Entertainment For Lively Minds
Are TV viewers really dim?
Posted by UtrechtSimon on 21 December 2009 - 5:19pm.
A couple of recent blog entries have made the suggestion that current TV viewers are dim. I would totally disagree and would lay the blame at the doors of the producers. When I lived in the UK (I left in 2000), I knew a young up-and-coming TV producer who had absolutely no respect whatsoever for the viewing audience and I'm sure many of his contemporaries are no different.
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As far as the lumpen majority are concerned, yes, they are.
Want to know why? Because they collectively put up with being treated like simpletons, and can't be arsed to raise objections to having their intelligence insulted. Either a lot of them don't even twig they're being treated like idiots, it doesn't matter enough to them anyway when they have 900 channels of shit to browse, or they just can't be bothered to do anything that requires thought.
Viewers should switch off when faced with the following:
Rant 1: Constant reiteration of the programme content thus far, usually after each commercial break, as a sop to channel hopping aka attention deficit disorder (as mentioned on another thread). If the programme content is so thin you have to stretch it out using this device, MAKE THE BLOODY PROGRAMME TEN MINUTES SHORTER. Don't insult me by treating me like a goldfish. And if you've just jumped in here from 'My Cousin Says He's My Daddy' or whatever, PISS RIGHT OFF back there, because I don't want something I'm watching ruined in order to try to tempt morons like you into watching thirty seconds of this before buggering off to try 'Celebrity Tat Auction'.
Rant 2: Having found a programme to watch that actually has something interesting to say, the viewer is then usually insulted by the introduction, approximately three seconds into the closing credits, of a trailer complete with artificially loud voiceover for another programme. I want to hear the theme music. I want to reflect for a few seconds on the moving or engaging drama I have just witnessed. I want to see who the actress was that played the waitress in the cafe. I DON'T WANT TO LISTEN TO SOME TWAT TELLING ME ABOUT ANOTHER PROGRAMME. To add insult to injury, the credit text is usually shrunk to a quarter of its original size while a still from the promoted programme is shown, so you can't read it, even if you try. Having spoiled your enjoyment of the preceding hour or more of television with this interloping loudmouthed advertisement, they then compound the insult by enlarging the credits back to full size just in time for them to end, before launching into another interstitial, this time in its rightful place, between programmes and not on the last one's closing moments. And if it's the BBC, even the proper interstitial isn't long enough to go for a wazz or make a cuppa. FFS.
Vulpes, would you be my mouthpiece?
I am always wary of writing on these topics as I would get into *serious* rant mode and probably bore the pants off everybody. You, however, are not boring and make excellent points with just the right amount of bile and invective.
It is worse in the US...
In the US, they go one better than simply talking over the credits. On some channels, they start the next programme, slightly shrunken, and show the closing credits in the bottom of the screen. No time to make a cup of tea, and no time to take a mental pause before the next hour of CSI/Criminal Minds/whatever slaughterfest is your poison.
One better (or worse)
In the land of Oz, the commercial networks don't overlap shows as such (they do have ads and teasers for other shows including the next one while the credits are shrunk), but they deliberately allow their shows to drift off schedule, which by 9 or 10pm will mean they're running as much as 10 or more minutes late, their little ruse to make channel surfing more painful and discourage hopping.
So, to the joys of a twin tuner set-top-box recorder means that not only do I only watch what I want and they have failed, *plus* I get to nudge over the ads, so they lose both ways. No wonder their business model is stuffed.
Well...
Rant 1:
Yes, I've stopped watching Channel 4 as well. I think they are the principal culprits.
Rant 2:
I think that constant bombardment from the audience is starting to get through. I've noticed programmes recently without these annoying intrusive interstitial annoyances. What's worse is they aren't even effective. They don't make me switch over or stay. I just tend to switch off.
Fact is, TV producers are trying anything to tempt audiences. They're increasingly left with the rump now that more and more people don't bother with the schedule and more and more of us go through iPlayer or Sky+ to cherry pick the things we actually want to see without the indignity of picking through sewage like Loose Women or Bargain Hunt (with the Bargain C--t - poor man's David Dickinson, Tim Wonnacott). And of course, fewer people are watching TV - there are computers DVD's, games consoles and all sorts of other stuff to keep people occupied now. The TV is no longer the all-powerful centre of the culture. Just look at what happens on Christmas Day and compare BBC 1's audience on that day to the mid 1970's.
