So, there is a new service being offered to grass roots artists that guarantees to put their music in front of apparently influential music critics. The company, The Men From The Press, can make that guarantee because it pays the journalists in question to listen to their clients' music and to provide a one-to-one critique.

The service competes with those traditional music PR agencies which offer their services to unsigned or self-releasing artists, normally for a few hundred pounds per campaign. The founders of the new service, say their web-based promotional platform is more cost effective than traditional PR, because it ensures exposure to a small number of targeted journalists, whereas the traditional approach involves sending CDs or press releases to a long list of reviewers and editors, none of whom might actually listen to the music they are sent. With TMFTP bands pay a registration fee, and then an additional fee per journalist they wish to make contact with.