Entertainment For Lively Minds

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Adverts, mind pollution.

Pete Kavanagh's picture

Is it just me, or are there other people who find certain songs have an alternate set of lyrics transposed on them which are from a bastardised version used in an advert? these come to mind without fail whenever I hear the following:

California Girls - The Beach Boys; "I wish they all could be Caledonian girls" (From a British Caledonian airline commercial, that dates me doesn't it?)

The Israelites - Desmond Dekker; "Oooh-oh Vitalite" (Margarine commercial)

Hit the road, Jack - Ray Charles; something about "Let those juices pour" (Britvic spot from the deep 80s)

It's a weird combination of feelings that these inspire, annoyance that the songs are forever tainted by some red-braced copywriter's notion, but also a Proustian rush of nostalgia.

Anyone else get this?

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'Allo Tosh, got a Toshiba?

Manages to sully both the memory of Alexei Sayle's one note routine, if such a thing were possible, and Ian Dury's delivery.

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skirky | 19 November 2007 - 7:54pm

The Isrealites other finest hour

...was the Maxell tape advert, riffing on the "Subterranean Homesick Blues" cards and culminating in "Darling Cheese-head I was yards too greasy, oh-oh me ears are alight", the tag line being "I think that's what he says but I need to hear it on a Maxell".

Much cleverer than Vitalite.

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Simon Hoyle | 21 November 2007 - 3:15pm
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