I honestly can't remember when I last watched Channel 4 and, Harry Hill apart, I don't suffer ITV either. Even Horizon, once the BBC's science beacon, is awful. The Marcus du Sautoy/Alan Davies thing earlier in the year was a great idea utterly ruined in its execution. So that's gone as well.
All this is designed to illustrate that people aren't any more stupid; all they have done is desert the content that treats them like morons.
I hate: * news reporters who
I hate:
* news reporters who stand out in the bad weather to give you a live report when it could have been recorded earlier or done as an audio from a warm car.
* the same snippet of information being repeated by the commentator and then the contestant and then an opinion being given by another bod on the same subject. I get the point the first time round - please dont repeat it
* the over importance of opinions in news at the expense of analysis & GMTV have athe gall to charge you money for texting/phoning in your opinion
* the blame and apology culture. sometimes things go wrong - fact!
I agree
with everything you say except the point about GMTV which I can't comment on, as I've never seen it. But I'm sure I would agree with you on that as well.
your point 1
switched on a heston blumenthal christmas feast thing the other night (channel 4?) that should have been at least vaguely interesting in terms of a creative, engaging chef taking on various historical christmas feast dishes ... after 20 mins of repetition (after every ad break) i was cheesed off and ready to abandon the effort to watch ... the programme duration could have been cut by roughly 25% with no loss of editorial content (and it suffered from a few narrative inconsistencies too; like "well we've been to slovakia/slovenia/wherever so although nothing interesting happened we have to put this bit in" etc) ...
so, er yes, i agree utterly
No...
The audience is always brighter than you think. And, even if they're not, you have to treat them like that. Otherwise they will never think for themselves and become as unthinking as the executives assumed they were in the first place.
Although
we still have:
Loose Women
Cash In The Attic
Bargain Hunt
I'm a Nonebrity...
etc.
as evidence for the prosecution. I still think you're broadly right though.
Some are dim, some aren't.
Some are lazy, some aren't. Some are incredibly bright and some aren't. "All human life..." and all that.
Vulpes: the one that wazzes me off is the historical documentary featuring a reconstruction, usually a pretty hammy one at that. Jeez! If you tell me that A was murdered by B, I don't need to see an actor in period costume pretend to stick a sword into another actor in period costume! Honestly, I'm not the brightest lamp in the house but I'm really not that thick.
Any one else hate
the way they give the whole programme away in the first 5 minutes? With programmes I want to watch, I record them, and then fast forward the first 5 minutes. WE DON'T NEED A SUMMARY BEFORE IT GETS STARTED!!
I feel much better now...
Yes!
Lousy re-enactments, usually of events whose true course we have no record, really annoy me, as they add nothing to the tale. Even more pointless is the host of the documentary visiting the place where a certain event took place, when the original building has long since gone. It's like that spot at the start of the Rutles documentary filmed where Dirk met Ron!
Then we always seem to get film of the host travelling between sites, either by car, train, sea or air. Why? Why even do we have to see them travel at all, if all they're going to do when the get there is to say "And here, on the site of this shopping plaza, is where, back in 1567, the peasant monk Krzysztof made a discovery that lead to....." followed immediately by another train journey to somewhere else.
Then there's the lack of explanation when covering anything scientific, as if the science itself doesn't actually matter.
There's also the narrowing of focus of the subject which detracts from the whole story. I've just seen the final part of Games Britannia on BBC4 which covered mainly video games from a British slant. This seemed to cover just UK created video games, without covering at all any of the influential titles from the US or Japan which these titles were obviously derived from. Of course the UK games industry was influenced from overseas titles, and vice-versa, but this documentary made it seem that this never happens.
I'll have a longer rant later!
Even worse
When they have hammy re-enactments on the news. The news
for flip's sake!If a newsreader tells me that several thousand pounds worth of jewellery was stolen in a burglarly I can picture then scene well enough without being presented with a video in which an anonymous leather-gloved hand reaches into a jewellery box and grabs a handful of swag.
Chris Morris' The Day Today was intended to be a satire and a warningl; news producers took it to be an instruction video.
