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Album Release Dates

chrisf's picture

As we are all aware, the new Kate Bush album is released on Nov 21. Certainly one I am looking forward to.....

Looking at the Kate Bush new sites recently, they are mentioning about the reviews coming up in various music magazines. This means that the music press / reviewers must have had the album a whole month or more before its released to the general public.

I realise that most of the music monthlies come out in the first couple of weeks of the month and that they want to get the album in the hands of the reviewers to meet publication dates, but why does it then take a whole month before they can get it in the shops ?

Why not release on Nov 7th or Nov 14th ? What dictates the release date - the artist or the record company ? Are there any benefits of releasing later versus earlier in the month ? Is it really better releasing an album after there's been a review printed? I can see that a very positive review would build anticipation, but what if its panned - couldn't that put some people off buying ?

Too many questions. I'm confused.

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This is only a guess

but would the end of November favour the christmas market? Its probably something to do with end of month sale figures, end of the month release would probably spread sales over two months and so balance a spreadsheet somewhere.

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daddyclark | 27 October 2011 - 11:51am

Many factors are involved in planning release dates...

... not least what else is being released that day/week, not only by rival labels/artists, but also the label itself, as they can only really concentrate on one release at a time, e.g. if you want to get good in-store promo at HMV, don't release the same day as (say) Coldplay... and talking of Coldplay, "triple-A" artists' release dates may even be dictated by the financial department of the label, aiming to bolster their results for a poor quarter, which was certainly the case for Coldplay's "X & Y" album.

Sometimes it's down to promotional opportunities - your artist gets offered a high-profile TV slot, but it's too early for your ideal marketing cycle... do you go with it and hope for the best, or bring the release forward? Only this year, the new Paul Simon album was _delayed_ by 2 months so its release would coincide with a tour, despite all the reviews being out already.

And yes, reviews are still seen as key currency, good or bad, and a lot of effort goes into making sure the key publications/websites' reviews appear at the optimal time... certainly all the PR people will (or should) be 100% aware of all the street dates and press dates for their target publications.

PS Might be worth mentioning that the movie industry is different, with deadlines so tight for the major releases these days, that they are often not available for review until too late to be featured in dead-tree media... cynics might suggest this is to avoid bad reviews, which is sometimes true, but mostly it's simply because the launch date was decided 2 years ago, and it's rushed to be ready for its _actual_ release, let alone 4-6 weeks earlier for critics...

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Metal Mickey | 27 October 2011 - 12:11pm

Tours

These are my observations:

Time of year also seems to be planned around tours a lot. Generally I find my busiest months for gigs are around February, May and November (although November is strangely quiet this year). Which ever they choose, they'll release the album around that time and then play the following year's summer festivals. You don't get as many album releases over the summer as they seem to prefer to promote an album with their own tour first, rather than festival dates. Hardly anything seems to get released in the summer or December/January (I assume they wait until Feb so everyone is back into the post-Christmas shopping routine).

Don't know about the timing within a month, though I think that labels often try not to clash with other high profile releases so they can maximise chart placing.

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kidpresentable | 27 October 2011 - 1:12pm

So...

Has everyone got their tickets for Kate Bush's comeback concert? It's in spring 2012, the last Sunday in March, or the Sunday after that.

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Rosbif | 27 October 2011 - 1:22pm

Xmas

I assume sales are still concentrated in the last month or so of the year - do I remember it being something like 50% of annual sales in Nov/Dec or something..? So it makes sense for high profile releases to come out then, I guess. It's interesting if that is still the case as it shows that physical sales are still so important - I assume people don't buy downloads for Xmas.

Ah Christmas! The Beatles always put out a Christmas release....and a standalone single as well!! I always associate them with Christmas (and vice versa) to this day.

Remember when Keith Richard's Run Run Rudolf came out in January..? Sort of seemed 'in character', I suppose...

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NigelT | 27 October 2011 - 1:56pm

Look on the bright side

The review pre-releases mean the album'll be available on Bit Torrent in the next week or so - you can try before you buy.

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James EB | 27 October 2011 - 1:50pm

The monthlies with the Bush reviews

..are hitting the newstands now, late in the month, with reviews of the 31st Oct releases (Florence) as well as the 21st Nov releases (Bush).

Timelines.

Plus, these days, Kate Bush tells EMI exactly what she wants and they have to obey without question. Nice contract renegotiation there, Kate.

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Auntie Beryl | 29 October 2011 - 4:08am

I'm always baffled....

.....when they play dire (it is always dire) stuff over the various features on Soccer A.M. and at the end announce who it is, but always with a release date that is five or six weeks away.

Yet another contribution to the complete destruction of the singles market, not helped, of course, by the fact that 75% of singles are already on an album.

The long and drawn out nature of release schedules has resulted in me 'not' buying far more CDs than I otherwise would have done.

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ranger | 29 October 2011 - 6:51am

"Complete destruction of the singles market"

2009 was the biggest year for singles in the British music industry's history with 117 million sales. The singles market is actually doing pretty well.

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Bob | 29 October 2011 - 7:00am

Singles?

Yes, but what is "a single" these days?

Used to be, you could buy 45 RPM singles, or 33 RPM albums. Now, you can buy album tracks, and they count as singles sales.

The market has turned into something else, and counting old gits like me buying one-off Northern Soul tracks off obscure iTunes compilations has artificially inflated what the "real" singles market (standalone, promoted tracks by active artists) might be.

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Anglepoised | 29 October 2011 - 8:15am

Hmmm......

.....one of those wonderful Record Industry stats (how many albums in the last 20 years have been the 'fast selling album ever in the UK'.....it's up to a hundred isn't it?

If the singles market wasn't the absolute mess it evidently is, don't you think the BBC would still be making 'Top Of The Pops'?

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ranger | 29 October 2011 - 8:59am

Interesting use of the word evidently

Because the evidence is there to show that the singles market is far from being a mess. It's 40% up on last year, in fact.

You might not like the modern singles market but that doesn't mean it's failing. It's in extraordinarily rude health.

As for Top of the Pops, it's got nothing to do with the singles market and everything to do with increased access to music content. The proliferation of music channels and the advent of YouTube means that Top of the Pops had lost its position of being the only way to witness artists in the flesh. Over twenty million people watched Jessie J's first single on YouTube, for example

How do you support your position to say that it's an absolute mess?

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Chimney Singing... | 29 October 2011 - 9:37am

Agree with most of what you say, CSCC -

but surely Jessie J's first single was viewed over twenty million times - not watched by that number. In theory, 1 million people could have watched it 20 times each. (Still mighty impressive, obv)

Back in April I posted this (copied from the Popbitch newsletter):

"Only one single in the top 40 midweek sales is
selling more than 2% on CD - The Wanted's
Gold Forever. With a whole 5%. (Only three tracks
register anything other than 100% digital sales)."
...
A colleague told me she'd been out with friends when one had announced that they wanted to ' buy a single' - seemed such an archaic thing to say - I don't think they found anywhere that sold them either.

The old 7' A/B side single is dead, the CD single ain't long for this world, but the singles market - as in single tracks, downloads, is fighting fit.

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badartdog | 29 October 2011 - 10:29am

Yep, fair point

The point I was trying to make is that the demise of TOTP doesn't mean that people aren't interested in seeing music performed by the artist.

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Chimney Singing... | 29 October 2011 - 10:58am
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