 - 7:03pm

Brand management gone mad

Loads of examples of these (and I'm sure the designers on the board know of more).

T-Mobile claimed ownership of the colour magenta. When easyMobile launched, they got into a barney with Orange, because both companies were using similar colours of orange (Pantone 151 and Pantone 021, fact fans).

0
Brookster | 7 January 2011 - 8:28pm

David Prowse

should sue

1
badartdog | 7 January 2011 - 9:41pm

I detect...

.. the deft hand of a theatre marketing manager hard at work trying to boost awareness and ticket sales during the post-Christmas panto slowdown.

3
Ted Maul | 7 January 2011 - 9:57pm

Actually Ted

I rather suspect you're right, in which case I've made a bit of a fool of myself!

I'd better get my PR-guff antennae seen to, pronto

0
Douglas | 7 January 2011 - 10:11pm

Wily marketing + overzealous

Wily marketing + overzealous trademark protection + slow time of year for news = More half-empty tabloid pages filled at a stroke. Hurrah!

:)

0
Ted Maul | 7 January 2011 - 11:46pm

Quite right Ted

And how's the nervous exhaust?

0
Spartacus Mills | 7 January 2011 - 11:32pm

...

*quick check of the exhaust*

All cleared up, thanks!

0
Ted Maul | 7 January 2011 - 11:52pm
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