Oh, don't get me started on
the literalism of news graphics. To steal Victor Lewis-Smith's gag, it certainly reminds me of another kind of 'ism' when I see it.
It's not the audience who got dim
It's the programme makers thinking they've got dim. People are perfectly capable of watching things that may be considered taxing, but because everything's aimed at teenagers we all have to suffer.
Hence
when something decent like Doctor Who or Cranford or Spooks or however many others get an appreciative audiences, TV execs are always surprised.
I watch TV and I'm not dim!
Having said that, I still can't work out how they get all those little people inside the television set.
Yes they are...
The programme makers are responding to what is popular. They try any number of cretinous ideas, as exposed in the mag and podcast a few months ago, and what flies is then milked to death, cloned and repeated ad nauseam. The tyranny of the EPG is purely because the majority of the audience are so thick they can't get beyond a one line title such as "Fuck me I have a hairy fat dirty house" or whatever. Look at the press, radio, even the BBC news FFS, wittering on about "Simply", X factor, Big Brother, 'Enders etc etc. People actually LIKE this shit.
Actually there is some decent stuff on if you dig around, and watching it all via the PVR I can avoid any real time programming and adverts, but the majority, it seems, sit their, mouths open, sucking it all in.
Utterly utterly depressing.
Where's Charlie Brooker?
I want some proper paint-blistering embittered bile. With lots of obscenities. Anyone here familiar with http://www.tvgohome.com/ which was where I first encountered Saint Charles.
Even better.. http://thegestalt.org/simon/cunt/ a compilation of all the Nathan Barley entries. Brooker at his most inspired. And, frankly, obscene.
For some reason
the entry for 03-11-2000 stood out for me. Even though the others were all pant-wetting
Not a proper charlie
It's not Saint Charles it's Saint Charlton.
Wasn't that
Alan Curbishley?
Nah...
that was the comb over goal machine that was Bobby C.
Who is Charlie Brooker?
I have no idea who he is or what he does. Mind you I watch very little TV. He is on TV, is he?
try typing in his name into
try typing in his name into google
Good idea
Wiki: "His style of humour is savage and profane, with surreal elements and a consistent satirical pessimism." I am delighted I know nothing of him.
That description
doesn't do him justice. If it were something like:
his style of humour is is akin to eavesdropping on an existential fight going on inside his head between a a self-loathing misanthropist and a well-meaning, if disoriented, liberal, all wrapped up in a mordant, world-weary prolixity that still elicits more belly laughs in a single paragraph than most other columnists notch up in an entire month.
It would be nearer the mark.
Wow
I shall have to give him a look.
A good place to start...
...would be his Screenwipe review of the year on BBC iPlayer. It's thoroughly enjoyable and his dissection of that Fearne Cotton / Peaches Geldof show was priceless and spot-on.
Agreed.
I also love his "Barry Shitpeas" reviewer.
Haha!
Yes, he's a fantastic parody of all these talking heads shows.
"The inside of an elephant is mental."
Does it matter?
For years, since I first had a VCR (1980) I've stopped being a slave to the schedules. As soon as you start to fast forward (or these days skip) advert breaks surely you immediately exclude yourself from a commercial broadcaster's target audience and really don't have much leverage with the them if you don't think the shows are for you.
That said, I think there's more than enough on television these days. I do all my (non football) viewing from harddrives and they're never empty and always have a variety of types of programme to watch.
The BBC has no excuse but are they really worse than they used to be or are we more fussy because we actually have more choice?
Pre-VCR there used to be two ways of watching television
1. Look at the schedule in the Radio Times & TV Times and switch it on when a programme you want to watch comes on
2. Switch it on when you get home from work and off when you go to bed.
Commercial broadcasters have never really wanted the first type because they only ever watched the middle commercial break(s) and missed trailers etc. the broadcasters have always tried to get (and keep) the second ever dwindling group.
