Leafing through the current issue of The Word I saw the advert for the new B52s' album. This advert quotes Mojo magazine, describing the record as sounding "exactly like a B52s album should … an arch call to sexed-up revelry". Having bought Mojo a few days earlier, I flicked to the review therein and reread it.

The reviewer had awarded the record one star, describing the girl singers as sounding "like nothing less than Shampoo's sozzled grans on a hen night". The "rockin' surf guitar riffs" in the ad are actually expressed as "the same old slack tuned guitars" in the review, while "Fred Schneider … is just creepy".

So, seriously, how does the ad get away with quoting Mojo to a hugely positive effect, while the review in Mojo damns the record to hell? There is only one Mojo, right? The ad isn't quoting from some foreign publication of the same name is it?