In all seriousness, we are rodents
I clearly remember reading about an experiment when I was doing Psychology AO level 20 years ago. It compared two cages of rats (although, I have to say, I remember them as hamsters): one cage was bare. It contained food and water, and nothing else. The other cage was what we would now recognise as a stimulating environment: it was decorated with red ladders, swings, wheels, toys and the like. The internet, in its infinite wisdom, tells me that this was the work of Marian Diamond at Berkley in the early 1980s. Diamond found not only that the stimulated rats lived to the age of 3 (the equivalent of 90 in humans), but that their brains actually increased in size. The brains became more efficient thinking devices, sprouting new cells that connect neurons. She also examined sections of Einstein's brain, apparently, and found that his brain was unusually proficient in such neurological connections.
Ok, so change the rules: instead of rats, think humans; and, instead of environment, think of what televisual entertainment surrounds us. If you watch inordinate amounts of reality based television laced with moments of emotional pornography, it is safe to say that not a great deal of stimulation is taking place. The audience is not being made to work; rather, they are responding to undemanding representations of human behaviour. On a more damaging level, they are being subliminally told that 'real' life is far more interesting and engaging than fiction can ever be; in other words, they will hardly ever need to invest in notions of stylised drama - opera? What's the point? That's not how real people behave, etc - or in anything that isn't 'realistic'. If, however, you watch more dense dramas such as The Wire, which has been deliberately fashioned so that the audience cannot possibly get everything first time around; which makes us, in David Simon's words, sit forward because we have to engage with it, and work a little to watch it, then we will become used to being treated as if we're a little brighter, and our brains may even grow as a result.
So, the short answer is that many TV viewers will be dim if that's how they're treated.
When I was a kid (Early nineties).
I was always a bit in awe of the sorts of shows grown-ups watched just cos they seemed more well grown up.
Now I'm a grown up myself I'm aghast at how infantile a lot of what we're expected to watch is.
I'm talking here about the really popular shows. I know theres still intelligent viewing if you know where to find it.
Having said that even the engaging stuff is at the mercy of mistrust
(that is mistrust of the viewers IQ).
I don't know if anyone saw the BBCs adaptation of "Small Island", but what would have made a fine 4-part series was galloped through in two parts (which I beleive is known as "Telescoping").
I don't know wheter this sort of thing is done because of lack of cash or because those adapting it aren't convinced we have the patience to stay with a story that needs time for telling properly
(to watch you would think the entire 1940s lasted an hour and a half).
Also the racial themes at the centre of the book seemed to be simplified - so for example a black mans experience of prejudice in the work place was reduced to a single unpleasent incident at a Sorting Office.
It's a shame becayse the two leading Actresses Ruth Wilson and Naomie Harris were both superb.
Re: Small Island.
I couldn't agree more. It was entertaining, but it just prompted me to visit Waterstones to buy the book, as I could tell from the world-land-speed-record pace of the screenplay that there was a lot more to discover in the original. I thought Ruth Wilson, in particular, was magnificent as Queenie. I've wrapped the tome up and given it to Mrs Fox as a stocking filler for Christmas, so I'll be starting to read it round about December 27th I'd estimate.
The Majority - Who Me?
Who are the mysteriouse "Majority" who will watch any thing? Not me, not my mate, not any one I know. I wonder where they live? In TV Town?
Err NO. Joe Public just wants to relax and watch a decent program the same as ever. However, as previously stated there are more outlets for this with games and dvd's but less funding for all the channels. BBC an exception.
There is more air time to fill with more channels but less money. You do not need to be a genius to see how that stacks up. Even in these desperate times "Come Dine With Me" brings a smile to a tired brow.
Lies, damn lies and wossname
Isn't this more a function of how the audiences are counted, then segmented, then catered (or pandered) to? So, if the subset of people who are used as people meters are a particular skew of the population, and that gets extrapolated to some sort of guess about audience figures across the country, and all the incentives (advertising revenue, public funding etc) are couched in such a way that the producers are actively encouraged to chase that skewed picture, whaddyaexpect ?
Sounds like a Word article in that somewhere. Or did I miss it already.
Make my views count
The sample is always necessarily small so one persons likes and habits gets multiplied. That's why I always try to take part in any market research that I'm ever asked to.
Chris Evans is right
Television is an industry whose time is almost up. It did well for a time, but now its flaws and limitations are all too apparent.
If anyone in government had any imagination, they'd now be looking at turning the Beeb into the UK version of HBO - quality documentary, drama and radio that is not ratings driven - but financed by the licence fee. The surviving TV companies (and I predict a huge cull of channels over the next decade) can then compete for the available business in whatever way they like.
But it's not just TV that's going to face this issue - the internet is rapidly approaching the same point in its lifecycle. The likes of YouTube, Facebook, MySpace and Twitter will be gone within a couple of years and we'll soon tire of whatever comes next.
Bottom line - we'll be reading books and singing songs around the piano again within 20 years as our main form of entertainment (and if I'm right, you'll find me huddled in a corner cursing myself for not buying Steinway shares)!
As long as we're not burning the books and piano
for fuel in the extended arctic winter, while hunting down former TV presenters for food.
not much eating...
... on that Fearne Cotton
You may be
looking in the wrong place, I would suggest.
BBC as HBO?
Thinkers and Viewers on The Word website and its associated aggree on the quality of some HBO prgrammes, more than any other network. Hence, from inside this bubble, make the BBC like HBO! I'm sorry, but HBO only works as it does because it doesn't have a reponsibility to the public. Therefore it can pump a load of money into a show that it knows not many people will want to watch. For example, it can keep making The Wire even if ratings reach pretty rubbish levels. Surely a lisence fee funded station, which you HAVE to pay for if you want to own a television, has a wider repsonsibility than to follow the models that Word Readers like. Could the BBC continue to spend millions of pounds on a drama that nobody watched? Yes, but only because it's trying to satisfy those absent viewers elsewhere. When the BBC, like HBO have done, gives up trying to provide at least something for everyone, it's imminent downfall is signaled.
So where's the cut-off point?
Where is the line between what everyone wants and what can reasonably be made drawn? And who decides?
Why should the BBC be ratings-driven? Like you say, the British public have to pay for the BBC, which means it doesn't have to chase the advertising money. Surely then it should be investing in quality programming that is not guaranteed to bring in large numbers of viewers - but which might do so, given a chance.
There is a lot that's wrong with the BBC, but the situation is not yet beyond redemption. If we allow it to be consumed by "market forces" then we will - along with other institutions like the Royal Mail - most certainly miss it when it's gone.
I agree
The Beeb should close down all the populist family entertainment shit and dismal comedy completely and concentrate on programes for those with the ability to watch without constant reminders of what's happened, vomiting jokes and pathetic innuendi. Sort of bigger BBC4 with the odd bit if 1 & 2. 3 is worthless. The commercial channels have producing crap down to a fine art so leave them to it. Then there is a real choice.
chat shows
Shows that actually treat the viewers like adults are increasingly rare.
One of the most depressing features of television at the moment is the way the news is presented - especially political interviews: Paxman, on a million a year, berating some sweaty little backbencher who works a 70 hour week for 65 grand. I always thought David Frost was a bit of an oik, but I seem to remember his political interviews involving a genuinely adult discussion.
The current default setting for attitudes towards politicians is mistrust, contempt and alleged 'satire'...but it can't be satire if everyone is doing it. Have I got News For You is now just a bad joke: the richly-paid Hislop and the increasingly bored Merton point at things and laugh. When Peter Cook impersonated Macmillan in Beyond the Fringe, it was shocking because it was in direct opposition to the then contemporary attitudes. Everyone mistrusts politicians these days, so to continually point this out is uncharmingly pointless.
And one last ranted point: why do chat shows always have to try and be funny? I'd much prefer the perpetual teenager Ross to actually ask some decent questions, rather than try and work in another joke about masturbation. He doesn't even listen to his guests; he just sits, glazed, dreaming up his next gag of dubious taste.
i still think ...
... it's weird to see someone like Ian Hislop (honourable man that he is, and quite possibly a millioniare?) taking the piss out of an MP on £65k for claiming five grand in expenses or whatever ...
i feel that the vast number of people in this country earning less than £25k for a full time job - for whom a £12k bill for cleaning sounds like a fantasy - would somehow be sharper because they'd be using a different benchnmark ... i suppose Hislop has to operate on the level of abstracted ethics rather than the more linear route of "you bastard, you've taken that money out of my pocket/my kid's school/my gran's hospital ward" etc
Hislop and Merton
look increasingly like the last of the Ben Elton generation of right-on media types, hanging on to some vestige of credibility under cover of a weekly news related programme that's very loosely predicated upon legally vetted political satire.
Merton's 'Room 101' vehicle seems to have been finally shelved, despite being the best thing he's done outside of HIGNFY, but I suppose it had run its course. Merton also tried a move into travel programme presentation, but foolishly chose to visit China, a nation that routinely eats animals we either keep as pets or expect to see in zoos, and he either couldn't see that the prospects of a second series were still-born as a result, or just fancied the jolly and couldn't give a toss anyway. A shame, as he has a lightning fast line in surreal humour that's often wasted on HIGNFY.
Hislop has always been a bit of a twerp, as far as I can tell, and has only lasted this long thanks to the long protective shadows cast by his former mentors. Much as I value the continued existence of Private Eye, and even though I know that the role of editor there is probably one fraught with trials and tribulations, I find him very hard to really like. On the other hand, his occasional experiments in other televisual forays have been better than Merton's in my opinion. His WW1 material was really rather good, and I can't help thinking he's only doing HIGNFY for the easy cash. There's only so long you can take the buck like that without giving the game away through your own torpor in the role and as a result being twigged as someone who's just taking the cash.
Lots of good points, Vulpes.
But I was just waiting for the "But if Merton came round my house and started using bad language in front of my wife and kids I'd say 'Oi - Merton - No!.. much as I appreciate your surrealistic postmodernist humour when applied to offbeat oriental travel documentaries...'" which never came.
It's not the viewers
It's the producers.
BBC Breakfast continually has me screaming in despair (I start with Today on R4 but the GLW likes things a bit more lighthearted so the radio goes off and TV on).
This morning they had a reporter live on Oxford Street to report back on the start of the Boxing Day sales. He was in Selfridges telling us which handbags were in the sale. Apparently Louis Vuitton never discounts articles for a sale. This is BBC news at its cutting edge best!
Totally agree but...
Learn to cherry-pick,or better yet just watch box sets,in our drum the telly's used mostly as a monitor.The few times their is a show we wish to see we record it and fast forward through the annoying bits.I do agree though that t.v. is fast becoming the sole preserve of knuckle-dragging morons.Thank the heaven's for B.B.C. Four.
I prophesy...
disaster
so I put Radio 4 on, or Spotify™ because there's so much music I missed - Moody Blues are band no.1
More choice
And less than ever worth watching.
Anyone seen anything good over Christmas? Certainly not in these parts....
Apart from
Screenwipe
Doctor Who
The Gruffalo
The Royle Family
Outnumbered
Top Gear in South America
TV Burp
No, not really :)
Not only a trade off in ratings
but the Beeb also has to fill it's schedule. So even if they didn't have to worry about ratings and they removed all the dross, what would they put in there ? Bearing in mind they still have to fill all those channels.
Then again, I'm still waiting for the whole TV network paradigm to collapse entirely. The iPlayer is just a step along the way, and is really only there to keep the audience and content tethered in a particular geographical region. iTunes is more the way of the future but a rip off right now IMHO. As long as content (shows) are licensed to a distributor (like a network), nonsense like this will go on, but I can't see it lasting forever. When we the consumers can get the content direct from the producer (eg HBO) when and where we want it, over broadband infrastructure that can cope, and at a price or advertising model we're prepared to accept, the networks will go the way of the buggy whips and dodos. Then the producers will only be making content that sells (as in the movie business) rather than packaged by the 100's of hours of mixed crap as they frequently do at present. It's why Microsoft, movie studios et al have been messing around trying to get digital rights management standardised and reliable enough to allow content out of the door.
So, assuming we go from broadcasting to pointcasting, and assuming the content owners know who you are, and it's funded by advertising, it'll depend on whether advertisers want to reach you. If they can only reach you through The Wire or The World At War -style serious quality and there's enough of you, you might get some more. If you still watch crap then guess what you'll get.
Not too narrowcasting
There's a huge potential problem with narrowing payments to single programmes it relies far too much on press reviews to build an audience. The Wire is surely a good example of this. Would the series have really have become the (cult) hit it is if it had relied on people watching it from the start after reading some reviews?
I think we need to be asked to at least pay for the output from whole channels or very few of us (and by that I mean not enough of us) will try new programmes or series - one off shows will suffer more than others.